What Bindi Sergardi does

Bindi Sergardi is a privately held, family-owned Tuscan wine estate that has operated continuously since 1349 across 23 generations. The company is headquartered at Tenuta I Colli in Monteriggioni (Siena) and operates three estates: Tenuta Mocenni (Vagliagli, Chianti Classico), Tenuta I Colli (Monteriggioni), and Tenuta Marcianella (between Montepulciano and Chiusi). Legal entities include Fattoria di Mocenni di Nicolò Casini and Mocenni Società Agricola S.S., with no external investors or parent company identified. Headcount is reported in the 11–50 range.

Name

Bindi Sergardi

Legal name

Fattoria di Mocenni di Nicolò Casini

Website

https://bindisergardi.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Siena

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Club Subscriptions: Recurring subscription revenue from wine club memberships (Chianti Classico Shades, Tasting Experience, Iconic Selection, Mystery Box) delivering 6-12 bottles every 4 or 6 months at EUR 190-540 per shipment. Membership automatically qualifies members for tiered benefits and wine tour vouchers.
2. Direct E-commerce Wine Sales: One-time purchase of individual bottles and large format bottles (magnum, 3L, 5L) through the wineclub.bindisergardi.it e-commerce platform. Orders above EUR 700 receive automatic 10% discount. Includes gift boxes and packaging options.
3. Wine Tours and Hospitality: Revenue from winery tours and tasting experiences at Tenuta Mocenni, including various tasting options and cellar visits. Bookings via [email protected] or +39 3275624690.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bindi Sergardi is a Tuscan winery that produces and sells premium Sangiovese-based Chianti Classico, Riserva, Gran Selezione, Super Tuscan IGT, Vino Nobile di Montepulciano, rosé, and white wines from three family-owned estates in Siena, Tuscany. Its wines are sold directly to consumers through its own Bindi Sergardi 1349 Wine Club subscription platform, e-commerce storefront, and on-site wine tourism experiences at Tenuta Mocenni. The company also produces estate extra virgin olive oil.

Product overview

Bindi Sergardi is a Tuscan winery established in 1349 with 23 generations of family heritage, operating three estates in the Chianti Classico territory. The product portfolio centers on premium Sangiovese-based wines spanning multiple DOCG and IGT classifications: flagship Gran Selezione (Mocenni 89), Riserva wines (Calidonia, I Colli), and standard Chianti Classico (La Ghirlanda, Ser Gardo), alongside Super Tuscans (Simbiosi, Mocenni 91). The three estates (Mocenni, I Colli, Marcianella) produce wines reflecting their distinct terroir, with additional products including olive oil, wine club subscriptions, and winery tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Mocenni 89 Chianti Classico Gran Selezione DOCG Premium Chianti Classico Gran Selezione DOCG made from 100% Sangiovese grapes sourced from vineyard parcel 89 at Tenuta Mocenni, aged approximately 24 months in large oak barrels (42hl). This is the estate's flagship wine expressing the unique terroir of Chianti Classico.
• Simbiosi Toscana IGT Super Tuscan red blend combining 50% Cabernet Sauvignon and 50% Merlot from Tenuta I Colli, aged approximately 18 months in French oak barriques (50% new), representing the emblem of Bindi Sergardi's philosophy of union and synergy.
• I Colli Chianti Classico Riserva DOCG Chianti Classico Riserva DOCG made from 100% Sangiovese grapes at Tenuta I Colli, named after the family hamlet representing 23 generations of history, aged in large oak barrels with over 15 years of aging potential.
• Calidonia Chianti Classico Riserva DOCG Chianti Classico Riserva DOCG from Tenuta Mocenni made from 100% Sangiovese, named after Calidonia Sergardi, expressing the terroir of Mocenni with notes of fruit, flowers, and incense.
• La Ghirlanda Chianti Classico DOCG Chianti Classico DOCG from Tenuta Mocenni made from 100% Sangiovese, an authentic expression of Sangiovese aged 10-12 months in oak barrels, representing the territory and traditions of Siena.
• Mocenni 91 Cabernet Sauvignon Toscana IGT Single-variety Cabernet Sauvignon from Tenuta Mocenni aged 24 months in French oak barriques, a Super Tuscan expressing the characteristic salinity and minerality of the Chianti Classico terroir.
• Ser Gardo Chianti Classico DOCG Chianti Classico DOCG from Tenuta I Colli made from 100% Sangiovese, named after Ser Gardo, a historical figure in the family legacy.
• Al Canapo Chianti Colli Senesi DOCG Chianti Colli Senesi DOCG from Tenuta I Colli, dedicated to Siena's Palio tradition, named after the rope at the starting line of the Palio horse race, emblem of the city.
• La Boncia Chianti DOCG Chianti DOCG from the Bindi Sergardi estates, part of the portfolio of traditional Tuscan wines.
• Nicolò Governo all'Uso Toscano IGT Red wine produced using the ancient Tuscan 'Governo' vinification technique, where dried grapes are added to enhance the wine, dedicated to Nicolò Casini, mind and heart of Bindi Sergardi.
• Achille IGT Toscana Rosso IGT Toscana Rosso from Tenuta I Colli, a blend of Sangiovese and Merlot, dedicated to Achille Sergardi, who devoted his life to the Republic of Siena at the end of the 1400s.
• Bindo IGT Toscana Bianco White wine from Tenuta I Colli made from Malvasia bianca, Trebbiano, and Chardonnay, dedicated to Bindo Bindi, governor of Orvieto in the 1400s.
• La Rosa d'Oro – Tenuta Marcianella IGT Toscana Rosé IGT Toscana Rosé from Tenuta Marcianella, born in the territory between Montepulciano and Chiusi, with deep ruby-red color and rich, fruity bouquet of cherry and blackberry notes.
• Nobile di Montepulciano Tenuta Marcianella DOCG Vino Nobile di Montepulciano DOCG from Tenuta Marcianella, made from 100% Sangiovese, with ruby red color and ripe fruit, flowers, and spices on the nose.
• Pietro Bonci Casuccini Extra Virgin Olive Oil Extra Virgin Olive Oil from Tenuta I Colli/Marcianella produced from Frantoio, Moraiolo, and Leccino olive varieties, hand-picked and unfiltered, characterized by an elegant and pleasantly balanced bouquet.
• Bindi Sergardi 1349 Wine Club Wine club membership program with tiered benefits (Chianti Classico, Riserva, Gran Selezione levels). Members receive exclusive offers, previews of new vintages, access to limited editions, and complimentary winery tours.
• Wine Club Subscriptions Subscription service delivering wines periodically (every 4 or 6 months) from the three estates. Options include Chianti Classico Shades (6 bottles), Tasting Experience (9 bottles), Iconic Selection (12 bottles), and Mystery Box.
• Winery Tours Wine tourism experience at Tenuta Mocenni including vineyard tours and tastings of the estate's wines, with the historic cellar dating back to 1067.

