Action Advertising

Local Newspaper Publishingactiononline.net

Action Advertising is presented in firmographics as a Midwest printing and advertising company headquartered in Fond du Lac, Wisconsin, founded 1970 with 51–100 employees. The structured data attached to the entity, however, describes Action Reporter Media (Fond du Lac Reporter), a local newspaper operated by Gannett as part of the USA Today Network.

Company typePrivate
Founded1970
HeadquartersFond Du Lac, United States
Headcount51–100
GTM typeB2B and B2C
OfferingServices

Action Advertising firmographics

Firmographics

Name: Action Advertising
Website: https://actiononline.net
Company type: Private
Founded year: 1970
Operating status: Operating
Headcount range: 51–100 employees
Short description: Action Advertising is presented in firmographics as a Midwest printing and advertising company headquartered in Fond du Lac, Wisconsin, founded 1970 with 51–100 employees. The structured data attached to the entity, however, describes Action Reporter Media (Fond du Lac Reporter), a local newspaper operated by Gannett as part of the USA Today Network.
Ownership category
akta.pro rank

Action Advertising industry classification

Industry

Product category: Local Newspaper Publishing
NAICS: Media Representatives (541840)
SIC: Newspapers: Publishing Or Publishing & Printing (2711)
akta.pro industry: PRIMARYBPAFALAE
Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings)
Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

Local newspaper publishing
Digital news media
Classified advertising
Community journalism
Print media distribution

Where Action Advertising is headquartered

Location

Headquarters

HQ city: Fond Du Lac
HQ country: United States
HQ region: North America

Markets served

Action Advertising business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Advertising: Local advertising services including display ads, classifieds, and digital advertising offered through advertising.usatoday.com platform
Subscriptions: Paid subscriptions for digital and print content including eNewspaper access
Classifieds: Print and digital classified advertising including obituaries, legals, and public notices

Pricing tiers

Model	Billing	Price
Other	Monthly	Advertising services via USA Today Network

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Action Advertising product offering

Product offering

Core offering

Action Advertising operates Action Reporter Media, a local news and advertising platform serving Fond du Lac, Wisconsin. The company provides local news, sports, business, real estate, obituaries, classifieds, and community content across digital (website and mobile apps), print, and eNewspaper formats. Advertising services are offered to local businesses through the USA Today Network advertising platform.

Product overview

Action Reporter Media operates a single unified digital news platform (fdlreporter.com) serving Fond du Lac, Wisconsin. The product portfolio includes a core news website delivering local news, sports, business, and entertainment content, supplemented by an eNewspaper digital edition, an interactive crossword puzzle through USA Today Play, obituary listings, a classifieds marketplace, and real estate listings. The company also offers mobile applications for iOS and Android. All products are part of the Gannett/USA Today Network, with advertising services powered through the USA Today advertising platform.

Differentiator

Problem solved

Functional benefit

Products and services

Action Reporter Media A local news website serving Fond du Lac, Wisconsin, providing news, sports, business, entertainment, obituaries, classifieds, and community content for residents and local consumers.
eNewspaper Digital version of the Action Reporter newspaper accessible through the website, providing an electronic newspaper reading experience for subscribers.
Classifieds Online classified advertisements marketplace serving the Fond du Lac community, supporting listings for local jobs, real estate, vehicles, and personal ads.
Mobile Apps Native mobile applications for iOS and Android devices providing subscribers on-the-go access to local news, sports, and community content from Action Reporter Media.

Companies that use Action Advertising

Customer profile

Segments2 records

Ideal customer profiles2 records

Action Advertising technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Action Advertising partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Gannett/USA Today NetworkflagshipStrategic or Co-development PartnerAction Reporter Media is owned and operated by Gannett Company, part of the USA Today Network. The partnership provides national brand credibility, shared technology platform, centralized advertising services via advertising.usatoday.com, and cross-network content syndication.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Action Advertising competitors and assessment

Company assessment

Direct peers

MediaNews Group (Digital First Media): Operator of local daily newspapers in mid-sized US markets under brands including the Denver Post and Boston Herald. Comparable as a multi-title local newspaper business dependent on display advertising and subscriptions.
Adams Publishing Group: Private operator of local newspapers, digital sites, and shopping guides across small and mid-sized US markets. Closely comparable as a community-newspaper operator with multi-platform monetization.
Ogden Newspapers: Family-owned operator of local daily and weekly newspapers across smaller US markets. Directly comparable as a community newspaper group with advertising, subscription, and classified revenue streams.
Lee Enterprises: Operator of mid-sized local daily and weekly newspapers across the US Midwest and South. Directly comparable as a multi-local-newspaper publisher selling display advertising, classifieds, and subscriptions to local advertisers and readers.
McClatchy: Owner of regional and local US newspapers with a similar advertising-led and subscription-supported business model. Comparable in scale and audience monetization approach to a Gannett local publication.

Emerging players

Patch Media: Hyperlocal digital news network serving US communities. Comparable as a competing model for community-level news and local advertising reach, representing the digital-native alternative to a legacy print-led local publisher.

Broad incumbents

Gannett Co. Parent company of the USA Today Network and the actual owner of Action Reporter Media. Comparable as the broader incumbent operating the network of local publications of which the subject company is a single asset.
Tribune Publishing: Operator of major metropolitan dailies and a network of local publications. Comparable at the broader category level as a legacy local newspaper publisher with print and digital ad-supported models.
Hearst Newspapers: Division of Hearst operating local and regional US newspapers. Comparable as a diversified local news publisher with overlapping advertising and subscription revenue mechanics.
USA Today: National flagship brand of the network the subject company belongs to. Comparable as the platform powering shared content syndication and the centralized advertising platform on which Action Reporter Media's ad inventory is sold.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Action Advertising financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Action Advertising leadership team

Management profile

Number of profiles

Action Advertising funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Action Advertising M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Advertising

What does Action Advertising do?

Is Action Advertising a public or private company?

Action Advertising is a private company. It is classified as corporate owned and is currently operating.

When was Action Advertising founded?

Action Advertising was founded in 1970. It employs 51 to 100 people.

Where is Action Advertising based?

Action Advertising is headquartered in Fond Du Lac, United States, in the North America region.

How does Action Advertising make money?

Three revenue lines are on record. Advertising is the primary driver. The others are subscriptions and classifieds.

Who are Action Advertising's main competitors?

Direct peers on record are MediaNews Group (Digital First Media), Adams Publishing Group, Ogden Newspapers, Lee Enterprises and McClatchy. Patch Media is listed as an emerging player. Broad incumbents are Gannett Co., Tribune Publishing, Hearst Newspapers and USA Today.

Does Action Advertising have an API?

No public API is recorded for Action Advertising.

What industry is Action Advertising in?

Action Advertising's product category is Local Newspaper Publishing. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings). Its NAICS code is 541840 and its SIC code is 2711.