MINT Talent Group
MINT Talent Group is a Chicago-based music booking agency founded in 2020, representing 200+ artists across genres for live performances, tours, and festivals. It generates revenue through booking commissions from venues, festivals, and promoters globally.
- Company typePrivate
- Founded2020
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MINT Talent Group does
MINT Talent Group is a Chicago-based music booking agency founded in 2020 by a group of veteran agents drawn from multiple prior agencies. The firm represents a roster of more than 200 artists spanning genres including rock, blues, jazz, reggae, folk, and electronic, with marquee clients such as Mavis Staples, Herb Alpert, John Mayall, and Charles Lloyd. Its core service is artist representation: agents secure live performance, tour, and festival bookings on behalf of artists, generating revenue through commissions negotiated per booking.
The company operates with a horizontal segmentation strategy, serving concert venues, music festivals, event promoters, and live entertainment organizers globally. Distribution is handled through direct agent relationships and a website-based booking inquiry form. MINT also runs two non-revenue programs: a structured Internship Program (Marketing and Booking tracks, with Chicago and Denver-remote placements) and a virtual Women's Mentorship Program supporting women and nonbinary leaders in the live music industry. The firm has no disclosed technology platform or AI/ML capabilities and operates as a relationship-driven services business.
Business model mechanics are straightforward: MINT earns transaction-based commissions on each booking it closes, with no publicly disclosed pricing or contract terms. There are no institutional investors, funding rounds, or parent company relationships disclosed. The firm is privately held, headquartered in Chicago, IL, with 11–50 employees and operates under an artist-centric positioning emphasizing long-term career development alongside commercial representation.
MINT Talent Group firmographics
Firmographics- Name
- MINT Talent Group
- Legal name
- MINT Talent Group
- Website
- https://minttalentgroup.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MINT Talent Group is a Chicago-based music booking agency founded in 2020, representing 200+ artists across genres for live performances, tours, and festivals. It generates revenue through booking commissions from venues, festivals, and promoters globally.
- Ownership category
- akta.pro rank
MINT Talent Group industry classification
Industry- Product category
- Talent Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Full-Service Artist Management (MPAIAGAA), Artist Booking, Talent Buying & Agency Services (MPAGAAAF), A&R / Artist Development Services (MPAIAGAL)
Keywords
Where MINT Talent Group is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MINT Talent Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Booking Commissions: As a talent booking agency, MINT generates revenue through commissions on bookings and appearances secured for their roster of artists at venues, festivals, and events.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
MINT Talent Group product offering
Product offeringCore offering
MINT Talent Group is a music booking agency that represents a roster of more than 200 artists for live performances, tours, and festival appearances. Agents secure bookings with concert venues, music festivals, and event promoters on behalf of their artists, and the agency additionally runs an internship program and a women's mentorship initiative as community-oriented programs supporting the live music industry.
Product overview
MINT Talent Group is a music booking agency that represents artists for live performances, tours, and festival bookings. The company operates a roster of musical talent spanning multiple genres. Beyond artist representation, MINT offers an Internship Program providing administrative experience in music booking agency operations (including Marketing and Booking tracks), and a Women's Mentorship Program designed to support future leaders in the live music industry through virtual mentorship sessions.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Booking Services Music booking agency services representing artists for live performances, tours, and festival appearances. Agents work directly with venues, festivals, and event promoters to secure bookings for MINT's roster of 200+ artists across multiple genres.
Companies that use MINT Talent Group
Customer profileSegments1 record
Ideal customer profiles1 record
MINT Talent Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MINT Talent Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
MINT Talent Group competitors and assessment
Company assessmentDirect peers
- WME (William Morris Endeavor): One of the largest global talent agencies, representing musicians, comedians, and actors for live, TV, and brand engagements. Directly comparable to MINT as a music booking competitor with significantly broader scale.
- Creative Artists Agency (CAA): Premier full-service talent and entertainment agency with a large music touring division. Competes head-to-head with MINT for live performance bookings across genres.
- United Talent Agency (UTA): Major talent agency with a substantial music booking practice covering touring, festivals, and special events. Directly comparable on the core booking agency function MINT performs.
- Paradigm Talent Agency: Mid-to-large talent agency with strong music and live performance representation, particularly in rock, indie, and jazz. Closely aligned with MINT's genre mix and artist development approach.
- Wasserman Music: Music booking and talent representation arm of Wasserman, covering touring artists across multiple genres. Direct competitor for the same venues, festivals, and promoters MINT serves.
- Agency for the Performing Arts (APA): Established multi-discipline talent agency with a music division handling concert bookings and touring representation. Comparable mid-sized peer competing for similar artist rosters and live event placements.
Emerging players
- High Road Touring: Independent touring and booking agency focused on established and developing artists. Comparable mid-sized peer operating in similar genre spaces with a similar relationship-driven booking model.
- TBA Agency: Boutique talent booking agency representing a curated roster of established and emerging artists. Comparable in size and artist-centric positioning to MINT, with overlapping genre coverage in rock, indie, and folk.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MINT Talent Group social profiles
Digital presenceMINT Talent Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
MINT Talent Group leadership team
Management profileNumber of profiles
MINT Talent Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MINT Talent Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MINT Talent Group
What does MINT Talent Group do?
MINT Talent Group is a music booking agency that represents a roster of more than 200 artists for live performances, tours, and festival appearances. Agents secure bookings with concert venues, music festivals, and event promoters on behalf of their artists, and the agency additionally runs an internship program and a women's mentorship initiative as community-oriented programs supporting the live music industry.
Is MINT Talent Group a public or private company?
MINT Talent Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MINT Talent Group founded?
MINT Talent Group was founded in 2020. It employs 11 to 50 people.
Where is MINT Talent Group based?
MINT Talent Group is headquartered in Chicago, United States, in the North America region.
How does MINT Talent Group make money?
One revenue line is on record: booking Commissions.
Who are MINT Talent Group's main competitors?
Direct peers on record are WME (William Morris Endeavor), Creative Artists Agency (CAA), United Talent Agency (UTA), Paradigm Talent Agency, Wasserman Music and Agency for the Performing Arts (APA). Emerging players are High Road Touring and TBA Agency.
Does MINT Talent Group have an API?
No public API is recorded for MINT Talent Group.
What industry is MINT Talent Group in?
MINT Talent Group's product category is Talent Booking Services. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 711410.