MMAJunkie.com
MMA Junkie is an ad-supported digital media outlet under Gannett's USA TODAY Network providing daily MMA and UFC news, rankings, fight predictions, podcasts, and video coverage to combat sports fans globally.
- Company typePrivate
- Founded2006
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MMAJunkie.com does
MMA Junkie is a digital media outlet dedicated to mixed martial arts coverage, operating as a property within Gannett's USA TODAY Network under the mmajunkie.usatoday.com domain. Founded in 2006, the platform delivers breaking news, fight predictions, fighter interviews, event previews and recaps, video content, and podcasts centered on the UFC, PFL, and regional MMA promotions. Its signature editorial asset is the proprietary USA TODAY Sports/MMA Junkie Rankings, a weekly fighter ranking system maintained across multiple weight classes, which functions as a recurring engagement anchor around major fight cards.
MMAJunkie.com firmographics
Firmographics- Name
- MMAJunkie.com
- Legal name
- MMA Junkie
- Website
- https://mmajunkie.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MMA Junkie is an ad-supported digital media outlet under Gannett's USA TODAY Network providing daily MMA and UFC news, rankings, fight predictions, podcasts, and video coverage to combat sports fans globally.
- Ownership category
- akta.pro rank
Where MMAJunkie.com is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Markets served
MMAJunkie.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Display Advertising: The website generates revenue through display advertising, including sponsored content slots, native ad placements (Taboola), and programmatic advertising partnerships
- Newsletter Sponsorship: Email newsletter featuring promotional content from sponsors integrated into the subscription delivery
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
MMAJunkie.com product offering
Product offeringCore offering
MMAJunkie.com is an ad-supported digital media outlet that publishes daily MMA and UFC news, fight results, fighter interviews, event previews and recaps, staff fight predictions, video analysis, and a proprietary weekly rankings system. Content is distributed via the website, Yahoo syndication, email newsletter, social media channels, and podcasts targeting combat sports fans.
Product overview
MMA Junkie is a single unified MMA and UFC news and media platform that delivers combat sports content through its main website. The platform provides news articles, fight results, fighter rankings, event schedules, video content, and podcast programming (MMA Junkie Radio). The site is part of the USA Today Network and serves as a dedicated destination for MMA enthusiasts seeking event coverage, fighter analysis, and combat sports news.
Differentiator
Problem solved
Functional benefit
Brands
- MMA Junkie Radio: Podcast featuring fighter interviews and MMA analysis
- Blue Corner
Products and services
- MMA Junkie Website
- MMA Junkie Radio Podcast
Companies that use MMAJunkie.com
Customer profileSegments2 records
Ideal customer profiles1 record
MMAJunkie.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MMAJunkie.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- YahoocoreMMAJunkie.com content is syndicated through Yahoo News platform, providing expanded distribution reach for MMA coverage to Yahoo's broader news audience. Yahoo serves as a publishing partner for MMA Junkie's news content.
- USA TODAY NetworkcoreMMAJunkie.com operates as a property within the USA TODAY Network (Gannett), leveraging the parent company's brand credibility, advertising infrastructure, and cross-promotional opportunities.
- TaboolaminorTaboola provides native advertising recommendations and content discovery services, displaying sponsored content recommendations on MMAJunkie's website pages to monetize traffic through sponsored article placements.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
MMAJunkie.com competitors and assessment
Company assessmentDirect peers
- Sherdog: Long-running independent MMA news and fighter database site. Direct competitor in MMA editorial coverage, rankings, and fight analysis with overlapping audience of hardcore MMA fans.
- Bloody Elbow: MMA editorial site under SBG/Vox network covering news, technique breakdowns, and event coverage. Overlapping editorial format and audience, similar ad-supported model.
- MMA Weekly: Established MMA news site covering UFC and major promotions with editorials, video, and fighter interviews. Direct competitor in MMA niche editorial.
- Combat Press: MMA and combat sports news site covering UFC, kickboxing, and boxing. Comparable editorial scope with adjacent combat-sports expansion.
- Cageside Press: MMA news and opinion site covering UFC, PFL, and Bellator events. Comparable ad-supported editorial model targeting the same MMA audience.
- MMA Fighting: MMA-focused editorial site under the Vox/SBG media portfolio covering UFC and major promotions. Directly comparable in news, analysis, and rankings formats.
- BJPenn.com: MMA news outlet covering UFC, Bellator, and other promotions. Competes for the same MMA fan readership with breaking news and fight analysis.
Emerging players
- The MMA Hour (Ariel Helwani): Ariel Helwani's MMA interview program and adjacent channels. Comparable in fan reach and authority, particularly for fighter access and breaking news.
- Lowkick MMA: Smaller MMA news and editorial site covering UFC and other promotions. Smaller-scale peer with comparable content categories and audience overlap.
Broad incumbents
- ESPN MMA: ESPN's dedicated MMA vertical under the broader ESPN sports network. Broader incumbent with vastly larger reach, but overlapping MMA editorial and video coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MMAJunkie.com social profiles
Digital presenceMMAJunkie.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
MMAJunkie.com leadership team
Management profileNumber of profiles
MMAJunkie.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MMAJunkie.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MMAJunkie.com
What does MMAJunkie.com do?
MMAJunkie.com is an ad-supported digital media outlet that publishes daily MMA and UFC news, fight results, fighter interviews, event previews and recaps, staff fight predictions, video analysis, and a proprietary weekly rankings system. Content is distributed via the website, Yahoo syndication, email newsletter, social media channels, and podcasts targeting combat sports fans.
Is MMAJunkie.com a public or private company?
MMAJunkie.com is a private company. It is classified as corporate owned and is currently operating.
When was MMAJunkie.com founded?
MMAJunkie.com was founded in 2006. It employs 1 to 10 people.
Where is MMAJunkie.com based?
MMAJunkie.com is headquartered in Montréal, Canada, in the North America region.
How does MMAJunkie.com make money?
Two revenue lines are on record. Display Advertising is the primary driver. The others are newsletter Sponsorship.
Who are MMAJunkie.com's main competitors?
Direct peers on record are Sherdog, Bloody Elbow, MMA Weekly, Combat Press, Cageside Press, MMA Fighting and BJPenn.com. Emerging players are The MMA Hour (Ariel Helwani) and Lowkick MMA. ESPN MMA is listed as a broad incumbent.
Does MMAJunkie.com have an API?
No public API is recorded for MMAJunkie.com.