Crest Realty

What Crest Realty does

Crest Realty is a privately-held, family-owned real estate brokerage founded in 1978 and headquartered at 968 Chambers St #2, Ogden, Utah. The firm provides full-service brokerage for commercial and residential properties in Northern Utah, with service lines covering sales, leases, and 1031 exchanges across commercial retail, office, industrial, and residential categories, plus business-for-sale listings. The company is led by Andy McCrady (Principal Broker), with family members Aaron McCrady (Associate Broker) and Andrea McCrady (Realtor/Office Manager) in key roles, and employs approximately 13 licensed realtors plus three support staff (Office Manager, Office Assistant, Social Media Manager).

The firm operates a traditional, relationship-driven brokerage model. Revenue is generated through transaction commissions on completed sales and lease agreements, with no proprietary technology stack disclosed — the public-facing platform is a WordPress website offering property search across six listing categories, video tours, and standard contact forms. Distribution is primarily direct: realtors engage clients via phone, email, and in-person meetings, supported by a Facebook presence for community engagement. Marketing channels are minimal (website + organic social), with no paid acquisition, no mobile app, and no API or SDK surface area.

Crest Realty serves individual residential buyers and sellers, commercial property buyers/tenants/investors, and business acquisition clients across Northern Utah markets including Ogden, Roy, Layton, Clearfield, Tooele, Pleasant View, and Logan. The company's stated differentiators are its 48+ years of local presence and a team of experienced realtors providing market insights and negotiation support. There is no public pricing disclosure, no disclosed revenue, no institutional investors, and no parent company affiliations.

Name

Crest Realty

Legal name

Crest Realty

Website

https://crestrealtyutah.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Crest Realty is a family-owned real estate brokerage founded in 1978 in Ogden, Utah, providing commercial and residential sales, leasing, and 1031 exchange services across Northern Utah through a team of 13 licensed realtors.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Commercial real estate brokerage
• Residential property sales
• Real estate leasing services
• 1031 exchange services
• Northern Utah real estate

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Brokerage Commissions: Traditional real estate brokerage earning commissions on property sales and leases for commercial retail, office, industrial and residential properties. Revenue is generated through transaction fees on completed sales and lease agreements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Crest Realty is a full-service real estate brokerage providing sales, leasing, and 1031 exchange representation for commercial retail, office, industrial, and residential properties in Northern Utah. The firm brokers transactions through a team of licensed realtors, supplemented by property listings on its website and direct client engagement.

Product overview

Crest Realty is a full-service real estate brokerage serving Northern Utah since 1978. The company operates as a single, unified brokerage offering two core service lines: Commercial Real Estate Services (including sales, leasing, and 1031 exchanges for retail, office, and industrial properties) and Residential Real Estate Services (including home sales, leasing, and land listings). The company also provides Business for Sale listings and Commercial Land listings. These services are delivered through their team of Realtors who provide market insights, representation, and negotiation support for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Services Full-service commercial real estate brokerage offering sales, leasing, and 1031 exchanges for commercial retail, office, and industrial properties in Northern Utah, delivered by licensed realtors to businesses and investors.
• Residential Real Estate Services Residential property sales and leasing services for single-family homes, condos, and residential land in Northern Utah, provided to individual buyers and families through licensed realtors.
• 1031 Exchange Services Tax-deferred property exchange services under Section 1031 of the Internal Revenue Code for investment property owners, providing identification, representation, and transaction support.
• Business for Sale Listings Commercial business listings for sale including established businesses seeking buyers or investors in the Northern Utah region, with realtor representation throughout the acquisition process.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Keller Williams Realty: One of the largest real estate franchise networks globally with a heavy agent-centric model. Comparable to Crest Realty because both operate as full-service brokerages serving residential and commercial clients through independent contractor agents, though Keller Williams has vastly greater scale, technology investment, and geographic reach.
• Sotheby's International Realty: Luxury-focused international real estate brand with affiliate offices in Utah. Comparable to Crest for high-end residential and unique property transactions, but competes primarily at the premium end where Crest has limited positioning and lacks the global referral network.
• Compass: Technology-forward national real estate brokerage that has expanded into Utah markets. Comparable as a competing residential brokerage, but differentiates via proprietary tech platform, agent equity incentives, and venture-backed scale that Crest cannot match as a small independent firm.
• RE/MAX: Globally recognized real estate franchise with strong presence across Utah. Directly comparable to Crest as a brokerage competing for residential and commercial sellers/buyers, but operating through a franchised model with substantially greater brand recognition, marketing budgets, and technology infrastructure.
• Century 21 Real Estate: Long-established global real estate franchise with residential and commercial brokerage services. Comparable to Crest as a competing brokerage serving similar buyer/seller clients, though Century 21 has much wider geographic coverage and franchisee-driven marketing scale.
• eXp Realty: Cloud-based national brokerage operating on a remote-agent model with significant Utah agent count. Directly competes with Crest for residential agent recruitment and listings in Northern Utah, offering lower overhead and equity participation that can be attractive to agents Crest might otherwise recruit or retain.
• Berkshire Hathaway HomeServices: National real estate franchise associated with the Berkshire Hathaway brand, offering residential and commercial brokerage services. Comparable to Crest in core brokerage activities but with substantially greater geographic footprint, brand equity, and luxury segment positioning that Crest cannot match locally.
• Realty ONE Group: Fast-growing national brokerage franchise with multiple Utah offices. Competes with Crest for residential and commercial agent talent and listings in Northern Utah, with a similar full-service model but significantly more marketing and operational scale.
• Coldwell Banker Realty: Established national brokerage franchise with active Utah operations serving both residential and commercial clients. Comparable business model (commission-based brokerage serving buyers and sellers) but with a national brand, larger agent rosters, and greater marketing resources than Crest Realty.
• Better Homes and Gardens Real Estate: National real estate franchise under the Better Homes and Gardens brand, with affiliate offices in Utah. Comparable to Crest as a competing residential and light commercial brokerage, distinguished primarily by national brand association and broader marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/crestrealtyutah
• LinkedInlinkedin.com/company/crest-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crest Realty