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Grain Food Foundation’s

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uuid000k1t3

Namestring
Grain Food Foundation’s
Legal namestring
Grain Foods Foundation
Websiteurl
grainfoodsfoundation.org
Company typeenum
Private
Founded yearint
2004
Descriptiontext

Grain Foods Foundation (GFF) is a 501(c)(6) nonprofit organization founded in 2004 and headquartered in Washington, D.C. The organization operates as a science-based nutrition education and industry advocacy platform for the grain foods sector, serving registered dietitians, healthcare providers, consumers, and member companies across milling, baking, ingredient manufacturing, and retail. Its stated mission is to advocate for whole and refined grains as essential components of a balanced, nutrient-rich diet, supported by a multidisciplinary Scientific Advisory Board of researchers from Purdue University, Arizona State University, Boston University, and the University of Virginia.

GFF's product portfolio comprises educational content, dietary guidance, recipes, a peer-reviewed research library (in partnership with sister organization Grain Foods Research Institute), CDR-approved webinars for health professionals, consumer research reports, and the "Grain Foods Make the Moment" consumer campaign. Its technology stack is a content-driven website (grainfoodsfoundation.org), a password-protected member portal, and standard social media channels (LinkedIn, Instagram, YouTube, email newsletters). Notable programs include the "Better Together" campaign launched in 2025 and ongoing research dissemination that contributed to the CDC's recognition of folic acid fortification as a top public health achievement of the early 21st century.

GFF's business model is member-supported: it does not charge consumers for content and is funded exclusively through voluntary donations from grain food manufacturers, flour millers, bakers, ingredient manufacturers, and allied industry partners. Named members include Bimbo Bakeries USA, ADM Milling & Baking Solutions, Flowers Foods, The Kroger Co., Ardent Mills, and AB Mauri, alongside industry trade associations (American Bakers Association, North American Millers' Association, National Association of Wheat Growers). The organization is governed by a Board of Trustees with a small lean operational staff led by Executive Director Erin E. Ball.

Short descriptiontext

Grain Foods Foundation is a 501(c)(6) nonprofit founded in 2004 that provides science-based nutrition education and advocacy for whole and refined grains, serving health professionals, consumers, and member companies across the U.S. grain foods supply chain.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersWashington, United States
HQ citystring
Washington
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
grain nutrition education, food industry advocacy, nonprofit trade association, dietary research education, whole grains promotion
Industry1 code
1Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains)
CodeAFAKABAKPrimaryYes
NAICS code2 codes
  • Oilseed and Grain Farming1111
  • Wheat Farming11114
SIC code2 codes
  • Grain Mill Products2040
  • Services-Commercial Physical & Biological Research8731
Product category
Industry Trade Association / Nutrition Education
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Membership dues and voluntary donations
TypeAffiliate Referral
Description

GFF is funded through voluntary donations from grain food manufacturers, flour millers, bakers, ingredient manufacturers and allied industry partners across the grain foods supply chain. The organization operates as a 501(c)(6) nonprofit organization.

grainfoodsfoundation.org
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Grain Food Foundation (GFF) is a 501(c)(6) nonprofit organization that serves as the scientific voice and information resource for the grain food industry, providing science-based nutrition education about grain foods to health professionals and consumers. Founded in 2004 and headquartered in Washington, DC, GFF is funded through voluntary donations from grain food industry companies and is supported by a Scientific Advisory Board that vets all educational content.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • 35% reduction in neural tube defects since 1998 folic acid fortification
+2 more records
Product overview1 text field

Grain Foods Foundation is a 501(c)(6) nonprofit organization operating as a thought leadership and education platform for the grain foods industry. The organization provides science-based nutrition education through multiple channels: a comprehensive recipe collection spanning grain-based dishes, a peer-reviewed scientific research library (via sister organization GFRI), health professional resources including CDR-approved webinars and infographics, and consumer-facing educational content on grain nutrition. The portfolio includes dietary guidance materials, consumer research publications (including NielsenIQ studies), expert advisory services through its Scientific Advisory Board, and the Grain Foods Make the Moment consumer campaign. Member companies receive exclusive access to the Member Portal containing full research reports and communications assets. The organization positions itself as the central resource for credible grain foods science and nutrition communication.

