WorldSBK

What WorldSBK does

WorldSBK is the commercial property and official brand of the FIM Superbike World Championship, the premier production-based motorcycle racing series, managed by Dorna WSBK Organization S.R.L. (Rome, Italy) under a licensing arrangement with MotoGP Sports Entertainment Group S.L. (Madrid, Spain). The championship operates a 12-round global calendar across Europe (including the UK, France, Italy, Spain, Portugal, Netherlands, Hungary, Czech Republic), Oceania (Australia), and additional markets, and runs four racing classes: WorldSBK (the flagship superbike class), WorldSSP (intermediate supersport), WorldSPB (World Sportbike, launched in 2026 to replace WorldSSP300), and WorldWCR (the FIM Women's Circuit Racing World Championship, launched in 2024). The product portfolio centers on live event entertainment, the VideoPass subscription streaming service (live and on-demand race content, live audio commentary), an official iOS/Android mobile app providing Live Timing, Live Tracking, and Live Audio, official ticketing through Platinium Group Spain S.L., and an official merchandise store.

The underlying digital platform delivers real-time race data (lap-by-lap sector times and rider position tracking) to a multilingual audience in English, Italian, Spanish, French, and German. The championship is sanctioned by the FIM and uses a single tire supplier (Pirelli since 2004) with biofuel composed of 40% non-fossil components under championship regulations. Technical partners include Brembo (Innovation Partner from 2026), Alpinestars, Ohlins, Nissin, Arai, Showa, and Yamaha; broadcasting is anchored by Sky Italia (exclusive Italian rights since 2019, renewed through 2027), with new agreements in Portugal and Greece for 2026. The organization is ISO 20121 (sustainable event management) and ISO 45001 (occupational health and safety) certified.

Revenue is generated through five primary streams: (1) broadcasting and streaming rights (multi-year regional deals, primarily Sky Italia), (2) title and top sponsorship (Motul as title sponsor; Subaru, Tissot, Pata Snacks, Acerbis, and Prometeon as top sponsors), (3) VideoPass subscription revenue (seasonal and per-round pricing), (4) event ticketing and premium experiences (SBK Pit Lounge Pass, SBK Garage Pass), and (5) official merchandise and licensing. Pricing for VideoPass, tickets, and merchandise is not publicly disclosed. The entity operates as a private commercial property within the broader MotoGP Sports Entertainment Group, with no public listing or ticker.

Name

WorldSBK

Legal name

MOTOGP SPORTS ENTERTAINMENT GROUP, S.L.

Website

https://worldsbk.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

WorldSBK is the commercial property of the FIM Superbike World Championship, the premier production-based motorcycle racing series. It operates a 12-round global calendar across four classes (WorldSBK, WorldSSP, WorldSPB, WorldWCR) and monetizes broadcasting rights, title and top sponsorships, VideoPass streaming subscriptions, ticketing, and merchandise for motorsport fans and commercial partners worldwide.

Ownership category

akta.pro rank

Product category

Motorsport Championship

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKAGAA

Motorsports Series & Championships (Sanctioned Racing Calendars)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYMPAKAAAH

Motorsports Leagues & Series

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKAFAH

Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• Superbike racing championship
• Motorcycle racing series
• Motorcycle motorsport events
• Production bike racing
• Racing broadcast streaming

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Broadcasting Rights: Television and streaming broadcast deals with regional partners including Sky Italia (renewed through 2027 covering WorldSBK, WorldSSP, WorldSPB, and WorldWCR), new agreements in Portugal and Greece for 2026 season. Exclusive rights held by Sky Italia since 2019.
2. Title and Top Sponsorship: Motul serves as Title Sponsor, with Top Sponsors including Subaru, Tissot, Pata Snacks, Acerbis, and Prometeon. Event Main Sponsors include Motul, Pirelli, and Prosecco.
3. VideoPass Subscriptions: Official WSBK digital product providing Pay-Per-View access to VOD and live streaming content. Multiple subscription types available including One Round passes and seasonal packages.
4. Ticket Sales: Official ticket store operated by Platinium Group Spain S.L. selling admission to all championship rounds. Additional premium experiences include SBK Pit Lounge Pass and SBK Garage Pass for paddock access.
5. Official Merchandise: WorldSBK Store (worldsbkstore.com) sells official merchandise including clothing, accessories, and collectibles. Penguin Vila as official merchandise partner and Nolan as official helmet partner.
6. Technical Supplier Partnerships: Technical suppliers including Alpinestars, Ohlins, Nissin, Arai helmets, Showa, and Yamaha provide equipment and technology partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

WorldSBK organizes and promotes the FIM Superbike World Championship, a production-based motorcycle racing series with 12 rounds per season across multiple continents and four racing classes (WorldSBK, WorldSSP, WorldSPB, WorldWCR). The company monetizes the championship through broadcasting rights, title and event sponsorships, the VideoPass subscription streaming service, official ticket sales, and licensed merchandise, supported by a multilingual digital platform and official mobile applications with Live Timing and Live Tracking features.

