What Michels & Taylor does

Michels & Taylor is a UK-based hotel management, asset management and advisory firm founded in 2010 by Sir David Michels (former CEO of Hilton Group plc) and Hugh Taylor OBE (former VP Marketing, Hilton UK & Ireland). The company operates three integrated service lines — end-to-end Hotel Management, owner-representation Asset Management, and Strategic Advisory/Consultancy — for hotel investors, private equity firms, institutional owners (including CDL Hospitality Trusts and CP Holdings/Ensana) and branded operators across the UK and Europe, with a portfolio covering 3,000+ rooms under brands including Hilton, Marriott, IHG, Radisson and Best Western.

Its core technical assets are commercial, not consumer: the proprietary M&T DataBank for global benchmarking, M&T Analytics (Baseline Market Index and Price Sediment Matrix tools) for pricing and market positioning, Remote Revenue Service delivered by cluster revenue managers, and the modular Revive Collective consultancy platform spanning Room Revenue, Golf, Leisure Clubs, Spa, F&B, Creative Design, Sustainability (NRG), Commercial Health Checks, Procurement and Insolvency Support. ESG is embedded via the NRG initiative, EV charging rollouts with energy partner PE, and partnerships such as Clean the World.

The business model combines recurring management fees on the 3,000+ room portfolio, asset management retainers, and higher-margin bespoke consultancy engagements sold directly to hotel owners and investors. Go-to-market is enterprise, relationship-led and referral-driven, anchored by senior leadership's industry network, the Annual Hotel Conference patron sponsorship, and a content/thought-leadership engine spanning blogs, case studies, and PR. The company is privately held by its two founders with no institutional equity, no public listing and no disclosed funding rounds.

Name

Michels & Taylor

Legal name

Michels & Taylor (London) Ltd

Website

https://michelsandtaylor.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

UK-based hotel management, asset management and advisory firm founded in 2010 by Sir David Michels and Hugh Taylor OBE, providing operations, owner representation and modular consultancy services to hotel investors and operators across the UK and Europe.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Management of Companies and Enterprises (55), Accommodation (721)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel management services
• Hospitality asset management
• Hotel consultancy advisory
• Revenue management solutions
• Hotel operations consulting

Headquarters

HQ city

Elstree

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hotel Management Fees: Full-service hotel management where M&T takes operational control of properties, overseeing all aspects from check-in to check-out, revenue management, financial management, sales, marketing, and operations to maximize profits for hotel owners
2. Asset Management Services: Owner representation services including commercial reviews, finance reviews, property/CapEx management, and annual budget reviews to optimize returns on hotel investments
3. Strategic Advisory & Consultancy: Due diligence support, feasibility studies, brand selection, business planning, independent business reviews, and project management services for hotel investors and owners
4. Revive Collective Modular Consulting: Flexible consultancy modules covering revenue management, commerciality, procurement, sustainability, leisure, wellness, golf, hospitality, and design - fees structured around agreed hours or days per month

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Michels & Taylor is a UK-based hotel management, asset management and strategic advisory firm that delivers end-to-end hotel operations, owner representation, and modular commercial consultancy (via the Revive Collective platform) for hotel owners, investors and operators across the UK and Europe. Their offering covers revenue management, financial oversight, sales, marketing, HR, leisure, spa, golf and F&B operations, supported by proprietary analytics and benchmarking tools.

Product overview

Michels & Taylor is a leading hotel management, advisory, and asset management company offering a comprehensive suite of services for hotel owners and investors across the UK and Europe. Their core offerings consist of Hotel Management (end-to-end operations), Asset Management (owner representation), and Hotel Consultancy (advisory services). Central to their consultancy offering is the Revive Collective platform—a modular, flexible consultancy service that allows clients to select specific areas of support including Room Revenue Management, Golf, Leisure Clubs, Spa, Restaurants & Bars Advisory, Creative Graphic Design, Sustainability (NRG), Commercial Health Checks, Procurement, and Insolvency Support. Additional offerings include M&T Analytics for real-time market intelligence, a Global Databank for performance benchmarking, and Remote Revenue Services for hands-on revenue management. The company manages a portfolio of 3,000+ rooms across branded and independent hotels.

Differentiator

Problem solved

Functional benefit

Brands

• Revive Collective: Hands-on commercial hotel consultancy platform providing support across revenue, commerciality, procurement, sustainability, leisure, wellness, golf, hospitality, and design.
• Revive Hotel Consultancy Service
• NRG

Products and services

• Hotel Management End-to-end hotel operations management covering revenue management, financial management, sales, marketing, HR, property, leisure, spa and golf operations for hotel owners seeking professional third-party management of branded and independent properties.
• Asset Management Owner-representation service for hotel investors covering commercial reviews and reporting, finance reviews, property/CapEx management, and annual budget reviews to optimise returns on hotel investments.
• Hotel Consultancy (Strategic Advisory) Advisory services for hotel owners, investors, lenders and operators including due diligence support, feasibility studies, brand selection, business planning, independent business reviews, project management and on-demand analytics support.
• Revive Collective Modular commercial hotel consultancy platform enabling hotel owners to select specific areas of hands-on support across room revenue, golf, leisure, spa, F&B, design, sustainability, commercial health checks, procurement and insolvency, delivered on a flexible hours/days-per-month basis.
• M&T Analytics Real-time market intelligence and performance forecasting tool providing local, national and global hotel benchmarking, proprietary commercial reporting (including Baseline Market Index and Price Sediment Matrix) and decision support for hotel owners and the M&T advisory and managed-hotel teams.
• Remote Revenue Service Remote cluster revenue management service providing dedicated revenue managers who work with all major PMS and RMS systems and state-of-the-art BI tools to drive market share growth and revenue maximisation for client hotels.
• ESG Framework (NRG) Environmental, social and governance framework for managed and advised hotels including the NRG eco-aware initiative, on-property NRG Champions, structured utility management (gas, electricity, water) and ESG reporting support.