Product and service2 records
1Industry Membership and Voluntary Donation Program
CategoryIndustry Membership / Nonprofit Association
Description

Voluntary membership and donation program for grain food industry companies (millers, bakers, and CPG manufacturers), providing them with a unified platform for industry advocacy and access to GFF's Scientific Advisory Board and educational resources. Members include Ardent Mills, Bimbo Bakeries, Cargill, Flowers Foods, General Mills, King Arthur Flour, McKee Foods, Mondelez International, Nabisco, The Kellogg Company, WK Kellogg Co., PepsiCo, and The Kroger Co.

2Member Portal
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
1American Bakers Association
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Industry trade association partnership providing collaboration across the grain value chain. ABA represents the baking industry and works with GFF on shared advocacy and education goals.

2National Association of Wheat Growers
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Agricultural association partnership supporting wheat growers and advocating for grain industry interests. Serves as a Supporting Member of GFF.

3North American Millers' Association
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Trade association for flour milling companies that collaborates with GFF on industry initiatives and grain nutrition education.

4Wheat Foods Council
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Industry organization dedicated to increasing consumption of wheat and grain foods through education and promotion.

5Grain Chain
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Collaborative industry initiative bringing together organizations across the grain supply chain to promote grain foods and nutrition education.

6International Food Information Council (IFIC)
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Collaboration to ensure grain foods remain part of broader nutrition conversations and to support science-based food and nutrition communication.

7Grain Foods Research Institute (GFRI)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

GFF's sister organization that supports innovative nutrition research on grain foods and their role in healthy diets. GFF collaborates with GFRI on research translation and dissemination.

grainfoodsfoundation.org
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers9 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Grain Food Foundation’s

Industry Trade Association / Nutrition Educationgrainfoodsfoundation.org

Grain Foods Foundation is a 501(c)(6) nonprofit founded in 2004 that provides science-based nutrition education and advocacy for whole and refined grains, serving health professionals, consumers, and member companies across the U.S. grain foods supply chain.

What Grain Food Foundation’s does

Grain Foods Foundation (GFF) is a 501(c)(6) nonprofit organization founded in 2004 and headquartered in Washington, D.C. The organization operates as a science-based nutrition education and industry advocacy platform for the grain foods sector, serving registered dietitians, healthcare providers, consumers, and member companies across milling, baking, ingredient manufacturing, and retail. Its stated mission is to advocate for whole and refined grains as essential components of a balanced, nutrient-rich diet, supported by a multidisciplinary Scientific Advisory Board of researchers from Purdue University, Arizona State University, Boston University, and the University of Virginia.

GFF's product portfolio comprises educational content, dietary guidance, recipes, a peer-reviewed research library (in partnership with sister organization Grain Foods Research Institute), CDR-approved webinars for health professionals, consumer research reports, and the "Grain Foods Make the Moment" consumer campaign. Its technology stack is a content-driven website (grainfoodsfoundation.org), a password-protected member portal, and standard social media channels (LinkedIn, Instagram, YouTube, email newsletters). Notable programs include the "Better Together" campaign launched in 2025 and ongoing research dissemination that contributed to the CDC's recognition of folic acid fortification as a top public health achievement of the early 21st century.

GFF's business model is member-supported: it does not charge consumers for content and is funded exclusively through voluntary donations from grain food manufacturers, flour millers, bakers, ingredient manufacturers, and allied industry partners. Named members include Bimbo Bakeries USA, ADM Milling & Baking Solutions, Flowers Foods, The Kroger Co., Ardent Mills, and AB Mauri, alongside industry trade associations (American Bakers Association, North American Millers' Association, National Association of Wheat Growers). The organization is governed by a Board of Trustees with a small lean operational staff led by Executive Director Erin E. Ball.

