Tiara Marga Trakindo

What Tiara Marga Trakindo does

Tiara Marga Trakindo (TMT) is a privately-held Indonesian diversified investment holding company founded in 2000 and headquartered in Jakarta. The group operates through multiple subsidiaries across at least five business pillars: (1) heavy equipment dealership via PT Trakindo Utama (exclusive Caterpillar dealer for Indonesia with 60+ service locations), PT Tri Swardana Utama (SEM/Sany equipment dealer), and PT Chakra Jawara (truck dealership); (2) mining tire solutions via PT Chitra Paratama (exclusive Michelin Earthmover tire distributor) with the proprietary CAMOS mobile application for digital tire management; (3) property and hospitality through PT Triyasa Propertindo (residential developments including Samira Residence and Samira Regency) and PT Halla Mohana (Fox Harris Hotel Pekanbaru under Tauzia management partnership, plus MAIIN Gandaria Sport Complex); (4) consumer retail and FMCG via PT Mega Mahadana Hadiya operating Wingstop (19 outlets as of 2017), Carl's Jr. (19 outlets as of 2016), and Caribou Coffee (5 outlets as of 2017) franchises; and (5) multifinance through PT Radana Bhaskara Finance and CSUL Finance, with an additional IT services arm via PT Mitra Solusi Telematika providing SAP managed services to enterprise clients including XL Axiata.

TMT generates revenue through a hybrid model combining one-time hardware sales (Cat and SEM equipment, Michelin tires, residential property units, consumer products), recurring service revenue (rebuild programs, tire management, SAP support, hotel operations), and financing interest income (multifinance subsidiaries). The heavy equipment and mining segments serve enterprise customers including PT Freeport Indonesia (17+ year rebuild partnership at Kuala Kencana) and government infrastructure projects, while consumer brands target urban Indonesian consumers through direct-to-consumer retail storefronts. Distribution is executed via field sales teams, 60+ Trakindo service locations, franchise/license models for consumer brands, dealer networks, and direct sales offices. Customer segments span vertically across mining and quarrying operators, construction and infrastructure companies, multifinance customers, property buyers, hospitality guests, and consumer F&B patrons.

Underlying technology includes integrated operator assistance systems embedded in CAT 320/330 Next Gen excavators (Cat Grade with 2D, Cat Payload, Cat Lift Assist, E-Fence), the CAMOS mobile application for tire analysis with TKPH calculator and digital pressure gauge integration, smart home automation in Samira Residence, and SAP enterprise software support capabilities. The group is led by President Director Mivida Hamami following the November 2019 passing of founder and Chairman AHK Hamami at age 90. PT Radana Bhaskara Finance is separately listed on the Indonesia Stock Exchange (ticker RADA) with CEO Evy Indahwaty. Group-level headcount is not disclosed, though CSR programs engage more than 300 employees, and Trakindo maintains dedicated training facilities at Cileungsi plus a national rebuild center at Kuala Kencana.

Name

Tiara Marga Trakindo

Legal name

PT Tiara Marga Trakindo

Website

https://tiaramarga.co.id

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiara Marga Trakindo is a privately-held Indonesian diversified investment holding company operating through subsidiaries across heavy equipment dealership (exclusive Caterpillar and SEM dealer), Michelin mining tire distribution, residential property development, hotel operations, consumer food and beverage franchises (Wingstop, Carl's Jr., Caribou Coffee), multifinance, and SAP IT services, serving enterprise mining and construction customers as well as urban Indonesian consumers.

Ownership category

akta.pro rank

Product category

Diversified Industrial Holding - Heavy Equipment Distribution

NAICS

Management of Companies and Enterprises (55111), Grocery and Convenience Retailers (4451), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533110)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Heavy equipment distribution
• Mining tire solutions
• Consumer retail franchising
• Multifinance services
• Property development

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Heavy Equipment Dealership: PT Trakindo Utama (Cat dealer) and PT Tri Swardana Utama (SEM dealer) generate revenue from sale, service, rebuild, and parts for Caterpillar and SEM heavy equipment to mining and construction operators across Indonesia.
2. Mining Tire Solutions: PT Chitra Paratama (exclusive Michelin Earthmover tire distributor) and PT Chakra Jawara (truck dealership) generate revenue from tire and component sales, central services, and rebuild programs for mining sector customers.
3. Property and Hospitality: PT Triyasa Propertindo (property development) and PT Halla Mohana (hotel ownership) generate revenue from residential sales, hotel operations, and property management. Fox Harris Hotels operated under Tauzia management partnership.
4. Consumer Retail and FMCG: PT Mega Mahadana Hadiya (Mahadya) operates Wingstop and Carl's Jr. franchises; PT Sonton Food Indonesia and LOKA Supermarket serve consumer retail segments. Revenue is generated from food and retail sales across owned outlets.
5. Multifinance: PT Radana Bhaskara Finance and CSUL Finance provide financing solutions for heavy equipment sector and consumer segments, generating interest income and financing fees.
6. IT Services (MST): PT Mitra Solusi Telematika provides SAP support and managed services to external clients including XL Axiata, generating revenue through resource-based service contracts (mandays model).

