What Mabbly does

Mabbly is a Chicago-based professional services firm operating as a digital marketing agency and, more recently, a go-to-market partner for growth-stage and enterprise B2B organizations. Founded in 2013 as a privately held LLC, the firm runs a team of 50+ employees across a Chicago headquarters and a Ukraine-based engineering and R&D office established in 2017. Its client base spans B2B SaaS, healthcare, financial services, food manufacturing, consumer products, and technology, with named engagements including Workiva, Griffith Foods, Microsoft, EY-ProHabits, Tiger 21, The Lactation Network, and BMO Harris (via SafeRate).

The firm's service stack combines strategy consulting with full-stack marketing execution and an emerging layer of AI-enabled automation. Core proprietary assets include the Elevate Platform, AI Agents delivered 'as a Service' (including a Lead Nurturing Agent in beta as of 2025), the GTM Intelligence Framework, the DDCS process, and the Signal Activated Growth methodology. Underlying capabilities span generative AI, recommendation engines, process automation, and real-time lead enrichment against third-party data sources such as LinkedIn. The firm has also built a primary research asset through 500 practitioner interviews on relationship revenue dynamics, used as thought-leadership IP.

Commercially, Mabbly operates a project-based and ongoing-partnership model with custom engagement-based pricing and multi-year contracts. Its go-to-market centers on consultative selling to growth-focused organizations, positioning the firm as a strategic partner that unifies strategy, sales, and marketing rather than as a tactical agency vendor. Demand generation is increasingly content-led, anchored by published research and a proprietary podcast ('GTM for PS') targeted at professional services leaders.

Name

Mabbly

Legal name

Mabbly, LLC

Website

https://mabbly.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Mabbly is a Chicago-based digital marketing agency and go-to-market partner serving B2B enterprise and growth-stage clients across healthcare, SaaS, financial services, and manufacturing, delivering strategy, execution, and AI-enabled automation through custom multi-year engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing & Branding Services

NAICS

Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Digital marketing agency
• Go-to-market strategy
• Brand strategy services
• B2B lead generation
• AI marketing platform

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing brand strategy, digital strategy, web design and development, SEO, paid media, content creation, and AI agent services. Revenue is generated through project-based engagements and ongoing partnerships with clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Mabbly is an intelligence-driven digital marketing agency that delivers integrated go-to-market services spanning brand strategy, digital strategy, web and mobile app design and development, SEO, paid media, content creation, and AI-agent-powered lead generation. Its core offerings are organized into five studios (Product, Digital, Brand, Strategy, Business) and are anchored by the proprietary Elevate AI platform for lead enrichment, segmentation, and personalized outreach at scale.