Grain Food Foundation’s firmographics

Firmographics
Name
Grain Food Foundation’s
Legal name
Grain Foods Foundation
Website
https://grainfoodsfoundation.org
Company type
Private
Founded year
2004
Operating status
Operating
Headcount range
1–10 employees
Short description
Grain Foods Foundation is a 501(c)(6) nonprofit founded in 2004 that provides science-based nutrition education and advocacy for whole and refined grains, serving health professionals, consumers, and member companies across the U.S. grain foods supply chain.
Ownership category
akta.pro rank

Grain Food Foundation’s industry classification

Industry
Product category
Industry Trade Association / Nutrition Education
NAICS
Oilseed and Grain Farming (1111), Wheat Farming (11114)
SIC
Grain Mill Products (2040), Services-Commercial Physical & Biological Research (8731)
akta.pro primary industry
Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

  • Grain nutrition education
  • Food industry advocacy
  • Nonprofit trade association
  • Dietary research education
  • Whole grains promotion

Where Grain Food Foundation’s is headquartered

Location

Headquarters

HQ city
Washington
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Grain Food Foundation’s business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

  1. Membership dues and voluntary donations: GFF is funded through voluntary donations from grain food manufacturers, flour millers, bakers, ingredient manufacturers and allied industry partners across the grain foods supply chain. The organization operates as a 501(c)(6) nonprofit organization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Grain Food Foundation’s product offering

Product offering

Core offering

Grain Food Foundation (GFF) is a 501(c)(6) nonprofit organization that serves as the scientific voice and information resource for the grain food industry, providing science-based nutrition education about grain foods to health professionals and consumers. Founded in 2004 and headquartered in Washington, DC, GFF is funded through voluntary donations from grain food industry companies and is supported by a Scientific Advisory Board that vets all educational content.

Product overview

Grain Foods Foundation is a 501(c)(6) nonprofit organization operating as a thought leadership and education platform for the grain foods industry. The organization provides science-based nutrition education through multiple channels: a comprehensive recipe collection spanning grain-based dishes, a peer-reviewed scientific research library (via sister organization GFRI), health professional resources including CDR-approved webinars and infographics, and consumer-facing educational content on grain nutrition. The portfolio includes dietary guidance materials, consumer research publications (including NielsenIQ studies), expert advisory services through its Scientific Advisory Board, and the Grain Foods Make the Moment consumer campaign. Member companies receive exclusive access to the Member Portal containing full research reports and communications assets. The organization positions itself as the central resource for credible grain foods science and nutrition communication.

Differentiator

Problem solved

Functional benefit

Products and services

  • Industry Membership and Voluntary Donation Program Voluntary membership and donation program for grain food industry companies (millers, bakers, and CPG manufacturers), providing them with a unified platform for industry advocacy and access to GFF's Scientific Advisory Board and educational resources. Members include Ardent Mills, Bimbo Bakeries, Cargill, Flowers Foods, General Mills, King Arthur Flour, McKee Foods, Mondelez International, Nabisco, The Kellogg Company, WK Kellogg Co., PepsiCo, and The Kroger Co.
  • Member Portal

Quantifiable outcome

  • 35% reduction in neural tube defects since 1998 folic acid fortification
  • +2 more outcomes

Companies that use Grain Food Foundation’s

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Grain Food Foundation’s technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Grain Food Foundation’s partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • American Bakers AssociationcoreStrategic or Co-development PartnerIndustry trade association partnership providing collaboration across the grain value chain. ABA represents the baking industry and works with GFF on shared advocacy and education goals.
  • National Association of Wheat GrowerscoreStrategic or Co-development PartnerAgricultural association partnership supporting wheat growers and advocating for grain industry interests. Serves as a Supporting Member of GFF.
  • North American Millers' AssociationcoreStrategic or Co-development PartnerTrade association for flour milling companies that collaborates with GFF on industry initiatives and grain nutrition education.
  • Wheat Foods CouncilcoreStrategic or Co-development PartnerIndustry organization dedicated to increasing consumption of wheat and grain foods through education and promotion.
  • Grain ChaincoreStrategic or Co-development PartnerCollaborative industry initiative bringing together organizations across the grain supply chain to promote grain foods and nutrition education.
  • International Food Information Council (IFIC)minorStrategic or Co-development PartnerCollaboration to ensure grain foods remain part of broader nutrition conversations and to support science-based food and nutrition communication.
  • Grain Foods Research Institute (GFRI)coreStrategic or Co-development PartnerGFF's sister organization that supports innovative nutrition research on grain foods and their role in healthy diets. GFF collaborates with GFRI on research translation and dissemination.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Grain Food Foundation’s competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Grain Food Foundation’s social profiles

