Tyger Auto

What Tyger Auto does

Tyger Auto is a privately held, direct-to-consumer retailer and manufacturer of aftermarket truck and SUV accessories, headquartered at 1160 W. Rincon Street, Suite #101 in Corona, California. The company sells a broad catalog of products organized into core categories: tonneau covers (soft roll-up, soft tri-fold, hard folding, and powered retractable variants), running boards, bumpers and guards, sport bars, fender flares, hitches and towing components, and outdoor/sports accessories including roof racks, bed racks, cargo baskets, off-road lights, and recovery boards. The catalog spans fitments for seven major vehicle brands (Chevy, Ram, Ford, Jeep, Toyota, Nissan, and Honda), and is supported by a vehicle-specific product finder on the company's e-commerce storefront.

The product line rests on a modular, material-driven design approach. Distinguishing technical features include the T10E electric-powered retractable tonneau cover with remote operation, aircraft-grade alloy metal sheets with powder coating on the T5 hard folding cover, 1200D Oxford fabric with PVC coating on T1X and T2X fabric-textured covers, and Blade running boards rated for 500 pounds per side. Most products are designed for drill-free bolt-on installation and carry limited lifetime or multi-year warranties (e.g., 5-year warranty on ski racks and Tyger Fury bumpers). The company also markets drill-free installation and offers replacement parts and consumables (cleaner/protectant, replacement latches, brackets, and seal strips) for each product line, creating a replenishment ecosystem tied to the installed base.

Tyger Auto generates revenue through one-time product sales via its DTC e-commerce website, with prices ranging from approximately $129 (entry-level Hitch Armor) to $1,699.95 (T10E powered retractable cover). The company supplements its owned-site channel with a wholesale distributor program for business customers and offers Affirm financing, including 0% APR options and monthly installments from $10-$107, to broaden affordability. It ships free ground freight to 48 US states and markets through its own blog, an affiliate program, Shopper Approved reviews, and organic social channels. Ownership is private with no disclosed institutional investors, parent company, or public listing.

Name

Tyger Auto

Legal name

Tyger Auto

Website

https://tygerauto.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tyger Auto is a direct-to-consumer e-commerce retailer and manufacturer of aftermarket truck and SUV accessories, offering tonneau covers, running boards, bumpers, and outdoor gear across seven major vehicle brands in the United States.

Ownership category

akta.pro rank

Product category

Aftermarket Truck Accessories

NAICS

Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)

akta.pro secondary industry

Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO)

Keywords

• Aftermarket truck accessories
• Tonneau covers
• Running boards
• Vehicle bumpers guards
• Overland roof racks

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Tyger Auto generates revenue through direct sales of aftermarket truck accessories including tonneau covers, running boards, bumpers, roof racks, and related products. Products are sold at various price points ranging from approximately $129 to $1,699.95, with financing options through Affirm.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tyger Auto designs, manufactures, and sells aftermarket truck and SUV accessories direct to consumers through its own e-commerce website. Its core product lines are tonneau covers (soft roll-up, soft tri-fold, hard folding, and powered retractable) and running boards, complemented by bumpers and guards, roof racks, bed racks, off-road lights, recovery boards, ski racks, fender flares, and hitches and towing accessories. Products are vehicle-specific, supporting seven major truck/SUV brands (Chevy, Ram, Ford, Jeep, Toyota, Nissan, Honda), with drill-free installation and limited lifetime warranties on most lines.

