The Villages
- Company typePrivate
- Founded1992
- HeadquartersThe Villages, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
The Villages firmographics
Firmographics- Name
- The Villages
- Legal name
- Holding Company of The Villages, Inc.
- Website
- https://thevillages.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
The Villages industry classification
Industry- Product category
- Active Adult Retirement Community
- NAICS
- Land Subdivision (2372), Golf Courses and Country Clubs (71391)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Master-Planned Community & POA Management (BPAJAHAD)
Keywords
Where The Villages is headquartered
LocationHeadquarters
- HQ city
- The Villages
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Villages business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Home Sales: The Villages generates primary revenue from selling homes across multiple series: Patio Villas (from low $200s), Cottage Homes (from upper $200s), Courtyard Villas (from mid $300s), Garden Villas (from mid $400s), Verandas (from low $400s to upper $700s), Designer Homes (from low $300s to $1M+), and Premier Homes (from $600s to $1M+).
- Monthly Amenity Fees: Residents pay a monthly amenity fee of $204 which provides access to free executive golf, swimming, tennis, pickleball, bocce, sports pools, fishing lakes, parks, trails, 24-hour community watch, and over 3,000 resident-organized sports, activities and social clubs.
- Community Development District (CDD) Assessments: Monthly assessments cover Development District costs including bonds, maintenance, and fire services. These vary by home series and are backed by property assessments on lots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Patio Villas - Most affordable option |
| Subscription | Monthly | Cottage Homes - Spacious affordable living |
| Subscription | Monthly | Courtyard Villas - Outdoor living extension |
| Subscription | Monthly | Verandas - Privacy and open-style living |
| Subscription | Monthly | Designer Homes - Wide variety of floorplans |
| Unit Pricing | Pay-as-you-go | Lifestyle Preview Experience |
| Subscription | Monthly | Lofts at Brownwood - Apartment-style living |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
The Villages product offering
Product offeringCore offering
The Villages is a 55+ active-adult master-planned community in central Florida that sells newly built residential homes across multiple product lines and bundles them with access to recreation centers, golf courses, town squares, entertainment venues, and lifestyle services. Revenue is generated from home sales combined with recurring monthly amenity fees and Community Development District (CDD) assessments on each property.
Product overview
The Villages is a 55+ active adult master-planned community in central Florida, not a traditional technology product company. It operates as a residential community with a unified lifestyle platform encompassing residential homes (Patio Villas, Cottage Homes, Courtyard Villas, Garden Villas, Verandas, Designer Homes, and Premier Homes across multiple price points and sizes), integrated recreational amenities (Championship Golf, Executive Golf, Pitch & Putt, and Putting Courses), entertainment venues (Town Squares with free nightly entertainment, Performing Arts Centers), healthcare services (medical plazas and health partnerships), digital services (MyVillages app, HomeFinder search tool, Live Webcams), and supporting services (Charter School, Community Development Districts). The community also includes the affiliated Middleton family community as a sub-brand. The Villages positions its amenity-rich lifestyle as its core product offering, with residences serving as the foundation of the community experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Patio Villas Entry-level paired villa homes sold to 55+ buyers seeking low-maintenance single-story living within The Villages community.
- Cottage Homes Compact single-family cottage homes sold to 55+ buyers in The Villages.
- Courtyard Villas Villa homes with private courtyards sold to 55+ buyers in The Villages.
- Garden Villas Villa homes situated within garden-style settings sold to 55+ buyers in The Villages.
- Verandas Villa homes with veranda-style outdoor living spaces sold to 55+ buyers in The Villages.
- Designer Homes Mid-tier single-family homes with curated designer finish packages sold to 55+ buyers in The Villages.
- Premier Homes Top-tier luxury single-family homes sold to 55+ buyers seeking premium finishes and larger footprints in The Villages.
- Recreation and Golf Membership Bundle of recreation center, championship golf, executive golf, pitch and putt, and putting course access sold to residents as part of recurring monthly amenity fees.
- Town Squares Entertainment Free live nightly music and entertainment offered across The Villages' three town squares to residents and visitors.
- Performing Arts Centers On-site performing arts venues presenting shows and concerts for residents of The Villages.
- MyVillages App Proprietary mobile app that lets residents access community information, events, and resident services.
- HomeFinder Online home search tool that lets prospects browse and request information on available homes in The Villages.
- Live Webcams Public-facing live webcam feeds that let prospects and residents view activity in The Villages' town squares and recreation areas.
- Lifestyle Preview Experience On-site preview program that gives prospective 55+ buyers a guided tour of recreation centers, golf, town squares, and model homes before purchase.
- Health and Wellness Services On-site health, fitness, and wellness services offered to residents of The Villages.
- The Villages Charter School On-site charter school serving families connected to The Villages community.
- Middleton Community Branded sub-community developed within The Villages footprint, with its own homes, amenities, and lifestyle offerings.
