Legacy 925

What Legacy 925 does

Legacy 925 is a multi-attraction family entertainment and event complex located at 925 N Lapeer Rd in Oxford, Michigan, founded in 2017. The venue aggregates 10+ paid attractions under one roof, including a K1 Speed multi-level indoor electric go-kart track (Oxford's only K1 Speed location), Urban Air Adventure Park (trampolines, climbing walls, obstacle courses, toddler zone), axe throwing across 5 bays, high-tech laser tag arenas, a 6-lane bowling alley, Trackman-powered Divot Den golf simulators, an arcade, pool tables, electronic dartboards, plus partner-operated Ideal Escape Rooms, Maverick MMA Academy, and The Giving Tree Collective wellness services (massage, yoga, cryotherapy). Two on-site food and beverage tenants — G's Pizzeria (its 8th location, leveraging 40 years of brand equity) and Bean & Benny Coffee Bar — provide dining and event catering. The venue is open 7 days a week and has cumulatively hosted more than 2,000 events for a customer base including families, birthday party hosts, corporate groups, schools, sports teams, and nonprofit fundraisers.

The business operates a hybrid revenue model combining per-attraction usage fees (e.g., $25 per kart race, $20-25 per person for axe throwing, $9.99+ for laser tag, $11.99-$37.99 for Urban Air, $10 plus shoe rental for bowling) with packaged event and birthday bookings ($395-$595 party tiers; hourly venue rentals; custom corporate proposals). Distribution is split between walk-in traffic, a dedicated events team handling private and corporate bookings (8 distinct event spaces ranging from a 20-guest Stingray Suite to a 500-guest Event Center), and third-party booking platforms (K1 Speed, Urban Air, ClubSpeed, Square for online F&B ordering). Marketing is primarily direct, led by the website, email newsletter, organic social, and community sponsorships, with Mills Real Estate Ventures managing suite leasing for additional on-site tenants. There is no disclosed funding, no parent company, and no public revenue data; the venue operates as a privately held regional entertainment destination serving Southeast Michigan.

Name

Legacy 925

Legal name

The Legacy 925

Website

https://thelegacy925.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Legacy 925 is a multi-attraction family entertainment and event complex in Oxford, Michigan, offering go-karting, axe throwing, laser tag, bowling, golf simulators, dining, and private event hosting for families, corporate groups, schools, and celebrations across Southeast Michigan.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Bowling Centers (71395)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Multi-Purpose Event Halls & Community Centers (THAHAAAI), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Family entertainment center
• Indoor amusement attractions
• Corporate event hosting
• Birthday party packages
• Go-kart racing venue

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Attraction Admissions and Play Fees: Per-attraction fees charged to walk-in and booked customers for go-karting, axe throwing, laser tag, bowling, arcade, golf simulators, pool, and darts. Revenue is consumption-based and varies by activity.
2. Food and Beverage Sales: In-house dining through G's Pizzeria and Bean & Benny Coffee Bar, providing food and beverage sales that complement attraction visits and event catering.
3. Private Event Bookings: Revenue from corporate events, birthday parties, weddings, and private buyouts across eight distinct event spaces. Pricing varies by space, duration, and package selection.
4. Birthday Party Packages: All-inclusive party packages (2, 3, and 4 hour options) that bundle space rental, activities, food, and dedicated host services.
5. Hourly Venue Rentals: Hourly rental of event spaces like Axe Social Lounge, pool tables, and dart boards for groups seeking flexible booking options.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Legacy 925 operates a multi-attraction indoor entertainment complex in Oxford, Michigan featuring go-karting, axe throwing, laser tag, bowling, golf simulators, arcade, pool, and darts alongside partner-operated attractions and on-site dining. The venue also offers eight distinct private event spaces and dedicated event services for birthday parties, corporate events, group outings, and private buyouts. It operates as a single-location destination consolidating entertainment, dining, and event hosting under one roof.

Product overview

Legacy 925 is Oxford, Michigan's premier entertainment and dining destination, operating as a multi-attraction entertainment complex and event venue. The venue brings together 10+ attractions including K1 Speed Go-Karting (Oxford's only K1 Speed location), Axe Throwing, Laser Tag, Urban Air Adventure Park, 6-Lane Bowling, Divot Den Golf Simulators (powered by Trackman), Arcade, Pool Tables, and Darts — plus partner attractions Ideal Escape Rooms, Maverick MMA Academy, and The Giving Tree Collective wellness services. Dining options include G's Pizzeria (their 8th location) and Bean & Benny Coffee Bar. The venue offers comprehensive event services across eight distinct event spaces (The Event Center, The Grove, The Lounge, K1 Mezzanine, Axe Social Lounge, The Alley, GT Lounge, and Stingray Suite) accommodating groups from 20 to 500 guests, with on-site catering, bar service, and dedicated event coordination. Birthday party packages range from 2 to 4 hours with attraction choices. Open 7 days a week at 925 N Lapeer Rd, the venue has hosted over 2,000 events.

