What Farmer Autocare does

Farmer Autocare Limited operates a regional car maintenance network of 21 service centres across Central Scotland, spanning Edinburgh, Glasgow, Musselburgh, West Lothian, Fife and Perthshire. Founded by Sir Tom Farmer, the business employs nearly 200 people and runs a multi-site retail-and-workshop model with online booking. The core service offering covers the full light-vehicle maintenance stack: tyre sales and fitting (with over 10,000 tyres in stock across premium and value brands including Bridgestone, Continental, Dunlop, Goodyear, Michelin, Pirelli and Yokohama), DVSA-licensed MOT testing at £44.95, fixed-price vehicle servicing, batteries (including stop/start variants), brakes, exhausts, and air conditioning recharge. A dedicated EV/hybrid service line — EV tyres, EV MOT, EV servicing at £195, and hybrid servicing from £240 — is delivered by IMI-trained technicians, addressing the UK's accelerating electrification of the vehicle parc.

The company's revenue model is transactional and unit-priced: each service is sold on a pay-as-you-go basis with transparent fixed prices (e.g., MOT £44.95 below the DVSA maximum of £54.85; value tyres from £39.50 with fitting, balancing and disposal included; Classic tyres with lifetime pothole guarantee). The business also offers interest-free 3-month instalment pricing and bundle discounts (MOT + service, air-con + service). Customer acquisition is driven by location-based SEO, an online booking funnel with car registration lookup, and Trustpilot reputation management; physical footfall into the 21 centres is the conversion point. Customer segments are predominantly individual vehicle owners, with a secondary fleet-operator segment for tyre management and servicing.

Following the April 2026 acquisition by Kerr's Tyres Group (Antrim, Northern Ireland), backed by private equity firm Chiltern Capital, Farmer Autocare operates as a subsidiary while retaining its existing management under Colin McNeill. The combined group has stated a target of 250 sites within five years, framing Farmer Autocare as the Scottish platform of a broader UK aftermarket roll-up. No AI/ML capabilities are present in the current product surface; the technology stack is operational (DVSA licensing, IMI technician standards, online booking) rather than algorithmic.

Name

Farmer Autocare

Legal name

Farmer Autocare Limited

Website

https://farmerautocare.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Farmer Autocare operates 21 car maintenance centres across Central Scotland, offering tyres, MOT testing, servicing, brakes, batteries, exhausts and EV/hybrid services to individual motorists and fleet operators. Acquired by Kerr's Tyres Group (Chiltern Capital-backed) in April 2026.

Ownership category

akta.pro rank

Product category

Automotive Maintenance Services

NAICS

General Automotive Repair (811111)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

Keywords

• Automotive maintenance services
• Tyre fitting services
• MOT testing services
• Vehicle servicing
• EV hybrid servicing

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tyre Sales and Fitting: Sale and fitting of tyres for passenger cars and light commercial vehicles. Includes all major tyre brands and value tyres. Tyres come with fitting package including wheel balance, valve replacement, and environmental disposal.
2. MOT Testing: DVSA-licensed MOT testing service. Fixed price service at £44.95, below the DVSA maximum of £54.85.
3. Vehicle Servicing: Fixed price car servicing packages. Includes service and oil changes, full EV service at £195, and hybrid servicing from £240 depending on engine size.
4. Batteries: Sale and fitting of car batteries including stop/start batteries. Minimum 2-year guarantee on all batteries.
5. Brakes: Supply and fitting of brake pads, discs, callipers, shoes, and brake pipes with 12-month or 12,000 miles guarantee.
6. Exhausts: Supply and fitting of exhaust systems, partial assemblies, and catalytic converters.
7. Air Conditioning: Air conditioning recharge service with offer when booked with any fixed-price car service. Both R134a and R1234yf gas types available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Farmer Autocare operates 21 automotive service centres across Central Scotland providing tyre sales and fitting, DVSA-licensed MOT testing, fixed-price vehicle servicing, batteries, brakes, exhausts, air conditioning recharge, and wheel alignment for individual motorists and small fleet operators. The company has built dedicated electric and hybrid vehicle services (EV tyres, EV MOT, EV servicing, hybrid tyres, hybrid MOT, hybrid servicing) delivered by IMI-trained technicians, and complements its workshop operations with online booking and a Price Match Guarantee.

Product overview

Farmer Autocare operates as a car maintenance service business offering a portfolio of automotive products and services through 21 centres across central Scotland. The core offerings include tyre sales and fitting (with premium and value options from major brands), MOT testing (DVSA licensed), vehicle servicing (three fixed-price tiers), batteries, brakes, exhausts, and air conditioning recharge. The company has expanded into specialised electric and hybrid vehicle services, offering dedicated EV tyres, EV MOT, EV servicing (£195), hybrid tyres, hybrid MOT, and hybrid servicing (from £240), reflecting the growing EV/hybrid market. Additional services include wheel alignment and the Classic Tyres sub-brand with lifetime pothole protection. The company operates under a Price Match Guarantee and offers same-day fitting service.

