Bricon

What Bricon does

Bricon GmbH is a Wurmlingen, Germany-based medical device manufacturer founded in 1993 and operating today as part of Chinese family-owned NATON Medical since 2014. The company designs, manufactures, and inspects implants under a 'Made in Germany' quality standard, specializing in four product verticals: spine (cervical and lumbar solutions, including the SHARK CP PRO cervical plate and the 'Spine Line' portfolio), trauma fixation (large fragment, small fragment, pelvic, cannulated screws, intramedullary nails, and external fixators marketed under the Ortho Select sub-brand), craniomaxillofacial (CMF) reconstruction implants, and dental implants (channeled through the General Implants brand). Products are developed in close collaboration with practicing surgeons and brought to market under MDR (EU) 2017/745 compliance with ISO 13485 quality management.

Bricon operates a B2B, enterprise field-sales go-to-market with dedicated regional sales representatives across Germany (North-East and South-East regions) plus international sales coverage, and is augmented by a strongly event-driven marketing motion that exhibits at major international congresses including Eurospine, DWG, MEDICA, WHX Dubai, AEEDC Dubai, Medical Fair Thailand, FIME, DGMKG, DGNC, and the D.A.F. Foot Congress. The merged entity PINA Medizintechnik (jointly controlled since June 2020) provides additional reach to approximately 13 university hospitals in Germany, Austria, and Switzerland, and a 2025 partnership with INION introduces bioresorbable implant technology into the trauma-adjacent foot-surgery segment.

Revenue is generated primarily through one-time hardware sales of sterile implants, surgical instruments, and instrument trays to hospitals, clinics, and surgeons, with pricing conducted on a quote-based, multi-year-contract basis under B2B procurement rather than transparently disclosed list prices. The customer base is concentrated in top-tier clinics and university hospitals in the DACH region, with active push into the Middle East, Southeast Asia, North America, and select European markets via partnerships and trade-fair demand generation. A €5 million, 3,800 sqm expansion of the Wurmlingen headquarters announced in September 2023 — adding approximately 75 jobs and including solar installation and smart-manufacturing technologies — signals capacity-build for continued multi-region scaling under the NATON umbrella.

Name

Bricon

Legal name

Bricon GmbH

Website

https://bricon.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Bricon GmbH is a German medical device manufacturer specializing in spine, trauma, craniomaxillofacial, and dental implants, serving hospitals and surgeons across the DACH region and international markets as part of NATON Medical's orthopaedic group.

Ownership category

akta.pro rank

Product category

Orthopedic and Spinal Medical Implants

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841), Dental Equipment & Supplies (3843)

akta.pro primary industry

3D-Printed & Patient-Specific Implants (Custom Ortho/Spine/Cranial) (HLAHAEAJ)

akta.pro secondary industries

Neurosurgical Implants & Cranial/CMF (Cranial Plates, Dural Repair, Shunts) (HLAHAEAD), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE), Implant Prosthetics & Abutment Fabrication (HLABAJAC)

Keywords

• Spinal implants manufacturing
• Trauma fixation devices
• Craniomaxillofacial implants
• Dental implant systems
• Orthopedic medical devices

Headquarters

HQ city

Wurmlingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medical Implant Hardware Sales: One-time sale of physical medical implants and surgical systems to hospitals, clinics, and surgeons. Revenue is generated from the sale of spinal implants, trauma fixation devices, CMF implants, and dental implants, as well as associated surgical instruments and instrument containers/trays.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bricon manufactures and sells medical implants across four clinical categories: spine (cervical and lumbar), trauma, craniomaxillofacial (CMF), and dental. The company develops and produces these implants in Germany under the "Made in Germany" principle, working closely with experienced surgeons on product design, and distributes them to hospitals, clinics, and surgical professionals through a direct field sales organisation, group companies, and partner networks.

Product overview

Bricon is a German medical device manufacturer specializing in spinal, trauma, craniomaxillofacial (CMF), and dental implants. The product portfolio includes the Spine Line (cervical and lumbar spinal implants), Trauma systems, CMF solutions, and Dental implants through the General Implants brand. The company also offers the Ortho Select trauma product line featuring various fixation systems including large fragment, small fragment, mini fragment, DHPS, pelvic systems, fusion locking, cannulated screws, intramedullary nails, and external fixators. Products are developed, manufactured, and inspected in Germany following the 'Made in Germany' principle. The company operates as part of the Chinese family business NATON and maintains partnerships with PINA (Swiss spine quality manufacturer) and INION (bioresorbable implants).

