Agricare Corporation

What Agricare Corporation does

Agricare Corporation is a privately-held Indian specialty distributor of plant-nutrition inputs, professional turf machinery, and grass seeds, founded in 1995 and headquartered in Gajraula, with a registered presence in Noida. The company operates a direct-to-consumer e-commerce storefront (agricarecorp.com) with free shipping across India and a secondary marketplace presence on Amazon India, plus a dedicated bulk-order channel for enterprise B2B customers. Its product portfolio spans 100+ SKUs across bio-fertilizers, biostimulants, water-soluble NPK, chelated micronutrients, organic growth promoters, growing media, turf colorants, and plant-protection products; the machinery catalogue includes reel mowers, zero-turn mowers, tractor-driven implements, aerators, verticutters, sprayers, and spreaders priced up to ₹931,204 per unit, with proprietary sub-brands (Lawnstar, Greenman, Green Park) and international partner brands (Compo Expert, Barenbrug, Dennis UK).

The company's commercial model is asset-light distribution and resale, monetized through one-time product sales in pack sizes from 100mL retail to 50kg commercial bulk. Core underlying technology includes temperature-responsive controlled-release coating (DuraTec Top 14, Basacote Plus), Ecklonia maxima seaweed extract bio-stimulants processed through cold-mechanization or patented cold-pressing, and chelated micronutrient formulations for precision deficiency correction. Named enterprise customers span golf courses, cricket grounds (BCCI), real-estate developers (DLF, Jaypee, Lodha), public-park authorities (DDA), defence establishments, and premium hospitality (Leela Palaces), with a parallel long-tail home-gardener SMB base purchasing through the e-commerce storefront. The company is privately held, family-style operated (CEO Vinod Goyal), with no disclosed institutional funding, no parent company, and no AI or technology-platform strategy evidenced in public materials.

Name

Agricare Corporation

Legal name

Agricare Corporation

Website

https://agricarecorp.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Agricare Corporation is a privately-held Indian specialty distributor selling organic fertilizers, bio-stimulants, professional turf machinery, and premium grass seeds to golf courses, sports fields, real-estate developers, defence and government customers, and home gardeners through a nationwide direct-to-consumer e-commerce platform with India-wide free shipping.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers & Turf Equipment

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Fertilizer & Nutrient Retail (Dry, Liquid, Blends) (AFABAJAF)

akta.pro secondary industries

Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Seed & Trait Distribution (Dealer Networks) (AFABAJAD)

Keywords

• Organic fertilizers
• Turf machinery
• Grass seeds
• Plant protection products
• Golf course maintenance

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Fertilizers and Amendments: One-time purchase model for wide range of fertilizers including NPK fertilizers, bio-stimulants, micronutrients, organic growth promoters, and soil conditioners. Products available in various pack sizes from small retail packs (100mL, 250g) to bulk quantities (25kg bags, 50kg drums).
2. Product Sales - Turf Machinery and Equipment: Sales of professional turf maintenance equipment including golf mowers, reel mowers, aerators, sprayers, and related machinery targeting golf courses, sports fields, and landscaping professionals. High-value equipment ranging from ₹140,000 to ₹930,000+.
3. Product Sales - Grass Seeds: Specialty grass seed sales including Bermudagrass, Kentucky Bluegrass, Perennial Ryegrass, and Tall Fescue varieties from international breeders like Barenbrug and Jacklin.
4. Product Sales - Plant Protection: Bio-pesticides, fungicides, herbicides, and pest control products for crop and plant protection.
5. Bulk/Enterprise Orders: Dedicated bulk order program for large-scale customers including golf courses, resorts, agricultural operations, and landscaping companies requiring larger volumes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Agricare Corporation is an India-based supplier and distributor of specialty plant nutrition products (organic and inorganic fertilizers, bio-stimulants, micronutrients, growing media), professional turf machinery (reel mowers, zero-turn mowers, tractor-driven mowers, aerators, verticutters, sprayers), grass seeds, and plant protection products. The company operates a direct-to-consumer e-commerce platform selling 100+ branded products across India, including imported international brands (Compo Expert, Barenbrug, Dennis, Jacklin, California Trimmer) and its own proprietary Lawnstar and Greenman lines, with a dedicated bulk-order program for enterprise customers such as golf courses, sports facilities, and agricultural operations.

Product overview

Agricare Corporation is an Indian supplier of organic fertilizers, professional turf machinery, and grass seeds. The product portfolio includes: Plant Nutrition products (Bio Fertilizers, Bio Stimulants, Growing Media, Micronutrient Fertilizers, Organic Growth Promoters, Organic Soil Conditioners, Primary Nutrient Fertilizers, Specialty NPK, Water Soluble NPK, and Secondary Nutrient Fertilizers); Professional Turf Machinery including Green Mowers (Steelfort 500, California Trimmer Catalyst), Reel Mowers (Yardstar, California Trimmer RM20/RM25), Zero Turn Mowers (Greenman series in 42-60 inch sizes), Tractor-Driven Mowers (Green Park Finishing, Flail, Gang, Shrub Master), Vertical Mowers/Verticutters, Aerators (Hollow Tine AE500, Vertical Action AE410), and various turf care equipment; Grass Seeds (PanAm, Top Gun II, Monaco, NuBlue Plus, and other varieties); Plant Protection Products including Bio Pesticides, Fungicides, and Insecticides; and Home Garden Kits. The company serves golf courses, sports fields, farms, orchards, and home gardeners across India with both imported international brands and proprietary formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Lawnstar: Professional lawn fertilizer and grass care products brand
• Greenman
• Green Park
• Agricare Lawnstar