Product overview

Tyger Auto is an aftermarket truck accessories company offering a broad portfolio of products organized into several core categories: Tonneau Covers (including soft roll-up, soft tri-fold, hard folding, and powered retractable variants), Running Boards (drop steps, styled boards, and armor-style designs), Outdoor & Sports equipment (roof racks, bed racks, cargo baskets, off-road lights, recovery boards, and ski racks), Bumpers & Guards (front/rear bumper guards, bull bars, tire carriers), Sport Bars, Fender Flares (rugged pocket-bolt and factory-style), Hitches & Towing equipment, and Interior Accessories. The product line is designed for vehicle customization across major truck brands including Chevrolet/GMC, Ram, Ford, Jeep, Toyota, Nissan, and Honda. The portfolio follows a modular architecture where replacement parts and accessories are available for all major product lines, and most products feature a limited lifetime or multi-year warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• TYGER T1 Soft Roll-Up Tonneau Cover A soft rolling tonneau cover made of high-grade materials providing durability and protection for truck beds while remaining highly accessible and versatile. Designed for individual truck owners seeking bed protection.
• TYGER T1X Soft Roll-Up Tonneau Cover (Fabric) A premium fabric-covered soft roll-up tonneau cover featuring 1200D Oxford fabric with heavy-duty PVC coating, providing waterproof protection and a fabric-textured appearance for truck owners.
• TYGER T2 Soft Low Profile Roll-Up Tonneau Cover A low-profile soft tonneau cover with a sleek and minimal design that offers increased protection without hindering truck performance and rolls up for easy bed access.
• TYGER T2X Soft Low Profile Roll-Up Tonneau Cover (Fabric) A fabric-textured low-profile tonneau cover with 1200D Oxford fabric and PVC coating, featuring Velcro weather-tight seals and integrated tension control for a wrinkle-free fit.
• TYGER T3 Soft Tri-Fold Tonneau Cover A soft tri-folding tonneau cover with tri-folding design for increased structural strength and durability while maintaining easy access to the truck bed.
• TYGER T3X Soft Tri-Fold Tonneau Cover (Fabric) A fabric-covered soft tri-fold tonneau cover combining premium outdoor-grade materials with tri-fold functionality for enhanced durability and weather protection.
• TYGER T4 Flip-Up Hard Four-Fold Tonneau Cover A flip-up hard folding tonneau cover with four-fold design providing maximum protection and durability for truck beds.
• TYGER T5 Alloy Hard Folding Tonneau Cover A hard top tri-fold tonneau cover made from powder-coated aircraft-grade alloy metal sheets, providing maximum durability with claimed gas savings of 10-13%.
• TYGER T9 Flip-Up Hard Tri-Fold Tonneau Cover A flip-up hard tri-fold tonneau cover combining hard alloy construction with tri-fold functionality for enhanced truck bed protection.
• TYGER T10E Powered Retractable Tonneau Cover A powered retractable hard tonneau cover that opens and closes automatically, representing the premium end of the tonneau cover lineup.
• Tyger Access Running Board Running board with drop-step design providing easy access to vehicle cab, featuring bolt-on installation without drilling required.
• Tyger Kobra Running Board Running board offering sleek styling with premium materials and no-hassle warranty, designed for enhanced vehicle accessibility.
• Star Strider Running Board Running board designed for specific vehicle models including Toyota Tacoma and Jeep Wrangler JK.
• Tyger LanderX Running Board Running board providing vehicle accessibility with durable construction and broad vehicle fitment coverage.
• Tyger Rider Running Board Running board available in 3.5-inch width, providing ease of access into and out of vehicles with broad truck model compatibility.
• Tyger Trax Running Board Running board offering durability and style with bolt-on installation for multiple truck and SUV models.
• Tyger Blade Running Board Sleek and stylish running board with extra-wide step area and premium materials, capable of holding up to 500 pounds per side.
• Tyger Riser Running Board Running board available in 4-inch and 6-inch widths, providing additional step height for lifted vehicles.
• Tyger Star Armor Running Board Running board with protective armor design for enhanced durability and aggressive styling.
• Overland Roof Rack Roof-mounted cargo rack for overland and outdoor adventures, providing additional storage capacity for trucks and off-road vehicles.
• Truck Bed Rack Overland bed rack system for pickup trucks enabling additional gear storage above the truck bed.
• Roof Cargo Basket Heavy-duty roof-mounted cargo basket with rust-resistant coating for sedans, hatchbacks, minivans, SUVs, and pickup trucks.
• Survival Shovel and Knives Off-road survival equipment including 16-in-1 multifunctional shovels and EDC folding pocket knives with various steel blade options.
• Off-Road Lights LED flood light pods kit for off-road vehicle illumination, including 2-pack configurations.
• Recovery Board Topo Off-Road Recovery Boards with jack lift compatibility and extra-wide design available in black, red, and blue colors.
• Hitch Mount Ski Rack Hitch-mounted ski rack capable of holding six sets of skis or four snowboards, backed by a five-year warranty.
• Tyger Guard Front Bumper Guard Front bumper guard and brush guard providing sporty appearance with rust-resistant material and optional light mounting capability.
• Tyger Fury Bumper Heavy-duty front and rear bumper with pre-welded light mount channels for optional LED lights, backed by 5-year no-hassle warranty.
• Tyger Tire Carrier Swing-away tire carrier for spare tire mounting on rear of vehicles.
• Tyger Tail Light Guard Protective guard for tail lights to prevent damage during off-road or cargo handling activities.
• Tube Doors Tubular door accessories for Jeep vehicles providing open-air driving experience with structural protection.
• Sport Bar Sport bar with light mount capability for Jeep Gladiator JT, providing roll-over protection and accessory mounting.
• Tyger Rugged Style Fender Flares Pocket bolt-riveted fender flares providing aggressive rugged styling with enhanced wheel well coverage.
• Tyger Classic Style Fender Flares Factory-style fender flares matching original equipment aesthetics for a clean, OEM look.
• Hitch Ball Mount Drop hitch ball mount for towing applications with 2-inch hitch receivers.
• Hitch Armor Hitch receiver cover with pin lock for 2-inch receivers, providing both protection and security against theft.
• Hitch Receiver Trailer hitch receiver for towing applications.
• Hitch Lock Solid trailer hitch lock pin with locking key for 5/8-inch holes on 2-inch receiver Class III, IV, V hitches.
• Underseat Storage Under-seat truck storage solution for organizing and protecting cargo in the vehicle interior.

