Freedom Village

What Freedom Village does

Freedom Village is a private, for-profit Active Life Plan Community (also known as a Continuing Care Retirement Community or CCRC) operating from a single campus at 23442 El Toro Road in Lake Forest, California, in Orange County. The community serves seniors and their families through a full on-campus continuum of care that includes Independent Living in upscale apartments (nine floor plans from studio to two-bedroom), boutique-style Assisted Living with 24/7 licensed vocational nursing, Memory Care for Alzheimer's and dementia, Skilled Nursing and Rehabilitation with on-site physical, occupational, and speech therapy, and short-term Respite Care via the Bridge to Home program. The business is operated under California license #300606831 COA 143 by Freedom Village, a privately held entity with no institutional or PE backing disclosed, and ownership has not changed in over 30 years.

The underlying operating technology is described as a senior living community operations and care coordination platform; no proprietary AI, software products, or technology partnerships are disclosed. Revenue is generated through two primary streams: one-time refundable entrance deposits (starting at $116,000, with 0%, 50%, or 75% returnable options on a 25-month schedule) and recurring monthly service fees starting around $3,500 for Independent Living and $8,475 for Assisted Living, all-inclusive of meals, utilities, transportation, programming, and lifetime discounted access to higher care levels. A smaller recurring revenue stream comes from healthcare services delivered to non-residents, including respite stays at $195/day and rehabilitation services.

The go-to-market motion is sales-led and event-driven, relying on phone inquiries across multiple service-specific lines, website contact forms, in-person campus tours (with complimentary lunch), and the VIP Club top-of-funnel program offering prospective residents a complimentary one-night guest suite stay. Marketing is largely local and educational via website content, a blog covering financial, lifestyle, and wellness topics, and community events. The company differentiates on the Guarantee of Services and Care for Life, debt-free status, exceptional staff tenure (70+ employees with 10+ years), and U.S. News & World Report 5-Star High Performing recognition for short-term rehabilitation, where 69.4% of residents return home post-discharge versus a 50.4% national average.

Name

Freedom Village

Legal name

Freedom Village

Website

https://freedomvillage.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Freedom Village is a private, debt-free Life Plan Community (CCRC) in Lake Forest, California, offering a full on-campus continuum of independent living, assisted living, memory care, skilled nursing, rehabilitation, and respite care to Orange County seniors.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Skilled nursing care
• Memory care support

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Entrance Deposits: One-time refundable entrance fees for Life Plan Community residents. Offers 90-day satisfaction guarantee with 100% refund. Three returnable options (0%, 50%, or 75% Returnable) based on a 25-month schedule.
2. Monthly Service Fees: Recurring monthly fees covering apartment, meals, home maintenance, utilities, security, transportation, programming, and access to all community amenities. Includes care services as needed under the Life Plan model.
3. Healthcare Services Revenue: Revenue from skilled nursing, rehabilitation, and assisted living services provided to both residents and non-residents of the community.
4. Respite Care: Short-term respite stays and Bridge to Home program at $195/day for 10 days, with option to extend for additional fee. Available to both residents and non-residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Freedom Village operates an Active Life Plan Community (also known as a Continuing Care Retirement Community) on a single campus in Lake Forest, California. It delivers a full continuum of senior care services including independent living, assisted living, memory care, skilled nursing, rehabilitation, and short-term respite stays, supported by chef-prepared dining, multiple amenities, and a Guarantee of Services and Care for Life.