Product overview

WorldSBK is the official home of the FIM Superbike World Championship, managed by Dorna WSBK Organization S.R.L. and licensed to MotoGP Sports Entertainment Group, S.L. The digital product portfolio centers on the WorldSBK VideoPass — a subscription-based streaming platform providing live and on-demand access to all championship content across WorldSBK (the flagship superbike class), WorldSSP (World Supersport), WorldSPB (World Sportbike, launched 2026 as the successor to WorldSSP300), and WorldWCR (FIM Women's Circuit Racing World Championship). Supporting the VideoPass is the WorldSBK Official App, which delivers real-time Live Timing, Live Tracking, and Live Audio commentary features. Ticketing is handled through a separate official store platform. The championships use biofuel composed of 40% non-fossil components.

Differentiator

Problem solved

Functional benefit

Brands

• WorldSBK VideoPass: Official digital subscription service providing live streaming and on-demand video content for WorldSBK events.
• WorldSSP
• WorldSPB
• WorldWCR

Products and services

• WorldSBK VideoPass Official subscription-based digital streaming product providing pay-per-view access to live and on-demand video content across WorldSBK, WorldSSP, WorldSPB, and WorldWCR categories. Includes live timing, live tracking, and live audio commentary features. Targeted at motorsport fans globally.
• WorldSBK Official App Official mobile application for iOS and Android providing live audio commentary, Live Timing (lap-by-lap sector times), Live Tracking (real-time rider positions on track), exclusive highlights, rider interviews, behind-the-scenes video content, latest paddock news, and championship standings. Targeted at fans attending or following race weekends.
• WorldSBK Tickets Official ticket store operated by Platinium Group Spain S.L., selling admission to all championship rounds globally with premium experiences including SBK Pit Lounge Pass and SBK Garage Pass for paddock and garage access.
• WorldSBK Official Merchandise Official merchandise store at worldsbkstore.com selling branded clothing, accessories, helmets (Nolan partnership), and collectibles. Targeted at motorsport fans and collectors worldwide.
• FIM Superbike World Championship (Race Series) Annual production-based motorcycle racing championship comprising four classes: WorldSBK (premier superbike class), WorldSSP (World Supersport), WorldSPB (World Sportbike, introduced 2026 replacing WorldSSP300), and WorldWCR (FIM Women's Circuit Racing World Championship, introduced 2024). Runs 12 rounds per season across multiple continents using biofuel with 40% non-fossil components. Targeted at manufacturers, teams, riders, fans, and commercial partners.

Quantifiable outcome

• Sky Italia has held exclusive broadcast rights since 2019 and renewed through 2027
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, minor and flagship.

