MMAFighting.com
MMAFighting.com is a digital media brand covering MMA and combat sports (UFC, Bellator, PFL, BKFC, boxing) operated under SB Nation/Vox Media. It serves global MMA enthusiasts with news, rankings, podcasts, video, and community features, monetized through advertising and sportsbook affiliate partnerships.
- Company typePrivate
- Founded2001
- HeadquartersLeesport, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MMAFighting.com does
MMAFighting.com is an MMA and combat-sports digital media brand operated within the SB Nation publishing network, itself owned by Vox Media, LLC. The platform delivers editorial coverage of UFC, Bellator, PFL, BKFC, and boxing through a multi-format mix including articles, video content, podcasts, live event watch parties, and an interactive daily trivia game ("In-Five"). A five-person editorial panel maintains the site's Global Rankings, updated after each UFC pay-per-view, and named beat journalists (Damon Martin, Jed Meshew, Alexander K. Lee, Mike Heck) anchor the newsroom. The platform also features "The Feed," a community layer enabling user posts, comments, and voting, integrated with SB Nation's SSO/auth infrastructure.
The underlying technology is the SB Nation website publishing platform, a shared CMS and hosting environment under Vox Media that provides economies of scale for content production and distribution. The product surface includes the main website, ranked product modules (Rankings, Fight Schedule, Fight Results), engagement modules (The Feed, In-Five trivia), and content extensions across YouTube, Facebook, Twitter/X, email newsletters, and RSS. FanDuel sportsbook integration is embedded in primary navigation, signaling affiliate monetization alongside display advertising.
The business model is advertising-supported with free consumer access; no subscription tier, paywall, or pricing schedule is disclosed. The site targets a single primary persona — MMA and combat sports enthusiasts — globally, monetized through display advertising, sportsbook affiliate referrals (FanDuel), and podcast/video ad inventory. MMAFighting.com is not an independent company but a brand within Vox Media's portfolio, with no standalone funding, revenue disclosure, or M&A activity on record.
MMAFighting.com firmographics
Firmographics- Name
- MMAFighting.com
- Legal name
- Vox Media, LLC
- Website
- https://MMAFighting.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MMAFighting.com is a digital media brand covering MMA and combat sports (UFC, Bellator, PFL, BKFC, boxing) operated under SB Nation/Vox Media. It serves global MMA enthusiasts with news, rankings, podcasts, video, and community features, monetized through advertising and sportsbook affiliate partnerships.
- Ownership category
- akta.pro rank
MMAFighting.com industry classification
Industry- Product category
- Sports Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Professional MMA Promotions (MPAKAHAB)
- akta.pro secondary industries
- Combat Sports Leagues (MMA, Boxing, Wrestling) (MPAKAAAI), Combat Sports Event Series & Tournament Operators (Grand Prix, leagues) (MPAKAHAI)
Keywords
Where MMAFighting.com is headquartered
LocationHeadquarters
- HQ city
- Leesport
- HQ country
- United States
- HQ region
- North America
Markets served
MMAFighting.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels3 records
Marketing channels7 records
MMAFighting.com product offering
Product offeringCore offering
MMA Fighting operates a free, advertising-supported digital news and media platform delivering daily MMA news, fighter interviews, event results, editorial rankings, podcasts, video content, and live event coverage across UFC, Bellator, PFL, BKFC, and Boxing. Content is distributed through its website, YouTube channel, email newsletters, and social media accounts (Facebook, Twitter/X), with community engagement via The Feed and a daily interactive trivia game (In-Five).
Product overview
MMA Fighting is a unified MMA news and media platform operated by SB Nation, offering comprehensive coverage across multiple combat sports promotions (UFC, Boxing, Bellator, PFL, BKFC). The core product combines a news website with community features (The Feed), editorial rankings, event scheduling, and fight results. The platform extends through podcast series (Between the Links, On To the Next One, Anything but Fighting), video content, email newsletters, and an interactive trivia game. The site also features betting odds integration through FanDuel sportsbook partnerships and RSS feed capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- MMA Fighting Website The primary MMA news and media website providing comprehensive coverage of UFC, Boxing, Bellator, PFL, BKFC, and other MMA promotions through articles, videos, fight schedules, results, editorial rankings, and live event coverage. Targets individual MMA fans globally.
- MMA Fighting Podcast Network Podcast network featuring 'On To the Next One', 'Between the Links', 'Morning Report', and 'Anything but Fighting', covering MMA news, fighter interviews, predictions, analysis, and live stream watch parties for major UFC events. Distributed via podcast platforms and YouTube.
