What Huma does

Huma is a privately held agricultural biotechnology company headquartered in Gilbert, Arizona, that has operated continuously since its founding as Bio Huma Netics, Inc. (BHN) in 1973. The company develops humic- and fulvic-acid-based crop nutrition, soil health, and environmental remediation products built around its proprietary Micro Carbon Technology (MCT), a formulation platform designed to enhance the bioavailability and delivery of carbon-based molecules and nutrients. The company rebranded to Huma in 2023 to unify its identity across multiple product brands including Huma Gro, Huma Gro Turf, Probiotic Solutions, Vitamax, Restaulay, and Activol, each addressing distinct end markets.

The company operates across four primary verticals: agriculture (row and specialty crops), turf and ornamentals (golf courses, sports fields, landscape), environmental and wastewater (bioremediation, including emerging PFAS applications), and tech additives (industrial formulations). Products include liquid fertilizers, soil conditioners, micronutrient blends, and biological inputs, with regulatory clearances from OMRI (organic), EPA, and CDPR (California Department of Pesticide Regulation) enabling access to organic-certified and conventional channels domestically and abroad.

Huma generates revenue through a B2B model that sells finished products to an international network of agricultural and turf distributors reaching more than 30 countries, supported by multilingual digital presence in English, Spanish, and Portuguese-Brazilian. The company employs 51-100 people, is privately held under President/CEO Lyndon Smith and family ownership, and has pursued operational certifications including GBB Platinum (2025) and the USDC Export Achievement Award (2018) as markers of distribution scale and quality systems.

Name

Huma

Legal name

Huma, Inc.

Website

https://huma.us

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Huma is a Gilbert, Arizona-based agricultural biotechnology company that develops proprietary humic-based crop nutrition, soil health, and environmental solutions. Founded in 1973, it serves farmers, turf managers, and industrial users in over 30 countries via a B2B distributor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Gilbert

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Products: Sale of humic-based fertilizers, soil health products, crop protection, and plant nutrition products under Huma Gro brand for conventional agriculture and Fertilgold Organics for organic farming.
2. Turf & Ornamental Products: Sale of liquid and dry fertilizers, specialty products, and soil conditioners for turf management, golf courses, sports fields, and nurseries under Huma Gro Turf brand.
3. Environmental/Wastewater Products: Sale of Probiotic Solutions products for wastewater bioremediation, including Bio Energizer and Micatrol, which reduce sludge, odor, BOD, COD and FOG levels.
4. Tech Additives: Customizable humic-based additive products for industrial applications using high-quality raw humates.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Huma manufactures and sells humic-based liquid, dry, and water-soluble products for agriculture, turf, environmental, and industrial applications, all powered by its proprietary Micro Carbon Technology (MCT) carrier platform. The portfolio spans conventional crop inputs (Huma Gro), OMRI-listed organic nutrition (Fertilgold Organics), turf and ornamental inputs (Huma Gro Turf), liquid wastewater bioremediation products (Probiotic Solutions), and customizable industrial humic additives (Tech Additives), sold to farmers, turf managers, wastewater treatment operators, and industrial customers.

Product overview

Huma is a multi-brand platform company offering humic-based biological solutions across four business segments: Agriculture (Huma Gro® and Fertilgold® Organics), Turf & Ornamentals (Huma Gro® Turf), Environmental (Probiotic Solutions®), and Tech Additives. The company's core technology is Micro Carbon Technology® (MCT), a proprietary fulvic acid subfraction that serves as a carrier for delivering nutrients and biological stimulants. The product portfolio includes both conventional agriculture products (Huma Gro® line with Super Phos®, Super Nitro®, X-Tend®, Breakout®, Max Pak, Lucky 7, Proud 3, Crop Gard, Zap®) and organic products (Fertilgold® Organics). Environmental offerings include Probiotic Solutions® with Bio Energizer® and Micatrol® for wastewater bioremediation. The company also supplies raw humate materials through Mesa Verde Humates® and finished humic substances through Bio Huma Netics®.

Differentiator

Problem solved

Functional benefit

Brands

• Huma Gro: Comprehensive range of ultra-efficient plant nutrition, soil health and crop protection products for conventional agriculture
• Fertilgold Organics
• Probiotic Solutions
• Mesa Verde Humates
• Huma Gro Turf
• Micro Carbon Technology