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Tiara Marga Trakindo is a privately held Indonesian diversified investment holding group that operates across multiple business pillars. Its primary businesses are heavy equipment dealership (Caterpillar and SEM), mining tire distribution (Michelin Earthmover via Chitra Paratama), residential and commercial property development, hospitality operations, consumer food and beverage retail (Wingstop, Carl's Jr., Caribou Coffee), multifinance services (Radana Finance, CSUL Finance), and IT services (SAP support via Mitra Solusi Telematika). Revenue is generated from product sales, service contracts, franchise operations, property sales, hospitality stays, financing interest, and IT consulting fees.

Product overview

Tiara Marga Trakindo (TMT) Group is a diversified Indonesian conglomerate operating multiple business segments rather than a single unified product platform. The portfolio comprises: (1) Heavy Equipment segment through PT Trakindo Utama (Caterpillar dealer) offering Cat equipment and rebuild services, and PT Tri Swardana Utama (SEM equipment dealer); (2) Tire Solutions through PT Chitra Paratama as exclusive Michelin Earthmover distributor with CAMOS mobile application; (3) Property & Hospitality through PT Triyasa Propertindo (residential developments including Samira Residence and MAIIN Sport Complex) and PT Halla Mohana (FOX Hotel and Fox Harris hotel properties); (4) Consumer Retail & Food through PT Mega Mahadana Hadiya (Wingstop), Caribou Coffee, and Carl's Jr.; (5) Multifinance through Radana Finance and CSUL Finance; and (6) IT Solutions through PT Mitra Solusi Telematika providing SAP support services. Each business unit operates independently with its own product offerings, customers, and go-to-market strategies.

Differentiator

Problem solved

Functional benefit

Brands

• MahaDasha Group: Investment holding subsidiary under TMT managing diverse business portfolios including dealership, property, retail, and IT sectors
• Mahadya
• Connect Magazine
• FOX Hotel Pekanbaru
• MAIIN Gandaria
• RUMTARA

Products and services

• Cat Heavy Equipment (Trakindo) Caterpillar heavy equipment distribution and support services including hydraulic excavators (Cat 320 GC, Cat 320, Cat 330 GC, Cat 330 Next Gen), backhoe loaders, wheel loaders, and motor graders for mining, construction, and infrastructure operators across Indonesia.
• SEM Heavy Equipment (Tri Swardana Utama) Shandong Engineering Machinery (SEM) equipment distribution including Wheel Loaders, Track Type Tractors, Motor Graders, and Soils Compactors for various industrial applications, sold through dealer network across Indonesia.
• Machine and Component Rebuild Services Rebuild center services for restoring heavy equipment and components to original specifications, operated through Trakindo Rebuild Center at Kuala Kencana with 17+ year partnership with PT Freeport Indonesia.
• Michelin Mining Tire Solutions (Chitra Paratama) Exclusive Michelin Earthmover tire distribution and tire management solutions for mining operations, including tire analysis, pressure monitoring, on-site tire services, and the CAMOS digital tire management platform.
• Samira Residence Sentul Residential housing development in Sentul, Bogor with smart home features (telephone, internet, TV cable, lighting automation), multiple unit types (36/84, 45/84, 75/96, 90/96), featuring green premium quality concept with growth-oriented design.
• Samira Regency Bekasi Affordable modern living residential development in Bekasi with three house types (Amethyst 30/60, Citrine 45/72, Emerald 55/72), featuring 24-hour security, jogging track, and smart home features.
• MAIIN Gandaria Sport Complex Sports complex and mini ecopark facility in South Jakarta's Gandaria area on 5,000 square meters featuring basketball court, mini soccer field, mini ecopark with open green spaces, and food and beverage area.
• Caribou Coffee Indonesia Premium coffee shop chain offering espresso beverages, manual brew coffee using 1% top-tier Arabica beans, along with food items including bagels, sandwiches, and cakes, operated through 5 Indonesian outlets as of March 2017.
• Wingstop Indonesia Chicken wings restaurant chain with 10 flavor varieties including garlic parmesan, lemon pepper, Louisiana rub, hickory smoked, and regional flavors like Malika Heat, operating 19+ outlets across Indonesia (Jakarta, Surabaya, Bandung).
• Carl's Jr. Indonesia American burger chain offering chargrilled beef and chicken burgers including signature Mile-High Burger variants with multiple onion rings, operated through 19 Indonesian outlets as of November 2016.
• Fox Harris Hotel Pekanbaru Urban lifestyle hotel brand with purple color scheme and orange accents, targeting business travelers and tourists seeking contemporary experiences, featuring urban street food venue, live music hangout area, rooftop sky dining, and kids station facilities.
• Radana Finance (Multifinance) Multi-finance company offering financing services including heavy equipment financing, multipurpose consumer loans, and the MORENA mobile exhibition marketing strategy. Publicly listed on Indonesia Stock Exchange under ticker RADA.
• CSUL Finance (Heavy Equipment Leasing) Heavy equipment leasing and financing services through PT Chandra Sakti Utama Leasing, providing financing solutions specifically for the heavy equipment sector with strong year-over-year portfolio growth.
• MST SAP Managed Services SAP support and integration services for enterprise clients under official SAP Indonesia partnership, covering functional modules (FI-CO-SD-MM) and technical services (ABAP and BASIS), delivered via onsite model with remote support capabilities.
• Trucks and Commercial Vehicles (Chakra Jawara) Truck dealership and distribution services operated through PT Chakra Jawara, supported by National Distribution Center facility in Cakung for optimized consumer service delivery across Indonesia.
• CAMOS Digital Tire Management Platform Mobile application for digital tire analysis integrated with digital pressure gauge tools and Chitra Tyre System, featuring TKPH calculator, digital pressure gauge, site condition monitoring, smart pressure monitoring, and fleet list management for mining operators.

