Integrated Systems Events
Integrated Systems Events is a privately held Amsterdam-based joint venture of AVIXA and CEDIA that organizes the world's largest AV and systems integration trade show, ISE, held annually in Barcelona with 1,751 exhibitors and 92,000+ visitors from 140+ countries.
- Company typePrivate
- Founded2003
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Integrated Systems Events does
Integrated Systems Events (ISE) is a privately held Dutch B2B event-management company founded in 2003 as a joint venture between AVIXA and CEDIA, the two leading trade associations for the professional audiovisual and smart home industries. The company organizes, manages and develops trade shows and conferences for the audiovisual, electronic systems integration and IT industries, employing 11–50 staff across offices in Amsterdam (HQ), Munich, Barcelona and Fairfax, Virginia. Its operations are capital-light and association-anchored, with marketing, content development and sales functions distributed across European markets.
The company's flagship product is Integrated Systems Europe (ISE), widely recognized as the world's largest AV and systems integration trade show, held annually at the Fira de Barcelona Gran Via since 2022 to accommodate continued growth. At ISE 2026 the show recorded 92,170 visitors from 140+ countries, 1,751 exhibitors, 101,000 m² of exhibition space and 212,000 total visits over four days. Beyond the core exhibition, ISE operates twelve specialized sub-brands and summits spanning digital signage, smart buildings, broadcast AV, education technology, cybersecurity, control rooms, smart home, live events, investor relations and European-Latin American trade. The portfolio also includes dedicated zones such as Innovation Park (startup-investor matchmaking with 160+ connections at ISE 2026) and Spark (creative industries showcase launched in 2026 with Samsung as headline sponsor), plus the newly established ISE Foundation for talent development.
Revenue is generated primarily through exhibitor booth fees, attendee registration, conference and summit passes, and partnership/sponsorship income from industry associations, venue partners and brand sponsors such as Samsung and Logitech. Underlying technology is sourced largely from third-party providers, including GES Event Intelligence for registration and Map Your Show for in-app navigation and exhibitor discovery. The business model is structurally reinforced by the AVIXA-CEDIA co-ownership, which provides captive distribution channels through combined membership bases exceeding 50,000 industry professionals across 80+ countries.
Integrated Systems Events firmographics
Firmographics- Name
- Integrated Systems Events
- Legal name
- Integrated Systems Events BV
- Website
- https://isevents.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Integrated Systems Events is a privately held Amsterdam-based joint venture of AVIXA and CEDIA that organizes the world's largest AV and systems integration trade show, ISE, held annually in Barcelona with 1,751 exhibitors and 92,000+ visitors from 140+ countries.
- Ownership category
- akta.pro rank
Integrated Systems Events industry classification
Industry- Product category
- Trade Shows and B2B Events
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- akta.pro primary industry
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
- akta.pro secondary industries
- Industry-Specific B2B Trade Show Organizers (THAHABAB), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC)
Keywords
Where Integrated Systems Events is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Integrated Systems Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibition and Trade Show Fees: Revenue from exhibitor booth fees, sponsorship packages, and attendee registration fees for flagship events including ISE and regional conferences
- Conference and Summit Fees: Revenue from paid conference sessions, summits, and workshops including Digital Signage Summit, Smart Building Summit, Broadcast AV Summit, and Education Technology Summit
- Partnership and Sponsorship Revenue: Partnership and sponsorship fees from industry associations AVIXA and CEDIA, venue partners, and event sponsors
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Integrated Systems Events product offering
Product offeringCore offering
Integrated Systems Events organizes, manages, and develops leading B2B trade shows and conferences for the professional audiovisual, electronic systems integration, and IT industries. Its flagship event is Integrated Systems Europe (ISE), the world's largest AV and systems integration trade show, complemented by specialized summits, exhibition zones for startups and creative industries, and the ISE Foundation. Revenue is generated through exhibitor booth fees, sponsorship packages, attendee registration, and paid conference sessions.
