Meth-Wick Community

What Meth-Wick Community does

Meth-Wick Community is a nonprofit Life Plan Community (formerly Continuing Care Retirement Community) founded in 1961 by philanthropist Barthinius L. Wick, operating a 68-acre wooded campus in Cedar Rapids, Iowa. The organization serves seniors across the full continuum of care through five distinct living styles: independent living (Greenwood Terrace, Brendelwood Village, Deer Ridge, Highland Park, Oakwood), Independence Plus, assisted living (The Manor), memory care (Arbor Place), and Medicare-certified skilled nursing (The Woodlands). Supporting services include short-term rehabilitation, respite care, bariatric specialty suites, transportation, and a 14,000-square-foot Town Center social hub.

The community's technology stack centers on the proprietary WelTracs wellness program, which pairs residents with a Successful Aging Coordinator to build annually reviewed personalized successful aging plans across six wellness dimensions (spiritual, physical, vocational, emotional, intellectual, social). Additional technology includes Tovertafel interactive cognitive gaming for memory care residents, LifeTrail outdoor fitness kiosks integrated into campus walking paths, and Music and Memory personalized playlist devices. The Woodlands features warm-water therapy pools and a state-of-the-art interior lighting system.

Meth-Wick generates revenue primarily through monthly residency fees across all living styles, supplemented by Medicare- and Medicaid-reimbursed skilled nursing services at The Woodlands, private-pay rehabilitation, respite care, and philanthropic contributions to an endowment fund that supports residents who exhaust personal financial resources. The community employs a direct-to-consumer go-to-market model relying on campus tours, website-driven inquiries, content marketing, and family referrals. It is governed by a board of directors, currently led by CEO Kathy Horan following Robin Mixdorf's 25-year tenure, and maintains nonprofit corporate structure with no parent company.

Name

Meth-Wick Community

Legal name

Meth-Wick Community, Inc.

Website

https://methwick.org

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Meth-Wick Community is a nonprofit Life Plan Community in Cedar Rapids, Iowa, serving seniors across the full continuum of care — independent living, assisted living, memory care, and Medicare-certified skilled nursing — on a single 68-acre campus founded in 1961.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living care
• Memory care services
• Skilled nursing facility

Headquarters

HQ city

Cedar Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living, assisted living, and memory care accommodations. Fees vary by style of living, unit type, and level of care required. Residents pay for housing plus care services based on their assessed needs.
2. Skilled Nursing Care: Medicare-certified skilled nursing facility providing short-term rehabilitation and long-term nursing care. Revenue generated through Medicare, Medicaid, and private pay arrangements for nursing services at The Woodlands.
3. Respite Care Services: Short-term temporary care services for caregivers needing relief. Available at Arbor Place, The Woodlands, and The Manor for assisted living and skilled nursing levels of care.
4. Endowment and Charitable Giving: Donations supporting the endowment fund, which helps provide ongoing care for residents who have exhausted their financial resources. Legacy Month fundraising and memorial gifts support campus improvements and resident care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Meth-Wick Community is a nonprofit Life Plan Community that sells residential senior living and healthcare services on a single 68-acre campus in Cedar Rapids, Iowa. Its core offering is a continuum of five styles of living — independent living, independence plus, assisted living, memory care, and Medicare-certified skilled nursing — bundled with wellness programming, rehabilitation, respite care, dining, and transportation. Revenue is generated primarily through recurring monthly residential and care fees, Medicare/Medicaid reimbursements, and donor contributions to its endowment fund.

Product overview

Meth-Wick Community is a Life Plan Community (formerly Continuing Care Retirement Community) offering multiple levels of senior living care on one 68-acre campus. The organization provides a spectrum of living styles including: Independent Living (with options ranging from Greenwood Terrace condos to Highland Park homes and Oakwood condominiums), Independence Plus at The Manor for those needing minimal assistance, Assisted Living (state-certified at The Manor), Memory Care at Arbor Place (cottage-style dementia care), and Nursing Care at The Woodlands (Medicare-certified skilled nursing). Supporting services include short-term rehabilitation, respite care, Town Center social hub, wellness and recreation programs, bariatric specialty suites, and transportation services. The community also developed WelTracs, a proprietary wellness tracking program.

