Cottage Grove Place

What Cottage Grove Place does

Cottage Grove Place is a nonprofit continuing care retirement community (CCRC) founded in 1996 and located on a single connected campus at 2115 First Avenue SE in Cedar Rapids, Iowa. The community operates across three main buildings (Commons I, II, and III) containing 305+ residences that span the full continuum of senior care: independent living apartments, assisted living (Red Cedars), memory care, and a 64-bed skilled nursing and rehabilitation Health Center. It is Cedar Rapids' only LifeCare provider and is locally governed by a Board of Trustees, with day-to-day management delivered by Life Care Services (LCS), the nation's third-largest senior living operator.

The community's core technology platform is its integrated CCRC model, anchored by the LifeCare program, a contract structure with a one-time entrance fee (starting at $150,000) plus monthly fees that guarantees residents lifetime access to all care levels on campus at predictable rates. This is supplemented by proprietary clinical programs including Heartfelt Connections (an LCS-developed, life-story-based memory care program delivered in an 18-suite secure neighborhood designed by Shive-Hattery) and operational services such as a Health & Wellness Navigator, Choice-in-Home add-on support for independent living residents, and signature dining across multiple venues. The campus has HIPAA-compliant privacy practices and holds a CMS 4-of-5-star rating.

Cottage Grove Place generates revenue through five primary streams: LifeCare entrance fees, monthly service fees for independent living (starting at $3,160 single / $4,495 couple), all-inclusive assisted living monthly fees, memory care specialty fees, and per-diem skilled nursing rates ($335/day, with Medicare Part A coverage up to 100 days). A nonprofit foundation (Cottage Grove Foundation) accepts donations to support resident programming and a fund for residents who outlive their resources. GTM motion is direct-to-consumer, supported by an inside sales team (LifeCare Consultants, Assisted Living Sales Consultants, Community Outreach Liaisons) and event-driven experiential marketing including "Dine with a Resident" programs and wealth forums. Target customers are primarily active seniors aged 62+ in the Cedar Rapids market, with secondary segments for veterans (5% lifetime discount) and couples with differing care needs.

Name

Cottage Grove Place

Legal name

Cottage Grove Place

Website

https://cottagegroveplace.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Nonprofit continuing care retirement community in Cedar Rapids, Iowa offering independent living, assisted living, memory care, and skilled nursing through a LifeCare program on a single 305+ residence campus, serving seniors 62+ and managed by Life Care Services.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community / Senior Living

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

For-Profit / Investor-Owned CCRCs (HLADAEAD), Single-Site CCRCs (HLADAEAE), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Continuing care retirement community
• Senior living services
• Assisted living care
• Memory care programs
• Skilled nursing rehabilitation

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Independent Living Monthly Fees: Monthly service fees for independent living residents covering apartment-home, weekly housekeeping, linen service, dining credits ($450/month), fitness center, library, courtyards, woodworking shop, and common areas.
2. LifeCare Entrance Fees: One-time entrance fee required for LifeCare program participation. Gives guaranteed access to every level of care on campus including long-term skilled nursing at a predictable monthly rate. Fee based on age and preferred apartment-home. Entrance fees starting at $150,000.
3. Assisted Living Monthly Fees: All-inclusive monthly fees for assisted living covering personalized support with daily tasks, RN-led medication management, dietitian consultations, social work services, weekly housekeeping, linen service, personal laundry, and scheduled transportation.
4. Memory Care Daily/Specialty Fees: Specialized care fees for memory care services including 18 private suites in dedicated neighborhood with 24/7 staffing, emergency response, and ability-focused programming through Heartfelt Connections program.
5. Skilled Nursing & Rehabilitation: Daily rates for skilled nursing and short-term rehabilitation services in 64-bed Health Center. Medicare Part A covers up to 100 days per benefit period for eligible individuals. Comprehensive medical care available 24/7.
6. Dining & Hospitality Services: Additional dining services beyond included monthly credits including guest meals, private dining reservations, catering for events, grab-and-go items, and tray service for at-home dining. Residents receive monthly dining account starting at $450 ($900 per couple).
7. Cottage Grove Foundation Donations: Non-profit foundation accepts donations supporting resident programming, wellness initiatives, campus enhancements, staff scholarships, and the Friends Fund for residents who outlive resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Cottage Grove Place operates a nonprofit continuing care retirement community (CCRC) on a single connected campus in Cedar Rapids, Iowa, offering independent living, assisted living, memory care, skilled nursing, and short-term rehabilitation, supported by the LifeCare program that guarantees residents lifetime access to all levels of care at predictable monthly rates after a one-time entrance fee.

Product overview

Cottage Grove Place is a nonprofit continuing care retirement community (CCRC) offering a full continuum of senior living options. The portfolio consists of LifeCare (the signature guaranteed care program), Independent Living apartments, Assisted Living (Red Cedars), Memory Care with the Heartfelt Connections program, Skilled Nursing, and Short-Term Rehabilitation. The community also provides Signature Dining across multiple venues and offers both LifeCare (with entrance fee) and Rental options for living arrangements. All levels of care are available on one connected campus through three main buildings: Commons I (135 independent living apartments), Commons II (31 independent living, 19 assisted living, Health Center), and Commons III (18 memory care, 22 assisted living, 24 independent living apartments).

