What ava-agrar verlag allgäu gmbh does

AVA-Agrar Verlag Allgäu GmbH is a privately-held German regional publishing house headquartered at Porschestr. 2, Kempten, Bavaria (Amtsgericht Kempten, HRB 589), led by managing director Dr. Harald Ströhlein. The company publishes the Allgäuer Bauernblatt, a weekly agricultural newspaper issued 51 times per year and serving as the official communication organ for four major Allgäu agricultural associations, including the Allgäuer Herdebuchgesellschaft and the Milchwirtschaftlicher Verein Allgäu-Schwaben. Its portfolio also includes the Deutsche Molkerei Zeitung (a national dairy industry trade title), the Die Allgäuerin lifestyle magazine for women in the Allgäu region, and a catalogue of cookbooks, baking books, hiking guides, cycling maps, calendars, and regional gift products (e.g., stone pine wood items).

The underlying technology stack is modest: a TYPO3 content management system hosts the company's websites, supplemented by Google Analytics for traffic analysis, a WetterOnline weather widget for the Allgäu region, and Facebook/Instagram accounts under @allgaeuer_bauernblatt. The website supports an online private classified-ad placement system with photo upload and confidential response options, alongside an online marketplace section. There is no mobile app, no public API, and no disclosed AI or machine-learning capabilities.

Revenue is generated through three primary streams: (1) recurring print magazine subscriptions, with an annual subscription priced at €180.00 including VAT and postage, and a 4-week trial subscription option; (2) classified advertisements in the newspaper and online, priced at €6.00 per line (minimum 2 lines, €12.00 minimum) with €8.78 fees for photo inclusion and €5.90 for confidential response numbers; and (3) one-time sales of books, maps, calendars, and special regional products through the AVA-Verlag e-commerce shop. Customer segments are farmers and agricultural professionals in the Allgäu region (primary), dairy industry professionals, and regional consumers interested in Allgäu lifestyle content. No revenue, headcount, or funding data is publicly disclosed, and the company is independently owned with no parent, subsidiaries, or external investment.

Name

ava-agrar verlag allgäu gmbh

Legal name

AVA-Agrar Verlag Allgäu GmbH

Website

https://allgaeuer-bauernblatt.de

Company type

Private

Operating status

Operating

Short description

AVA-Agrar Verlag Allgäu GmbH is a privately-held regional publishing house in Kempten, Bavaria, that publishes the weekly Allgäuer Bauernblatt agricultural newspaper, the Deutsche Molkerei Zeitung dairy trade title, the Die Allgäuerin lifestyle magazine, and related cookbooks, maps, and calendars for farmers and regional consumers in the Allgäu area.

Ownership category

akta.pro rank

Product category

Agricultural Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Book Publishers (51313), Other Publishers (51319)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Hardcover & Premium Editions Publishing (MPAJAAAE)

Keywords

• Agricultural publishing
• Regional newspapers
• Dairy industry press
• Lifestyle magazines
• Hiking maps

Headquarters

HQ city

Kempten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Magazine Subscriptions: Annual subscriptions for Allgäuer Bauernblatt (51 issues/year) and other agricultural publications. Revenue generated through prepaid subscription fees.
2. Classified Advertisements: Private and commercial classified ads placed in the newspaper and online marketplace. Charges per line for text ads, additional fees for photos and confidential (chiffre) responses.
3. Book and Map Sales: Sale of cookbooks, baking books, hiking guides, walking maps, cycling maps, and calendars through the AVA-Verlag online shop.
4. Special Products: Sale of special products including Zirbe & Holz (stone pine wood products), jewelry, kitchen items, and other regional specialties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AVA-Agrar Verlag Allgäu GmbH is a regional German publishing house that produces and sells the weekly agricultural newspaper Allgäuer Bauernblatt (51 issues/year), the Deutsche Molkerei Zeitung for the dairy industry, and the lifestyle magazine Die Allgäuerin. Through the AVA-Verlag online shop it also sells branded books (cookbooks, baking books, hiking guides, leisure guides), hiking and cycling maps, calendars and special regional products. The company additionally accepts classified-ad placements on its online marketplace section.

Product overview

AVA-Agrar Verlag Allgäu GmbH operates a multi-brand publishing portfolio centered on regional content for the Allgäu region in Bavaria, Germany. The core product is the Allgäuer Bauernblatt, a weekly agricultural newspaper with 51 issues per year, complemented by the Deutsche Molkerei Zeitung (dairy industry newspaper) and Die Allgäuerin (regional lifestyle magazine). The company also publishes cookbooks, baking books, hiking guides, cycling/leisure maps, calendars, and specialty gift products. Distribution occurs through subscription services (annual, trial, and gift subscriptions), an online shop (ava-verlag.de), and retail partnerships. The publishing group serves the agricultural community, rural families, and regional leisure/outdoor enthusiasts.