• BrembocoreTechnology or Integration · 19 February 2026Brembo signed a multi-year agreement to become WorldSBK's Innovation Partner starting with the 2026 season. The partnership centers on engineering excellence and high-performance braking technology in production-based motorcycle racing. Brembo's presence is visible across events including technical fan activations. WorldSBK provides Brembo with a platform to test braking innovations under extreme racing conditions, while the championship reinforces its identity as the home of authentic production-based racing.
• Portuguese BroadcastersminorChannel Partner/ Reseller/ Distributor · 17 February 2026WorldSBK announced new broadcast agreements in Portugal for the 2026 season, enhancing coverage in this region.
• Greek BroadcastersminorChannel Partner/ Reseller/ Distributor · 17 February 2026WorldSBK announced new broadcast agreements in Greece for the 2026 season, enhancing coverage in this region.
• Sky ItaliaflagshipChannel Partner/ Reseller/ Distributor · 6 February 2026Sky Italia has renewed its broadcast partnership with WorldSBK through 2027, maintaining exclusive rights it has held since 2019. The multi-year deal covers WorldSBK, WorldSSP, WorldSPB, and the FIM Women's Circuit Racing World Championship (WorldWCR). Content is distributed across Sky Sport MotoGP, the Now streaming service, and free-to-air on TV8. The renewal strengthens Sky Italia's motorcycle racing portfolio.
• PirellicoreTechnology or IntegrationSingle tire supplier for WorldSBK since 2004. Decision made to drastically reduce costs and guarantee dedicated product development. Categories WorldSBK, WorldSSP and WorldSPB use biofuel composed of 40% non-fossil components in accordance with championship regulations.
• MotulflagshipGTM or Marketing PartnerTitle Sponsor of the FIM Superbike World Championship. Motul is a leading brand in the lubricants and motor oil industry.
• SubarucoreGTM or Marketing PartnerTop Sponsor of WorldSBK championship.
• TissotcoreGTM or Marketing PartnerTop Sponsor and official timekeeper. Title sponsor of Tissot Superpole qualifying sessions and Tissot Superpole Race sprint events.
• Pirelli (Event Main Sponsor)coreGTM or Marketing PartnerEvent Main Sponsor for multiple rounds including Portuguese Round, Dutch Round, Emilia-Romagna Round, and Spanish Round.
• Prosecco (Event Main Sponsor)coreGTM or Marketing PartnerEvent Main Sponsor including title sponsor of UK Round (Prosecco DOC UK Round).
• Platinium Group Spain S.L.coreChannel Partner/ Reseller/ DistributorOfficial ticket store operator for WorldSBK events worldwide, managing ticket sales and distribution through tickets.worldsbk.com.
• Technical Suppliers (Alpinestars, Ohlins, Nissin, Arai, Showa, Yamaha, etc.)coreTechnology or IntegrationMultiple technical suppliers including Alpinestars (technical apparel), Ohlins (suspension), Nissin (brakes), Arai (helmets), Showa (suspension), Yamaha (technical involvement), SLS (logistics), and others providing equipment and technical support.
• San PatrignanominorStrategic or Co-development PartnerCharity partner working together for a better future. WorldSBK has extended its partnership with San Patrignano for 2025.
• WorldWCR (Women's Circuit Racing)coreStrategic or Co-development PartnerThe first women's motorcycle racing world championship. Held in conjunction with WorldSBK events, featuring Yamaha R7 motorcycles with standardized technical specifications. Promotes female participation in motorsport competitions.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Formula E: FIA-sanctioned electric single-seater motorsport series. Comparable as a multi-round global championship using advanced sustainable technology, competing with WorldSBK for next-generation motorsport sponsors and fan segments interested in sustainable mobility.

Regional players

• All Japan Road Race Championship: Japan's premier production-based motorcycle racing championship. Comparable in format (production superbikes) and OEM participation, but focused on the Japanese domestic market where Japanese manufacturers (Yamaha, Honda, Kawasaki) have a strong home audience.
• CIV (Italian Velocità Championship): Italian national motorcycle racing championship. Comparable in production-based superbike format and shares the Italian market and OEM partner ecosystem with WorldSBK; relevant for talent pipeline and local fan development.
• Australian Superbike Championship: Australia's national superbike championship. Comparable as a production-based motorcycle racing series; WorldSBK's move from Phillip Island to The Bend in 2028 will directly affect ASBK's competitive positioning for the Australian audience.

Direct peers

• British Superbike Championship (BSB): The leading national production-based superbike championship in the UK. Directly comparable in racing format (production superbikes), fan base, and commercial model (broadcast rights, sponsorships, ticketing), competing for similar riders, fans, and OEMs.
• MotoAmerica: The premier US-based production motorcycle racing series. Directly comparable as a national superbike championship serving a major market that overlaps with WorldSBK's OEM partners (Ducati, Yamaha, Kawasaki, Honda) and rider pool.
• FIM Endurance World Championship (EWC): FIM-sanctioned global motorcycle endurance racing championship. Comparable as a multi-round, FIM-affiliated motorcycle racing series with shared technical partners (Pirelli tires, oil/fuel brands) and similar commercial rights structure.
• MotoE World Championship: Electric motorcycle racing series within the MotoGP family. Comparable as a FIM-sanctioned single-make motorcycle racing championship leveraging shared Dorna/MotoGP Sports Entertainment Group infrastructure, broadcast channels, and digital platforms.

Broad incumbents

• Formula 1: The largest global motorsport property. Comparable as a multi-round, internationally televised motorsport series competing for the same pool of premium global sponsors (Tissot, Pirelli) and broadcast partners (Sky).
• MotoGP: The premier motorcycle racing championship operated by the same parent (Dorna/MotoGP Sports Entertainment Group). Directly comparable as a global, multi-round, FIM-sanctioned motorcycle racing series with shared media-rights, sponsor, and digital infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/worldsbk
• Facebookfacebook.com/WorldSBK
• Instagraminstagram.com/worldsbk
• Xx.com/WorldSBK

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorldSBK