Instinct Laboratory
Instinct Laboratory is a UK-based boutique consultancy, founded in 2006, that delivers behavioral research, human sciences, and design thinking services to organizations seeking research-driven insights and creative problem-solving support.
- Company typePrivate
- Founded2006
- HeadquartersWest Bridgford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Instinct Laboratory firmographics
Firmographics- Name
- Instinct Laboratory
- Website
- https://instinctlaboratory.com
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 11–50 employees
- Short description
- Instinct Laboratory is a UK-based boutique consultancy, founded in 2006, that delivers behavioral research, human sciences, and design thinking services to organizations seeking research-driven insights and creative problem-solving support.
- Ownership category
- akta.pro rank
Instinct Laboratory industry classification
Industry- Product category
- Behavioral Research & Human Sciences Consulting
- NAICS
- Management Consulting Services (54161), Other Scientific and Technical Consulting Services (541690)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
Keywords
Where Instinct Laboratory is headquartered
LocationHeadquarters
- HQ city
- West Bridgford
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Instinct Laboratory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Instinct Laboratory product offering
Product offeringCore offering
Instinct Laboratory is a behavioral research and human sciences consultancy that studies how people interact with their world. The firm delivers research and insight generation, advanced human sciences consulting, and creativity and design thinking workshops to help organizations understand human behavior and improve performance. Its work is positioned for clients requiring research-driven insight into human decision-making and experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Research & Insight
Companies that use Instinct Laboratory
Customer profileSegments1 record
Ideal customer profiles1 record
Instinct Laboratory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Instinct Laboratory competitors and assessment
Company assessmentDirect peers
- IDEO: Globally recognized design and innovation consultancy combining human-centered research with creative design thinking. Highly comparable to Instinct Laboratory's hybrid of behavioral insight and creativity frameworks.
- frog (Capgemini Invent): Design and innovation consultancy acquired by Capgemini that blends behavioral research with design strategy. Direct competitor in the human-sciences-meets-design-thinking space.
- ReD Associates: Strategy consultancy grounded in social science and qualitative behavioral research. Comparable niche as a specialist behavioral/human sciences advisory serving corporate clients.
- Northstar Research Partners: Market and behavioral research consultancy delivering insight-driven research for global brands. Comparable in research-led, behavioral-insight service offering.
Emerging players
- The Behavioural Insights Team: Behavioural science consultancy applying research-driven insights to organisational and policy challenges. Overlaps directly with Instinct Laboratory's behavioral research and insight services.
- Applied Behavioural Research Centre: Behavioural research and applied science organisation. Comparable in its focus on human behaviour research methodologies and applications.
- ustwo studios: Design and innovation studio combining behavioral research with creative product design. Comparable boutique scale and hybrid research-plus-design proposition.
Broad incumbents
- Doblin (Deloitte): Deloitte's innovation and human-centered design practice. Competes for similar human-sciences-driven design and innovation engagements but with vastly larger scale and global reach.
- McKinsey People & Organizational Performance: Global management consulting practice incorporating behavioral science and organizational research. Represents the kind of scaled incumbent increasingly competing for behavioral insight mandates.
Regional players
- Human Factors International: UX and human-factors research consultancy serving enterprise digital transformation. Comparable in human-centered research methodology, though primarily focused on digital UX.
Market position
Customer concentration
Instinct Laboratory social profiles
Digital presenceInstinct Laboratory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instinct Laboratory leadership team
Management profileNumber of profiles
Profiles2 records
Instinct Laboratory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instinct Laboratory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instinct Laboratory
What does Instinct Laboratory do?
Instinct Laboratory is a behavioral research and human sciences consultancy that studies how people interact with their world. The firm delivers research and insight generation, advanced human sciences consulting, and creativity and design thinking workshops to help organizations understand human behavior and improve performance. Its work is positioned for clients requiring research-driven insight into human decision-making and experience.
When was Instinct Laboratory founded?
Instinct Laboratory was founded in 2006. It employs 11 to 50 people.
Where is Instinct Laboratory based?
Instinct Laboratory is headquartered in West Bridgford, United Kingdom, in the Europe region.
Who are Instinct Laboratory's main competitors?
Direct peers on record are IDEO, frog (Capgemini Invent), ReD Associates and Northstar Research Partners. Emerging players are The Behavioural Insights Team, Applied Behavioural Research Centre and ustwo studios. Broad incumbents are Doblin (Deloitte) and McKinsey People & Organizational Performance. Human Factors International is listed as a regional player.
Does Instinct Laboratory have an API?
No public API is recorded for Instinct Laboratory.
What industry is Instinct Laboratory in?
Instinct Laboratory's product category is Behavioral Research & Human Sciences Consulting. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments. Its NAICS code is 54161 and its SIC code is 8742.