Differentiator

Problem solved

Functional benefit

Brands

• Spine Line: Spine product portfolio developed in close collaboration with experienced surgeons, defined by precision, safety, and Made in Germany quality.
• SHARK CP PRO

Products and services

• Spine implants (cervical and lumbar)

Quantifiable outcome

• More than 20 years of market experience

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• INIONminorStrategic or Co-development Partner · 1 May 2025Bricon and INION co-exhibited at the D.A.F. Foot Congress 2025 in Munich (May 9-10, 2025) at the Science Congress Center München. Joint presentation of modern solutions for reconstructive foot surgery focusing on innovative bioresorbable implants and practical product applications. INION is presented as a partner company within the Bricon ecosystem.
• PINA Medizintechnik Vertriebs AGcoreStrategic or Co-development Partner · 1 June 2020Press release June 2020: Bricon GmbH (Wurmlingen, Germany) and PINA Medizintechnik Vertriebs AG (Thayngen, Switzerland) announced a merger and joint marketing. PINA is an innovative Swiss family business with 30 years of research and marketing in spine implants, serving approximately 13 university hospitals in Germany, Austria, and Switzerland. Bricon, as part of the Chinese family business NATON, offers state-of-the-art implants. The partnership combines PINA's Swiss quality cages and pedicle screw fixation systems into a complete spine product offering for German-speaking markets and internationally.
• Bricon TechnologycoreOthersGroup company listed under 'Group & Partner' on the Bricon website. Serves as the technology/operations division of the Bricon group.
• General ImplantscoreOthersGroup company listed under 'Group & Partner'. General Implants handles dental products and is showcased at dental trade fairs including AEEDC Dubai.
• Ortho SelectminorOthersGroup company offering trauma implant systems. Provides downloadable catalogues for large fragment systems, small fragment systems, DHPS systems, pelvic systems, fusion locking systems, cannulated screws, external fixators, and related surgical instruments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Medtronic (Spine & Biologics): Global leader in spinal implants and orthopedic devices. Comparable to Bricon as the dominant incumbent against which Bricon's spine and trauma portfolio competes for hospital contracts.
• NuVasive: Globus Medical-owned spine technology company focused on minimally invasive and cervical spine solutions. Comparable to Bricon as an established spine-focused competitor with international reach.
• DePuy Synthes (Johnson & Johnson): J&J's orthopedic and spine business, covering trauma, spinal implants, and CMF. Comparable as the largest incumbent across Bricon's spine, trauma, and CMF categories.
• Stryker: Global medical device major with significant spine, trauma, and CMF franchises. Comparable to Bricon as a large incumbent across multiple orthopedic categories where Bricon also competes.

Direct peers

• Globus Medical: U.S.-based spine and orthopedic implant specialist with broad cervical and lumbar portfolio. Comparable to Bricon as a focused spine competitor pursuing international expansion and surgeon-led product development.
• Aesculap (B. Braun): German-headquartered spinal and orthopedic implant manufacturer within the B. Braun group. Directly comparable to Bricon as a German spinal implant specialist with Made-in-Germany positioning and broad hospital distribution.
• Spineart: Swiss-headquartered spine implant specialist offering cervical and lumbar solutions. Comparable to Bricon as a European mid-market spine competitor targeting similar hospital accounts.
• Ulrich Medical: German family-owned manufacturer of spinal implants and surgical instruments. Closely comparable to Bricon in scale, German manufacturing heritage, and spine-focused portfolio sold to hospitals and surgeons.

Emerging players

• icotec Medical: Swiss-German spinal implant company specializing in carbon-fiber/PEEK oncology and trauma spine products. Comparable to Bricon as a sub-scale European spine specialist with differentiated technology targeting niche surgical indications.
• Orthofix Medical: Global spine and orthopedic company with trauma, biologics, and extremities offerings. Comparable to Bricon as a mid-sized international orthopedic specialist competing in similar sub-segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BriconGmbH
• LinkedInde.linkedin.com/company/bricongmbh
• Instagraminstagram.com/bricongmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bricon