Industrial Power Products

What Industrial Power Products does

Industrial Power Products, founded in 1993 in Memphis, Tennessee, was a provider of power systems and related services for material handling and critical infrastructure customers in the United States. Following its December 2024 acquisition by Concentric, LLC, the company now operates as part of a national multi-brand power systems platform headquartered in Carrollton, Texas, which was formed in 2018 through the consolidation of several regional power companies with roots tracing to GuaranteedPOWER® (founded 2002).

Its offering is organized around two divisions. The Forklift Power division covers forklift batteries, chargers, PowerHive™ (proprietary battery and energy management for material handling fleets), the GuaranteedPOWER® service guarantee, ConcentricCare℠ ongoing maintenance and support, and environmental and safety products. The Critical Power division covers mission critical and data center power, utility power, communications power, industrial power, mechanical/HVAC systems, and energy storage solutions. On-site maintenance services for both material handling and automation equipment are offered across both divisions.

The business operates on a dual revenue model: hardware sales of engineered power systems, plus recurring maintenance and service contracts delivered through direct enterprise field sales. Customers engage through a 'Request A Quote' motion, indicating custom project pricing rather than standardized list pricing. End markets span material handling/warehousing, data centers, utilities, telecommunications, and general industrial facilities. Following the Concentric acquisition, IPP no longer operates as an independent entity and is integrated into Concentric's national footprint alongside other acquired regional power companies.

Name

Industrial Power Products

Website

https://industrialpowerproducts.com

Company type

Private

Founded year

1993

Operating status

Acquired

Headcount range

11–50 employees

Short description

Industrial Power Products provides engineered power systems, batteries, chargers, and on-site maintenance services for material handling operations and critical infrastructure customers, including data centers, utilities, and industrial facilities across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power Equipment Sales: Sale of engineered power systems including forklift batteries, chargers, and critical power infrastructure for data centers, utilities, and industrial applications.
2. Maintenance & Service Contracts: On-site maintenance services for material handling and automation systems, including preventive maintenance and emergency repairs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Industrial Power Products designs, supplies, and services industrial batteries (lead-acid and lithium), chargers, and associated power subsystems for material handling fleets, data centers, utilities, communications, and general industrial facilities. Its offering combines proprietary programs — PowerHive™ fleet management, GuaranteedPOWER® availability guarantees, and ConcentricCare℠ service — with a parts depot and on-site maintenance to ensure uptime for forklift and critical power applications.

Product overview

Industrial Power Products, now part of Concentric, operates as a multi-solution power systems company with two primary divisions: Forklift Power and Critical Power. The Forklift Power division includes GuaranteedPOWER® and POWERHIVE™ as flagship offerings, supported by forklift batteries, chargers, environmental & safety products, and CONCENTRICARE℠ service. The Critical Power division covers mission critical/data center power, utilities power, communications power, industrial power, and mechanical/HVAC solutions. On-site maintenance services for both material handling and automation systems are also offered. The portfolio is unified under a platform-plus-modules architecture where core power products are complemented by service and maintenance offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• GuaranteedPOWER® A guaranteed power availability solution ensuring forklift and industrial power systems deliver contracted uptime for material handling operations.
• PowerHive™ A proprietary fleet power management program that oversees forklift battery and charger assets across customer operations.
• ConcentricCare℠ A coordinated service and support program providing scheduled maintenance, on-site field service, and remote tele support for industrial power equipment customers.
• Forklift Batteries Industrial batteries (lead-acid and lithium) designed to power forklifts and other material handling equipment.
• Forklift Chargers Industrial chargers for forklift and material handling battery fleets, sold as part of the Forklift Power division.
• Energy Storage Battery energy storage systems used to support forklift operations and critical power backup applications.
• Material Handling Maintenance On-site maintenance service for forklift and material handling equipment, delivered through field service technicians.
• Automation Maintenance Specialty maintenance service supporting automated material handling and industrial automation equipment.
• Mechanical & HVAC Mechanical and HVAC service offering supporting critical power facilities and industrial sites alongside battery and power services.
• Environmental & Safety Products Environmental and safety products supplied to industrial customers to support battery handling, spill control, and facility safety.
• Mission Critical & Data Center Power Engineered batteries, chargers, energy storage, mechanical, and HVAC solutions sold to data center and mission critical facility operators.
• Utilities Power Batteries, chargers, and energy storage systems supplied to utility operators for backup and grid-support power applications.
• Communications Power Batteries, chargers, and energy storage systems supplied to communications carriers and network operators for backup power.
• Industrial Power Batteries, chargers, and supporting equipment supplied to general industrial facilities as part of the Critical Power offering.

Quantifiable outcome

• Customers can focus on core operations instead of managing power systems

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ConcentriccoreStrategic or Co-development Partner · 18 December 2024Industrial Power Products was acquired by and became part of Concentric in December 2024. The acquisition brings together power entrepreneurs and companies from across the nation under Concentric's umbrella, expanding the combined entity's capabilities in forklift power and critical power systems. Concentric was originally formed in 2018 from several teams including GuaranteedPOWER® (founded 2002).

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• EnerSys: Global leader in industrial batteries, chargers, and power solutions for forklift/material handling and reserve/mission-critical applications. Directly competes with IPP across the entire Forklift Power and Critical Power portfolio.
• East Penn Manufacturing: Manufacturer of Deka-branded industrial batteries including forklift motive power batteries and chargers, plus a broad power solutions portfolio. Closely comparable to IPP's forklift battery and charger offering.
• Exide Technologies: Manufacturer of industrial batteries and chargers for material handling, motive power, and stationary/network power applications. Direct competitor to IPP's forklift batteries and critical power solutions.
• Crown Battery: U.S. manufacturer of industrial lead-acid and lithium forklift batteries and chargers with a national distribution and service network. Directly comparable as a vertically integrated forklift power provider.
• Raymond Corporation: Material handling equipment OEM offering forklifts paired with batteries, chargers, and energy management services. Overlaps with IPP's value proposition of bundled power solutions for warehouse operators.
• Crown Equipment Corporation: Major forklift OEM that also sells motive power batteries, chargers, and fleet energy management solutions as part of its material handling ecosystem. Directly comparable to IPP's integrated power-for-forklifts model.

Emerging players

• Flux Power Holdings: Specialized provider of lithium-ion battery packs and chargers for forklifts and material handling equipment. Comparable to IPP's forklift power offering but focused on Li-ion as the differentiating angle.
• OneCharge: Lithium-ion forklift battery and charger specialist with a focus on drop-in replacement of lead-acid motive power systems. Adjacent competitor in the same forklift power category as IPP.
• Green Cubes Technology: Provider of lithium-ion battery solutions and chargers for material handling, industrial, and backup power applications. Competes with IPP in forklift power and adjacent industrial battery markets.

Broad incumbents

• Vertiv Holdings: Large diversified provider of critical digital infrastructure power, thermal, and IT solutions for data centers and communications networks. Broad incumbent competing against IPP's Critical Power / mission-critical offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Power Products