Quantifiable outcome

• 73% reduction in tire scrap across all customer sites, 13% growth in tire lifetime, and 12% growth in central service revenue through CAMOS implementation
• +6 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Dompet DhuafacoreStrategic or Co-development Partner · 13 February 2023TMT Group partnered with Dompet Dhuafa (Islamic philanthropy organization) for disaster recovery programs including earthquake-friendly housing construction in Cianjur (16 units, February 2023) and 'Early Recovery Palu' program (25 RUMTARA RG units, January 2019). Dompet Dhuafa serves as implementing partner for rehabilitation and reconstruction phases in coordination with BNPB (National Disaster Management Agency).
• PKPU Human InitiativesminorStrategic or Co-development Partner · 31 May 2019LOKA Supermarket (under MahaDasha) partnered with PKPU Human Initiatives for Ramadan 'BUKBER' (Bulan Kita Berbagi) CSR program including iftar meals and grocery shopping with orphans (130 children from Cibubur area). PKPU handled humanitarian organization coordination.
• Tauzia HotelscoreChannel Partner/ Reseller/ Distributor · 7 December 2017Tauzia Hotels management company partnered with PT Halla Mohana (MahaDasha subsidiary) to rebrand and operate the existing hotel property in Pekanbaru as Fox Harris — an urban lifestyle hotel brand under the Harris Hotels family. Tauzia manages day-to-day hotel operations while Halla Mohana owns the property.
• Dompet Dhuafa RepublikacoreStrategic or Co-development Partner · 7 December 2017MahaDasha Group partnered with Dompet Dhuafa Republika to implement the 'Air Untuk Kehidupan' (Water for Life) CSR program building clean water and sanitation infrastructure for communities in Bogor, Bekasi, and Banten since 2015, benefiting 1,300+ residents.
• BTN Syariah, Bank Muamalat, Bank MandiricoreChannel Partner/ Reseller/ Distributor · 20 November 2017Triyasa Propertindo partnered with three banks (BTN Syariah, Bank Muamalat, Bank Mandiri) to provide KPR/mortgage financing options for Samira Residence property buyers. Bank partnerships enable affordable home ownership with DP and financing support.
• English First (EF) IndonesiaminorStrategic or Co-development Partner · 29 November 2016Radana Finance (multifinance subsidiary) partnered with English First (EF) to launch Flexy Financing — a multipurpose education loan product for English language courses at five EF centers in Jakarta and Surabaya. This supported the government's ' mencerdaskan kehidupan bangsa' (educating the nation) program.
• Caterpillar Inc. (Global)coreTechnology or IntegrationPT Trakindo Utama is the exclusive Caterpillar dealer for Indonesia, distributing Cat heavy equipment (excavators, wheel loaders, motor graders, backhoe loaders) and accessing Caterpillar's global technology platform including Cat Connect features (Grade, Payload, E-Fence, Product Link). Trakindo also participates in global Cat Global Operator Challenge competitions.
• PT Michelin Indonesia (Michelin Earthmover)coreTechnology or IntegrationPT Chitra Paratama is the exclusive Michelin Earthmover tire distributor in Indonesia, with more than 20 years of partnership. Michelin recognized Chitra's excellence at a product launch event in December 2019. Chitra distributes Michelin XD-Grip and other tire series to mining operators.
• SEM / Sany (Global)coreTechnology or IntegrationPT Tri Swardana Utama is the SEM (Sany) heavy equipment dealer for Indonesia, distributing wheel loaders, track type tractors, motor graders, and soil compactors. TSU achieved highest SEM sales in Asia Pacific (105 units) as of October 2018 and ranked 3rd worldwide in Marketing Campaign Award at SEM International Dealer Meeting in Qingdao.
• SAP IndonesiacoreTechnology or IntegrationPT Mitra Solusi Telematika (MST) is an official SAP Indonesia partner, providing SAP managed services (functional and technical ABAP/BASIS support) to enterprise clients including PT XL Axiata. MST's official SAP partnership ensures service delivery meets SAP Indonesia standards.
• Asian Productivity Organization (APO)minorStrategic or Co-development PartnerAPO co-sponsored the TKMPN 2019 competition where Chitra Paratama won Gold award, and the IQPC 2022 innovation competition. APO supports productivity and quality improvement initiatives across Asia Pacific member countries.
• PT Wahana Kendali Mutu (WKM) and AMMPIminorStrategic or Co-development PartnerWKM and AMMPI (Asosiasi Manajemen Mutu dan Produktivitas Indonesia) co-organized TKMPN (Temu Karya Mutu dan Produktivitas Nasional) where Chitra Paratama won Gold (2019) and Platinum (2021) awards for continuous improvement projects.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Astra International: Parent of United Tractors and one of Indonesia's largest diversified conglomerates with overlapping heavy equipment, automotive, financial services (including Adira Finance/multi-finance), and infrastructure interests. Provides a benchmark for how TMT's diversified portfolio could be valued and operated at scale.
• PT Indomobil Sukses Internasional: Indonesian diversified automotive and heavy equipment group with vehicle distribution, financing (IMFI), and manufacturing interests. Comparable breadth across heavy equipment, automotive retail, and consumer financing mirrors TMT's multi-pillar strategy.

