WASSP Multibeam
WASSP Multibeam (ENL) is a New Zealand marine electronics firm, founded 1945, that designs the proprietary 224-beam WASSP multibeam sonar and exclusively distributes Furuno electronics across NZ and the Southern Pacific, serving commercial fishing, superyachts, defence, and recreational boating customers through a 60+ NZ dealer and 40+ international distributor network.
- Company typePrivate
- Founded1945
- HeadquartersWairau Valley, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WASSP Multibeam does
Electronic Navigation Limited (ENL), trading in part as WASSP Multibeam, is a privately-held New Zealand marine electronics company founded in 1945 and headquartered in Wairau Valley, Auckland, with a regional office in Nelson. ENL designs and manufactures the proprietary WASSP multibeam sonar system — a 224-beam sonar used for wide-area seafloor profiling, fish school detection, wreck and reef mapping, and seabed hardness analysis — and distributes Furuno marine electronics exclusively across New Zealand and the Southern Pacific under a relationship dating to 1960 in which Furuno Global Corporation holds an equity stake.
The company serves four primary verticals: commercial fishing and workboats, superyachts (including 30+ new-build integration projects and 100+ Wireless WASSP W3 installations), defence (notably Royal New Zealand Navy platforms such as MRV Aotearoa and the Protector fleet), and recreational boating and fishing. Product breadth spans multibeam sounders, CHIRP fish finders, NavNet TZtouch multi-function displays, TimeZero professional navigation software, autopilots, radar, and VHF/GMDSS communications, complemented by Lloyd's ISO 9001:2015-accredited systems engineering, refit support, and custom integration services.
ENL monetises through a mix of one-time hardware sales (Furuno and WASSP), recurring software licensing (TimeZero), and project-based professional services for new builds and defence. Go-to-market combines a 60+ domestic dealer network and 40+ international distributors with direct enterprise sales for superyacht and defence contracts, supplemented by event-driven demand generation (Hutchwilco Boat Show, Team Furuno sponsorships, Snapper World Cup) and digital channels including a substantial YouTube library and dealer portal. The 50+ staff company is controlled by the Hodson family, with Gareth Hodson serving as Managing Director.
WASSP Multibeam firmographics
Firmographics- Name
- WASSP Multibeam
- Legal name
- Electronic Navigation Limited
- Website
- https://enl.co.nz
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WASSP Multibeam (ENL) is a New Zealand marine electronics firm, founded 1945, that designs the proprietary 224-beam WASSP multibeam sonar and exclusively distributes Furuno electronics across NZ and the Southern Pacific, serving commercial fishing, superyachts, defence, and recreational boating customers through a 60+ NZ dealer and 40+ international distributor network.
- Ownership category
- akta.pro rank
WASSP Multibeam industry classification
Industry- Product category
- Marine Electronics / Multibeam Sonar Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI)
- akta.pro secondary industries
- Sonar, Undersea Sensors & Acoustic Detection Systems (IMABAGAD), Marine Navigation Systems (ECDIS, Radar, GNSS, AIS) (IMAJAJAE)
Keywords
Where WASSP Multibeam is headquartered
LocationHeadquarters
- HQ city
- Wairau Valley
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
WASSP Multibeam business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of marine electronics equipment including multibeam sonar systems, fish finders, radar, autopilots, and related hardware components.
- Systems Integration and Engineering Services: Value-added systems integration services for superyachts, commercial vessels, and defence applications. Includes installation, commissioning, and ongoing support.
- Software and Licensing: Navigation software products including TimeZero professional navigation software with chart and license sales.
- After-Sales Service and Support: Warranty services, technical support, maintenance, and repair services for marine electronics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NAVPILOT 300 Autopilot |
| One time/ perpetual license | Pay-as-you-go | VHF Marine Radios |
| One time/ perpetual license | Pay-as-you-go | NAVpilot 711C Autopilot |
| Hybrid | Pay-as-you-go | Starlink for Marine |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
WASSP Multibeam product offering
Product offeringCore offering
WASSP Multibeam designs, manufactures, and sells multibeam sonar systems (with 224 beams) for real-time seabed profiling, seafloor mapping, and fish detection. The portfolio includes the WASSP Multibeam Sonar, the wireless WASSP W3 for superyacht tender mapping, and integrations with TimeZero navigation software and Furuno NavNet multi-function displays. ENL also distributes Furuno marine electronics in New Zealand and provides systems integration engineering services for superyacht new builds, commercial vessels, and naval/defence clients.
Product overview
WASSP Multibeam is a New Zealand-designed and manufactured multibeam sonar system that forms the core product of Electronic Navigation Limited (ENL). The primary offering is the WASSP Multibeam Sonar with 224 beams for comprehensive seafloor mapping and fish detection. The product portfolio includes the WASSP W3 wireless variant for superyacht applications and CDX versions. These sonar systems integrate with TimeZero professional navigation software and Furuno NavNet TZtouch/TZtouchXL multi-function displays. Key technologies include RezBoost signal processing, ACCU-Fish size assessment, and Bottom Discrimination for fishing applications. ENL also provides comprehensive engineering services including refit support, new build integration (Lloyd's ISO9001:2015 approved), and defense systems integration for the Royal New Zealand Navy, supporting over 40 WASSP distributors worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- WASSP: Breakthrough multibeam sonar system designed and manufactured by ENL in New Zealand. Uses multibeam technology for seabed profiling, mapping, and fish detection with 224 beams.
