25Friday

What 25Friday does

25Friday is a nearshore engineering and product management consultancy founded in 2018 and headquartered in Porto, Portugal with a regional office in Amsterdam. The company embeds AI-First engineering teams into Dutch tech companies, primarily pulling talent from its three Portuguese offices (Porto, Aveiro, Braga) and combining that with product management consulting and bespoke AI solution development. Its ~80-person workforce is organized around AI-First engineers and 5 dedicated product managers, and it serves approximately 25 active partners spanning E-commerce/Printing (HelloPrint), Online Gaming/Lottery (Nederlandse Loterij), EdTech (LessonUp), SaaS/Invoicing (WeFact), RegTech/Compliance (ComplianceWise), and SaaS/Accountancy (HIX), among others.

The firm's core technology includes an AI-First development methodology (agentic-code interview challenges, weekly knowledge sharing, monthly intensive training, mob programming) and a proprietary internal BackOffice platform built on C#, Azure, React, TypeScript and Next.js that integrates ATS, TimeLoom time-tracking, inventory, partner management, billing, accounting, and analytics — used to run the business rather than sold commercially. On the client-facing side, 25Friday has built production AI systems: a RAG engine ("Grub AI") for ComplianceWise that combines a VectorDB, semantic search, and OpenAI-based reasoning over structured and unstructured legal documents; and a composable autonomous AI support agent for HelloPrint integrating Engaige, TalkJS, and HubSpot with documented outcomes (84% ticket deflection, 87% reduction in CX tickets).

25Friday operates as a private, founder-led, organically funded company (no disclosed external capital) with three professional services revenue streams: Team Augmentation Services (dedicated developer/QA/PM placements), Product Management Consulting (roadmap definition, OKR setting, coaching), and AI Services and Training (custom agents, RAG systems, training programs). Pricing is quote-based rather than publicly disclosed. Distribution is direct enterprise sales targeting CTOs and product leaders at Dutch tech firms, supplemented by content marketing, case studies, webinars, and a Product Owner community (Product Circle) program. Recognitions include a Gazelle growth award and Great Place to Work certification.

Name

25Friday

Legal name

25Friday

Website

https://25friday.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

25Friday is a nearshore engineering and product management consultancy founded in 2018 that embeds AI-First engineering teams from Portugal into Dutch tech companies, supplemented by product management consulting and custom AI solution development for clients including HelloPrint, Nederlandse Loterij, and ComplianceWise.

Ownership category

akta.pro rank

Product category

IT Services & IT Consulting

NAICS

Computer Training (611420)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAEAHAF

AI/ML Engineering & Model Development Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

SECONDARYHDAEANAJ

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

SECONDARYHDAAACAF

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Foundation Models & Generative AI (LLMs, multimodal)

Keywords

• Nearshore engineering teams
• Team augmentation services
• AI-first development
• Product management consulting
• Custom AI solutions

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Team Augmentation Services: Provides nearshore AI-First engineering teams to tech companies. Teams include developers, QA engineers, and product managers. Revenue generated through dedicated team placements and ongoing development services.
2. Product Management Consulting: B2C and B2B SaaS product management experts provide strategic alignment, roadmap definition, and product-related problem solving on-site or remotely.
3. AI Services and Training: AI training paths, AI-powered development workflows, and AI integration services including custom AI agent development and RAG-based solutions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

25Friday embeds AI-First nearshore engineering teams (developers, QA engineers, and product managers) from Portugal into Dutch tech companies to ship software faster and scale teams. In parallel, the firm delivers product management consulting (roadmap definition, OKRs, coaching) and custom AI services, including autonomous AI agents, RAG-based solutions such as Grub AI for compliance, and AI training programs for client teams.

Product overview

25Friday is an AI-First nearshore engineering service provider, not a software product company. They offer three interconnected service lines: (1) AI-First Engineering Teams - embed AI-First engineers into client organizations for software development, architecture, QA, and infrastructure; (2) Product Management Services - strategic product consulting including roadmap definition, OKR framework implementation, and product management coaching; and (3) AI Services - including AI training programs, webinars, and custom AI solution development (like autonomous agents and RAG-based systems). Their internal BackOffice is a proprietary operations platform (not a commercial product) used to manage their own hiring, onboarding, time tracking, billing, and HR processes. Services are delivered through nearshore teams based in Portugal (Porto, Aveiro, Braga) serving primarily Dutch tech companies.

Differentiator

Problem solved

Functional benefit

Products and services

• AI-First Engineering Teams Nearshore team augmentation service embedding AI-First engineers (developers, QA, architecture, infrastructure) into client organizations to deliver software using AI-driven workflows. Targeted at Dutch tech companies and SaaS firms that need to scale capacity quickly.
• Product Management Services Strategic product management consulting for B2C and B2B SaaS companies, including product roadmap definition, OKR framework implementation, quarterly goal setting, and ongoing product management coaching delivered on-site or remotely.
• AI Services Custom AI solution development for client teams, including autonomous AI agents, RAG-based systems (such as Grub AI for compliance), AI integration work, and AI training programs and webinars. Targeted at companies embedding AI into their products and operations.
• Internal BackOffice Platform Proprietary internal operations platform integrating applicant tracking, TimeLoom time tracking, inventory, partner management, accounting, car parking reservations, internal handbook, and analytics. Built on C#, Azure, React, TypeScript, and Next.js to support 25Friday's nearshore delivery and billing operations. Not offered as a commercial product.

Quantifiable outcome

• 20-40% engineering velocity boost with AI-driven workflows
• +6 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Thoughtworks: Global technology consultancy with established nearshore delivery and a strong AI/data engineering practice. Comparable AI-first engineering positioning but at much larger scale across multiple continents.
• Accenture: Global professional services leader with significant AI engineering and nearshore delivery capabilities. Represents the scaled-incumbent end of the competitive spectrum against which boutique AI consultancies like 25Friday compete for talent and enterprise mandates.
• Cegeka: European IT solutions provider with nearshore delivery capabilities across Benelux. Comparable in targeting Dutch/Belgian enterprise customers with team augmentation and software engineering services.
• Devoteam: European IT consultancy with a dedicated AI & Cloud practice serving enterprise clients. Overlaps with 25Friday on AI engineering services and EU enterprise customer base.
• Globant: Large global digital and IT services firm with AI-focused studios. Comparable AI engineering services and nearshore-style delivery model, though substantially larger and more diversified across geographies.

Direct peers

• Moqod: Dutch nearshore software development firm with teams in Ukraine and Eastern Europe. Comparable nearshore team augmentation model serving Dutch enterprise and tech companies.
• BairesDev: Large-scale nearshore technology outsourcing firm with deep talent pool. Comparable nearshore engineering team augmentation model serving tech companies, though at substantially greater scale and broader geographic footprint.
• Nearsure: Nearshore tech talent provider connecting Latin American engineers with US/EU companies. Highly comparable business model to 25Friday's NL–PT nearshore team augmentation, focused on staff augmentation and software delivery.
• Xebia: Dutch-headquartered IT consultancy with strong nearshore delivery in India and AI/ML engineering capabilities. Closest Dutch-market peer given shared NL customer base, AI engineering focus, and consultancy-plus-team-augmentation hybrid model.

Regional players

• Trifork: European IT consultancy specializing in software development and digital innovation. Comparable in software engineering services and AI/data capabilities, with primary geographic focus on the Nordics and Switzerland rather than Benelux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/25friday
• LinkedInlinkedin.com/company/25friday
• Instagraminstagram.com/25friday_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 25Friday