Go Rhino
Go Rhino designs and manufactures aftermarket truck, Jeep, and SUV accessories—including running boards, nerf bars, grille guards, bumpers, roof racks, and LED lighting—sold through RealTruck's e-commerce platform, dealer network, and international sites to consumer, off-road, fleet, and public-safety buyers.
- Company typePrivate
- Founded1975
- HeadquartersBrea, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Go Rhino does
Go Rhino is a Brea, California-based developer, designer, and manufacturer of aftermarket accessories for trucks, Jeeps, and SUVs, operating as a product brand under privately-held parent RealTruck. Its catalog spans roughly 164 SKUs across running boards (RB10/RB20/RB30 family), nerf bars (1000 Series), side steps (Dominator, V-Series), roll bars (Sport Bar 2.0/3.0), grille guards and bull bars (3000 Series, Charger RC2), front bumpers (BR6 winch bumper), sliders, skid plates, roof racks (SRM, XRS, CEROS), bed bars, exhaust tips, and the XPLOR proprietary LED lighting line. The company also operates a Go Rhino Public Safety Division sub-brand serving emergency-vehicle applications. Vehicles covered include the major US pickup and SUV platforms from Ford, GM, Ram, Toyota, Nissan, Jeep, and Honda.\n\nProducts are engineered with vehicle-specific fitment and a modular design philosophy—exemplified by the 3-piece 3000 Series grille guard that allows post-purchase brush-guard upgrades—and are offered in multiple finishes (Textured Black, Matte Black, Semi-Gloss Black, Galvanized, Polished Stainless, Chrome, Graphite). The business model is a one-time-purchase physical-goods transaction with pricing ranging from roughly $45 (exhaust tips) to $1,785 (BR6 winch bumper), with popular items in the $275-$575 range.\n\nGo Rhino generates no revenue under its own name; all orders flow through RealTruck channels: the realtruck.com e-commerce platform with vehicle-specific filtering, same-day RapidShip, and a 3D truck builder; an independent dealer network with a wholesale portal; direct phone and live-chat sales; and international distribution through RealTruck Australia, EMEA, Mexico, and Thailand. Customers span individual truck/SUV owners (primary), off-road and overlanding enthusiasts (primary), commercial and fleet buyers (secondary), and public-safety/first-responder buyers (secondary). The parent distribution structure is the defining feature of the business model: Go Rhino is a brand entity whose commercial reach is a function of RealTruck's platform rather than its own direct-sales infrastructure.
Go Rhino firmographics
Firmographics- Name
- Go Rhino
- Website
- https://gorhino.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Rhino designs and manufactures aftermarket truck, Jeep, and SUV accessories—including running boards, nerf bars, grille guards, bumpers, roof racks, and LED lighting—sold through RealTruck's e-commerce platform, dealer network, and international sites to consumer, off-road, fleet, and public-safety buyers.
- Ownership category
- akta.pro rank
Go Rhino industry classification
Industry- Product category
- Aftermarket Truck and SUV Accessories
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Other Motor Vehicle Parts Manufacturing (336390)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
- akta.pro secondary industry
- Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO)
Keywords
Where Go Rhino is headquartered
LocationHeadquarters
- HQ city
- Brea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Go Rhino business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware/Accessory Sales: Go Rhino generates revenue through the sale of physical truck accessories and parts. Products are sold as one-time purchases with no subscription component. Revenue is generated from running boards, grille guards, bumpers, bed racks, lighting, and other exterior accessories. Pricing ranges from approximately $44.99 to $1,784.99 per product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with tiered options based on vehicle fitment and finish |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Go Rhino product offering
Product offeringCore offering
Go Rhino designs, engineers, and manufactures aftermarket truck and SUV exterior accessories, including running boards, nerf bars, side steps, roll bars, grille guards, bull bars, bumpers, roof and bed racks, sliders, skid plates, off-road LED lighting, and exhaust tips. Products are vehicle-specific for fitment across major platforms such as Ford F-150/F-250/Bronco, Chevy Silverado/Colorado, GMC Sierra/Canyon, Ram 1500/2500, Toyota Tacoma/Tundra, Nissan Frontier, Jeep Wrangler, and Honda Ridgeline. The brand also operates a Public Safety Division supplying push bumpers and related equipment for emergency response and government vehicles.
