mediaman //

What mediaman // does

mediaman GmbH is a privately held German digital experience agency headquartered in Mainz, founded in 1996, with additional offices in Shanghai and Boston and a workforce of more than 120 across Germany, China, and the United States. The company serves international premium consumer brands and complex B2B industrial manufacturers, delivering digital strategy, UX design, 3D visualization, personalization, data analytics, and custom software through three service lines — Experience Touchpoints, Customer Dialogue, and Data Strategy — underpinned by two proprietary platforms: PXP (Product Xperience Platform) for cross-touchpoint product configuration and ICP (Infinite Content Production) for AI-assisted marketing content generation.

Its core technology stack combines Unreal Engine 5 for real-time 3D rendering, a Digital Twin Framework built on 3D scanning and photorealistic material capture, generative AI for image and video production, and integration with personalization (Dynamic Yield) and PIM systems, deployed on AWS infrastructure certified to TISAX/ISO 27001 for the automotive industry. Notable deployments include the G-Box XR Manufaktur for Mercedes-Benz (RFID-triggered physical samples linked to a 360° VR configurator in 15 dealer showrooms with 1M+ configuration options), the BLANCO 3D Product Configurator (411,075 photorealistic combinations), the Hyundai Motor Europe personalization rollout across 11 markets, the MEWA corporate website across 14 countries, and the Virtual Asset Foundry for AmorePacific (covering 30+ beauty brands).

The business operates a project-based professional services model with enterprise field sales targeting automotive OEMs (Mercedes-Benz, Porsche, Hyundai, Suzuki, SEW Eurodrive, Eberspächer, SATA), industrial manufacturers (BLANCO, MEWA, Kärcher), and premium beauty brands (AmorePacific). Revenue is generated through custom project fees; no public pricing is disclosed. The company is led by Managing Directors Christoph Edelmann and Nina Schubert, with co-founder Armin Bieser in the historical record. There is no evidence of external venture capital or institutional funding in the provided sources.

Name

mediaman //

Legal name

mediaman GmbH

Website

https://mediaman.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

mediaman is a German digital experience agency building personalized 3D product configurators, digital twins, and AI-driven content platforms for premium automotive OEMs (Mercedes-Benz, Porsche, Hyundai), industrial manufacturers (BLANCO, MEWA, Kärcher), and beauty brands (AmorePacific) across Europe, Asia, and North America.

Ownership category

akta.pro rank

Product category

Digital Experience Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG)

akta.pro secondary industry

Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

Keywords

• Digital experience agency
• 3D product visualization
• Personalization technology
• Digital twin solutions
• Enterprise digital marketing

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Agency Professional Services: mediaman operates as a full-service digital agency delivering custom projects including digital strategy consulting, UX design, 3D visualization, personalization implementation, website development, and data analytics. Revenue is generated through project-based fees and professional services engagements with enterprise clients. Services span Experience Touchpoints, Customer Dialogue, Data Strategy, and custom software development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

mediaman is a digital experience agency that creates emotional, conversion-driving digital experiences for international premium brands (B2C) and complex industrial products (B2B). The company sells proprietary platforms PXP (Product Xperience Platform) and ICP (Infinite Content Production), and delivers professional services across three service lines: Experience Touchpoints (3D visualization, digital twins, immersive configurators), Customer Dialogue (personalization via Dynamic Yield), and Data Strategy (analytics, BI, dashboards).

Product overview

mediaman is a digital agency that creates digital experiences with emotional impact for international premium brands (B2C) and complex industrial products (B2B). The offering consists of a portfolio of proprietary platforms and service lines: PXP (Product Experience Platform) and ICP (Infinite Content Production) as core technology platforms, supplemented by three service lines - Experience Touchpoints (3D visualization, digital twins, immersive configurators), Kundendialog (Customer Dialogue/Personalization), and Datenstrategie (Data Strategy/Analytics). The company specializes in personalization technology using Dynamic Yield and 3D Experience (digital twin and AI) as key instruments for emotional, efficient marketing.

