What Upmind does

Upmind Business Technology is a Paris-based private consulting firm and Salesforce-native software publisher founded in 2015-2016 (sources vary). The company serves French PME and ETI clients, offering senior Salesforce consulting services alongside the Ludwig Suite, a set of four native Salesforce products developed from recurring pain points observed over a decade of consulting engagements. The Ludwig Suite comprises Ludwig Discover (an AI conversational platform that queries CRM data and metadata in natural French using a multi-LLM agent called MALO), Ludwig AO (intelligent tender scoring), Ludwig Data (building data enrichment from cadastre, DPE, and co-ownership sources, distributed on Salesforce AppExchange), and Ludwig Connect (BTP document management within Salesforce, also on AppExchange). The firm maintains 15 senior Salesforce-certified experts and reports an average client partnership tenure of 5 years; named enterprise clients include Bouygues Construction, Air Liquide, EBP, IMA, Ingérop, Interparfums, and IÉSEG, alongside mid-market customers such as Algofi, BTP Consultants, and Glose.

The company operates a hybrid revenue model: professional-services engagements for strategic Salesforce framing, deployment, and skills transfer, paired with monthly or annual subscriptions for Ludwig Suite products that are independent of Salesforce licensing. Go-to-market combines direct enterprise sales with a 24-hour expert callback guarantee, demo-driven inside sales, and self-service discovery through the Salesforce AppExchange. Ludwig Discover is deployed through a Connected App in read-only mode within 48 hours and is hosted on OVHcloud sovereign infrastructure in France for native RGPD compliance. The company was previously known as You Don't Need Us (YDNU) and is led by founder Yanniss Leloir. No external funding rounds, parent company, or institutional shareholders are disclosed in available data.

Name

Upmind

Legal name

Upmind Business Technology

Website

https://upmind.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Upmind is a Paris-based Salesforce consulting firm and software publisher serving French PME and ETI clients, combining senior CRM consulting services with the Ludwig Suite of four native Salesforce products including AI-powered data access.

Ownership category

akta.pro rank

Product category

CRM Software

NAICS

Computer Systems Design Services (541512), Management Consulting Services (54161)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Salesforce consulting
• CRM software
• Conversational AI
• Salesforce applications
• Bid opportunity scoring

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Salesforce Consulting & Integration Services: Senior consultant engagement from strategic framing to operational delivery. 5-year average partnership duration with skills transfer.
2. Ludwig Suite Software Licenses: 4 native Salesforce software products (Discover, AO, Data, Connect) sold as monthly or annual subscriptions, independent of Salesforce licenses.
3. Ludwig Data Subscription: Monthly or annual subscription for building data enrichment, independent of Salesforce license. Installation via Salesforce AppExchange.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Upmind is a French Salesforce consulting firm and software publisher that builds the Ludwig Suite, four native Salesforce applications (Ludwig Discover, Ludwig AO, Ludwig Data, Ludwig Connect) born from 10 years of consulting missions. The firm provides senior-led Salesforce strategy, implementation, DevOps, and adoption services for PME and ETI companies, alongside AI-powered conversational querying, automated bid scoring, building data enrichment, and BTP document management software distributed via Salesforce AppExchange.

Product overview

Upmind Business Technology operates as both a Salesforce consulting firm and software publisher. Its product portfolio centers on the Ludwig Suite — four native Salesforce applications born from 10 years of consulting missions: Ludwig Discover (conversational AI querying), Ludwig AO (bid opportunity scoring), Ludwig Data (building data enrichment), and Ludwig Connect (BTP document management). Ludwig Data and Connect are distributed via Salesforce AppExchange; Ludwig Discover and AO are web applications. The suite is designed to reduce technical dependency and increase team autonomy for PME and ETI users.

Differentiator

Problem solved

Functional benefit

Brands

• Ludwig Suite: Suite of 4 native Salesforce software products: Ludwig Discover (AI conversational platform), Ludwig AO (tender/purchase order scoring), Ludwig Data (building data enrichment), and Ludwig Connect (document management for BTP/construction).
• Ludwig Discover
• Ludwig AO
• Ludwig Data
• Ludwig Connect