Differentiator

Problem solved

Functional benefit

Brands

• Deutsche Molkerei Zeitung: Trade publication for the dairy industry
• Die Allgäuerin

Products and services

• Allgäuer Bauernblatt Weekly regional agricultural newspaper (51 issues/year) for farmers and the agricultural community in the Allgäu region, covering agricultural news, livestock, machinery, market information, farm succession and political developments; also functions as official publication organ for regional farmers' associations.
• Deutsche Molkerei Zeitung Dairy industry newspaper covering milk-market developments, dairy processing topics and regulatory news for dairy farmers, dairies and dairy-industry professionals, published in association with the Milchwirtschaftlicher Verein Allgäu-Schwaben.
• Die Allgäuerin Regional lifestyle magazine for women and readers in the Allgäu region, featuring regional recipes, local personalities, family, garden and lifestyle content; available by subscription.
• AVA-Verlag Online Shop (Bücher, Karten, Kalender, Sonderprodukte) Direct-to-consumer online shop operated by AVA-Agrar Verlag Allgäu GmbH offering branded regional cookbooks (Kochbücher), baking books (Backbücher), hiking guides, cycling maps, leisure guides, calendars and special regional products for purchase by individual consumers.
• Hiking and Cycling Maps Publisher-branded hiking and cycling maps covering routes in the Allgäu region, sold as standalone printed map products through the AVA-Verlag shop to hikers, cyclists and tourists.
• Calendars Annual wall and gift calendars published by AVA-Verlag and sold via the AVA-Verlag online shop for regional consumers and gift buyers.
• Online Classifieds / Marktplatz Online classified-advertising section operated alongside the publisher's periodicals, accepting private and commercial classified advertisements (e.g. agricultural machinery, livestock, vehicles) for placement.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Allgäuer HerdebuchgesellschaftcoreStrategic or Co-development PartnerAVA-Agrar Verlag serves as the official publication organ (Mitteilungsorgan) for the Allgäuer Herdebuchgesellschaft, publishing official herd book society content.
• Milchwirtschaftlicher Verein Allgäu-SchwabencoreStrategic or Co-development PartnerAVA-Agrar Verlag serves as official publication organ for the dairy industry association in Allgäu-Schwaben region.
• mirAllgäuer – Urlaub auf dem BauernhofcoreStrategic or Co-development PartnerOfficial publication organ for the farm vacation association, supporting rural tourism in the Allgäu region.
• Rinderbesamungsgenossenschaft MemmingencoreStrategic or Co-development PartnerOfficial publication organ for the cattle insemination cooperative in Memmingen.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Landwirtschaftsverlag Münster: Largest German agricultural publishing group, publishing top agrar, dlz agrarmagazin, and regional Wochenblatt editions. Directly comparable to AVA in operating weekly agricultural newspapers and agricultural trade magazines for German farmers, with a much larger geographic footprint.
• top agrar: Leading German agricultural magazine covering farming, livestock, and dairy. Published by Landwirtschaftsverlag Münster, it competes directly with Allgäuer Bauernblatt and Deutsche Molkerei Zeitung for advertising and reader attention across Germany.
• Bayerisches Landwirtschaftliches Wochenblatt: Long-running Bavarian agricultural weekly from the Landwirtschaftsverlag group. Direct regional competitor in Bavaria serving the same farmer audience with overlapping content on dairy, livestock, and farm management.
• dlz agrarmagazin: German agricultural trade magazine from Landwirtschaftsverlag covering dairy, livestock, and farm economics. Comparable to AVA's Deutsche Molkerei Zeitung in dairy-industry focus and target reader.
• Wochenblatt für Landwirtschaft & Landleben: Regional agricultural newspaper in North Rhine-Westphalia from Landwirtschaftsverlag Münster. Closely comparable to Allgäuer Bauernblatt in format (weekly regional agricultural newspaper), subscription model, and role as official publication organ for regional agricultural associations.
• Landlust: Best-selling German regional lifestyle/cooking/garden magazine published by Landidee Mediengruppe. Closely comparable to Die Allgäuerin in targeting women interested in regional recipes, rural lifestyle, gardening, and seasonal content, though at much larger national scale.

Emerging players

• agrarheute: Digital-first agricultural news platform for German farmers, published by dlv Deutscher Landwirtschaftsverlag. Represents the emerging online model that regional print players like AVA must contend with as farmer readership shifts to digital.

Broad incumbents

• Kompass Karten: Large established German/Italian publisher of hiking and cycling maps and guides. Comparable to AVA's Wanderkarten and Radkarten product lines, but operates across multiple countries and at much larger scale with online route-planning tools.
• Rother Wanderführer: Long-established German publisher of hiking guidebooks covering the Alps and European destinations. Comparable to AVA's Wanderführer product line in hiking guidebook publishing, but with a much broader European catalog and stronger brand recognition among outdoor enthusiasts.
• Gräfe und Unzer Verlag: Major German cookbook and lifestyle book publisher (part of GeraMond). Comparable to AVA's Kochbücher and Backbücher product lines in publishing German-language cookbooks, though at much larger national scale and broader category coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/category/Magazine/Allg%C3%A4uer-Bauernblatt-107029900836755
• Instagraminstagram.com/allgaeuer_bauernblatt/?hl=de

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ava-agrar verlag allgäu gmbh