Quantifiable outcome

• Mocenni 89 2016 received 96 points from Decanter and 94 points from James Suckling
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Castello di Ama: Family-owned Chianti Classico estate in Tuscany producing premium Sangiovese-based DOCG wines with estate-level hospitality and D2C sales. Closely comparable in scale, heritage positioning, and product mix to Bindi Sergardi's three-estate model.
• Barone Ricasoli: One of the oldest Chianti Classico producers, family-held, with multiple Tuscan estates producing Gran Selezione and Riserva alongside premium Super Tuscan-style wines. Highly comparable heritage-driven, multi-estate Tuscan winery with overlapping customer profile.
• Mazzei - Castello di Fonterutoli: Family-owned Chianti Classico producer spanning 24 generations, with a multi-estate Tuscan portfolio including Gran Selezione and IGT wines. Closely mirrors Bindi Sergardi's family heritage narrative, Sangiovese focus, and direct-to-consumer positioning.
• Badia a Coltibuono: Historic family-owned Tuscan estate producing Chianti Classico and Gaiole DOCG wines, with wine tourism and D2C distribution. Comparable in heritage, scale, and Chianti Classico Gran Selezione/Riserva tier offering.
• Tenuta San Guido: Boutique Tuscan producer of the flagship Sassicaia Super Tuscan, with estate-based production and direct relationships with collectors. Highly comparable premium positioning, single-estate focus, and collector-driven demand model.
• Felsina Berardenga: Family-owned Tuscan estate in the Chianti Classico zone producing premium Sangiovese-based DOCG wines including Riserva and single-vineyard expressions. Comparable estate-scale production, Sangiovese focus, and D2C-driven premium brand positioning.

Broad incumbents

• Marchesi Antinori: One of the largest and most established Tuscan winemakers, with a broad portfolio spanning Chianti Classico, Super Tuscans (Tignanello), and international estates. Operates in the same DOCG categories but at much greater scale and with diversified global distribution.
• Marchesi de' Frescobaldi: Historic Tuscan winemaking dynasty with extensive estate holdings and Chianti Classico, Brunello, and Super Tuscan offerings. Comparable heritage and Sangiovese expertise but operates at significantly larger scale with broader global distribution.
• Ruffino: Established Tuscan Chianti producer with broad mid-tier Chianti Classico and premium Riserva/Selezione offerings, widely distributed internationally. Competes in the same category but at greater scale and through traditional distribution channels.
• Castello Banfi: Large Tuscan producer spanning Chianti Classico, Brunello, and Super Tuscan categories with multi-estate operations and global distribution. Overlaps with Bindi Sergardi on Sangiovese-based DOCG wines but at industrial scale with importer-led channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bindisergardi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bindi Sergardi