Differentiator

Problem solved

Functional benefit

Brands

• PXP - Product Xperience Platform: Product experience platform for creating unique product experiences that increase product value.
• ICP - Infinite Content Production
• Virtual Asset Foundry

Products and services

• PXP - Product Xperience Platform Proprietary platform that enables customers to configure and experience products digitally across all touchpoints, combining personalization and 3D visualization. Built for enterprise clients in automotive, industrial, and consumer products sectors.
• ICP - Infinite Content Production Platform that produces scalable marketing materials from digital product twins at the push of a button using generative AI, enabling infinite content possibilities for product marketing across channels and markets.

Quantifiable outcome

• Lead conversion significantly increased following personalization rollout across 11 European markets for Hyundai Motor Europe
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Dynamic Yield (McDonald's) - Development PartnercoreTechnology or Integrationmediaman is a certified development partner of Dynamic Yield, a personalization platform top-rated by Gartner. As development partner, mediaman designs, implements, and manages personalized web content and product recommendation campaigns for enterprise clients across multiple markets. The partnership enabled the successful European rollout of Dynamic Yield for Hyundai Motor Europe across 11 markets.
• AWS (Amazon Web Services)coreTechnology or Integrationmediaman leverages AWS for cloud infrastructure, hosting, and operations. The company has multi-year experience with integration, support, and operation of systems in AWS. AWS is used for hosting the MEWA corporate website on Mewa-owned AWS infrastructure, among other client projects.
• eder, Agentur für ProduktkommunikationminorStrategic or Co-development PartnerProject partner responsible for developing 3D CGI visualizations for the BLANCO Product Configurator. eder created photorealistic 3D models enabling 411,075 product combination images.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UNIT9: Award-winning production and experience studio building immersive 3D, AR/VR, and interactive digital experiences for global brands. Comparable to mediaman in pushing immersive/3D production and has won in similar award categories.
• AKQA: Global digital experience agency designing brand experiences, digital products, and innovation platforms for premium clients. Highly comparable to mediaman in combining creativity, technology, and product/experience engineering for enterprise customers.
• DEPT: Global digital agency operating across creativity, engineering, and emerging technology with strong European roots. Comparable to mediaman in building digital experiences, marketing technology, and 3D/immersive work for major enterprise brands.
• Valtech: Global digital transformation agency delivering experience platforms, commerce, and data services to enterprise clients. Comparable to mediaman in combining strategy, technology platforms, and multi-market rollouts for complex B2B/B2C enterprises.
• Mackevision: German digital visual effects and 3D visualization specialist, known for automotive CGI, configurators, and digital twin experiences. Directly comparable to mediaman's 3D/digital twin and configurator work for Mercedes-Benz, Porsche, and other OEMs.
• Demodern: German digital agency specializing in interactive, immersive brand experiences and real-time 3D for enterprise clients. A close geographic and capability peer to mediaman, particularly for experiential/3D/con configurator work.
• Huge: Global experience agency designing digital products, personalization, and brand experiences for enterprise clients (including automotive). Comparable to mediaman in combining data-driven personalization with experience design for large brands.

Broad incumbents

• Publicis Sapient: Global digital transformation arm of Publicis Groupe, serving large enterprises with strategy, experience, engineering, and data. Overlaps with mediaman in personalization, digital platforms, and automotive/complex B2B engagements at much greater scale.
• Accenture Song: Accenture's creative and experience design practice, including former SinnerSchrader (a comparable German digital agency). Competes with mediaman for premium enterprise digital experience mandates with significantly larger delivery capacity.

Emerging players

• Netlight: Nordic-origin digital consultancy building digital products, platforms, and growth capabilities for enterprise clients. A more product/engineering-led peer to mediaman, often co-competing for complex enterprise digital mandates in Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediamanusa
• LinkedInlinkedin.com/company/mediaman
• Instagraminstagram.com/mediamande
• Xx.com/mediamangroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mediaman //