Argentum Strategy Group

What Argentum Strategy Group does

Argentum Strategy Group is a Chicago-based, founder-led marketing consulting firm founded in June 2006 by Susan Silver. The firm sells strategic marketing services to U.S. small and mid-market companies — typically those with $2M to $200M in revenue or funding that lack a full-time strategic marketing leader — through its trademarked "Timeshare VP of Marketing®" engagement model, supplemented by positioning workshops, strategic marketing plans, marketing audits, brand essence workshops, agency search, and one-on-one marketing coaching. Silver personally leads every client project, supported by a flexible on-call pool of senior solo practitioners, which lets the firm deliver senior P&G/Kraft-caliber marketing leadership at a fraction of full-time hire cost without carrying fixed bench overhead.

The firm operates as a pure professional services business with no proprietary technology platform, no software product, and no AI/ML components; all deliverables are human-authored and workshop-driven. Revenue is generated through professional services fees on multi-year and as-needed engagements, priced flexibly against client budget rather than via published rate cards. Go-to-market is primarily sales-led through the founder's network, augmented by a community-led motion via teaching and speaking roles at 1871, Northwestern Kellogg, UChicago Booth, Techstars, Vistage, and the American Marketing Association, plus a quarterly newsletter to 2,500+ subscribers.

The client base spans food and beverage (Amylu Foods, Gibsons Restaurant Group, Rise Baking Company, Columbus Foods, Ed Miniat), financial services (Savant Wealth Management), technology (Matterport, Uptake, XIOLINK), services (GrubHub, Morningstar), consumer goods (Home Chef), and nonprofit (Nourishing Hope), with disclosed outcomes including a 7x gross ROI on the Rise Baking rebrand, Savant Wealth's AUM growth from $3B to $11B+ during the engagement, and Graphic Design USA packaging awards for Amylu Foods in 2019 and 2020. The firm is bootstrapped, privately held, and has operated continuously for 20 years, celebrating its anniversary in 2026.

Name

Argentum Strategy Group

Legal name

Argentum Strategy Group, LLC

Website

https://argentumstrategy.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Argentum Strategy Group is a Chicago-based, founder-led marketing consulting firm founded in 2006 that provides fractional VP of Marketing and strategic marketing services — including positioning, strategic plans, and workshops — to U.S. small and mid-market companies ($2M-$200M revenue) that lack full-time senior marketing leadership.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Marketing consulting services
• Strategic marketing planning
• Brand positioning workshops
• Fractional CMO services
• Marketing strategy advisory

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Professional services revenue from marketing consulting engagements including Timeshare VP of Marketing, positioning workshops, strategic marketing plans, and marketing audits. Flexible model accommodates short or long-term assignments with part-time or temporary expertise access.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels13 records

Core offering

Argentum Strategy Group is a Chicago-based marketing consulting firm that adds a strategic marketing function to mid-market and growth-stage companies without requiring full-time headcount. Its flagship Timeshare VP of Marketing® model provides ongoing marketing leadership, training, coaching, and execution support, complemented by standalone offerings including Marketing Positioning (Basic/Premium), Strategic Marketing Plans (Basic/Premium), Marketing Coaching, Full-Day Marketing Strategy Workshops, Marketing Audits, Brand Essence Workshops, and Agency Search.

Product overview

Argentum Strategy Group is a marketing consulting firm offering strategic marketing services primarily to small and mid-sized businesses. Their core offering is the Timeshare VP of Marketing® model, which provides ongoing strategic marketing support without requiring full-time hires. The portfolio includes Marketing Positioning services (Basic and Premium), Strategic Marketing Plans (Basic and Premium), Marketing Strategy services including Timeshare VP of Marketing®, Marketing Coaching, Full-Day Marketing Strategy Workshops, and Additional Services such as Marketing Audits, Brand Essence Workshops, and Agency Search. They also provide free marketing templates and publish a quarterly newsletter. Their approach is designed to add strategic marketing expertise to client teams on a flexible, as-needed basis.

Differentiator

Problem solved

Functional benefit

Brands

• Timeshare VP of Marketing®: The company's flagship service offering providing part-time strategic marketing leadership to companies, typically those with at least one full-time junior marketing person on staff.

Products and services

• Timeshare VP of Marketing® Flagship ongoing engagement providing part-time strategic marketing leadership, coaching, training, execution assistance, agency liaison support, and process creation for companies that already have at least one full-time junior marketing person on staff.
• Marketing Positioning Basic and Premium positioning services that develop value propositions through a half-day positioning workshop, team and customer interviews, competitive benchmarking, and customized creative briefs aimed at helping companies articulate a single strategic direction.
• Strategic Marketing Plans Basic and Premium engagements that develop comprehensive marketing plans covering target exploration, objective identification, strategy development, tactic selection, and budget estimation (with fully-costed budgets at the Premium level).
• Marketing Coaching One-on-one coaching program providing executive-level strategic marketing thinking and guidance for founders in the early stages of company growth, delivered via an immersive kick-off meeting and bi-monthly 1:1 sessions.
• Full-Day Marketing Strategy Workshop Comprehensive workshop that combines Positioning and Strategic Marketing Plan development into a single strategic framework, available as a full-day session or two half-day sessions.
• Marketing Audit Stand-alone comprehensive review of a company's marketing activities, materials, spending, and budget reporting processes, delivering recommendations for better leveraging agency outsourcing and improving marketing team structure.
• Brand Essence Workshop Half-day workshop that uses proprietary exercises to help companies articulate their brand equity, particularly useful for firms creating retail packaging and consumer advertising.
• Agency Search Consulting service that helps companies identify the best creative agency for their needs, budget, and culture through an RFI, candidate identification, interviews, and scorecard evaluation.

Quantifiable outcome

• Rise Baking Company achieved 7x gross return on investment through rebranding
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MabblycoreImplementation/ SI/ Consulting PartnerChicago-based B2B marketing agency with strong food manufacturing experience selected as creative partner for Miniat rebrand. Specialized in branding and brought positioning to life through compelling messaging and website redesign.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ArgentumStrat
• Facebookfacebook.com/argentumstrategy
• LinkedInlinkedin.com/company/argentum-strategy-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Argentum Strategy Group