Others

• Sinar Mas Group: One of Indonesia's largest conglomerates spanning pulp & paper (APP), palm oil, financial services (Bank Sinar Mas, Asuransi Sinar Mas), real estate (Sinar Mas Land), and telecommunications. Provides a peer benchmark for diversified Indonesian family-controlled holding structures.
• Salim Group: Historic Indonesian conglomerate with interests in food (Indofood), flour milling (Bogasari), distribution, real estate, and financial services. Comparable diversified holding structure spanning consumer, property, and financial services that resembles TMT's multi-pillar portfolio.

Direct peers

• PT Map Boga Adiperkasa: Master franchisee and operator of multiple international restaurant brands in Indonesia including Starbucks, Pizza Hut, Krispy Kreme, and Cold Stone Creamery. Closest peer to PT Mega Mahadana Hadiya for franchise management of Wingstop, Carl's Jr., and Caribou Coffee at scale.
• United Tractors: Indonesia's other major Caterpillar heavy equipment distributor (and the exclusive Cat dealer for certain segments), operating the full Cat product line plus its own mining contracting (Pama) and heavy equipment financing arms. Direct overlap with Trakindo on core heavy equipment distribution and with PT Cipta Kridatama on mining contracting.
• Hexindo Adiperkasa: Another authorized Caterpillar heavy equipment dealer in Indonesia (Hitachi construction machinery distribution alongside Cat coverage in select segments). Direct competitor in heavy equipment distribution and aftermarket services with overlapping mining and construction customer base.
• PT Surya Artha Nusantara Finance: Indonesian multi-finance company specializing in heavy equipment and industrial asset financing. Closest direct peer to CSUL Finance within TMT, competing for the same heavy equipment dealership and end-user mining/construction financing relationships.
• Archipelago International: Indonesia's largest privately-owned hotel management group operating multiple brands (Aston, Harper, fave, etc.). Direct comparable to TMT's hospitality pillar where Halla Mohana operates Fox Harris and FOX Hotel properties under Tauzia brand partnership.
• Adira Finance: One of Indonesia's largest multi-finance companies (subsidiary of Bank Danamon), offering heavy equipment financing, vehicle financing, and consumer financing. Directly comparable to Radana Bhaskara Finance and CSUL Finance, especially in the heavy equipment financing segment where TMT reported Rp1.92 trillion loan book growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrrcfzM4F6yx-8C_Pok-bNg

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiara Marga Trakindo