Product overview
Integrated Systems Events organizes, manages and develops leading business-to-business events for the professional audiovisual, electronic systems integration and IT industries. The company operates as a joint venture between AVIXA and CEDIA, established in 2003. Its flagship offering is Integrated Systems Europe (ISE) — the world's largest AV and systems integration trade show, held annually at Fira de Barcelona. The portfolio comprises the core ISE exhibition along with multiple specialized conferences including the Smart Building Summit, Digital Signage Summit, Broadcast AV Summit, Education Technology Summit, CyberSecurity Summit, Control Rooms Summit, Smart Home Technology Conference, Live Events Stage, Investor Forum, and European Latin American AV Forum. Additionally, the company hosts dedicated exhibition zones such as Innovation Park for startups and Spark for creative industries, plus the ISE Foundation for talent development and community initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Digital Signage Summit: The leading series of strategy events for the digital signage and DooH marketplace, co-produced by invidis consulting and Integrated Systems Events.
- Smart Building Summit
- Broadcast AV Summit
- Education Technology Summit
- CyberSecurity Summit
- Control Rooms Summit
- Innovation Park
- Spark
- ISE Foundation
Products and services
- Integrated Systems Europe (ISE) The largest AV systems integration trade show in the world, held annually at Fira de Barcelona Gran Via in Spain, bringing together manufacturers, distributors, integrators, specifiers, and technology managers from over 140 countries to showcase audiovisual and systems integration products and solutions.
- Smart Building Summit
Quantifiable outcome
- 92,170 visitors representing 8% increase from previous year
- +3 more outcomes
Companies that use Integrated Systems Events
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Integrated Systems Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Integrated Systems Events partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Barcelona City Council and Generalitat of CataloniacoreSupporters of the ISE Foundation, an initiative creating opportunities for talent development, innovation and community projects across the AV sector.
- SamsungcoreHeadline sponsor for Spark 2026 creative industries showcase at ISE, alongside partners including Lab of Tomorrow, 3Cat, and Mo-Sys.
- EdTech Cluster and Fira de BarcelonacorePartnership for EdTech Congress 2026, opening opportunities for attendees to explore innovative education technologies and connect with thought leaders.
- AVIXAflagshipAudiovisual and Integrated Experience Association, co-owner of Integrated Systems Events since 2003. AVIXA represents over 3,000 enterprise members and 20,000+ AV professionals worldwide. Producer of InfoComm trade shows and leading resource for AV standards, certification, training, and market intelligence.
- CEDIAflagshipAssociation for smart home professionals, co-owner of Integrated Systems Events since 2003. CEDIA has over 30,000 members from more than 80 countries, defends rights of technology integrators, and creates trainings, standards, and certifications for the smart home industry.
- invidis consultingcoreCo-producer of Digital Signage Summit (DSS) and DSS ISE, the leading series of strategy events for the digital signage and DooH marketplace for over a decade.
- Tech BarcelonacoreIndependent private non-profit association that co-produces the Investor Forum at ISE, exploring market opportunities and investment strategies for the AV sector.
- TPi MagazineminorProduces the Live Events Stage in association with AVIXA and Integrated Systems Events, featuring thought leaders in audio, lighting, video, staging and special effects.
- Plug and PlaycorePrograms the Pitching Stage at Innovation Park, connecting early-stage AV innovators with investors and professional integrators.
- Fira de BarcelonaflagshipPrimary venue partner for ISE at Gran Via exhibition center, accommodating the show's growth trajectory with 101,000 m² of exhibition space.
- Lab of TomorrowminorPartner for Spark 2026 creative industries showcase, presenting best of creativity and technology.
- 3CatminorPartner for Spark 2026 creative industries showcase at ISE.
- Mo-SysminorPartner for Spark 2026 creative industries showcase at ISE.
- LogitechcorePowers ISE's Connected Classroom showcase featuring technologies reshaping education globally, with featured technology donated to programs advancing global digital access.
- LANGminorCo-supporter of Joan Miró Prize, bringing artist Tuan Andrew Nguyen's vision to life at Fundació Joan Miró in Barcelona.
- GES Event Intelligence LTDcoreFacilitates registration process and supplies software to support attendee and exhibitor registration.
- Map Your Show LLCcoreProvides feature within the ISE application for attendee navigation and exhibitor discovery.
- ShowStoppers (LL&J LLC)minorOrganizes official press event at ISE.