Product overview

Mabbly is an intelligence-driven digital marketing agency and go-to-market partner offering a portfolio of services organized across five studios: Product (including AI Agents, Mobile App Development, Website Design, UX Research, Product Discovery, Staff Augmentation, and Custom Software), Digital (Digital Strategy, SEO, Paid Media, KPI Reporting), Brand (Brand Identity, Graphic Design, Motion Design, Content Creation, Promotional Materials), Strategy (Brand Positioning, Target Personas & Segmentation, Brand Architecture, Digital Communication Strategy), and Business (Client Relationship Management). The agency's flagship AI offering is the Elevate platform, which provides AI-powered autonomous agents for lead generation and nurturing. Additional products include Signal Activated Growth (for relationship activation at scale) and the Relationship Revenue OS research initiative. Mabbly serves professional services firms, B2B companies, consumer brands, and government/enterprise clients.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Agents (as a Service) AI-powered autonomous agents that automate lead generation, real-time lead enrichment, scalable segmentation, and personalized outreach with human-in-the-loop oversight. Targets enterprise clients seeking to scale demand generation.
• Elevate AI Platform Mabbly's proprietary AI-powered marketing intelligence platform combining human expertise with AI agents for lead generation, content personalization, scalable segmentation, and campaign optimization.
• Signal Activated Growth Product offering focused on activating dormant relationships at scale using AI agents, targeting businesses seeking to optimize existing networks and referral patterns for revenue growth.
• Brand Identity Brand identity development services including logo design, color systems, typography, and visual guidelines that establish consistent brand presence for clients.
• Graphic Design Visual design services producing marketing collateral, presentations, print materials, and digital assets aligned with client brand guidelines.
• Motion Design Animation and motion graphics services for digital campaigns, social media, video content, and interactive experiences.
• Content Creation Multi-format content production including copywriting, photography, video production, and social media content tailored to audience and platform.
• Promotional Materials Marketing collateral design and production including sales materials, event materials, and promotional items that support client sales and marketing efforts.
• Digital Strategy Strategic planning services aligning digital initiatives with business goals, competitive positioning, and audience needs to drive measurable outcomes.
• SEO Search engine optimization services including technical SEO, content optimization, keyword strategy, and ongoing performance monitoring to improve organic visibility.
• Paid Media Paid advertising campaign management across search, social, and display networks, including media planning, creative development, and performance optimization.
• KPI Reporting Performance measurement and analytics services that track marketing metrics, provide actionable insights, and support data-driven decision making.
• Product Discovery User research and discovery phase that reveals audience needs, goals, behaviors, and preferences to inform product decisions and strategic direction.
• User Experience Research UX research services combining qualitative and quantitative methods to understand user needs, behaviors, and pain points for informed design decisions.
• Website Design & Development Full-service web design and development including responsive design, front-end and back-end development, CMS implementation, and ongoing optimization.
• Mobile App Design & Development End-to-end mobile application design and development services including UI/UX design, native and cross-platform development, and app launch support.
• Custom Software Design & Development Custom software development services creating intuitive, user-centric software products from concept to launch, with ongoing optimization and maintenance.
• Staff Augmentation Flexible staffing solutions embedding Mabbly designers, developers, and UX specialists into existing client teams to augment capabilities.
• Brand Positioning Strategic positioning services that define brand's unique value proposition and market differentiation to resonate with target audiences.
• Target Personas & Segmentation Audience research and persona development services that identify key customer segments, their needs, behaviors, and decision-making patterns.
• Brand Architecture + Strategy Comprehensive brand framework development including mission, vision, values synthesis, sub-brand management, and portfolio strategy.
• Digital Communication Strategy Communication planning services developing nuanced messaging frameworks guiding all marketing initiatives and touchpoints.
• Strategic Business Partner / Client Relationship Management Strategic partnership management through dedicated account leads who coordinate all agency services and ensure clear communication and accountability with clients.
• Relationship Revenue OS Ongoing research initiative focused on go-to-market strategies for professional services firms, based on 500 practitioner interviews, mapping where firms sit in the 'Dead Zone' and identifying growth solutions.

Quantifiable outcome

• 167% increase in qualified opportunities for Workiva
• +10 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, paid media, web design, and content — the closest direct competitor to Mabbly's Product, Digital, and Brand studios, with overlapping mid-market and enterprise client types.
• Digital Silk: Digital agency offering branding, web design, and digital marketing — comparable in boutique-agency positioning and enterprise client focus to Mabbly.
• Straight North: Chicago-based digital marketing agency offering SEO, paid media, web design, and content strategy — a regional competitor in the same Midwest corridor as Mabbly with a comparable services portfolio.
• Lounge Lizard: Digital marketing and web design agency providing brand strategy, website development, SEO, and paid media — comparable in service mix and project-based delivery to Mabbly.
• Bounteous: Digital experience agency combining strategy, design, engineering, and analytics with enterprise clients — directly comparable to Mabbly's integrated brand, product, and digital studios model.
• Siegel+Gale: Brand strategy and design consultancy focused on simplicity and differentiation — similar strategic positioning work to Mabbly's Strategy and Brand studios, with comparable enterprise client mix.
• Thrive Internet Marketing Agency: Full-service digital marketing agency with overlapping services (SEO, web design, content, paid media) targeting growth-focused B2B and mid-market clients, much like Mabbly.

Emerging players

• 6sense: AI-driven revenue intelligence platform targeting B2B go-to-market — overlaps with Mabbly's Elevate platform use cases (lead enrichment, segmentation, intent) but sells software rather than services.

Broad incumbents

• R/GA: Global digital agency offering brand strategy, marketing, and product design with deep enterprise reach — operates at much larger scale but in the same intelligence-driven creative and GTM space as Mabbly.

Regional players

• Iron City Consulting: Midwest-based HubSpot partner agency providing inbound marketing and GTM strategy — comparable in services and similar in size and geographic focus to Mabbly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GTMforPS
• Facebookfacebook.com/MabblyDigital
• LinkedInlinkedin.com/company/mabbly
• Instagraminstagram.com/meetmabbly
• TikToktiktok.com/@mabblysocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mabbly