Product overview
Go Rhino is a manufacturer of truck and off-road vehicle accessories, providing a comprehensive portfolio of exterior enhancement and functional products. The product lineup centers on running boards (RB series including RB10, RB20, RB30 variants), nerf bars (1000 Series), and side steps (Dominator series, V-Series). Additional product categories include roll bars (Sport Bar 2.0 and 3.0), grille guards and bull bars (3000 Series, Charger RC2), bumpers (BR series including BR6 Front Winch Bumper), sliders (Dominator DSS), roof racks (SRM series, XRS series, CEROS, XRS Overland Xtreme Bed Rack), LED lighting (Xplor Blackout Series), skid plates (RC3 LR), and truck bed accessories (Bed Bars). The company also operates a Go Rhino Public Safety Division for government and law enforcement applications. Products are available in various finishes including Textured Black, Matte Black, Polished Stainless, Galvanized, and Chrome.
Differentiator
Problem solved
Functional benefit
Brands
- Go Rhino Public Safety Division: Public safety vehicle equipment division offering push bumpers and related accessories.
Products and services
- RB10 Running Boards Running boards designed for smaller trucks and compact vehicles, providing side-step access.
- RB20 Running Boards Standard-width running boards offering side-step access for trucks and SUVs, including slim-profile variants.
- RB30 Running Boards Running boards with protective bedliner coating for durability, including slim and drop-step variants.
- Dominator D6 Running Boards Heavy-duty running boards in the Dominator series featuring aggressive styling and durability.
- 1000 Series Black Nerf Bars 4-inch and 5-inch width nerf bars from the 1000 series with black finish for truck side-step access.
- Dominator D1 Side Steps Side steps from the Dominator series providing vehicle access with aggressive styling.
- 5" O.E. Xtreme Oval Low Profile Black Side Bars Oval-profile side bars with OEM-style appearance and low-profile design.
- V-Series V3 SideSteps V3 version side steps from the V-Series for vehicle access.
- Sport Bar 2.0 Sport-style roll bar for trucks providing structural reinforcement and aesthetic enhancement.
- Sport Bar 3.0 Enhanced sport bar version for trucks providing roll-over protection and styling.
- Bed Bars Truck bed reinforcement bars for cargo management and structural support.
- 3000-Series Black Grille Guard Heavy-duty grille guard with modular 3-piece design and optional brush guards for front-end protection.
- Charger RC2 Bull Bars Bull bars from the Charger RC2 series for front-end protection, available with light mount capability and in black finish.
- BR6 Front Winch Bumper Front bumper with integrated winch mount for recovery and off-road applications.
- Dominator DSS Sliders Dominator-series sliders for underbody protection and rock crawling.
- SRM500 Roof Rack Roof rack system for cargo carrying with durable construction.
- SRM600 Roof Rack Heavy-duty roof rack for cargo carrying on trucks and SUVs.
- CEROS Low Profile Roof Rack Low-profile roof rack for cargo carrying with streamlined aerodynamic design.
- XRS Overland Xtreme Bed Rack Heavy-duty overland bed rack system for mounting cargo and equipment on truck beds.
- XRS Cross Bars Cross bars for roof rack systems enabling cargo mounting flexibility.
- Xplor Blackout Series Sideline Cube Lights LED cube lights in the Xplor Blackout series for off-road and auxiliary lighting.
- Xplor Blackout Series Sixline LED Light Kit Six-line LED light kit in the Xplor Blackout series for off-road illumination.
- RC3 LR Skid Plate Skid plate for underbody protection of vehicle drivetrain components.
- Exhaust Tips Aftermarket exhaust tips for enhanced vehicle appearance and exhaust tone.
- Go Rhino Public Safety Division Specialized product line for public safety and government vehicle applications including push bumpers, warning lights, and safety equipment.
Quantifiable outcome
- Products ship same-day with RapidShip for in-stock items
- +1 more outcomes
Companies that use Go Rhino
Customer profileSegments4 records
Ideal customer profiles4 records
Go Rhino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Go Rhino partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RealTruckprimaryGo Rhino is manufactured by and exclusively distributed through RealTruck. RealTruck operates the e-commerce platform (realtruck.com), manages the dealer network, and handles fulfillment. RealTruck has international operations in Australia, EMEA (Europe, Middle East, Africa), Mexico, and Thailand that distribute Go Rhino products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Go Rhino competitors and assessment
Company assessmentDirect peers
- Smittybilt: Smittybilt is a direct aftermarket peer focused on Jeep and truck accessories including bumpers, grille guards, nerf bars, and lighting, competing across similar SKUs and overlapping with Go Rhino's Sport Bar 2.0/3.0 and 3000-Series products.