Product overview

Freedom Village is an Active Life Plan Community (also known as a Continuing Care Retirement Community or CCRC) offering a full continuum of senior care on one campus. The community provides Independent Living with upscale apartments and maintenance-free lifestyle, Assisted Living with 24/7 personalized care and medication management, Memory Care for dementia support, Skilled Nursing with 24-hour medical care and rehabilitation, and Respite Care for short-term stays. Residents can transition between care levels without relocating. The community features multiple dining venues (La Cheminee Dining Room, Freedom Cafe, The Bistro, Outdoor Garden Cafe), amenities (art studio, fitness center, pool, spa, library, movie theater, chapel, putting green, billiards room), and offers a VIP Club membership for prospective residents. The community operates as a single location in Lake Forest, CA with addresses at 23442 El Toro Road, Buildings 1 and 2.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior living apartments ranging from Studios to 2-bedroom units (up to ~1,300 sq ft) featuring chef-prepared meals, home maintenance, utilities, security, transportation, programming, and access to all community amenities. Residents receive a Guarantee of Care and Services for Life and a lifetime 25% discount on Assisted Living and Skilled Nursing services. Entrance deposits start at $116,000 and monthly costs start at $3,500.
• Assisted Living Boutique-style personalized assisted living providing 24/7 licensed vocational nurses, medication management, assistance with activities of daily living (ADLs), and diabetic management. All-inclusive private suite rate of $8,475/month with no entrance fee required; rate remains the same regardless of care level changes.
• Skilled Nursing & Rehabilitation 24-hour skilled nursing care with on-site Medical Director, RNs, LVNs, therapists, and CNAs, providing physical, occupational, and speech therapies for both residents and non-residents. Holds U.S. News & World Report's highest 5/5 overall rating and High Performing status for short-term senior rehabilitation.
• Memory Care Specialized long-term care designed for individuals with memory-related conditions including Alzheimer's disease and other forms of dementia, delivered in a secure and supportive environment.
• Respite Care / Bridge to Home Short-term respite stays and Bridge to Home transitional care for seniors recovering from hospital stays or surgery, or for caregivers needing temporary relief. Special rate of $195/day for 10 days (minimum 5-day stay) with full access to assisted living services, amenities, chef-prepared meals, and 24-hour care. Available to both residents and non-residents.

Quantifiable outcome

• 69.4% of residents in senior rehabilitation returned home after discharge vs. 50.4% national average
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Village (Hemet, CA)minorOthersSister community located in Hemet, CA. Referenced as an additional resource for families exploring senior living options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aegis Living: West Coast-focused assisted living and memory care operator based in the Pacific Northwest with California communities, offering comparable premium assisted living and memory care services in the same demographic.
• Merrill Gardens: Privately held senior living operator with multiple California communities offering independent living, assisted living, and memory care at premium price points — directly comparable to Freedom Village's market position.
• Belmont Village Senior Living: Privately held operator of upscale urban and suburban senior living communities with strong California presence, offering assisted living, memory care, and short-term stays at premium price points comparable to Freedom Village.
• The Village: Sister Life Plan Community located in Hemet, CA, referenced directly on Freedom Village's website as an affiliated resource. Operates the same CCRC/Life Plan model with comparable continuum-of-care offerings.

Broad incumbents

• Sunrise Senior Living: National senior living operator with strong footprint in assisted living, memory care, and short-term stays. Direct overlap with Freedom Village's assisted living and memory care segments though no entrance-fee/CCRC model.
• Life Care Services: Third-party manager of Continuing Care Retirement Communities nationwide, managing CCRCs comparable in structure and continuum of care to Freedom Village for residents in independent through skilled nursing care.
• Five Star Senior Living: National senior living operator offering independent living, assisted living, memory care, and skilled nursing with communities across multiple states. Overlapping care continuum with comparable premium positioning.
• Brookdale Senior Living: Largest U.S. senior living operator with extensive independent living, assisted living, memory care, and skilled nursing offering. Public incumbent with broad geographic reach overlapping Freedom Village's continuum-of-care approach.
• Erickson Senior Living: Large-scale operator of Continuing Care Retirement Communities with multiple campuses, offering independent living, assisted living, memory care, and skilled nursing under a Life Plan/CCRC structure mirroring Freedom Village's model.
• Atria Senior Living: Large national senior living operator with significant California presence offering independent living, assisted living, and memory care at multiple price points. Broader incumbent with overlapping care continuum but broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/freedom_village
• Facebookfacebook.com/freedomvillagecalifornia
• LinkedInlinkedin.com/company/freedom-village-retirement-community

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Village