Quantifiable outcome

• Gas savings of 10-13% with alloy hard folding tonneau covers
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Extang: Extang manufactures soft and hard tonneau covers and bed accessories for pickup trucks, competing head-to-head with Tyger Auto's T1, T3, and T-series portfolio.
• N-Fab: N-Fab makes nerf bars, step bars, light mounts, and bumpers for trucks and SUVs, competing with Tyger Auto's running board and off-road lighting lines.
• Lund: Lund is a broad aftermarket truck accessories manufacturer covering fender flares, running boards, tonneau covers, and bed accessories — a direct portfolio peer to Tyger Auto.
• Truxedo: Truxedo is a direct competitor in soft and hard tonneau covers with a similar DTC-plus-dealer distribution model and comparable SKU breadth across major pickup brands.
• UnderCover: UnderCover is a hard tonneau cover specialist with both folding and one-piece designs, directly competing in the same hard tonneau category as Tyger Auto's T4, T5, and T9 covers.
• Westin Automotive: Westin makes nerf bars, running boards, bumpers, and grille guards — overlapping with Tyger Auto's running board (Blade, Riser, Kobra) and bumper/guard categories.
• BAK Industries (BAK/Rev): BAK Industries is a leading manufacturer of hard folding and roll-up tonneau covers, directly overlapping Tyger Auto's T-series tonneau cover lineup.
• Rough Country: Rough Country sells lift kits, off-road lighting, bumpers, and exterior accessories for trucks and Jeeps, directly overlapping Tyger Auto's off-road and bumper/guard SKUs.
• Retrax: Retrax specializes in retractable tonneau covers — the same premium category Tyger Auto enters with its T10E powered retractable — making it a close direct competitor in the premium tier.
• Go Rhino: Go Rhino manufactures bumpers, brush guards, running boards, and side steps — directly comparable to Tyger Auto's bumper/guard and running board categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tyger Auto