Sunrise Medical Laboratories

What Sunrise Medical Laboratories does

Sunrise Medical Laboratories, Inc. is a full-service clinical diagnostic laboratory headquartered in Hicksville, NY (250 Miller Place, Hicksville, NY 11801) with a second regional hub in Chantilly, VA. The company runs a Patient Service Center (PSC) network across eight US states — Connecticut, Indiana, Maryland, New Jersey, New York, Ohio, Virginia, and West Virginia — and offers in-office phlebotomy, specimen collection, and walk-in testing under CLIA #33D0654120. Services span routine clinical chemistry panels, women's health and prenatal testing (Pap, HPV, obstetric panels), STI molecular diagnostics on PCR/TMA/NAAT platforms, tick-borne disease testing, and anatomic pathology/cytology including non-gyn cytology, FNA, and ThinPrep/SurePath workflows on Roche and Hologic/Aptima instrumentation.

The technology stack centers on a Laboratory Information System (LIS) with electronic ordering, an electronic add-on test request workflow (specimens held 7 days by accession number), the Atlas LabWorks medical-necessity/ABN verification tool, and three client-facing portals: SonicMyAccess (patient results), Xifin iNet (clinician billing and CPT price inquiry), and dxlink (Midwest patient billing). Sunrise operates within Sonic Healthcare Ltd's HIPAA-compliant infrastructure and integrates with SurveyMonkey for client satisfaction, JotForm for specimen pickup requests, and standard payer networks.

The business model is transaction-fee-based clinical laboratory testing billed to Medicare, Medicaid, commercial payers, healthcare providers, and patients under Medicare CLFS reimbursement rates (e.g., Comprehensive Metabolic Panel $8.86, Obstetric Panel w/ HIV $74.86). Distribution is sales-led through account representatives targeting clinicians, supplemented by insurance-network status — notably becoming an in-network preferred PPO lab for Horizon BCBS of New Jersey effective July 1, 2025 — to drive downstream patient referrals. Sunrise is a wholly-owned subsidiary of Sonic Healthcare Ltd, an Australian-listed global medical diagnostics company, and serves as part of the Sonic Healthcare USA regional laboratory network alongside other Sonic brands.

Name

Sunrise Medical Laboratories

Legal name

Sunrise Medical Laboratories, Inc.

Website

https://sunriselab.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunrise Medical Laboratories is a full-service clinical diagnostic laboratory providing routine panels, molecular, women's health, STI, tick-borne, and anatomic pathology testing across eight US states via a Patient Service Center network, serving clinicians and patients as a wholly-owned subsidiary of Sonic Healthcare Ltd.

Ownership category

akta.pro rank

Product category

Clinical Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industry

Reference & Esoteric Testing Laboratories (HLAFAMAJ)

Keywords

• Clinical laboratory services
• Diagnostic testing
• Molecular diagnostics
• Anatomic pathology
• Patient service centers

Headquarters

HQ city

Hicksville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Laboratory Testing Services: Sunrise Medical Laboratories generates revenue through clinical diagnostic laboratory testing services billed to insurance providers (including Medicare, Medicaid, and commercial payers), healthcare providers, and patients. Services include routine panels, specialized molecular testing, STI screening, women's health/pap tests, and anatomic pathology. Revenue is transaction-based per test performed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sunrise Medical Laboratories is a full-service clinical diagnostic laboratory providing routine and specialized testing—including women's health, STI molecular, tick-borne disease, and anatomic pathology/cytology—processed on Roche and Hologic/Aptima platforms using PCR, TMA, and NAAT methodologies. Specimens are collected at Patient Service Centers across eight U.S. states, with results delivered through the SonicMyAccess patient portal and electronic ordering/add-on systems, and billed via the Xifin client portal to insurance payers and patients.

Product overview

Sunrise Medical Laboratories offers a unified clinical diagnostic laboratory service platform with multiple interconnected offerings: core clinical testing services (women's health, tick-borne disease, STI molecular testing, anatomic pathology, cytology, and standard diagnostic panels), patient-facing tools (SonicMyAccess™ for test results), client-facing portals (Xifin Client Billing Portal, Electronic Add-Ons Form), and clinical decision support tools (Atlas LabWorks for medical necessity verification). The testing services utilize established methodologies on Roche, Hologic/Aptima, ThinPrep, and BD SurePath platforms. The company operates as part of Sonic Healthcare USA across eight states.

Differentiator

Problem solved

Functional benefit

Brands

• SonicMyAccess: Online patient portal tool for accessing and viewing test results

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered major and core.

• Horizon Blue Cross Blue Shield of New JerseymajorGTM or Marketing Partner · 1 July 2025Effective July 1, 2025, Sunrise Medical Laboratories joined the Horizon Blue Cross Blue Shield of New Jersey Preferred PPO Laboratory Network. This gives members enrolled in Horizon PPO plans in-network access to Sunrise Medical Laboratories services, helping lower patient costs and providing access to quality laboratory care.
• Sonic Healthcare LtdcoreStrategic or Co-development PartnerSunrise Medical Laboratories is a member of Sonic Healthcare Ltd, a global medical diagnostics company. As part of the Sonic Healthcare network, the company benefits from shared resources, standardized quality processes, and integration with other Sonic laboratory brands across the United States and globally.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mayo Clinic Laboratories: National esoteric reference lab delivering specialty and routine testing, anchored by a major academic medical center. Competes for the higher-margin specialty and reference testing work that Sunrise also services across its 8 states.
• ARUP Laboratories: National reference laboratory affiliated with the University of Utah, focused on esoteric and specialty testing. Comparable to the esoteric/reference testing portion of Sunrise's menu (anatomic pathology, molecular, tick-borne, STI).
• Sonic Healthcare USA: The U.S. division of Sunrise's parent Sonic Healthcare Ltd, comprising sister regional labs (e.g., East Side Clinical Labs, Clinical Pathology Laboratories, American Esoteric Laboratories). Operationally analogous to Sunrise and the most direct internal comparable for shared services and strategy.
• BioReference Laboratories: Mid-sized U.S. clinical reference laboratory offering routine and specialty diagnostics including women's health, oncology, and infectious disease testing. Highly comparable in scope and regional lab model to Sunrise, with strong Northeast overlap.
• NMS Labs: National reference laboratory specializing in esoteric testing including toxicology and infectious disease. Comparable to Sunrise's higher-complexity testing menu (STI molecular, tick-borne disease) and reference-lab distribution model.

Broad incumbents

• Laboratory Corporation of America (Labcorp): Second-largest U.S. clinical lab with national reach across routine, specialty, and anatomic pathology testing. Competes head-to-head with Sunrise for regional clinician relationships and payer network inclusion across Sunrise's 8 states.
• Quest Diagnostics: The largest U.S. clinical laboratory network, offering routine and esoteric testing with national PSC coverage. Direct comparable to Sunrise's full-service clinical diagnostics model, but at much greater national scale.

Regional players

• Aculabs: New Jersey-based clinical laboratory serving the mid-Atlantic with routine and specialty testing. Direct geographic overlap with Sunrise's NJ/New York PSC network and similar regional full-service lab positioning.
• CompuNet Clinical Laboratories: Ohio-based regional clinical laboratory with routine and specialty testing across the Midwest. Competes with Sunrise's Ohio and Indiana PSC presence in overlapping geographies.

Emerging players

• NeoGenomics: Specialty clinical laboratory focused on oncology and molecular diagnostics. Comparable to the higher-margin molecular and anatomic pathology portion of Sunrise's menu, though more narrowly focused on cancer genomics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pathology-laboratories-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Medical Laboratories