What Freedom Practice Coaching does

Freedom Practice Coaching (FPC) is a subscription-based business coaching and mentorship company founded in 2012 by Dr. Charles Webb to help medical and wellness practitioners transition from insurance-based fee-for-service models to cash-based, recurring-revenue practice models. The company's core offering is a multi-year (approximately 3 years) coaching engagement that combines 1-on-1 coaching, group coaching, weekly workshops, quarterly live events, and access to a proprietary learning portal containing thousands of videos, worksheets, and exercises. Coaches are former practitioners who personally built and scaled multi-million dollar practices, lending practitioner-specific credibility. FPC serves a distributed SMB customer base of 1,000+ medical and wellness practitioners across multiple verticals (MDs, NDs, chiropractors, nurse practitioners, integrative/holistic practitioners, regenerative/functional medicine providers, and nutrition professionals). Pricing is not publicly disclosed and is set via a sales-led discovery call motion.

FPC's go-to-market is sales-led, beginning with free strategy/assessment calls and a flagship live webinar ('Create A 7-Figure Practice On A 3-Day Workweek'), supported by content marketing through the Freedom Forum blog, the Freedom Rx podcast, free lead-magnet books and blueprints, and active social media presence. The firm has built out a broader ecosystem of related companies serving the same client base: Vibility (health technology platform providing consumer health courses and fractional health coaching), Aptogenix (professional-grade supplements), and HealCommunity (practitioner community, brought in via founder James Maskell's onboarding). Revenue streams include coaching subscription programs, paid/free educational resources, and ecosystem company monetization.

The company is private, founder-owned (previously known as Metamorphosis Consulting, LLC), self-funded with no disclosed outside capital, headquartered in San Antonio, TX (2614 Ramblewood St), and operates as a remote-first organization with 11-50 employees. Leadership includes CEO John Linton (executive background with companies exceeding $70M revenue and $250M+ in transactions), COO Seth Conger (functional medicine entrepreneur, joined 2020), and multiple VP-level executives. Quarterly live events are a central engagement and retention mechanism, functioning as both a community touchpoint and a high-touch service delivery channel.

Name

Freedom Practice Coaching

Legal name

Freedom Practice Coaching LLC

Website

https://freedompracticecoaching.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Freedom Practice Coaching is a subscription-based business coaching company founded in 2012 that helps medical and wellness practitioners transition from insurance-based fee-for-service models to cash-based, recurring-revenue practices. It serves 1,000+ SMB practitioner clients across multiple specialties through multi-year coaching programs, a proprietary learning portal, and an ecosystem of related health-tech and supplements companies.

Ownership category

akta.pro rank

Product category

Business Coaching & Mentorship Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Behavior Change & Motivational Coaching (HSADAGAF), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Practice business coaching
• Medical practice consulting
• Healthpreneur mentorship
• Recurring revenue coaching
• Wellness practice training

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Coaching & Mentorship Programs: FPC provides comprehensive coaching programs teaching doctors and practitioners how to build scalable, profitable practices. Programs include 1-on-1 coaching, group coaching, weekly workshops, quarterly events, and access to curriculum portal. Programs span approximately 3 years with graduated tiers (mastermind level). The coaching covers revenue models, operations, hiring, marketing, leadership, personal development, metrics, finance, and technology.
2. Resource Sales (Books, E-books): FPC offers free and paid educational resources including 'Escape The Rigged Healthcare System' book by Dr. Charles Webb, which serves as a lead magnet and introductory resource for prospective clients.
3. Ecosystem Companies Revenue: FPC has built additional ecosystem companies to serve the practitioner client base: Vibility (health technology, courses, fractional coaching) and Aptogenix (professional grade supplements). These operate as separate entities but serve the same customer population.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Freedom Practice Coaching delivers a comprehensive business coaching and mentorship program for independent medical and wellness practitioners. The service combines 1-on-1 coaching, group coaching, weekly workshops, quarterly in-person events, and access to a proprietary digital portal containing thousands of videos, worksheets, and curriculum. The program teaches practitioners how to transition from fee-for-service/insurance models to recurring-revenue, program-based practices that scale without owner-dependent operations.

