Lakeside International Trucks

What Lakeside International Trucks does

Lakeside International Trucks is a privately-held authorized International (Navistar) heavy- and medium-duty truck dealership founded in 1984 and headquartered in Milwaukee, Wisconsin. The company operates 8 physical dealership and service locations across Wisconsin (Milwaukee, Madison, Racine, Sheboygan, Janesville, Monroe, West Bend) and north central Illinois (Rockford), supported by over 100 certified service technicians, 125+ service bays, a state-of-the-art collision and paint center, and a centralized parts distribution center stocking $10M+ in genuine OEM parts and over 700,000 SKUs including Freightliner and Aurora trailer parts.

The core offering spans the full International truck lineup: LT (long-haul), RH (regional haul), HX (severe-duty), HV (medium/severe-duty vocational), MV (medium-duty), CV (commercial vehicle), Lonestar, and the Electric MV (EMV MV60E) zero-emission variant, sold as new, certified pre-owned, and used units. Adjacent revenue streams include a $10M+ parts business with online ordering, a semi-truck service and collision repair operation, full-service commercial leasing and rental through the wholly-owned Badgerland Idealease subsidiary, and commercial truck financing via Navistar Financial with embedded eFund Solutions pre-qualification. Connected vehicle services (OnCommand Connection, International 360) are offered through the service department for fleet telematics and uptime management.

Lakeside's go-to-market is enterprise field sales executed through the 8 physical dealerships, targeting commercial fleet operators, government and municipal entities, independent owner-operators, and vocational buyers (construction, landscaping, utilities, delivery). Revenue is generated via one-time truck and parts sales, usage-based service and repair, subscription-based full-service leasing, and financing transaction fees. No AI, software platform, or recurring-SaaS revenue layer is present; the business model is fundamentally a capital-intensive, labor-intensive commercial vehicle distribution and aftermarket services operation.

Name

Lakeside International Trucks

Legal name

Lakeside International Trucks

Website

https://lakesidetrucks.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Lakeside International Trucks is a privately-held authorized International (Navistar) truck dealership founded in 1984, operating 8 locations across Wisconsin and north central Illinois, selling new and used commercial trucks, parts, service, leasing, and financing to fleet, government, and vocational customers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Heavy Duty Truck Manufacturing (336120), Heavy Duty Truck Manufacturing (33612)

SIC

Truck & Bus Bodies (3713), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

akta.pro secondary industries

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Utility/Service Body Trucks (Service Bodies/Tool Trucks) Leasing & Rental (TLABAEAE)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Medium-duty truck sales
• Truck parts and service
• Truck leasing and rental

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Truck Sales: Sales of new and used International trucks and other truck brands including Chevrolet, Isuzu. New truck sales, certified pre-owned, and used inventory available.
2. Parts Sales: Extensive parts department with over $10 million in genuine International truck parts, over 700,000 parts in stock. Also stocks Freightliner parts and Aurora trailer parts.
3. Service and Repair: Semi-truck service center with over 100 skilled technicians certified on major truck and diesel engine repairs. Over 125 service bays and state-of-the-art collision center.
4. Truck Leasing and Rental: Full-service commercial truck leasing and rental through Badgerland Idealease. Short-term to long-term lease options with dedicated maintenance, mobile service, and safety/compliance solutions.
5. Financial Services: Commercial truck financing through partnerships, factory-backed warranty programs, and credit application services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lakeside International Trucks is a commercial truck dealership selling new and used International brand heavy- and medium-duty trucks, supported by an aftermarket parts department (over 700,000 SKUs, $10+ million inventory), a certified service and repair operation with 100+ technicians across 125+ service bays, a state-of-the-art collision and paint center, full-service commercial leasing and rental through Badgerland Idealease, connected vehicle/telematics solutions, and commercial financing facilitated via Navistar Financial.

Product overview

Lakeside International Trucks operates as a heavy-duty and medium-duty truck dealership offering a comprehensive portfolio of products and services for commercial trucking. The core product offering centers on the International truck brand lineup, including LT (long-haul day cab/sleeper), RH (regional haul), HX (severe-duty dump/construction), HV (medium-duty vocational), MV (medium-duty box/delivery), CV (commercial vehicle), EMV (electric medium-duty), and Lonestar series. These trucks are sold as new and certified pre-owned units, with a focus on vocational applications including dumps, box trucks, flatbeds, and utility vehicles. The business extends beyond vehicle sales to include a $10+ million parts inventory with over 700,000 parts SKUs, a service network of 100+ technicians across 8 locations with 125+ service bays, connected vehicle solutions (OnCommand Connection, International 360), collision and paint repair, full-service truck leasing and commercial rental through Badgerland Idealease, government/municipal fleet programs, customer training, and commercial financing partnerships with Navistar Financial.