Quantifiable outcome

• +30% turnover uplift in 18 months for independent Scottish boutique hotel
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Ensana Hotels (CP Holdings)majorImplementation/ SI/ Consulting Partner · 1 September 2025Commercial review engagement for 30-property European spa and hospitality portfolio headquartered in Prague. M&T Advisory team reviewed commercial structures, strategy and business workstreams across Head Office, Cluster and Unit levels. Identified areas of opportunity for improved effectiveness and scalability. Resultant report being implemented by Ensana management team.
• PE (energy supplier)coreStrategic or Co-development Partner · 1 May 2025Partnership with UK's largest independent energy supplier for EV charging station rollout across M&T's UK hotel portfolio. PE provides twin-socket 22kW charging stations with no apps required - tap, charge, go functionality. M&T benefits from reduced electricity costs as charging revenue is deducted from monthly bills. Installation completed at Hilton Bournemouth, DoubleTree by Hilton Elstree, and DoubleTree by Hilton Stoke-on-Trent, with six additional sites underway or scheduled for 2025 completion.
• Clean the WorldminorStrategic or Co-development Partner · 1 January 2025Sustainability partnership at DoubleTree by Hilton Manchester Airport where large-format toiletry bottles have diverted over 2,100 kg of plastic waste from landfills. Partnership has created 4,450 bars of recycled soap and supported 458 people with hygiene resources. Part of M&T's broader NRG environmental initiative.
• CDL Hospitality TrustsmajorImplementation/ SI/ Consulting Partner · 1 November 2024Singapore-listed hospitality trust. M&T has supported CDLHT previously through Advisory and Asset Management businesses. Hotel Indigo Exeter acquisition represents first full hotel management contract with CDLHT for a 104-room boutique property acquired for £... The property is in enviable position in Exeter with luxurious spa and gym facilities.
• Hilton Hotels & ResortscoreChannel Partner/ Reseller/ DistributorFlagship brand partner for hotel management contracts. M&T manages properties under DoubleTree by Hilton, Hampton by Hilton, and Hilton brands including DoubleTree by Hilton Manchester Airport, DoubleTree by Hilton Stoke-on-Trent, DoubleTree by Hilton Elstree, Hilton Brighton Metropole, and others.
• Marriott Hotels & ResortscoreChannel Partner/ Reseller/ DistributorBrand partner for hotel management. M&T manages properties under Marriott brands as part of their managed hotel portfolio.
• IHG Hotels & ResortscoreChannel Partner/ Reseller/ DistributorBrand partner for hotel management. M&T manages properties including Holiday Inn Bolton, Holiday Inn, and others under IHG brands.
• Radisson HotelsminorChannel Partner/ Reseller/ DistributorBrand partner for hotel management including Park Inn by Radisson Aberdeen in M&T's portfolio.
• Best Western Hotels & ResortsminorChannel Partner/ Reseller/ DistributorBrand partner referenced in M&T's managed hotel portfolio capabilities.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bespoke Hotels: Largest independent UK hotel collection with in-house management and consultancy services. Comparable to M&T in serving boutique and lifestyle hotels and offering commercial/advisory services to owners.
• HVS International: Global hospitality consulting firm providing hotel valuation, feasibility, and advisory services. Directly comparable to M&T's consultancy, due diligence, and asset management offerings for institutional owners and lenders.
• Kew Green Hotels: UK-based third-party hotel management company operating branded properties on behalf of owners. Directly comparable to M&T in core hotel management offering, scale (~60+ hotels), and focus on branded estate under major flags.
• PKF hotelexperts: International hospitality consultancy with strong European presence offering advisory, valuation, and management consultancy services. Comparable to M&T's consultancy and asset management practice serving hotel owners and investors.
• Valor Hospitality Partners: Global hotel management and asset management firm with strong UK/Africa presence. Comparable to M&T in offering full hotel operations, asset management, and consultancy services to institutional owners and investors.
• Redefine BDL Hotels (RBH): UK and Ireland hotel management operator covering branded full-service and limited-service hotels. Overlaps with M&T in third-party management model, brand relationships (Hilton, Marriott, IHG), and target owner base.
• Cycas Hospitality: European hotel management company focused on full-service operations across the UK and Continental Europe. Closely matches M&T in managed-portfolio model, asset-light growth, and multi-brand partnerships with IHG, Marriott and Hilton.

Emerging players

• HotStats: Hotel benchmarking and profit-and-loss data provider for the European hospitality sector. Adjacent to M&T's M&T DataBank and M&T Analytics products, offering commercial benchmarking intelligence used by M&T, its clients, and competitors.

Broad incumbents

• Marriott International: Global hotel brand and management company. M&T manages Marriott-flagged properties and competes for hotel owner mandates against Marriott's direct management offering across the EMEA region.
• Hilton Worldwide: Global hotel operator and brand owner. M&T manages a substantial portfolio of Hilton-flagged properties (DoubleTree, Hampton, Hilton) and competes broadly with Hilton's own management services for third-party hotel owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/michels-and-taylor
• Xx.com/MichelsTaylor_

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michels & Taylor