Digital presence

Grain Food Foundation’s financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Grain Food Foundation’s leadership team

Management profile

Number of profiles

Profiles5 records

Grain Food Foundation’s funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Grain Food Foundation’s M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grain Food Foundation’s

What does Grain Food Foundation’s do?

Grain Food Foundation (GFF) is a 501(c)(6) nonprofit organization that serves as the scientific voice and information resource for the grain food industry, providing science-based nutrition education about grain foods to health professionals and consumers. Founded in 2004 and headquartered in Washington, DC, GFF is funded through voluntary donations from grain food industry companies and is supported by a Scientific Advisory Board that vets all educational content.

Is Grain Food Foundation’s a public or private company?

Grain Food Foundation’s is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Grain Food Foundation’s founded?

Grain Food Foundation’s was founded in 2004. It employs 1 to 10 people.

Where is Grain Food Foundation’s based?

Grain Food Foundation’s is headquartered in Washington, United States, in the North America region.

How does Grain Food Foundation’s make money?

One revenue line is on record: membership dues and voluntary donations.

Does Grain Food Foundation’s have an API?

No public API is recorded for Grain Food Foundation’s.

What industry is Grain Food Foundation’s in?

Grain Food Foundation’s's product category is Industry Trade Association / Nutrition Education. Its primary akta.pro industry code is AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 1111 and its SIC code is 2040.