Differentiator

Problem solved

Functional benefit

Products and services

• International LT Series Trucks
• International RH Series Trucks
• International HX Series Trucks
• International HV Series Trucks
• International MV Series Trucks
• International CV Series Trucks
• International Electric MV (EMV) Series Trucks
• International Lonestar Trucks
• Truck Parts Department
• Semi-Truck Service Center
• Connected Vehicle Solutions (Telematics)
• Collision & Paint Repair Center
• Badgerland Idealease Full-Service Truck Leasing
• Commercial Truck Rental
• Commercial Truck Financing
• Government & Municipal Truck Sales Program
• Customer Training Program

Quantifiable outcome

• Over 100 skilled service technicians across 8 locations ready to get trucks back on the road

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Badgerland IdealeasecoreChannel Partner/ Reseller/ DistributorBadgerland Idealease is part of Lakeside International Trucks and provides full-service commercial truck leasing and rental programs. They offer flexible terms from short-term to long-term leasing with dedicated maintenance, mobile service, and comprehensive safety and compliance solutions for businesses operating commercial vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Penske Transportation Solutions: Major commercial truck leasing, rental, and logistics provider operating nationally with a heavy-duty truck dealer network (Penske Truck Leasing). Comparable to Lakeside for the leasing and fleet maintenance component of the business.
• Ryder System: North America's largest full-service truck leasing and rental company, also offering used vehicle sales and fleet maintenance. Comparable to Lakeside's Badgerland Idealease business for full-service commercial leasing and maintenance solutions, though at a national scale and with a rental-led model.
• Rush Enterprises: Largest U.S. commercial truck dealership group with the International brand as a key franchise partner, plus Peterbilt. Operates dozens of locations across many states; comparable as a multi-brand heavy- and medium-duty truck dealer offering sales, parts, service, and leasing — but at a much larger national scale than Lakeside.

Direct peers

• Velocity Vehicle Group: Daimler Truck North America's largest Freightliner dealer in the western U.S. with full-service sales, parts, service and Idealease-style leasing. Directly comparable to Lakeside as a large OEM-exclusive commercial truck dealer group with full lifecycle services.
• MHC Kenworth: Large PACCAR/Kenworth dealership network across the central and southern U.S. Comparable to Lakeside as an OEM-exclusive (PACCAR) heavy- and medium-duty truck dealer providing sales, parts, service, and leasing solutions for fleets.
• Premier Truck Group: Large multi-brand commercial truck dealer group across the western and southern U.S., selling Freightliner, Volvo, Mack, and Peterbilt with full-service sales, parts, service, and leasing. Comparable as a multi-location, full-service truck dealer targeting fleet customers.
• Nextran Truck Center: Volvo and Mack heavy-duty truck dealer group with locations across the eastern U.S. Comparable to Lakeside as a regional, OEM-aligned commercial truck dealer offering integrated sales, service, parts, and financial services for fleet operators.

Regional players

• Northend Truck & Equipment: Wisconsin-based commercial truck dealership offering International, Volvo, and Mack brands with parts and service. Comparable as a Wisconsin-based regional truck dealer competing in overlapping service territory.
• R&K Truck Sales & Service: Full-service commercial truck dealer in the upper Midwest operating under International, Freightliner, and Isuzu franchises with parts, service, and body shop. Comparable regional competitor to Lakeside given overlapping upper-Midwest territory and similar OEM mix.

Others

• Idealease (National Network): The national Idealease full-service truck leasing network of which Badgerland Idealease (Lakeside's leasing subsidiary) is a member location. Comparable as the parent/affiliated body governing Lakeside's Idealease lease operations, sharing telematics and maintenance infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LakesideTrucks
• YouTubeyoutube.com/channel/UC2ZsZ-DewWQ4BkzJPb6VnDQ
• Facebookfacebook.com/lakeside-international-trucks-107973284518
• LinkedInlinkedin.com/company/lakeside-international-trucks
• Instagraminstagram.com/lakesideinternationaltrucks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeside International Trucks