Differentiator

Problem solved

Functional benefit

Products and services

• K1 Speed Go-Karting Professional-grade electric go-karts on a multi-level indoor track with race timing system and real-time race data tracking. Minimum heights: 48 inches junior, 58 inches adult. Starting at $25 per race. Includes weekly Friday Glow Karting Night with neon lighting and UV paint.
• Axe Throwing Coached axe throwing with 5 full throwing bays for all experience levels. Ages 15 and up (15-17 with parent present). Weekday $20 per person, weekend $25 per person.
• Laser Tag High-tech laser tag arena with missions, team play, and individual free-for-all modes using state-of-the-art equipment and advanced scoring system. Starting at $9.99 per person; walk-in available at Urban Air desk.
• 6-Lane Bowling Six premium bowling lanes with automatic scoring, full concession service, and private lane rentals available. $10 per bowler plus $2.50 shoe rental.
• Divot Den Golf Simulators Custom-built Trackman-powered golf simulator bays allowing players to play world-famous courses, track swing data, and challenge friends with animated games. Located at West Entrance.
• Arcade Rows of the latest arcade games including racing and shooter cabinets, claw machines, air hockey, and skeeball. Pay per play at the Axe Social Desk.
• Pool Tables Tournament-style pool tables in the Axe Social lounge with full bar access. $20 per table per hour; available for open play or by the hour.
• Darts Electronic dartboards in the Axe Social lounge for casual play or league nights, with high-tops, couches, and full bar seating. $10 per board per hour.
• Birthday Party Packages All-inclusive birthday packages in 2-hour ($395), 3-hour ($495), and 4-hour ($595) durations for up to 10 participants, with additional per-person pricing. Each package includes a dedicated party host, reserved private space, pizza, soda, and a choice of activity combinations such as bowling, laser tag, kart races, or arcade credits.
• Corporate and Private Events End-to-end corporate and private event service including setup, on-site catering, bar service, activities, and day-of coordination by a dedicated events team. Custom proposals and quotes are provided for each event; spaces accommodate 20 to 500 guests.
• Group Outings Coordinated group experiences for friends, families, clubs, and community organizations with custom group pricing for parties of 10 or more.
• Private Buyouts Reservation of the Axe Social Lounge, bowling lanes, or event spaces for private group or team outings.
• The Event Center The largest event space at Legacy 925, accommodating up to 500 guests with stage, dual projectors, customizable lighting, and full sound system. Suitable for corporate galas, concerts, awards ceremonies, and large banquets.
• The Grove A newly remodeled private banquet room inside G's Pizzeria, accommodating up to 85 guests. Fully private and elegant, suited for weddings, showers, engagements, birthday dinners, and corporate luncheons.
• The Lounge A semi-private space accommodating up to 70 guests with three HD TVs and flexible seating. Suited for team watch parties, networking mixers, birthday celebrations, and casual corporate gatherings.
• K1 Mezzanine Two private party rooms overlooking the K1 Speed go-kart track, accommodating up to 40 guests. Soundproofed with private TV and catwalk with bird's-eye view of racing action.
• Axe Social Lounge A social space combining axe throwing, bowling, pool, darts, and cornhole with high-top seating, couches, and a full bar. Available for full or partial takeover with hourly pricing.
• The Alley Private bowling lanes accommodating up to 40 guests with modern scoring. Rent by the hour for groups of up to 30 bowlers, with optional catering from G's Pizzeria.
• GT Lounge A sound-dampened private suite accommodating up to 20 guests with its own balcony overlooking the K1 Speed track. Suited for VIP gatherings, small celebrations, and corporate breakout sessions.
• Stingray Suite A private, sound-dampened suite accommodating up to 20 guests with a balcony overlooking racing action. An elevated setting for milestone celebrations, client entertainment, and intimate team events.
• Glow Karting Night Weekly recurring Friday night event at K1 Speed featuring neon lights, UV paint, high-energy atmosphere, special race formats, and music from 7PM to close.
• K1 Speed Race Camp Summer race camp teaching young drivers ages 7-12 advanced driving techniques, racing strategy, and track safety on the professional K1 Speed circuit.

