TBA Agency
- Company typePrivate
- Founded2020
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
TBA Agency firmographics
Firmographics- Name
- TBA Agency
- Legal name
- TBA Agency
- Website
- https://tbaagency.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TBA Agency industry classification
Industry- Product category
- Artist Representation and Talent Booking Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Talent Booking Agencies (Live Performance) (MPAIAGAB)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where TBA Agency is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TBA Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Artist Booking Commission: TBA Agency earns revenue through commissions on artist bookings for live performances, tours, and appearances. The agency matches its roster of artists with venues, festivals, and promoters worldwide, taking a percentage of booking fees as compensation for representation and career development services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
TBA Agency product offering
Product offeringCore offering
TBA Agency is a talent booking and artist representation agency that represents a roster of 200+ indie, alternative, rock, pop, electronic, and experimental musicians for live performances, tours, and festival appearances worldwide. The agency connects its roster artists with venues, festivals, and promoters through territory-specific agents, and focuses on long-term career development rather than one-off bookings.
Product overview
TBA Agency is an artist booking and representation agency that represents musicians and bands for live performances, touring, and career management. The agency does not operate as a software platform or technology product with modules; rather, it provides traditional agency services including artist booking, tour coordination, and career development support. Their portfolio consists of their artist roster spanning multiple genres including indie rock, electronic, hip-hop, and folk music.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking & Representation Services
Companies that use TBA Agency
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
TBA Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TBA Agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- BillboardcoreBillboard featured TBA Agency in an article titled 'Five Years of TBA: How a Pandemic Spark Gave Rise to the Indie Agency' highlighting the agency's growth and impact on the independent music booking scene.
- PollstarcorePollstar regularly covers TBA Agency through executive profiles (Lindsey Schiffman), award nominations (Pollstar Awards), and industry recognition (Impact NextGen honoree Coco Fernandez).
- Bad BunnyminorBuscabulla (TBA Agency artist) collaborated with Bad Bunny on the song 'Andrea' from his album Un Verano Sin Ti, demonstrating the agency's ability to facilitate high-profile collaborations for its roster artists.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
TBA Agency competitors and assessment
Company assessmentDirect peers
- Paradigm Talent Agency: Independent talent agency with a strong focus on indie, alternative, and rock music booking. Directly comparable to TBA in artist segment focus, commission-based model, and emphasis on artist development over mega-tours.
- Wasserman Music: Major talent agency with a dedicated music division representing touring artists across genres. Directly competes with TBA for indie and alternative bookings, with broader scale and additional services like brand partnerships.
- High Road Touring: Boutique indie-focused booking agency known for representing critically acclaimed artists. Directly comparable to TBA in genre focus (indie/alternative) and roster style, with a similar artist-first culture.
- Madison House: Boutique talent agency and concert promoter focused on the indie and jam-band scene. Closely aligned in representing touring artists for live performance, with overlapping roster characteristics to TBA.
- Agency for the Performing Arts (APA): Mid-sized full-service talent agency with a notable music booking division. Competes directly with TBA for mid-tier and established indie talent across live performance bookings.
- Paladin Artists: Independent booking agency representing indie and alternative acts for live performances. Direct competitor in the same niche segment, with comparable artist-first approach.
Broad incumbents
- William Morris Endeavor (WME): Largest talent agency in the world with deep music, film, and endorsements divisions. Represents a much broader portfolio than TBA but directly competes for top-tier artists on TBA's roster.
- Creative Artists Agency (CAA): Global full-service entertainment and sports agency with a major music division. Operates across live bookings, recorded music, brand partnerships, and beyond, competing broadly with TBA's territory.
- United Talent Agency (UTA): Major full-service talent agency with significant music and live touring capabilities, often seen as a direct competitor for high-profile independent artists.
Emerging players
- Ground Control Touring: Independent booking agency focused on indie and alternative touring artists with a smaller, more curated roster. Similar boutique positioning to TBA but earlier in growth trajectory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
TBA Agency social profiles
Digital presenceTBA Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
TBA Agency leadership team
Management profileNumber of profiles
Profiles4 records
TBA Agency funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TBA Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TBA Agency
What does TBA Agency do?
TBA Agency is a talent booking and artist representation agency that represents a roster of 200+ indie, alternative, rock, pop, electronic, and experimental musicians for live performances, tours, and festival appearances worldwide. The agency connects its roster artists with venues, festivals, and promoters through territory-specific agents, and focuses on long-term career development rather than one-off bookings.
Is TBA Agency a public or private company?
TBA Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TBA Agency founded?
TBA Agency was founded in 2020. It employs 11 to 50 people.
Where is TBA Agency based?
TBA Agency is headquartered in Pasadena, United States, in the North America region.
How does TBA Agency make money?
One revenue line is on record: artist Booking Commission.
Who are TBA Agency's main competitors?
Direct peers on record are Paradigm Talent Agency, Wasserman Music, High Road Touring, Madison House, Agency for the Performing Arts (APA) and Paladin Artists. Broad incumbents are William Morris Endeavor (WME), Creative Artists Agency (CAA) and United Talent Agency (UTA). Ground Control Touring is listed as an emerging player.
Does TBA Agency have an API?
No public API is recorded for TBA Agency.
What industry is TBA Agency in?
TBA Agency's product category is Artist Representation and Talent Booking Services. Its primary akta.pro industry code is MPAIAGAB, Talent Booking Agencies (Live Performance), with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114.