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Live signals
World-grainGrain Foods Foundation adds to scientific advisory boardThe Grain Foods Foundation added Ginnefer Cox and Wesley Tucker to its scientific advisory board. Cox brings sensory science and culinary expertise, while Tucker focuses on nutrition and exercise physiology for cardiovascular health. Their expertise will guide GFF's research priorities and education programs.SnackandbakeryGrain Foods Foundation introduces research seriesThe Grain Foods Foundation released Consumer Perspectives on Bread, a study of 1,043 U.S. adults finding shoppers diversifying bread choices toward artisan and sourdough. Key findings include 71% of traditional bread buyers also buying tortillas or wraps, and sourdough as the top ideal sandwich choice. The series will continue with future installments on fiber.Perishable NewsGrain Foods Foundation Research Looks at America’s Evolving Bread BasketThe Grain Foods Foundation released Consumer Perspectives on Bread, a study of 1,043 U.S. adults finding that shoppers diversify beyond traditional sliced bread, with 71% also buying tortillas or wraps. Sourdough is now the top choice for ideal sandwiches, and 55% of Millennials call traditional bread boring. Future installments will explore fiber.SupermarketperimeterGrain Foods Foundation comments on new flipped food pyramidThe Dietary Guidelines for Americans 2025-2030 were released on January 7, introducing a new food pyramid that prioritizes nutrient-dense proteins, healthy fats, and vegetables while de-emphasizing whole grains and excluding refined grains. The guidelines deviate from the Dietary Guidelines Advisory Committee's recommendations by including animal-sourced proteins and dairy at all fat levels, a move supported by industry groups like the Grain Foods Foundation and the International Dairy Foods Association. Conversely, The Sugar Association criticized the updated guidelines for their stance on added sugars, arguing the rhetoric is inconsistent with recent consumption trends.Food Business NewsMAHA – Clean label endorsed by the governmentThe MAHA (Make America Healthy Again) movement has influenced new US Dietary Guidelines for Americans (DGA) 2025-2030, which recommend halving daily grain servings from 6-11 to 2-4 and requiring all grains to be whole grains instead of refined or enriched varieties. Industry organizations including the American Bakers Association, Consumer Brands Association, and Grain Foods Foundation are actively lobbying against strict ultra-processed food definitions, arguing that focusing on processing methods rather than nutritional composition lacks scientific basis and could harm consumers. State-level regulations on artificial dyes and UPFs are creating a patchwork of standards, with the School Nutrition Association calling for unified federal standards to avoid compliance burdens on schools and commercial food producers.BakingbusinessNew Dietary Guidelines demote grain-based foodsThe US Department of Health and Human Services (HHS) and US Department of Agriculture (USDA) released the final 2025-2030 Dietary Guidelines for Americans on Jan. 7, introducing an inverted food pyramid that significantly de-emphasizes grain-based foods, recommending only 2-4 daily servings of whole grains compared to 6-11 servings in the original 1992 pyramid and quarter-plate in MyPlate, while labeling refined grains as "highly processed foods." Industry stakeholders including the Grain Foods Foundation, North American Millers' Association, National Association of Wheat Growers, Wheat Foods Council, and American Bakers Association have criticized the guidelines, arguing they ignore the nutritional benefits of fortified and enriched grains and their role in delivering essential nutrients like folate, iron, and B vitamins. HHS Secretary Robert F. Kennedy Jr. and USDA Secretary Brooke Rollins framed the recommendations as encouraging Americans to "eat real food" to combat chronic health conditions.Food Business NewsLatest Dietary Guidelines downplay grain-based foodsThe US Department of Health and Human Services and the US Department of Agriculture released the final 2025-2030 Dietary Guidelines for Americans on January 7, replacing the traditional food pyramid with an inverted model that de-emphasizes grain-based foods and classifies refined grains as "highly processed foods." The new guidelines recommend 2 to 4 daily servings of whole grains while urging Americans to significantly reduce consumption of refined carbohydrates like white bread, crackers, and packaged breakfast foods—a sharp departure from the 6 to 11 servings recommended in the 1992 food pyramid and quarter-plate recommendation in the 2011 MyPlate model. Industry organizations including the Grain Foods Foundation, North American Millers' Association, National Association of Wheat Growers, Wheat Foods Council, American Bakers Association, and Idaho Wheat Commission have criticized the guidelines for stigmatizing grain foods and ignoring their historical nutritional benefits, pledging to engage with policymakers to ensure grains remain part of federal nutrition policy.Food Business NewsGrains group says UPF definition needs sound basisThe Grain Foods Foundation submitted formal comments on Oct. 23 to the FDA and USDA in response to their request for information on defining ultra-processed foods, arguing that any UPF definition must be grounded in sound science and avoid unintended consequences that could discourage consumption of nutrient-dense refined grain staples. The GFF contends that lumping all refined grain foods together with indulgent treats in UPF classifications obscures their positive public health role in eliminating nutrient deficiencies since the 1940s. The organization recommends that the federal approach prioritize favorable nutrient profiles over processing methods and encourage foods that serve as vehicles for under-consumed nutrients.PR NewswireGrain Foods Foundation Launches New WebsiteThe Grain Foods Foundation (GFF) launched its newly updated website to serve as a science-based resource on grain-related nutrition for consumers, nutrition influencers, and media. The new website features a dietitian-approved recipe database and a blog titled "Grain Deep Dive" covering topics such as heart health, weight management, and healthy aging. This update is part of GFF's renewed focus on positioning itself as a leading educational advocate for grain-based foods.PR NewswireExperts Agree: Essential to Healthy Diet, Refined Grains Help Combat Nutrient DeficiencyA new study published in Current Developments in Nutrition by an expert panel highlights that refined and enriched grain foods play an essential role in healthy diets, and that excluding these foods can exacerbate nutrient inadequacies in both children and adults. The panel of experts issued eleven consensus statements concluding that while "make-half-your-grains-whole" guidance is important, refined grains should not be eliminated as they contribute shortfall nutrients and meaningful nutrient density to American diets. The research was funded in part by a grant from the Grain Foods Foundation, with experts calling for clearer dietary guidance on including refined grains as part of the recommended six daily grain servings.