Products and services

• Ludwig Discover AI conversational platform enabling Salesforce users to query CRM data in natural French language using the MALO multi-LLM agent, which reads both structured CRM data and Salesforce metadata to return answers, tables, reports, and exports.
• Ludwig AO Bid opportunity management tool that aggregates calls for tenders from multiple sources, automatically scores their relevance using customizable criteria, and supports go/no-go decision-making with full traceability and Salesforce pipeline synchronization.
• Ludwig Data Building data enrichment application for Salesforce that automatically retrieves building information from multiple public and private sources (cadastre, energy diagnostics, co-ownership data) based on a simple address input. Available on Salesforce AppExchange.
• Ludwig Connect BTP (construction) document management tool integrated within Salesforce for visualizing, annotating, and sharing plans, drawings, BIM models, and project files directly from CRM records. Available on Salesforce AppExchange.
• La Suite Ludwig Bundle of the four native Salesforce software products (Ludwig Discover, Ludwig AO, Ludwig Data, Ludwig Connect) designed for PME and ETI companies to gain operational autonomy on their CRM.
• Agence Conseil & Intégration Salesforce Salesforce consulting and integration service covering strategic alignment, project management, DevOps, custom development, and user adoption/transfer, delivered by 15 senior Salesforce experts serving PME and ETI clients.

Quantifiable outcome

• Reduces client point preparation time from ~45 min to ~5 min
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationOfficial Salesforce Partner since the beginning with 15+ years of ecosystem expertise. Teams master the complete Salesforce stack: Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, automations and APIs. 15 senior experts (DSI, architects, leads) certified and engaged in Salesforce implementations.
• OVHcloudcoreTechnology or IntegrationSovereign cloud hosting provider for Ludwig Discover. Provides dedicated servers per client in France with native RGPD compliance, read-only access architecture, and SSO compatibility. Ensures data sovereignty for French enterprises.
• COMMEUNSEULHOMMEminorStrategic or Co-development PartnerPodcast collaboration with Eric Bellion, founder of COMMEUNSEULHOMME, on topics of empathy, trust, deceleration and business rhythm. Cross-promotional content and thought leadership on organizational intelligence.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sopra Steria: Major French IT services firm with a substantial Salesforce consulting and integration practice serving enterprise clients across industries. Comparable to Upmind as a French-headquartered Salesforce partner targeting mid-market and enterprise buyers, but operating at much larger scale and with a broader service catalog.
• Capgemini: Global IT services leader running one of the largest Salesforce practices worldwide, including dedicated Salesforce accelerators and AI offerings. Comparable to Upmind in the Salesforce consulting and AI tooling space, but at vastly greater scale, geography, and delivery capacity.
• Inetum: French-headquartered IT services firm (formerly Gfi Informatique) with Salesforce consulting and integration offerings for enterprise and public-sector clients. Comparable to Upmind as a French Salesforce partner, though Inetum is significantly larger and serves a broader set of technology platforms.
• Salesforce: Owner of the underlying CRM platform and now a direct competitor through Einstein Copilot and Agentforce, which provide native conversational AI agents over Salesforce data. Comparable to Upmind because Salesforce is increasingly competing head-on with MALO-style functionality, putting pricing and feature pressure on Upmind's Ludwig Discover.
• Devoteam: French-headquartered digital transformation consultancy with a strong cloud platforms practice that includes Salesforce implementation and managed services. Comparable to Upmind as a French consulting firm helping mid-market and enterprise clients adopt cloud platforms, but with a wider technology footprint.
• Accenture: Global management consulting and systems integrator operating one of the largest Salesforce practices globally, including AI and data services. Comparable to Upmind in combining Salesforce consulting with adjacent AI capabilities, but at a scale and geographic reach Upmind cannot match.
• Deloitte Digital: Global professional services firm with a deep Salesforce consulting practice, often paired with proprietary AI accelerators. Comparable to Upmind as a Salesforce SI that bundles consulting with reusable tools and AI components, but operating as part of a much larger advisory portfolio.
• Cegid: Major French SaaS provider for finance, HR, retail, and ERP use cases, deeply embedded with French mid-market (PME/ETI) customers. Comparable to Upmind in targeting the same French PME/ETI segment with mission-critical business software and an established French brand presence.
• Wavestone: French pure-play consulting firm (formerly Solucom) focused on digital and operational transformation for large French enterprises. Comparable to Upmind as a French consulting firm advising enterprises on technology strategy and SI transformation, though without Upmind's productized Salesforce software suite.

Regional players

• Esker: France-rooted SaaS company providing AI-driven automation for order-to-cash, procure-to-pay, and document handling. Comparable to Upmind as a French SaaS firm bringing AI to back-office and document workflows; however Esker operates at significantly larger scale and targets a different software category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UpmindBusinessT
• LinkedInlinkedin.com/company/upmind-business-technology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upmind