Differentiator

Problem solved

Functional benefit

Brands

• WelTracs: Proprietary health and wellness program developed by Meth-Wick staff to match residents with programs that help them achieve wellness goals.
• Town Center

Products and services

• Independent Living Residential senior living options ranging from condo-style apartments and condominiums to duplexes and single-family homes on Meth-Wick's 68-acre campus. Includes Greenwood Terrace (55 apartments), Brendelwood Village (duplexes and homes), Deer Ridge (63 condominiums), Highland Park (six single-family homes and four duplexes), and Oakwood (21 condominiums). Designed for active older adults seeking maintenance-free lifestyles with access to dining, activities, and wellness programs.
• Independence Plus

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pioneer NetworkcoreStrategic or Co-development Partner · 28 July 2022Industry organization founded in 1997 by pioneers in long-term care culture change. Meth-Wick team selected to present at annual conference on person-centered care and neighborhood-style living model at The Woodlands. Pioneer Network advocates for replacing institutional aging models with resident-directed care.
• Mount Mercy UniversitycoreStrategic or Co-development PartnerEducational partnership bringing monthly programming to Meth-Wick residents throughout the academic year. The M&M Scholars program connects university resources with senior living community through educational sessions and intergenerational programming.
• International Council on Active Aging (ICAA)minorOthersIndustry organization that named Meth-Wick to Top 25 Best in Wellness award. ICAA promotes wellness-centered living and culture change in senior living communities.
• NuStep, LLCminorOthersEquipment company that co-sponsored Meth-Wick's Top 25 Best in Wellness recognition. Provides recumbent cross-trainers and fitness equipment used in campus wellness programming.
• Kirkwood Community CollegecoreStrategic or Co-development PartnerPartnership to develop next generation of certified nurse aides through CNA training programs. Meth-Wick hosts clinical experiences on campus for nursing classes to learn from care team expertise.
• Local Area High SchoolsminorStrategic or Co-development PartnerPartnership with local high schools to develop future nursing career pathways and certified nurse aide training programs.
• American Heart AssociationcoreStrategic or Co-development PartnerParticipation in Mission: Lifeline Stroke post-acute care initiative to enhance guideline-based care for stroke patients. The Woodlands received Certificate of Achievement for quality improvement in stroke care.
• Alzheimer's AssociationminorOthersResearch and advocacy organization recognizing cottage-style memory care neighborhoods as best practice standard of care. Meth-Wick's Arbor Place operates under Alzheimer's Association guidelines for person-centered, homelike environments.
• TovertafelcoreTechnology or IntegrationOnly dementia facility in Cedar Rapids featuring Tovertafel 'Magic Table' - award-winning, research-backed interactive game system for individuals with dementia. Promotes cognitive engagement through playful activities.
• Music and MemorycoreStrategic or Co-development PartnerNational program providing digital music devices with personalized playlists for residents at The Woodlands. Program supports cognitive engagement through familiar music therapy.

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Presbyterian Homes & Services: Non-profit operator of Life Plan Communities / CCRCs across the Midwest with full continuum-of-care campuses comparable to Meth-Wick's model. Comparable in scale of services, mission-driven structure, and geographic footprint relative to the Cedar Rapids market.
• Acts Retirement-Life Communities: Non-profit Life Plan Community operator with multiple campuses offering independent living through skilled nursing. Closely comparable to Meth-Wick as a multi-style-of-living senior community with a wellness and person-centered care focus.
• Otterbein SeniorLife: Non-profit senior living provider operating Life Plan Communities with independent living, assisted living, memory care, and skilled nursing. Comparable mid-size operator with similar service mix and small-community orientation.
• National Lutheran Communities & Services: Faith-based, non-profit operator of Life Plan Communities and senior living services offering a full continuum of care. Directly comparable mission-driven model with similar size and service breadth to Meth-Wick.
• The Wesley Communities: Non-profit Life Plan Community / CCRC operator offering independent living, assisted living, memory care, and skilled nursing on single campuses. Highly comparable in scale, structure, and continuum-of-care approach.

Broad incumbents

• Life Care Services (LCS): Large third-party manager and operator of Life Plan Communities nationwide. Comparable through its CCRC management services, wellness programming, and portfolio-wide senior living expertise, though at significantly greater scale than Meth-Wick.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing at scale. Comparable across service lines but operates as a for-profit, multi-state, multi-campus company rather than a single-campus CCRC.
• Sunrise Senior Living: National senior living provider with assisted living and memory care as core offerings. Comparable on assisted living and memory care dimensions, though lacks the CCRC / Life Plan Community structure that distinguishes Meth-Wick.

Regional players

• Western Home Communities: Non-profit senior living provider in nearby Iowa (Cedar Falls / Waterloo area) offering Life Plan Community services with independent, assisted, memory, and nursing care. Comparable regional non-profit CCRC in adjacent Iowa market.

Others

• Pioneer Network: Industry organization that Meth-Wick partners with on person-centered, culture-change models in long-term care. Relevant as an ecosystem / standards partner shaping the operating model Meth-Wick implements at The Woodlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZlUgI9xMALUZ-C3qrzurCw
• Facebookfacebook.com/MethWickCommunityCR
• LinkedInlinkedin.com/company/meth-wick-community

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meth-Wick Community