Products and services

• Huma Gro® Comprehensive range of ultra-efficient plant nutrition, soil health, and crop protection products for conventional agriculture, sold to farmers and agricultural producers.
• Fertilgold® Organics Full line of OMRI-listed humic-based products designed to deliver organic nutrition for optimal soil health and plant growth, sold to organic-certified growers.
• Probiotic Solutions® Highly concentrated liquid wastewater bioremediation products aimed at reducing sludge, odor, and controlling BOD, COD, and FOG levels, sold to wastewater treatment plants, municipalities, and industrial facilities.
• Huma Gro® Turf Liquid-based turf and specialty products covering a variety of needs including consistent blades and vibrancy, sold to golf courses, sports fields, landscaping firms, and nurseries.
• Mesa Verde Humates® Supplier of premium quality raw humates mined from New Mexico geologic deposits in the San Juan Basin, sold to formulators and industrial customers.
• Surf-Max® Soil surfactant and water optimizer powered by Micro Carbon Technology that reduces water surface tension, improves water retention, and increases irrigation efficiency for growers.
• Super Phos® Highly concentrated phosphorus fertilizer (0-50-0) based on Micro Carbon Technology with unique calcium compatibility, preventing precipitation and emitter clogging in conventional agriculture.
• Bio Genesis® Product using an MCT carbon carrier to deliver macro- and micronutrients to cells, with the carbon carrier serving as a biostimulant helping microbes reduce solids and organics more efficiently.
• Bio Energizer® (BE) Scientific formulation of organic acids, buffers, natural biological stimulants, micronutrients, and energy systems used for wastewater bioremediation, addressing system upsets and enhancing biomass activity.
• Micatrol® (MT) Specialized wastewater product using organic acid as a substrate to buffer microbial life, complexed with Micro Carbon Technology to deliver readily bioavailable nutrients to microorganisms.
• X-Tend® Growth manager product in the Huma Gro line that increases glyphosate effectiveness and improves nutrient uptake in conventional agriculture.
• Breakout® Humic-based growth manager in the Huma Gro line that provides energy for germination and plant development, boosting secondary root development.
• Super Nitro® Nitrogen product for plant nutrition in conventional agriculture applications, part of the Huma Gro line.
• Max Pak Micronutrient product in the Huma Gro line that impacts early plant performance.
• Zap® Product in the Huma Gro line used to stimulate secondary root development in plants.
• Lucky 7 Nutrient blend product in the Huma Gro line.
• Proud 3 Nutrient blend product in the Huma Gro line.
• Crop Gard Nutrient blend product in the Huma Gro line.
• Tech Additives (Industrial Humic Additives) Customizable humic-based additive products formulated from high-quality raw humates for industrial applications, sold to industrial manufacturers seeking product performance enhancement.

Quantifiable outcome

• Processing Tomatoes: 15% reduction in irrigation allocation with improved nutrient levels (N 3.7%, P 50%, K 6%, Ca 5%, Iron 11%, Manganese 17%, Zinc 6%, Copper 28%, Boron 2%)
• +8 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 4R Nutrient StewardshipminorStrategic or Co-development PartnerPartner organization promoting responsible nutrient stewardship practices. Huma displays partnership/logo recognition on their website footer.
• Humic Products Trade Association (HPTA)minorStrategic or Co-development PartnerIndustry trade association for humic products. Huma displays partnership/logo recognition on their website.
• The Fertilizer Institute (TFI)minorStrategic or Co-development PartnerIndustry association for fertilizer manufacturers. Huma displays partnership/logo recognition on their website.
• Agricultural Retailers Association (ARA)minorStrategic or Co-development PartnerTrade association representing agricultural retailers. Huma displays partnership/logo recognition on their website.
• Rural Water Association of ArizonaminorStrategic or Co-development PartnerConducted PFAS workshop titled 'PFAS: The Phantom Menace' with Probiotic Solutions at Gilbert, AZ headquarters. First in a series of PFAS workshops for rural water associations.
• Legend Technical Services of ArizonaminorStrategic or Co-development PartnerPresented on PFAS at the workshop alongside Heather Jennings, Director of Probiotic Solutions.
• Bio Huma NeticscoreOEM/ Whitelabel/ Licensing PartnerParent company (Bio Huma Netics, Inc.) providing quality humic substances, technologies, and customer service worldwide. Huma brand is a strategic rebranding from BHN.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Actagro: Actagro manufactures humic-based agricultural products including soil amendments and crop nutrition solutions targeting conventional and organic growers. Its focus on humic acid derivatives and liquid specialty fertilizers makes it a directly comparable specialty ag-input competitor to Huma.
• Humic Growth Solutions: Humic Growth Solutions manufactures humic and fulvic acid products for agriculture from Leonardite deposits. Its product line and raw material sourcing model closely mirror Huma's Mesa Verde Humates business, making it a direct competitor in the humic substances category.
• Black Earth Humic LP: Black Earth Humic produces humic acid products from Canadian Leonardite deposits, supplying agricultural and turf markets globally. Its vertically integrated mining-to-product model and humic acid focus make it a directly comparable specialty competitor to Huma.
• Italpollina (Hello Nature): Italy-based Italpollina (now Hello Nature) produces organic biostimulants including humic and fulvic acid products for global agriculture. Its premium organic positioning and product portfolio overlap directly with Huma's Fertilgold Organics and Huma Gro product lines.

Broad incumbents

• Valagro: Valagro is a major biostimulant and specialty plant nutrition producer (now part of Syngenta Group). Its broader portfolio of biostimulants, chelated micronutrients, and specialty fertilizers overlaps with Huma's offerings, and as part of Syngenta it represents the kind of large incumbent competition Huma faces in the biostimulant category.
• Novonesis: Novonesis (formed from Novozymes and Chr. Hansen) is a global leader in biological solutions including agricultural biologicals and biostimulants. Its BioAg business is a broad incumbent in agricultural biologicals with overlapping product categories to Huma's humic-based platform.
• Lallemand Plant Care: Lallemand Plant Care produces microbial and biostimulant products for agriculture, turf, and horticulture globally. Its broader portfolio of microbial inoculants and biostimulants overlaps with Huma's Probiotic Solutions and overall biological product lines, making it a comparable specialty biological incumbent.
• SQM: SQM is a global specialty plant nutrition and iodine producer with a broad portfolio including specialty fertilizers, biostimulants, and plant nutrition products. While much larger and broader than Huma, its specialty plant nutrition segment overlaps with Huma's premium specialty fertilizer positioning.

Emerging players

• Pivot Bio: Pivot Bio develops biological nitrogen fixation technology for corn and other crops, representing an emerging category of microbial solutions that compete with traditional nitrogen fertilizers. While focused specifically on nitrogen, it represents the broader biological soil health category where Huma competes.
• Sound Agriculture: Sound Agriculture develops on-demand crop nutrition and soil health solutions, including biological products that activate soil microbes. Its focus on efficiency and sustainability overlaps with Huma's positioning in biological soil health solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Huma_US

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huma