fliplogic

What fliplogic does

FLIPLOGIC, Inc. (株式会社フリップロジック) is a privately held Japanese cloud software company founded in May 2005 and headquartered in Takamatsu, Kagawa Prefecture, with a Tokyo Development Room in Minato-ku. The company operates with 1-10 employees on a bootstrapped basis and registered capital of 10 million yen. Its flagship product, FLAM (フラム), is a cloud-based sales, purchasing, inventory, and payment management SaaS launched in 2015 and continuously operated for over 10 years; FLAM runs on AWS infrastructure as part of FLIPLOGIC's AWS Technology Partner status, and serves the company's stated 60,000+ active-user base across its self-operated services.

FLIPLOGIC monetizes FLAM through a recurring subscription model supplemented by outsourced custom software development services (受託開発) spanning healthcare, manufacturing, retail, logistics, and educational institutions. Distribution is hybrid: a product-led growth motion through flam.jp self-serve sign-up and free trials, combined with an API-first channel leveraging integrations such as the Money Forward Cloud Accounting Plus bidirectional API (launched June 2026) and the Epson Connect remote-printing integration (February 2023). The company also ships niche adjacent products including Lineup-Manager, a self-developed WordPress plugin for music festival lineup and timetable management.

FLAM differentiates on regulatory compliance credentials (ISO/IEC 27001:2013, ISO/IEC 27017:2015, and the 2024 Electronic Transaction Software Legal Requirements Certification under Japan's revised Electronic Books Preservation Act) and on cloud performance characteristics refined over a decade. The company participates in industry recognition (BOXIL SaaS AWARD 2021 Autumn, 1st place in Production/Sales Management) and is led by CEO Igawa Takashi (井川 隆志) and COO Ishihara Hiroki (石原 宏基). Operations remain entirely Japan-domiciled with no disclosed international expansion.

Name

fliplogic

Legal name

株式会社フリップロジック

Website

https://fliplogic.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

FLIPLOGIC is a private Takamatsu-based Japanese SaaS company operating FLAM, a cloud sales, purchasing, inventory, and payment management system used by Japanese SMBs and integrated with Money Forward and Epson Connect, supplemented by outsourced custom software development services.

Ownership category

akta.pro rank

Product category

Cloud Sales Management Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Cloud sales management
• Inventory management software
• Quote management system
• Cloud accounting integration
• SMB ERP software

Headquarters

HQ city

Takamatsu

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. FLAM SaaS Subscription: Cloud-based sales management service FLAM offered as subscription software with recurring revenue model. Services include customer support center, inquiry handling, and email/phone support.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FLIPLOGIC develops and sells FLAM (フラム), a cloud-based sales management system for Japanese SMBs that handles estimates/quotes, sales orders, purchasing, inventory control, and payment management in a single unified workflow. The company also offers a WordPress plugin called Lineup-Manager for music festival/event website operations, and outsourced custom software development services spanning healthcare, manufacturing, retail, and other industries.

Product overview

FLIPLOGIC offers a cloud-based sales management system FLAM as its primary product, complemented by a specialized WordPress plugin Lineup-Manager for event management, and custom outsourced development services. FLAM handles the core sales/purchasing/inventory management workflow, while Lineup-Manager addresses event-specific needs for performer and schedule management.

Differentiator

Problem solved

Functional benefit

Brands

• FLAM: Cloud-based sales management system offering quotation, sales, purchasing, inventory, and payment management with high-speed response and user-friendly interface.

Products and services

• FLAM (フラム) Cloud-based sales management system offering quotation, sales, purchasing, inventory, and payment management with high-speed response and user-friendly interface. Includes API integration capabilities and compliance with Japanese electronic records storage regulations. Target users are Japanese SMBs needing unified back-office workflows.
• Lineup-Manager (WordPress Plugin) WordPress plugin specialized for music festivals and circuit events with complex performer lineups and timetables. Enables intuitive data management of performer profiles, automatic timetable generation, and seamless schedule updates without programming knowledge. Targets event organizers and music festival operators.
• Outsourced Development Services (受託開発) Custom software development services covering system design, development, and implementation for diverse industries including healthcare, manufacturing, retail, logistics, and education. Includes legacy system modernization, health information collection systems, order/inventory management, and core system renewal projects. Targets hospitals, universities, manufacturers, and other organizations needing bespoke systems.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Money Forward (株式会社マネーフォワード)coreTechnology or Integration · 16 June 2026Strategic API integration between FLAM sales management system and Money Forward Cloud Accounting Plus, enabling seamless data flow for journal entries with single-click registration. Partnership aims to eliminate manual CSV exports and double-entry work between sales and accounting systems.
• Takamatsu Music Blue FestivalminorStrategic or Co-development Partner · 1 April 2026Custom development project for specialized event website using proprietary WordPress plugin Lineup-Manager. Company provided DX support for event operations.
• Seiko Epson Corporation (セイコーエプソン株式会社)coreTechnology or Integration · 22 February 2023FLAM native integration with Epson Connect cloud printing service, enabling direct remote printing to Epson Connect compatible printers from the FLAM application for business scenarios like remote work and distant location operations.
• Amazon Web Services (AWS)coreTechnology or IntegrationFLIPLOGIC is an AWS certified Technology Partner operating services with over 60,000 active users on AWS infrastructure. Company leverages AWS cloud services for service design, selection, and operations.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Rakuraku Meisai / Misoca: Rakuraku invoice and quotation cloud services for Japanese SMBs; competes head-to-head with FLAM on quoting, invoicing, and lightweight sales management workflows.
• Money Forward: Japan's leading cloud business platform spanning accounting, HR, and invoicing; FLAM's API integration partner for journal entry handoff and a direct competitor/adjacent player for Japanese SMB sales and back-office workflows.
• freee: Cloud accounting and HR SaaS for Japanese SMBs expanding into broader business operations, overlapping with FLAM's quote-to-payment value proposition for the same target customers.

Broad incumbents

• Salesforce: Global enterprise CRM and Sales Cloud platform with quoting, CPQ, and ERP-style extensions; broader and higher-end than FLAM but competing for the same Japanese sales-management wallet.
• HubSpot: Global CRM/sales hub with quote, deal, and lightweight inventory-adjacent workflows; competes for the same mid-market and growing SMB sales-operations budget as FLAM.
• Yayoi (弥生): Dominant Japanese accounting and sales/invoicing software for SMBs, with desktop and SaaS offerings; directly comparable customer segment and overlapping sales/quote/payment functionality.
• TKC: Long-established Japanese accounting, payroll, and ERP platform serving SMBs and accounting firms, with overlapping sales/order management capabilities for the same Japan customer base as FLAM.
• Zoho: Global cloud business suite including Zoho CRM, Quote, Books and Inventory — direct functional analogs to FLAM's quote-to-payment stack for SMB customers in Japan and globally.
• Sansan: Japanese business cloud platform that began with Eight business cards and has expanded into BillOne invoicing and sales intelligence, covering multiple adjacencies to FLAM's sales and invoice workflows.

Emerging players

• Bizer (board): Emerging Japanese SaaS for back-office automation including invoice approval and receipt processing — partial overlap with FLAM's payment/order workflow for SMBs.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fliplogic
• Facebookfacebook.com/fliplogicjp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fliplogic