Differentiator

Problem solved

Functional benefit

Brands

• LifeCare: A unique financing model that protects lifestyle, finances, and peace of mind by locking in predictable costs and guaranteed access to care for life.
• Heartfelt Connections – A Memory Care Program
• Choice-in-Home Services
• Red Cedars Assisted Living

Products and services

• LifeCare Program A continuing care contract combining a one-time entrance fee (starting at $150,000) with predictable monthly payments that guarantees residents lifetime access to independent living, assisted living, memory care, and skilled nursing on the same campus, with no surprise bills or forced moves regardless of health or financial changes. Designed for older adults and their families seeking lifetime peace of mind.
• Independent Living Private apartment-home living for active older adults with weekly housekeeping, linen service, monthly dining credits ($450 single / $900 couple), fitness center, library, courtyards, woodworking shop, scheduled transportation, and full access to community programs and amenities. Entrance point into LifeCare or available as rental apartments.
• Luxury Rental Apartments Flexible monthly rental apartment option without an entrance fee, offering single-occupancy apartments starting at $3,160/month and couples starting at $4,495/month, including maintenance-free living, chef-prepared dining credits, and access to community services and amenities, with the option to transition to LifeCare later.
• Assisted Living (Red Cedars) All-inclusive assisted living services in the Red Cedars neighborhood including help with bathing, dressing, grooming, RN-led medication management, dietitian and social work consultations, weekly housekeeping, linen service, personal laundry, scheduled transportation, and personalized holistic care plans for seniors who need daily support while preserving independence.
• Memory Care (Heartfelt Connections) Specialized dementia and Alzheimer's care delivered through the Heartfelt Connections program, a resident-centered, abilities-focused approach built around each resident's life story, delivered in 18 private one-bedroom suites with private baths, emergency call systems, 24/7 trained staffing, secure neighborhood design, and homelike shared spaces.
• Skilled Nursing Care Round-the-clock clinical care in a 64-bed Health Center delivered by registered nurses, licensed practical nurses, and certified nursing aides, providing long-term nursing care, post-hospitalization recovery, and therapy services in private and semi-private rooms with 24/7 medical support.
• Short-Term Rehabilitation Focused post-hospitalization rehabilitation program offering physical, occupational, and speech therapy with Medicare Part A coverage up to 100 days per benefit period for eligible individuals, designed to help patients recover strength, mobility, and independence after surgery, illness, or injury.
• Signature Dining Multi-venue dining program featuring a restaurant-style Commons Dining Room, the casual Cottage Grill, Private Dining & Catering for events, and At-Home tray service, led by an Executive Chef, with a monthly dining allowance ($450 single / $900 couple) and rollover of unused dollars.
• Respite Care Short-term care option that gives family caregivers a temporary break while allowing prospective residents to experience the community's hospitality and care before committing to a full move.

Quantifiable outcome

• 93% resident satisfaction scores
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Life Care Services (LCS)flagshipStrategic or Co-development PartnerLife Care Services provides comprehensive senior living management solutions to Cottage Grove Place. LCS is the nation's third-largest senior living operator and the most awarded senior living management company in J.D. Power history, having ranked #1 in resident satisfaction for seven consecutive years. This partnership combines local mission-driven leadership with national expertise and operational excellence.
• Shive-HatterycoreTechnology or IntegrationArchitecture and design firm that designed the specialized memory care neighborhood. Their expertise in senior living design created the 18 private memory care suites with inviting shared spaces designed to encourage safe social interaction while limiting over-stimulation.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sunrise Senior Living: Established national senior living operator focused on assisted living and memory care, with a comparable premium-service positioning. Provides scale and operational benchmarks for memory care programming and assisted living pricing.
• Life Care Services (LCS): Parent management company operating 130+ senior living communities nationwide, including Cottage Grove Place. Comparable in service model and program offerings (including Heartfelt Connections), with much broader geographic scale and brand presence.
• Five Star Senior Living: National senior living and CCRC operator with communities across independent living, assisted living, memory care, and skilled nursing. Comparable continuum-of-care model with publicly disclosed financials that serve as benchmark data.
• Brookdale Senior Living: Largest U.S. senior living operator with national footprint across independent living, assisted living, memory care, and skilled nursing. Comparable continuum-of-care model though for-profit and operating at much larger scale.
• Atria Senior Living: National senior living operator with communities across the U.S. offering independent living, assisted living, and memory care. Comparable operating model in the upscale segment that Cottage Grove Place targets with its LifeCare offering.
• Belmont Village Senior Living: National upscale senior living operator with a focus on assisted living and memory care. Comparable premium-service positioning and proprietary memory care programming akin to Heartfelt Connections.

Direct peers

• Meth-Wick Community: Nonprofit continuing care retirement community located in Cedar Rapids, Iowa. Direct local competitor offering independent living, assisted living, and skilled nursing with a similar mission-driven model targeting the same Cedar Rapids senior market.

Regional players

• Bickford Senior Living: Midwest-headquartered senior living operator with a Cedar Rapids branch. Offers assisted living and memory care in a similar mid-market positioning, providing a regional comparable for staffing, pricing, and operational benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CottageGrovePlace
• LinkedInlinkedin.com/company/cottage-grove-place

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cottage Grove Place