- Exhibitor Media LLCminorOrganizes exhibit design competition at ISE.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
Integrated Systems Events competitors and assessment
Company assessmentDirect peers
- NAMM (National Association of Music Merchants): NAMM operates the NAMM Show, a major B2B trade show for music products, pro audio, and AV technology. It shares ISE's B2B trade show model and overlapping exhibitor base in pro audio, lighting, and event technology.
- CEDIA Expo: CEDIA Expo is the North American smart home and residential integration trade show produced by CEDIA, ISE's other co-owner. It targets an overlapping but more residential-focused segment of the AV/integration industry, making it a directly comparable peer in customer base and content.
- Messe Frankfurt (Prolight + Sound): Prolight + Sound is Messe Frankfurt's flagship B2B trade show for entertainment, events, AV, and systems integration technology. It directly competes for exhibitors and attendees in the professional AV and live events segments that ISE also serves.
- InfoComm (AVIXA trade show): InfoComm is the North American flagship AV trade show produced by AVIXA, ISE's co-owner. It directly competes for the same exhibitor and attendee base across professional AV, systems integration, and IT, making it the most direct peer in terms of product category and customer overlap.
Broad incumbents
- Informa Markets: Informa Markets is one of the world's largest B2B trade show organizers, operating hundreds of events including many in technology and media verticals. It is a broader incumbent competitor with portfolio events (e.g., IBC, Bett) that compete with ISE-adjacent verticals like broadcast AV and education technology.
- Reed Exhibitions (RX): Reed Exhibitions is a global B2B trade show organizer operating across multiple industries. While broader in scope, it operates comparable large-scale technology and media events that compete for exhibitor marketing budgets ISE targets.
- Messe München: Messe München operates major B2B trade shows including IFAT, BAU, and electronica in Munich. As a comparable German-headquartered trade show organizer with venue infrastructure and global exhibitor relationships, it represents a broader incumbent peer.
- GL Events: GL Events is a French-headquartered global event organizer and venue operator. It competes with ISE for international B2B exhibitor relationships and provides venue/event services that overlap with ISE's Barcelona operations.
- Clarion Events: Clarion Events is a UK-based global B2B trade show organizer with events across technology, media, and entertainment verticals. It is a broader incumbent peer operating comparable B2B exhibition formats across multiple verticals.
- Koelnmesse: Koelnmesse is a major German trade show organizer with global B2B events across multiple industries. Comparable in scale and operational model to ISE's parent structure, though with broader industry coverage.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Integrated Systems Events social profiles
Digital presenceIntegrated Systems Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Integrated Systems Events leadership team
Management profileNumber of profiles
Profiles1 record
Integrated Systems Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Integrated Systems Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Integrated Systems Events
What does Integrated Systems Events do?
Integrated Systems Events organizes, manages, and develops leading B2B trade shows and conferences for the professional audiovisual, electronic systems integration, and IT industries. Its flagship event is Integrated Systems Europe (ISE), the world's largest AV and systems integration trade show, complemented by specialized summits, exhibition zones for startups and creative industries, and the ISE Foundation. Revenue is generated through exhibitor booth fees, sponsorship packages, attendee registration, and paid conference sessions.
Is Integrated Systems Events a public or private company?
Integrated Systems Events is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Integrated Systems Events founded?
Integrated Systems Events was founded in 2003. It employs 11 to 50 people.
Where is Integrated Systems Events based?
Integrated Systems Events is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Integrated Systems Events make money?
Three revenue lines are on record. Exhibition and Trade Show Fees are the primary driver. The others are conference and Summit Fees and partnership and Sponsorship Revenue.
Who are Integrated Systems Events's main competitors?
Direct peers on record are NAMM (National Association of Music Merchants), CEDIA Expo, Messe Frankfurt (Prolight + Sound) and InfoComm (AVIXA trade show). Broad incumbents are Informa Markets, Reed Exhibitions (RX), Messe München, GL Events, Clarion Events and Koelnmesse.
Does Integrated Systems Events have an API?
No public API is recorded for Integrated Systems Events.
What industry is Integrated Systems Events in?
Integrated Systems Events's product category is Trade Shows and B2B Events. Its primary akta.pro industry code is MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics), with a secondary code of THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 56192.