Differentiator

Problem solved

Functional benefit

Products and services

• Tyres Sale and fitting of tyres for passenger cars and light commercial vehicles, including premium and value options from all major tyre brands. Over 10,000 tyres in stock enabling same-day fitting. Pricing includes fitting package (wheel balance, new rubber valve, environmental tyre disposal, manufacturer guarantee). Specialised EV and hybrid tyres available for higher-weight, higher-torque powertrains with noise-reduction technology. For individual motorists and light commercial fleets across Central Scotland.
• MOT Testing DVSA-licensed statutory MOT testing for vehicles over three years old, priced at £44.95, below the regulator's £54.85 cap. EV and hybrid MOT variants available at the same price (no emissions or noise test required for EVs). For individual motorists and fleet operators requiring statutory roadworthiness certification.
• Vehicle Servicing Fixed-price car servicing in three tiers with annual or 18,000-mile intervals. Basic Service and Oil from £109. Specialised EV servicing at £195 (over 40-point check including high-voltage cables, connectors, and battery cooling systems) and hybrid servicing from £240 to £280 depending on engine size (over 50-point check including hybrid battery, cables, and charging port). EV and hybrid work delivered by IMI Standards-trained technicians. For individual motorists and fleet operators seeking scheduled maintenance.
• Batteries Supply and fitting of car batteries with a minimum 2-year guarantee. Includes stop/start batteries engineered for vehicles with engine stop/start technology, capable of handling frequent engine restarts and powering electrical systems when the engine is off (5-8% fuel cost saving). For individual motorists needing battery replacement.
• Brakes Supply and fitting of brake pads, discs, callipers, shoes, and brake pipes with a 12-month or 12,000-mile guarantee. Free comprehensive brake checks offered as a service entry point. For individual motorists and fleet operators requiring brake inspection or repair.
• Exhausts Supply and fitting of complete exhaust systems, partial assemblies, and catalytic converters. For individual motorists needing exhaust repair or replacement.
• Air Conditioning Recharge Air conditioning recharge service covering both R134a and R1234yf refrigerant types. Standard price £59.50 or £124.50 depending on gas type, with a 25% discount when booked with any fixed-price car service. Guarantees a 10% reduction on the car's coolest vent temperature. For individual motorists requiring AC servicing or refill.
• Wheel Alignment Wheel alignment service with complimentary re-examination and re-adjustment within 14 days of the initial alignment if required. For individual motorists experiencing tyre wear or handling issues.
• Classic Tyres (sub-brand) Premium tyre sub-brand with a lifetime guarantee against pothole and kerb damage. Includes free puncture repair, rebalancing, and valve replacement for the legal life of the tyre. For individual motorists seeking enhanced protection beyond standard tyre warranties.

Quantifiable outcome

• 5-8% fuel cost savings with stop/start battery technology

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Kerr's Tyres GroupcoreStrategic or Co-development Partner · 2 April 2026Kerr's Tyres Group, based in Antrim, acquired Farmer Autocare in a deal that roughly doubles its size and expands its footprint from Northern Ireland into Scotland. The acquisition aims to deliver operational scale to both businesses while preserving the customer service standards that made Farmer Autocare successful. Farmer Autocare will continue operating under its existing management team led by Colin McNeill.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATS Euromaster: Michelin-owned national tyre, MOT, servicing and fleet management chain with ~340 centres across the UK. Closest direct competitor in service mix (tyres, MOT, servicing, fleet) and similarly dependent on physical retail footprint.
• Kwik-Fit: UK's largest fast-fit tyre, MOT and servicing chain with ~700 centres. Directly comparable business model (tyres + MOT + servicing + EV), but at far greater national scale and with TV-driven brand investment that Farmer Autocare cannot match.
• Halfords Autocentres: National chain of ~300 autocentres operated by Halfords Group offering tyres, MOT, servicing and repairs. Highly comparable offering but part of a wider retail group with stronger e-commerce integration and broader product range.

Emerging players

• Blackcircles.com: Michelin-owned online tyre retailer that sources fitment through a network of ~2,000 independent partner garages. Adjacent model that competes on tyre price transparency and could disrupt traditional centre-based players.

Direct peers

• Mr Tyre: Independent regional tyre and autocare chain operating across the Midlands and beyond with a comparable service portfolio (tyres, MOT, servicing, exhausts). A useful comparable for Farmer Autocare's regional expansion potential.
• Formula One Autocentres: UK-wide fast-fit autocentre chain (originally founded by Sir Tom Farmer, Farmer Autocare's founder) offering tyres, MOT, servicing and repairs. Same operational DNA and historical brand lineage; comparable centre-based model.
• National Tyres and Autocare: National fast-fit tyre and autocare chain (owned by Halfords since 2023) with ~230 branches offering tyres, MOT, servicing, brakes and exhausts — a near-identical service portfolio to Farmer Autocare.
• Protyre: UK-wide tyre, MOT and servicing chain with ~160 centres, part of the Micheldever Group. Comparable service mix and franchise-supported regional model, providing a useful mid-tier benchmark for Farmer Autocare's footprint.
• McConechy's Tyre & Auto Centres: Scottish tyre and autocare chain operating across central Scotland with a service portfolio highly comparable to Farmer Autocare (tyres, MOT, servicing, EV). Most direct local competitor with overlapping geographies.
• Kerr's Tyres Group: Northern Ireland-based tyre and autocare chain (~27 sites) that acquired Farmer Autocare in April 2026. Same business model and service mix; now Farmer Autocare's parent and the platform for the combined 250-site expansion plan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Farmerautocare1
• LinkedInlinkedin.com/company/farmer-autocare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmer Autocare