Product overview

Freedom Practice Coaching operates as a unified coaching and mentorship ecosystem for health entrepreneurs. The core offering is the Freedom Practice Coaching program, which provides business training, personal growth mentoring, and community support to help medical and wellness practices scale profitably. The ecosystem includes two additional companies: Vibility (health technology platform with consumer health courses and fractional health coaching) and Aptogenix (professional-grade supplements). Educational content is provided through the Freedom Rx podcast and free resources including the book 'Escape The Rigged Healthcare System' and the blueprint 'The Customized Healthcare Program Blueprint.'

Differentiator

Problem solved

Functional benefit

Brands

• Vibility: Health technology platform providing done-for-you lifestyle courses to doctors for use with their patients, along with fractional health coaching services and patient outcome data collection.
• Aptogenix

Products and services

• Freedom Practice Coaching Program A comprehensive healthpreneur training and mentorship program that helps medical and wellness practices scale profitably through business coaching, personal development, and community support. Includes 1-on-1 coaching, group coaching, weekly workshops, quarterly live events, and access to a custom portal with thousands of videos and resources. Approximately a 3-year program with graduated tiers including elite mastermind levels.
• Vibility A health technology platform providing done-for-you lifestyle courses for doctors to use with patients, fractional health coaching services, and patient outcome data collection. Courses are hosted on a custom-built platform.
• Aptogenix Professional-grade supplements company serving the same practitioner client population as Freedom Practice Coaching.
• Freedom Rx Podcast A podcast and video channel featuring conversations with healthcare entrepreneurs, actionable strategies for practice growth, and insights from industry leaders on sustainable, patient-focused practices.

Quantifiable outcome

• Clients commonly report tripling monthly and annual revenue within 3-12 months of joining FPC
• +3 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• VibilitycoreOthersHealth technology ecosystem company providing consumer health courses, fractional health coaching services, and patient outcome data collection on a custom-built platform. Serves the same client population as FPC - independent, licensed medical professionals in the integrative/functional medicine space.
• AptogenixcoreOthersProfessional grade supplements company serving the same practitioner client base. Provides discounted supplements to FPC coaching clients and their patients.
• HealCommunityminorStrategic or Co-development PartnerCompany founded by James Maskell (VP of Business Development at FPC) focused on community building for health practitioners. Integrated into FPC family of companies to expand practitioner community capabilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Gazelles (Verne Harnish): Growth-focused business coaching firm built around scaling-up methodologies and executive education. Comparable in high-ticket coaching format and focus on scaling owner-led businesses.
• Strategic Coach (Dan Sullivan): Long-running, high-ticket entrepreneur coaching and mastermind firm (Dan Sullivan) with similar tiered subscription and quarterly workshop structure. Comparable on business model and pricing tier though targeting a broader entrepreneur base.
• Vistage International: Peer advisory and executive coaching organization for CEOs and business owners. Comparable on tiered membership coaching model with group/peer dynamic, though broader than healthcare.
• Entrepreneurs' Organization (EO): Global peer network and learning organization for entrepreneurs, with paid membership tiers similar in structure to FPC's mastermind tiers. Comparable on community-driven coaching/membership model.
• Tony Robbins Business Coaching / Mastery University: Premium-tier business and performance coaching programs leveraging celebrity founder brand, masterminds, and live events. Comparable on premium subscription coaching format.

Direct peers

• PracticeMojo: Practice growth coaching and marketing services targeting healthcare and dental practices. Comparable in serving independent practitioners with subscription coaching and marketing services.
• Practice Freedom (Jon Dwoskin): Practice coaching for healthcare practitioners focused on building profitable, owner-independent practices. Closest direct peer to FPC in the practitioner-business coaching niche.
• Practice On Purpose: Coaching and training programs for health and wellness practice owners focused on building purpose-driven, scalable practices. Direct comparable in target customer and coaching methodology.
• MindShare Mentor / ChiroMindset (Dr. Patrick Gentempo): Chiropractic practice growth and mindset coaching firm serving DCs through paid coaching programs and live events. Comparable on practitioner-coaching format, narrower chiropractic-only specialty.
• Practice Authority / Practice Acceleration: Practice business training operators serving chiropractors and integrative practitioners with coaching, marketing, and operations curricula. Overlaps with FPC's chiropractor/functional-medicine customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FreedomPracticeCoaching
• Facebookfacebook.com/FreedomPracticeCoaching
• LinkedInlinkedin.com/company/freedompracticecoaching
• Instagraminstagram.com/freedompracticecoaching
• Xx.com/freedomentr

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Practice Coaching