Products and services

• Bio Fertilizers Bio fertilizers containing living micro-organisms applied to seeds, plant surfaces, or soil to colonize the rhizosphere and speed up primary nutrient supply for plant growth; targeted at organic growers, open-field farmers, and home gardeners.
• Bio Stimulants Diverse formulations of compounds, substances, and micro-organisms designed to improve plant metabolism, abiotic stress tolerance, and soil fertility; based on seaweed extracts (Ecklonia maxima) processed via cold-pressing for golf courses, professional turf, and home gardens.
• Growing Media Organic potting mixes and soilless growing media including cocopeat, perlite, vermiculite, and neem-enriched formulations for container planting, seed germination, and nursery propagation.
• Micronutrient Fertilizers Fertilizers containing chelated zinc, boron, iron, manganese, copper, and other trace minerals to correct soil and plant deficiencies and improve growth and immunity in crops, turf, and garden plants.
• Specialty NPK Fertilizers Precisely formulated NPK fertilizers with targeted ratios combined with secondary nutrients for specific plant needs or growth stages, including foliar-grade and controlled-release formulations such as NovaTec and DuraTec Top 14.
• Water Soluble NPK 100% water-soluble NPK fertilizers designed for spray and fertigation applications, providing balanced nutrition with trace elements for various crop and greenhouse requirements.
• Plant Protection Products Bio-pesticides, fungicides, herbicides, insecticides, miticides, and pest control products for comprehensive crop and turf protection, including NPOP-compliant organic options.
• Grass Seeds Premium grass seed varieties including Bermudagrass, Creeping Bentgrass, Kentucky Bluegrass, Perennial Ryegrass, and Tall Fescue from international breeders like Barenbrug and Jacklin for golf courses, sports fields, and premium landscapes.
• Steelfort 500 Golf Mower Premium twin-drive reel mower for precision turf maintenance on golf courses with 500mm cutting width, twin-drive technology, and heavy-duty steel construction.
• GREENMAN Zero Turn Mower Professional zero turn mower range in 42-inch, 48-inch, 52-inch, and 60-inch deck sizes with hydrostatic drive, twin-cylinder engines, and ergonomic operator controls for turf and resort maintenance.
• Green Park Finishing Mower High-performance tractor-driven mower with floating hitch design, three precision blades, and adjustable cutting height from 25mm to 100mm for uniform grass cutting on turf and parks.
• Greenman Fairway Verticutter High-performance turf maintenance machine for rejuvenating fairways, sports fields, and large turf areas with precision vertical cutting blades for thatch removal.
• Basacote Plus Controlled-Release Fertilizer Long-lasting coated fertilizer providing consistent 6-month or 12-month nutrient supply using advanced polymer coating technology, for nurseries, landscaping, and professional plant care.
• DuraTec Top 14 Controlled-Release NPK Controlled-release NPK 14-7-14 fertilizer with advanced double nitrogen technology providing temperature-responsive release lasting 2-3 months for turf and landscape professionals.
• Essential Home Garden Fertilizer Kit 4-in-1 starter combo providing essential plant nutrition, growth stimulants, and natural pest protection for terrace gardens, kitchen gardens, balcony plants, and container gardening.

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Multiplex Group of Companies: Indian specialty fertilizer and plant nutrition company offering water-soluble NPK, bio-stimulants, micronutrients, and bio-pesticides — directly overlapping Agricare's plant nutrition categories across B2B agriculture and horticulture channels in India.
• T. Stanes & Company: Long-established Indian manufacturer of bio-fertilizers, organic manures, and plant protection products serving horticulture, agriculture, and plantation markets — comparable specialty-input focus and Indian distribution model.

Broad incumbents

• UPL Limited: India's largest agrochemical company with broad crop-protection and seed portfolios; a broad incumbent that increasingly competes in specialty and bio-input adjacencies where Agricare operates.
• Coromandel International: Major Indian fertilizer and crop-protection distributor with deep rural reach through Mana Gromor retail; competes with Agricare's fertilizer portfolio and represents the large-scale incumbent distribution model.
• Godrej Agrovet: Diversified Indian agri-business with crop protection, fertilizers, and animal feed; competes in fertilizer distribution and is increasingly extending into specialty and organic categories.
• Dhanuka Agritech: Indian agrochemical manufacturer-distributor with specialty formulations and a large dealer network; overlaps with Agricare's plant protection and specialty fertilizer categories in Indian agriculture.
• Rallis India: Tata-group crop protection and seed company with pan-India dealer presence; overlaps with Agricare's plant protection and specialty input portfolio for Indian farmers and growers.

Others

• Barenbrug Group: Global grass-seed breeder whose varieties (PanAm, T-1 Creeping Bentgrass, Top Gun II) Agricare distributes in India; a supplier-partner whose turf seed portfolio Agricare resells and whose global scale sets the competitive benchmark for turf seed distribution.
• Compo Expert: International specialty fertilizer manufacturer (Basacote, Basfoliar, DuraTec, Vitanica) that Agricare distributes in India; comparable product technology portfolio and overlapping customer base across professional turf and ornamentals globally.

Regional players

• Greenstar Fertilizers: India-focused specialty fertilizer company offering water-soluble NPK, micronutrients, and bio-stimulants; comparable specialty-input product mix and Indian distribution footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/agricarecorp
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• Facebookfacebook.com/agricarecorporation
• LinkedInlinkedin.com/company/agricare-corporation
• Instagraminstagram.com/agricarecorporation_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agricare Corporation