Kellogg Garden Products

Name

Kellogg Garden Products

Legal name

Kellogg Garden Products

Website

https://kellogggarden.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Organic Garden Soil & Fertilizer

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315), Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Organic & Regenerative Fertility Inputs (Manures, Plant/Animal Meals, Fish/Seaweed) (AFABAKAE)

akta.pro secondary industries

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

Keywords

• Organic garden soil
• Organic fertilizer products
• Potting soil mixes
• Raised bed soil
• Organic plant food

Headquarters

HQ city

Carson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Organic Soil Products: Sale of bagged organic soils including Kellogg Garden Organics, NearSource Organics, and G&B Organics product lines. Products are sold through retail partners and distributed nationwide.
2. Organic Fertilizer/Plant Food Products: Sale of organic plant food and fertilizers including granular and liquid formulations for vegetables, herbs, and general garden use.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kellogg Garden Products manufactures and sells bagged organic soils and fertilizers under three brands — Kellogg Garden Organics (Home Centers nationwide), NearSource Organics (exclusive to The Home Depot, peat-free), and G&B Organics (Western US nurseries and independent garden centers). Products are crafted with natural and organic ingredients such as poultry meal, kelp meal, worm castings, and composted organic matter, and are OMRI Listed and California Department of Food and Agriculture OIM Registered under National Organic Program (NOP) standards.

Product overview

Kellogg Garden Products operates as a multi-brand organic soil and fertilizer company offering three distinct product lines: Kellogg Garden Organics (national availability through home centers), NearSource Organics (Home Depot exclusive, locally-sourced soils), and G&B Organics (Western US nurseries and independent garden centers). The portfolio includes organic soils for garden beds, raised beds, and containers, as well as organic plant fertilizers. Products are certified organic meeting National Organic Program (NOP) standards, verified by OMRI and California Department of Food and Agriculture's Organic Input Material program. The company also provides free digital resources including gardening guides, soil calculators, and zone-specific planting charts.

Differentiator

Problem solved

Functional benefit

Brands

• Kellogg Garden Organics™: Organic soils and plant food crafted with natural and organic ingredients for in-ground, raised bed, and container gardening. Available in Home Centers nationwide.
• NearSource Organics
• G&B Organics

Products and services

• Kellogg Garden Organics Soils Primary organic soil product line including garden soil, raised bed soil, and potting mix for in-ground, raised bed, and container gardening applications. Sold in Home Centers nationwide.
• Kellogg Garden Organics Fertilizers Organic plant food products including Fish & Kelp Fertilizer and Tomato, Vegetable & Herb Fertilizer for supplementing organic gardens. Sold in Home Centers nationwide.
• NearSource Organics Soils Peat-free organic soil products sourced locally and free from far-sourced ingredients like peat moss and coconut coir, designed to reduce carbon emissions. Available exclusively at The Home Depot.
• G&B Organics Soils Premium organic soil products crafted with regenerative gardening principles for in-ground, raised bed, and container gardening. Available exclusively in nurseries and independent garden centers in the Western US.
• G&B Organics Fertilizers Organic fertilizer products designed with regenerative gardening principles for in-ground, raised bed, and container gardening. Available exclusively in nurseries and independent garden centers in the Western US.
• Kellogg Garden Organics Natural Garden Soil Organic soil fortified with worm castings and kelp meal for enriching native soil in in-ground gardens.
• Kellogg Garden Organics Natural Raised Bed Potting Mix Stand-alone soil mix formulated for raised beds and large containers; pH balanced between 5.8 and 7.5 and contains poultry meal, kelp meal, and worm castings.
• Kellogg Garden Organics All Natural Potting Mix Self-contained potting mix formulated for plants in indoor and outdoor containers, providing balanced pH, moisture retention, and nutrients.
• Kellogg Amend Garden Soil Garden soil amendment designed to be mixed with native soil; contains rice hulls and gypsum to break up clay and improve water and air penetration.
• Kellogg Garden Organics Fish & Kelp Fertilizer Organic liquid fertilizer providing quick nutrient release for plants, recommended every 2–3 weeks for supplementation.
• Kellogg Garden Organics Tomato, Vegetable & Herb Fertilizer Slow-release organic granular fertilizer designed for tomatoes, vegetables, and herbs, recommended every 5–6 weeks.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Espoma Organic: Specialty organic fertilizer and soil company with OMRI-listed products sold through independent garden centers and major retailers — directly competes with Kellogg in the organic home gardening category with a similar channel mix.
• Dr. Earth: Organic fertilizer and soil manufacturer selling OMRI-listed premium organic inputs to home gardeners — competes with Kellogg across the same organic-soil and plant-food categories, primarily through independent garden centers.
• Coast of Maine Organic Products: Premium organic soils and fertilizers brand sold through independent garden centers and natural product retailers — closely comparable to Kellogg's G&B Organics line on positioning, channel, and organic certification.
• FoxFarm Soil & Fertilizer Company: Premium organic and blended soil/fertilizer brand sold through independent garden centers and hydroponic retailers — competes with Kellogg's G&B Organics on premium positioning in the same specialty channel.
• Black Gold (Sun Gro Horticulture): Major U.S. specialty soils manufacturer selling bagged potting mixes, garden soils, and organic blends through home centers and garden centers — competes head-to-head with Kellogg's organic potting mix and raised bed lines.
• Suståne Natural Fertilizer: Manufacturer of OMRI-listed organic and bio-based fertilizers sold to professional and home gardening markets — overlaps directly with Kellogg's fertilizer range on input type, certification, and professional/consumer dual channels.

Broad incumbents

• Scotts Miracle-Gro: Largest U.S. consumer lawn and garden company (Miracle-Gro, Scotts, Ortho, Nature's Care, Whitney Farms) — competes with Kellogg directly through its organic sub-brands (Nature's Care, Miracle-Gro Performance Organics) and dominates the shelf space Kellogg fights for at Home Depot and Lowe's.
• Miracle-Gro (Performance Organics): Scotts Miracle-Gro's dedicated organic sub-brand sold through all major home centers (notably Home Depot and Lowe's) — directly competes with Kellogg on the same Home Depot shelf for organic soils and fertilizers at mass-market price points.

Others

• Lowe's (vendor/retailer perspective): Second-largest U.S. home improvement retailer and a key adjacency channel; included as a relevant ecosystem participant given that competitors including Miracle-Gro and Black Gold secure national placement at Lowe's, an opportunity Kellogg has not visibly captured at scale.

Emerging players

• Dramm Corporation (organic fertilizer line): Long-standing horticultural tools and inputs company with an organic fertilizer sub-line sold through independent garden centers — a partial-overlap competitor emerging in the same specialty channel Kellogg's G&B serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kellogggarden
• YouTubeyoutube.com/channel/UCXShqHvoHmxb0vgo3JnkEoA
• Facebookfacebook.com/kellogg.garden.products
• Instagraminstagram.com/kellogggarden
• Pinterestpinterest.com/kellogggarden
• LinkedInlinkedin.com/company/kellogg-supply

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellogg Garden Products