- MMA Fighting Email Newsletters Email newsletter subscription delivering daily MMA news, fight results, and updates to subscribers as part of the SB Nation newsletters program.
- In-Five Daily Trivia Game Daily interactive web game where users guess MMA fighters based on progressive clues, used as an engagement feature driving return visits on the MMA Fighting website.
Companies that use MMAFighting.com
Customer profileSegments1 record
Ideal customer profiles1 record
MMAFighting.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MMAFighting.com partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
MMAFighting.com competitors and assessment
Company assessmentBroad incumbents
- Bleacher Report: Bleacher Report is a large-scale digital sports publisher (owned by Turner/Warner Bros. Discovery) that operates vertical-specific combat-sports and MMA coverage. It overlaps with MMA Fighting's audience but distributes content through a much broader multi-sport funnel.
- ESPN MMA: ESPN MMA is the MMA vertical of ESPN's broader sports media platform, leveraging ESPN's massive audience, video rights, and subscription ecosystem. It competes with MMA Fighting on news, rankings, and UFC coverage but operates as part of a much larger diversified sports media portfolio.
- Fox Sports MMA: Fox Sports MMA is the MMA vertical of Fox Sports' broader digital sports platform. It overlaps with MMA Fighting on news, event coverage, and rankings but reaches combat-sports fans through a much larger multi-sport media funnel.
Direct peers
- BJPenn.com: BJPenn.com is an MMA news site offering articles, fighter interviews, rankings, and event coverage with a similar advertising-supported model. It targets the same UFC-centric combat-sports audience as MMA Fighting.
- MMA Junkie: MMA Junkie is the closest direct competitor: an MMA-focused digital media outlet covering UFC and major promotions with news, rankings, podcasts, and event coverage, now part of USA Today. It targets the same combat-sports enthusiast audience with the same content mix as MMA Fighting.
- Combat Press: Combat Press is a combat-sports-focused media site covering MMA, kickboxing, boxing, and grappling with news, reviews, and event coverage. It serves the same niche audience as MMA Fighting but with broader combat-sports editorial scope.
- The MMA Hour with Ariel Helwani: The MMA Hour is a long-running combat-sports interview program covering news, fighters, and promotions across MMA. It competes with MMA Fighting's podcast/video slate for the same audience's attention in interview-style content.
- Sherdog: Sherdog is a long-running MMA and combat-sports media site offering news, fighter records, rankings, forums, and event coverage. It competes directly with MMA Fighting for the same hardcore MMA fan base, with deeper historical fight-record data.
- Cageside Press: Cageside Press is an MMA-focused digital publication covering news, opinion, rankings, and event recaps. It competes directly with MMA Fighting for traffic and advertiser attention in the same niche MMA media space.
- Lowkick MMA: Lowkick MMA is an MMA news and analysis site with news, fight breakdowns, and event coverage. It serves a similar combat-sports fan audience and competes with MMA Fighting for SEO-driven traffic and sponsorship dollars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MMAFighting.com social profiles
Digital presenceMMAFighting.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
MMAFighting.com leadership team
Management profileNumber of profiles
MMAFighting.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MMAFighting.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MMAFighting.com
What does MMAFighting.com do?
MMA Fighting operates a free, advertising-supported digital news and media platform delivering daily MMA news, fighter interviews, event results, editorial rankings, podcasts, video content, and live event coverage across UFC, Bellator, PFL, BKFC, and Boxing. Content is distributed through its website, YouTube channel, email newsletters, and social media accounts (Facebook, Twitter/X), with community engagement via The Feed and a daily interactive trivia game (In-Five).
Is MMAFighting.com a public or private company?
MMAFighting.com is a private company. It is classified as corporate owned and is currently operating.
When was MMAFighting.com founded?
MMAFighting.com was founded in 2001. It employs 1 to 10 people.
Where is MMAFighting.com based?
MMAFighting.com is headquartered in Leesport, United States, in the North America region.
Who are MMAFighting.com's main competitors?
Broad incumbents on record are Bleacher Report, ESPN MMA and Fox Sports MMA. Direct peers are BJPenn.com, MMA Junkie, Combat Press, The MMA Hour with Ariel Helwani, Sherdog, Cageside Press and Lowkick MMA.
Does MMAFighting.com have an API?
No public API is recorded for MMAFighting.com.
What industry is MMAFighting.com in?
MMAFighting.com's product category is Sports Digital Media. Its primary akta.pro industry code is MPAKAHAB, Professional MMA Promotions, with a secondary code of MPAKAAAI, Combat Sports Leagues (MMA, Boxing, Wrestling). Its NAICS code is 5162.