Quantifiable outcome
- Retained #1 position among top-selling master-planned communities with 3,611 sales in 2025
- +3 more outcomes
Companies that use The Villages
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
The Villages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Villages partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BrightView LandscapescoreBrightView expanded its golf course management partnership with The Villages, increasing its managed golf portfolio from approximately 20% to more than 50% of the community's 400 golf holes. The company now oversees upwards of 20 nine-hole golf courses. This expansion reinforces BrightView's position as the nation's leading commercial landscaping and golf course maintenance provider and represents a significant milestone for its golf division.
- CenterWell Senior Primary CarecoreCenterWell Senior Primary Care purchased The Villages Health (TVH) in November 2025, following TVH's Chapter 11 bankruptcy filing in July 2025. Healthcare operations continued following this purchase, with TVH having voluntarily self-reported Medicare billing issues to the federal government in December 2024.
- UF HealthcoreUF Health Hospital is a 307-bed acute care hospital serving residents of The Villages and patients from Lake, Sumter and Marion counties since 2002. In January 2020, the hospital was acquired by University of Florida Health, an award-winning not-for-profit healthcare system and the largest most comprehensive provider of healthcare services in the region.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
The Villages competitors and assessment
Company assessmentDirect peers
- Lakewood Ranch: Lakewood Ranch is Florida's second-largest master-planned community and the most direct competitor to The Villages, selling 2,085 homes in 2025 versus The Villages' 3,611. Comparable product offering (homes, amenities, lifestyle) and overlapping Florida geography make it the closest head-to-head peer.
- On Top of the World: On Top of the World is a large 55+ retirement community in Ocala, Florida, offering similar active adult amenities including golf, recreation, and social clubs. Direct geographic and product overlap in central Florida makes it a meaningful local peer.
- Babcock Ranch: Babcock Ranch is a master-planned community in southwest Florida featuring new-construction homes with extensive amenities. Comparable in Florida master-planned community positioning, though targeting a broader demographic than The Villages' 55+ focus.
- Solivita (AV Homes / Taylor Morrison): Solivita is a 55+ active adult community in Kissimmee, Florida with similar home-and-amenity positioning to The Villages. Comparable target demographic, amenity model, and Florida geography make it a direct peer in the active adult segment.
- Sun City (Various): Original55+ retirement community concept developed by Del Webb starting in Arizona in 1960. Multiple Sun City-branded communities serve the same active adult demographic with comparable amenity-based lifestyle offerings.
Broad incumbents
- Del Webb (PulteGroup): Del Webb is the largest 55+ active adult homebuilder in the United States, operating Sun City-branded communities across multiple states. Comparable in serving the same 55+ retiree demographic with amenitized communities, but operates broadly across geographies rather than as a single integrated mega-community.
- PulteGroup: PulteGroup is one of the largest US homebuilders, owning both Pulte Homes and Del Webb brands. Comparable in producing homes for the 55+ segment through Del Webb, and the broader move-up and active adult buyer demographics, though at much greater scale and across broader geographies.
- Toll Brothers: Toll Brothers is a large US luxury homebuilder serving move-up, active adult (Toll Brothers Active Living), and empty-nester segments. Comparable in building amenitized communities for affluent buyers, though across a broader product spectrum and geographies.
Emerging players
- Latitude Margaritaville: Latitude Margaritaville is a Jimmy Buffett-themed 55+ active adult community with locations in Daytona Beach, FL, Hilton Head, SC, and Watersound, FL. Directly comparable55+ active adult positioning with a themed lifestyle model.
Regional players
- Ave Maria: Ave Maria is a master-planned community in southwest Florida featuring homes, a university, and town center amenities. Comparable in Florida master-planned positioning with extensive amenities, though serving a broader demographic including families rather than restricting to 55+.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
The Villages social profiles
Digital presenceThe Villages financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Villages leadership team
Management profileNumber of profiles
Profiles4 records
The Villages funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Villages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Villages
What does The Villages do?
The Villages is a 55+ active-adult master-planned community in central Florida that sells newly built residential homes across multiple product lines and bundles them with access to recreation centers, golf courses, town squares, entertainment venues, and lifestyle services. Revenue is generated from home sales combined with recurring monthly amenity fees and Community Development District (CDD) assessments on each property.
Is The Villages a public or private company?
The Villages is a private company. It is classified as family owned and is currently operating.
When was The Villages founded?
The Villages was founded in 1992. It employs 1,001 to 5,000 people.
Where is The Villages based?
The Villages is headquartered in The Villages, United States, in the North America region.
How does The Villages make money?
Three revenue lines are on record. Home Sales are the primary driver. The others are monthly Amenity Fees and community Development District (CDD) Assessments.
Who are The Villages's main competitors?
Direct peers on record are Lakewood Ranch, On Top of the World, Babcock Ranch, Solivita (AV Homes / Taylor Morrison) and Sun City (Various). Broad incumbents are Del Webb (PulteGroup), PulteGroup and Toll Brothers. Latitude Margaritaville is listed as an emerging player. Ave Maria is listed as a regional player.
Does The Villages have an API?
No public API is recorded for The Villages.
What industry is The Villages in?
The Villages's product category is Active Adult Retirement Community. Its primary akta.pro industry code is BPAJAHAD, Master-Planned Community & POA Management. Its NAICS code is 2372 and its SIC code is 6552.