RotoMetrics
RotoMetrics, a flagship brand of Maxcess International, designs and manufactures flexible and solid rotary dies, RotoRepel coatings, and related accessories for packaging, labeling, and industrial converters, distributing globally via direct sales and online portals.
- Company typePrivate
- Founded1939
- HeadquartersEureka, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What RotoMetrics does
RotoMetrics is a specialist manufacturer of rotary die cutting solutions serving the packaging, labeling, and industrial manufacturing industries. The company designs and produces both flexible dies (SmartFlex Series, Prime Series, UltraFilm, Dura Series, GoldLine Special, MicroBlade) for short-run, digital, semi-rotary, thin film, RFID, and abrasive applications, and solid dies (RD90 through RD300 plus Challenger) engineered for the longest production runs and high-speed wide-web converting. Supporting offerings include RotoRepel and RotoRepel RX performance coatings, magnetic cylinders, rotary anvils, print sleeves and cylinders, and aftermarket services such as die rebuilding and repair, quality assurance, product evaluation, and custom die design. Manufacturing is automated across all global locations to tighten tolerances and improve blade consistency, with same-day and next-day capacity globally.
RotoMetrics operates as a flagship brand within Maxcess International, a strategic parent that owns complementary web-handling brands — Fife (web guiding), Tidland (slitting), MAGPOWR (tension control), WEBEX (precision rolls), Componex, Valley Roller, and International Cutting Die. Distribution combines a global direct sales force with online customer portals (MyRoto worldwide, MyMaxcess US and EU) and an E-commerce shop on the Maxcess storefront, enabling multi-tier engagement from enterprise converters to smaller customers. Revenue is generated primarily through one-time hardware sales of rotary dies and accessories, supplemented by recurring service, repair, and consumable coating revenue. Pricing is quote-based with multi-year contract cadence. The company holds ISO certifications (linked from Maxcess corporate) and registered trademarks including RotoRepel, WINertia, WINtrac, and Perma-Tork.
RotoMetrics firmographics
Firmographics- Name
- RotoMetrics
- Legal name
- RotoMetrics
- Website
- https://rotometrics.com
- Company type
- Private
- Founded year
- 1939
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- RotoMetrics, a flagship brand of Maxcess International, designs and manufactures flexible and solid rotary dies, RotoRepel coatings, and related accessories for packaging, labeling, and industrial converters, distributing globally via direct sales and online portals.
- Ownership category
- akta.pro rank
RotoMetrics industry classification
Industry- Product category
- Rotary Die Cutting Solutions
- NAICS
- Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)
- akta.pro primary industry
- Finishing, Converting & Die-Cutting Services (IMALAKAN)
- akta.pro secondary industry
- Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL)
Keywords
Where RotoMetrics is headquartered
LocationHeadquarters
- HQ city
- Eureka
- HQ country
- United States
- HQ region
- North America
Markets served
RotoMetrics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Rotary Dies and Cutting Equipment Sales: RotoMetrics generates revenue through the manufacturing and sale of rotary dies (flexible and solid), rotary die accessories, coatings, and related equipment. The company offers products for various applications including packaging, labeling, and industrial manufacturing. Revenue is primarily one-time hardware sales with potential for recurring service/repair revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for rotary dies and equipment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RotoMetrics product offering
Product offeringCore offering
RotoMetrics manufactures and sells rotary die cutting solutions for the converting, packaging, labeling, and industrial manufacturing industries. Its core products are flexible dies (including SmartFlex, Prime, UltraFilm, Dura, GoldLine Special, and MicroBlade lines) and solid dies (RD90 through RD300 and Challenger lines), complemented by RotoRepel performance coatings, magnetic cylinders, rotary anvils, print sleeves/cylinders, and supporting services such as die rebuilding, quality assurance, product evaluation, and custom rotary die design.
Product overview
RotoMetrics is a brand under Maxcess International offering a comprehensive portfolio of rotary die cutting solutions. The product lineup consists of Flexible Dies (including SmartFlex Series, Prime Series, UltraFilm, Dura Series, GoldLine Special, MicroBlade) designed for wide-ranging applications from short runs to thin film and RFID, and Solid Dies (RD90 through RD300, Challenger) engineered for the longest runs and high-speed wide web applications. The portfolio also includes Rotary Die Coatings and Treatments (RotoRepel, RotoRepel RX), Print Sleeves and Cylinders, Magnetic Cylinders, and Rotary Anvils. Supporting services include Die Rebuilding & Repair, Die Quality Assurance & Compliance Support, Die Product Evaluation, and Custom Rotary Die Design. RotoMetrics emphasizes automated manufacturing processes at global locations to minimize deviations, tighten tolerances, and improve blade consistency while offering same-day and next-day capacity globally.