Quantifiable outcome

• 2000+ events hosted
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• K1 SpeedcoreChannel Partner/ Reseller/ DistributorK1 Speed operates Oxford's only professional-grade go-karting track inside The Legacy 925. The multi-level indoor track features electric go-karts with timing systems and race data. Legacy 925 hosts K1 Speed Race Camp for young drivers ages 7-12 during summer.
• Urban Air Adventure ParkcoreChannel Partner/ Reseller/ DistributorUrban Air brings its signature adventure park experience to Legacy 925, featuring trampolines, climbing walls, obstacle courses, and toddler zones. Located in the East Wing of the facility.
• Divot Den GolfminorChannel Partner/ Reseller/ DistributorDivot Den operates Trackman-powered golf simulator bays inside Legacy 925. Custom-built bays allow play on world-famous courses with swing data tracking. Located at West Entrance.
• G's PizzeriacoreStrategic or Co-development PartnerG's Pizzeria operates its 8th location inside Legacy 925, bringing 40 years of pizza-making expertise. Located at West Entrance, it provides on-site catering for events with access to The Grove private banquet room.
• Bean & Benny Coffee BarminorStrategic or Co-development PartnerIn-house specialty coffee and boba tea bar located inside Legacy 925. Offers homemade empanadas, pastries, and desserts. Complements the entertainment experience as a refreshment stop.
• Ideal Escape RoomsminorChannel Partner/ Reseller/ DistributorImmersive puzzle room experience located at West Entrance of Legacy 925. Features timed escape challenges with multiple room themes for groups of 2-10.
• Maverick MMA AcademyminorChannel Partner/ Reseller/ DistributorWorld-class martial arts training facility located at West Entrance of Legacy 925. Offers boxing, kickboxing, grappling, wrestling, and Brazilian jiu-jitsu instruction.
• The Giving Tree CollectiveminorChannel Partner/ Reseller/ DistributorWellness sanctuary located at South Entrance of Legacy 925. Offers therapeutic massage, yoga classes, and cryotherapy services.
• Mills Real Estate VenturescoreImplementation/ SI/ Consulting PartnerReal estate management company overseeing suite leasing at The Legacy 925. Manages availability, terms, and leasing inquiries for businesses seeking space at the high-traffic entertainment destination.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dave & Buster's: Entertainment and dining chain combining arcade gaming, sports viewing, and full-service restaurants. Highly comparable business model to Legacy 925's attractions-plus-F&B mix, though at much larger venue scale and corporate footprint.
• Main Event Entertainment: Multi-attraction family entertainment centers featuring bowling, laser tag, arcade, billiards, and food & beverage under one roof. Closest direct comparable to Legacy 925's all-in-one entertainment destination model, though operating at significantly larger national scale.
• Urban Air Adventure Park: Trampoline and adventure park franchise and direct partner at Legacy 925. Comparable as a family-focused indoor active entertainment operator with similar attractions (trampolines, climbing walls, obstacle courses).
• Scene75 Entertainment: Multi-attraction indoor entertainment centers featuring go-karts, laser tag, mini golf, bowling, arcade, and event spaces. One of the closest direct comparables to Legacy 925's full multi-attraction entertainment destination model.
• K1 Speed: Indoor go-karting chain and direct attraction partner of Legacy 925. K1 Speed operates the karting track inside Legacy 925's venue; comparable as a national indoor karting and entertainment brand.
• Bowlero: Largest operator of bowling centers in the world, with expanded entertainment offerings including arcades, food, and event hosting. Comparable to Legacy 925's 6-lane bowling plus event venue model, though at vastly larger national scale.
• Round1 Entertainment: Multi-attraction family entertainment centers featuring bowling, arcade, karaoke, and sports games. Highly comparable all-in-one entertainment model with similar pricing and event-driven revenue approach.
• Andretti Indoor Karting & Games: Indoor karting and family entertainment centers featuring go-karts, arcade, laser tag, bowling, and dining. Closely comparable to Legacy 925's multi-attraction indoor entertainment positioning and premium go-karting offering.

Broad incumbents

• Topgolf: Golf entertainment venue operator with Trackman-powered technology. Comparable to Legacy 925's Divot Den (Trackman-powered golf simulators) but at much larger, broader entertainment-venue scale including full restaurant and bar operations.

Emerging players

• Pinspiration: Entertainment venue concept combining axe throwing, craft beverages, and event space. Comparable to Legacy 925's Axe Social Lounge offering, though more focused/specialized rather than full multi-attraction complex.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TheLegacy925
• Facebookfacebook.com/TheLegacy925
• LinkedInlinkedin.com/company/the-legacy-925

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy 925