- N-FAB: N-FAB manufactures nerf bars, step bars, light mounts, and bumper accessories for trucks and SUVs, directly overlapping Go Rhino's 4"/5" 1000 Series nerf bars, Charger RC2 bull bars, and V-Series side steps.
- Dee Zee: Dee Zee is a long-established truck and van accessory manufacturer of tool boxes, running boards, mud guards, and bed protection, competing for the same work-truck and lifestyle-pickup buyer as Go Rhino across multiple SKUs.
- Westin Automotive: Westin Automotive is a direct competitor manufacturing nerf bars, running boards, grille guards, and bumpers for trucks and SUVs, overlapping with Go Rhino's RB series, 1000 Series nerf bars, and 3000-Series grille guards on similar fitments.
- Lund: Lund manufactures truck and SUV accessories including running boards, nerf bars, tool boxes, and bed accessories, overlapping with Go Rhino's running boards, bed bars, and truck bed accessory categories through shared retail channels.
- Aries Automotive: Aries Automotive (Aries 3-inch round, Action Trac, and related brands) makes grille guards, bull bars, steps, and floor liners, directly comparable to Go Rhino's Charger RC2 bull bars, 3000-Series grille guards, and Dominator side steps.
- Fab Fours: Fab Fours specializes in heavy-duty steel bumpers, grilles, and winch mounting solutions, directly comparable to Go Rhino's BR-series front bumpers, winch bumpers, and Dominator DSS sliders for off-road and work truck applications.
- WARN Industries: WARN Industries is a major off-road accessory brand selling winches, bumpers, and recovery equipment; its winch-ready front bumpers and auxiliary lighting compete directly with Go Rhino's BR6 Front Winch Bumper and Xplor LED lines for off-road and recovery buyers.
- Rough Country: Rough Country is a large direct competitor in the truck and Jeep aftermarket, offering lift kits, suspension, running boards, and off-road accessories that compete head-to-head with Go Rhino's RB/Dominator lines and XPLOR lighting for the same lifted-truck and overlanding buyer.
Broad incumbents
- ARIES Truck Bed Accessories (parent Aries/ARIES and related Rampage, Retrax, etc.): RealTruck's broader portfolio of in-house and distributed brands (including various truck bed, tonneau, and accessory lines) sits alongside Go Rhino on the same storefront; while Go Rhino is part of RealTruck, the broader RealTruck assortment defines the competitive context Go Rhino is benchmarked against on its own shelf.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Go Rhino social profiles
Digital presenceGo Rhino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Rhino leadership team
Management profileNumber of profiles
Profiles2 records
Go Rhino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Rhino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Rhino
What does Go Rhino do?
Go Rhino designs, engineers, and manufactures aftermarket truck and SUV exterior accessories, including running boards, nerf bars, side steps, roll bars, grille guards, bull bars, bumpers, roof and bed racks, sliders, skid plates, off-road LED lighting, and exhaust tips. Products are vehicle-specific for fitment across major platforms such as Ford F-150/F-250/Bronco, Chevy Silverado/Colorado, GMC Sierra/Canyon, Ram 1500/2500, Toyota Tacoma/Tundra, Nissan Frontier, Jeep Wrangler, and Honda Ridgeline. The brand also operates a Public Safety Division supplying push bumpers and related equipment for emergency response and government vehicles.
Is Go Rhino a public or private company?
Go Rhino is a private company. It is classified as corporate owned and is currently operating.
When was Go Rhino founded?
Go Rhino was founded in 1975. It employs 11 to 50 people.
Where is Go Rhino based?
Go Rhino is headquartered in Brea, United States, in the North America region.
How does Go Rhino make money?
One revenue line is on record: hardware/Accessory Sales.
Who are Go Rhino's main competitors?
Direct peers on record are Smittybilt, N-FAB, Dee Zee, Westin Automotive, Lund, Aries Automotive, Fab Fours, WARN Industries and Rough Country. ARIES Truck Bed Accessories (parent Aries/ARIES and related Rampage, Retrax, etc.) is listed as a broad incumbent.
Does Go Rhino have an API?
No public API is recorded for Go Rhino.
What industry is Go Rhino in?
Go Rhino's product category is Aftermarket Truck and SUV Accessories. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks), with a secondary code of IMACANAO, Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers). Its NAICS code is 3363 and its SIC code is 3714.