What Italpollina does

Italpollina S.p.A is an Italian family-owned producer of organic fertilizers, biostimulants, and soil improvers, headquartered in Rivoli Veronese in the Verona area of Italy. Founded by Licinio Bonini in 1970, the company has operated for over 50 years as a circular-economy business that collects chicken manure from local poultry farms and transforms it into value-added agricultural inputs through a proprietary production process. Its core competitive asset is an exclusive hot air drying plant, described as unique in the world, that processes raw materials at 70°C for 60 minutes — a thermal profile calibrated to eliminate pathogens (Salmonella, Escherichia coli, Campylobacter) while preserving beneficial Plant Growth Promoting Rhizobacteria (PGPR). Each production lot is traceable from raw material through distribution via lot coding, and each batch undergoes chemical and microbiological analysis prior to release.

The company's product portfolio centers on two categories: organic fertilizers (delivering nitrogen, phosphorus, potassium and trace elements with PGPR microorganisms and gradual nutrient release) and soil improvers (designed to increase organic matter, improve soil structure, enhance cationic exchange capacity, and improve water retention and drought resistance). The complete product range is marketed under the Hello Nature sub-brand through hello-nature.com. Italpollina holds EC Regulation 1069/2009 certification (Authorization ABP833UFERT2) for processing animal by-products, as well as ISO 9001 and ISO 14001 certifications, establishing the regulatory foundation for EU market access.

Italpollina's business model is B2B sales of agricultural inputs, distributed through two channels: direct sales to farmers and agricultural operations (regional/Italy-focused) and an e-commerce product catalog at hello-nature.com targeting SMB and individual buyers globally. The company operates a multi-language website (English, Italian, French, Spanish, Chinese), signaling international ambitions beyond its Italian home market. Pricing is not publicly disclosed; customers must contact sales for quotes. The company is privately held with no external parent, no institutional investors disclosed, and a registered share capital of €2.5 million. The company employs between 101 and 250 people.

Name

Italpollina

Legal name

Italpollina S.p.A

Website

https://italpollina.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Italpollina is an Italian family-owned producer of organic fertilizers and soil improvers, founded in 1970, that converts chicken manure into agricultural inputs using a proprietary hot air drying process. It serves farmers and agricultural operations primarily in Europe via direct sales and the Hello Nature e-commerce catalog.

Ownership category

akta.pro rank

Product category

Organic Fertilizers & Soil Amendments

NAICS

Fertilizer and Compost Manufacturing (32531)

akta.pro primary industry

Organic & Regenerative Fertility Inputs (Manures, Plant/Animal Meals, Fish/Seaweed) (AFABAKAE)

Keywords

• Organic fertilizers
• Soil improvers
• Biostimulants
• Beneficial microorganisms
• Sustainable agriculture inputs

Headquarters

HQ city

Veneto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels2 records

Marketing channels2 records

Core offering

Italpollina manufactures organic fertilizers and soil improvers by processing chicken manure (an animal protein by-product from the food chain) through a proprietary hot air drying system that operates at 70°C for 60 minutes. The process preserves beneficial microorganisms (PGPR) and produces agricultural inputs rich in nitrogen, phosphorus, potassium, and organic matter for sustainable farming.

Product overview

Italpollina operates as an organic fertilizer company offering a portfolio of soil improvement products. The core offerings consist of organic fertilizers and soil improvers, both derived from processed chicken manure through an exclusive 70°C hot-air drying production process. The product line centers on two main categories: organic fertilizers (rich in nitrogen, phosphorus, potassium and trace elements with PGPR microorganisms) and soil amendments (designed to improve soil structure and water retention). The complete product catalog is accessible through the Hello Nature brand website at www.hello-nature.com.

Differentiator

Problem solved

Functional benefit

Brands

• Hello Nature: Product catalog brand for Italpollina's complete fertilizer product range, accessible at www.hello-nature.com

Products and services

• Organic Fertilizers Nitrogen-, phosphorus-, and potassium-rich organic fertilizers produced from processed chicken manure using Italpollina's proprietary hot air drying system that preserves beneficial PGPR microorganisms. Designed for organic and sustainable farming operations.
• Soil Improvers Soil amendment products derived from processed chicken manure, designed to improve soil organic matter, microbial balance, and overall soil health for agricultural use.
• Hello Nature Biostimulant & Beneficial Microorganism Line Under its Hello Nature sub-brand (www.hello-nature.com), Italpollina distributes a broader product portfolio including biostimulants and beneficial-microorganism agricultural inputs for professional farming and distribution customers globally.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lallemand Plant Care: Canadian-headquartered specialist in microbial inoculants and plant care biostimulants. Comparable for its focus on PGPR-style beneficial microorganisms for agricultural use.
• Koppert Biological Systems: Dutch leader in biological crop protection and natural pollination. Comparable in the broader biological-inputs space serving commercial agriculture with microbial and nature-based solutions.
• Biolchim: Italian manufacturer of special fertilizers and biostimulants. Direct peer given shared Italian heritage, focus on organic and biological plant nutrition products, and similar farmer customer segments.
• Tradecorp: Spanish subsidiary of Rovensa Group specializing in biostimulants and specialty crop nutrition. Direct comparable in biostimulant/biological inputs with overlapping farmer customer base across Europe.
• Valagro: Italian specialty fertilizer and biostimulant producer (acquired by Syngenta). Most direct comparable: same geography, same organic/biological input category, and overlapping customer base of farmers seeking sustainable plant nutrition.
• Symborg: Spanish ag-biotech company developing biological solutions including microorganism-based fertilizers and biostimulants. Comparable as a European specialist in PGPR-adjacent biological inputs.

Broad incumbents

• Compo Expert: European specialty fertilizer manufacturer (including organic/biological lines) with broader portfolio of mineral and organic products. Comparable incumbent offering organic alternatives alongside conventional fertilizers.
• Yara International: Global fertilizer leader expanding into organic and specialty plant nutrition as part of its sustainability strategy. Comparable as an incumbent entering the biological/organic input space Italpollina dominates.
• ICL Group: Global specialty fertilizers and plant nutrition company serving agriculture via specialty plant nutrition products including organic-enhanced and controlled-release lines. Comparable at the broader specialty fertilizer/plant nutrition level.

Others

• Hello Nature: Sub-brand and product catalog storefront of Italpollina itself. Listed for completeness given how directly it represents the company's commercial offering to international buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italpollina