- FURUNO NZ
- FURUNO
- TimeZero
Products and services
- WASSP Multibeam Sonar Proprietary 224-beam multibeam sonar system that profiles the water column and seafloor with extreme accuracy to reveal rocks, reefs, wrecks, seafloor hardness changes, and fish schools. Designed and manufactured by ENL in New Zealand for commercial fishing, hydrographic survey, and superyacht applications.
- WASSP W3 Wireless System Wireless multibeam sounder for superyacht tender mapping enabling long-range real-time remote mapping with store-and-forward technology (up to 24-hour buffer) for out-of-range data synchronization. Now fitted on more than 100 yachts globally.
- TimeZero Professional Navigation Software
Quantifiable outcome
- More than 30 super yacht projects completed with ENL engineering services
- +2 more outcomes
Companies that use WASSP Multibeam
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
WASSP Multibeam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
WASSP Multibeam partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FurunocoreENL has been the exclusive Furuno distributor in New Zealand and Southern Pacific for over 73 years since 1960. Furuno Global Corporation holds shareholding investment in ENL, reflecting deep strategic partnership. Furuno is a world-class marine electronics designer and manufacturer known for fish finders, radar systems and navigational instruments.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
WASSP Multibeam competitors and assessment
Company assessmentDirect peers
- Furuno Electric Co., Ltd. Furuno manufactures fish finders, sonar, radar, and navigation instruments that directly overlap with WASSP's product range (ENL is Furuno's NZ distributor but also competes in adjacent categories globally, and Furuno holds equity in ENL).
- Kongsberg Maritime: Kongsberg's EM multibeam echosounder series is the leading commercial hydrographic multibeam platform, directly comparable to WASSP's multibeam sonar technology for seabed mapping and underwater imaging.
- Teledyne Marine (RESON, Odom Hydrographic): Teledyne Marine's RESON and Odom brands produce multibeam and single-beam sonars used in hydrographic survey and commercial marine markets, overlapping directly with WASSP's multibeam sonar offering.
- R2Sonic: R2Sonic designs compact high-resolution multibeam sonars for survey and small-vessel applications, directly comparable to WASSP's multibeam sonar systems across hydrographic and commercial fishing use cases.
- Norbit Subsea: Norbit Subsea (iWBMSc, iWBMSe) produces multibeam sonars for hydrographic and shallow-water survey, positioning it as a direct technology and market peer to WASSP's multibeam sonar range.
- Navico (Simrad): Simrad's sonar, fish finder, and multifunction display portfolio competes head-to-head with Furuno and WASSP products in commercial and recreational fishing electronics.
Broad incumbents
- Garmin Marine: Garmin Marine is a large incumbent offering chartplotters, sonar (Panoptix), radar, and autopilots that broadly compete with ENL/Furuno/WASSP products in recreational fishing and yacht segments.
- Raymarine (Teledyne): Raymarine (acquired by Teledyne FLIR) supplies multifunction displays, sonar, radar, and autopilots competing with Furuno and WASSP products across recreational and light-commercial marine electronics markets.
- Northrop Grumman Mission Systems (Undersea Systems): Northrop Grumman's undersea systems business produces naval sonar and acoustic detection systems that overlap with marine sonar technology ENL/WASSP brings to defense integration work for navies like the RNZN.
Emerging players
- Imagenex Technology Corp. Imagenex is a smaller niche manufacturer of multibeam and imaging sonars for survey and inspection, overlapping with WASSP in multibeam sonar but at smaller scale and specialized use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WASSP Multibeam social profiles
Digital presenceWASSP Multibeam compliance and trust
Trust signalCompliance5 records
WASSP Multibeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
WASSP Multibeam leadership team
Management profileNumber of profiles
Profiles1 record
WASSP Multibeam subsidiaries and ownership
Company hierarchySubsidiaries2 records
WASSP Multibeam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WASSP Multibeam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WASSP Multibeam
What does WASSP Multibeam do?
WASSP Multibeam designs, manufactures, and sells multibeam sonar systems (with 224 beams) for real-time seabed profiling, seafloor mapping, and fish detection. The portfolio includes the WASSP Multibeam Sonar, the wireless WASSP W3 for superyacht tender mapping, and integrations with TimeZero navigation software and Furuno NavNet multi-function displays. ENL also distributes Furuno marine electronics in New Zealand and provides systems integration engineering services for superyacht new builds, commercial vessels, and naval/defence clients.
Is WASSP Multibeam a public or private company?
WASSP Multibeam is a private company. It is classified as family owned and is currently operating.
When was WASSP Multibeam founded?
WASSP Multibeam was founded in 1945. It employs 11 to 50 people.
Where is WASSP Multibeam based?
WASSP Multibeam is headquartered in Wairau Valley, New Zealand, in the Oceania region.
How does WASSP Multibeam make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are systems Integration and Engineering Services, software and Licensing and after-Sales Service and Support.
Who are WASSP Multibeam's main competitors?
Direct peers on record are Furuno Electric Co., Ltd., Kongsberg Maritime, Teledyne Marine (RESON, Odom Hydrographic), R2Sonic, Norbit Subsea and Navico (Simrad). Broad incumbents are Garmin Marine, Raymarine (Teledyne) and Northrop Grumman Mission Systems (Undersea Systems). Imagenex Technology Corp. is listed as an emerging player.
Does WASSP Multibeam have an API?
No public API is recorded for WASSP Multibeam.
What industry is WASSP Multibeam in?
WASSP Multibeam's product category is Marine Electronics / Multibeam Sonar Systems. Its primary akta.pro industry code is IMAJAJAI, Marine Sensors, Instrumentation & IoT (Condition Monitoring), with a secondary code of IMABAGAD, Sonar, Undersea Sensors & Acoustic Detection Systems. Its NAICS code is 334511 and its SIC code is 3812.