Differentiator
Problem solved
Functional benefit
Brands
- RotoRepel: Industry-leading rotary die performance coatings and treatments
- SmartFlex Series
- Prime Series
- UltraFilm
- Dura Series
- GoldLine Special
- MicroBlade
- RD90 Solid Die
- RD90M Solid Die
- RD100 Solid Die
- RD200 Solid Die
- RD250 Solid Die
- RD300 Solid Die
- Challenger Solid Die
Products and services
- Flexible Dies
Companies that use RotoMetrics
Customer profileSegments2 records
Ideal customer profiles2 records
RotoMetrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
RotoMetrics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Maxcess InternationalcoreRotoMetrics operates as a flagship brand under Maxcess International, a global company specializing in web handling and processing solutions. Maxcess owns multiple industry-leading brands including Fife (web guiding), Tidland (slitting), MAGPOWR (tension control), WEBEX (precision rolls), Valley Roller, Componex, and International Cutting Die (ICD). RotoMetrics is featured prominently on the Maxcess corporate website with dedicated product pages, customer portals (MyRoto), and integrated customer support.
- FifecoreFife is another brand under Maxcess specializing in web guiding systems. Both RotoMetrics and Fife products are featured together on the Maxcess website, suggesting integrated solutions for web processing applications. Fife products include web guiding controllers, sensors, positioners, and steering guides that complement RotoMetrics rotary die solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
RotoMetrics competitors and assessment
Company assessmentBroad incumbents
- BOBST: BOBST is a global broad incumbent in packaging converting machinery and tooling, offering dies and die-cutting equipment as part of a wider portfolio serving the same converters and packaging customers as RotoMetrics.
- Mark Andy: Mark Andy is a broad incumbent manufacturer of label and packaging printing/converting presses that consumes rotary dies similar to RotoMetrics', supplying the same narrow-web label converter customer base.
- Koenig & Bauer: Koenig & Bauer is a large industrial press and converting equipment manufacturer with die-cutting and finishing solutions, operating in adjacent but overlapping space with RotoMetrics' converting customer set.
- Heidelberger Druckmaschinen: Heidelberger Druckmaschinen is a global incumbent in printing and post-press equipment with die-cutting capabilities, serving packaging and commercial print converters that overlap with RotoMetrics' end markets.
Emerging players
- Asahi Photoproducts: Asahi Photoproducts specializes in flexographic printing plates and related consumables for label and packaging printing, an adjacent and partially overlapping player in the narrow-web converting ecosystem.
Direct peers
- Atlas Die: Atlas Die is a direct U.S. competitor in rotary and flat-bed dies for the converting and packaging industries, with overlapping product lines in flexible and solid dies serving similar label and packaging converters.
- Wilson Manufacturing: Wilson Manufacturing is a U.S. rotary die manufacturer serving folding carton, envelope, and packaging converters, offering competing flexible and solid die solutions.
- Diecraft (UK): Diecraft is a UK-based precision die manufacturer producing flexible and solid rotary dies, directly comparable to RotoMetrics' core product range in the European packaging converting market.
- Technicut: Technicut manufactures precision rotary dies and cutting tooling for label and packaging converters, directly competing with RotoMetrics' flexible die and solid die product lines.
Others
- Esko (Danaher): Esko provides prepress, workflow, and CAD/CAM tooling design software for packaging converters, an enabling technology provider that complements but does not directly compete with RotoMetrics' physical rotary die products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RotoMetrics social profiles
Digital presenceRotoMetrics compliance and trust
Trust signalCompliance1 record
RotoMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
RotoMetrics leadership team
Management profileNumber of profiles
Profiles1 record
RotoMetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RotoMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RotoMetrics
What does RotoMetrics do?
RotoMetrics manufactures and sells rotary die cutting solutions for the converting, packaging, labeling, and industrial manufacturing industries. Its core products are flexible dies (including SmartFlex, Prime, UltraFilm, Dura, GoldLine Special, and MicroBlade lines) and solid dies (RD90 through RD300 and Challenger lines), complemented by RotoRepel performance coatings, magnetic cylinders, rotary anvils, print sleeves/cylinders, and supporting services such as die rebuilding, quality assurance, product evaluation, and custom rotary die design.
Is RotoMetrics a public or private company?
RotoMetrics is a private company. It is classified as corporate owned and is currently operating.
When was RotoMetrics founded?
RotoMetrics was founded in 1939. It employs 1,001 to 5,000 people.
Where is RotoMetrics based?
RotoMetrics is headquartered in Eureka, United States, in the North America region.
How does RotoMetrics make money?
One revenue line is on record: rotary Dies and Cutting Equipment Sales.
Who are RotoMetrics's main competitors?
Broad incumbents on record are BOBST, Mark Andy, Koenig & Bauer and Heidelberger Druckmaschinen. Asahi Photoproducts is listed as an emerging player. Direct peers are Atlas Die, Wilson Manufacturing, Diecraft (UK) and Technicut. Esko (Danaher) is listed as an others.
Does RotoMetrics have an API?
No public API is recorded for RotoMetrics.
What industry is RotoMetrics in?
RotoMetrics's product category is Rotary Die Cutting Solutions. Its primary akta.pro industry code is IMALAKAN, Finishing, Converting & Die-Cutting Services, with a secondary code of IMALACAL, Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating). Its NAICS code is 333514.