ASATools
ASATools is a bootstrapped, founder-owned SaaS platform that provides Apple Search Ads optimization tools — keyword-level income analytics, SKAG campaign automation, and on-device attribution without ATT prompts — to app developers and mobile marketers via self-serve subscription.
- Company typePrivate
- Founded-
- HeadquartersTbilisi, Georgia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ASATools does
ASATools is a single-vertical SaaS platform focused exclusively on optimizing Apple Search Ads (ASA) campaigns for app developers and mobile marketers. The platform combines keyword-level income analytics — including earnings, impression share, and ROAS metrics for in-app purchases and subscriptions — with campaign management tools for SKAG (Single Keyword Ad Group) structures and Discovery keyword research. An automation suite handles repetitive tasks such as creating per-keyword ad groups, scanning search term reports multiple times daily, applying negative keywords, and bid optimization at the keyword level. ASATools also ships a lightweight JavaScript SDK that returns on-device attribution data (campaign, ad group, keyword, store country, custom product page) without requiring App Tracking Transparency prompts, and integrates with RevenueCat to source subscription events for ROAS measurement without modifying app code.
Underlying the platform is a rule-based automation engine rather than machine learning, with data servers located in the Netherlands and product architecture centered on structured ASA campaign data. The proprietary on-device attribution methodology is the most differentiated technical component, addressing the post-ATT attribution gap that limits many ASA advertisers.
ASATools operates as a sole proprietorship owned by founder Vladyslav Duhnist, headquartered in Tbilisi, Georgia, with 1-10 employees. The business is bootstrapped with no disclosed external funding, institutional investors, or M&A activity. The go-to-market is purely product-led: customers self-serve sign up through asa.tools, start a 30-day free trial, and pay a subscription (monthly or annual) processed via Paddle.com as merchant of record. Pricing tiers are not publicly disclosed. The target customer base consists of app developers and mobile marketers running ASA campaigns who need advanced optimization beyond Apple's native dashboards. A mutual technology partnership with RevenueCat extends the product into subscription-revenue measurement, and content marketing via the website blog and product documentation serves as the primary acquisition channel. No named customer logos, awards, patents, or geographic restrictions are disclosed.
ASATools firmographics
Firmographics- Name
- ASATools
- Legal name
- Vladyslav Duhnist
- Website
- https://asa.tools
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ASATools is a bootstrapped, founder-owned SaaS platform that provides Apple Search Ads optimization tools — keyword-level income analytics, SKAG campaign automation, and on-device attribution without ATT prompts — to app developers and mobile marketers via self-serve subscription.
- Ownership category
- akta.pro rank
ASATools industry classification
Industry- Product category
- Mobile Advertising Analytics Software
- NAICS
- Software Publishers (513210), Advertising Agencies (54181)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where ASATools is headquartered
LocationHeadquarters
- HQ city
- Tbilisi
- HQ country
- Georgia
- HQ region
- Asia
Offices1 record
Markets served
ASATools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly or annual subscription-based access to ASATools platform. New users receive a 30-day free trial. All purchases are non-refundable. Payment processed through Paddle.com as merchant of record, supporting PayPal, Mastercard, and Visa
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS with free trial |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
ASATools product offering
Product offeringCore offering
ASATools develops a SaaS platform that helps app developers and mobile marketers optimize their Apple Search Ads (ASA) campaigns through keyword-level income analytics, automated SKAG campaign management, bid optimization, and on-device attribution via a single-line SDK integration. The platform provides earnings and impression share data that is missing from native Apple Ads dashboards, and it attributes conversions without requiring App Tracking Transparency (ATT) user prompts. It is sold as a subscription service with a 30-day free trial via direct self-serve signup on the asa.tools website.
Product overview
ASATools is a unified Apple Ads optimization platform comprising keyword-level income analytics, campaign management tools, SKAG management, and automation features — all accessible through a shared dashboard and SDK. The platform's core value proposition is bid optimization at the keyword level, combining revenue/earnings analytics, automated SKAG campaign management, and search term automation into a single integrated service. The ASATools SDK provides on-device attribution that feeds data into the platform's analytics and reporting engine, enabling users to measure campaign ROAS without modifying app code or requiring ATT permissions.
Differentiator
Problem solved
Functional benefit
Products and services
- Keyword-Level Income Analytics Provides earnings and impression share data for Apple Search Ads campaigns at the keyword level, supporting in-app purchases and subscriptions to calculate revenue and ROAS, without requiring third-party attribution services. Designed for app developers and mobile marketers who need visibility into true campaign performance metrics that Apple's native dashboards do not surface.
- SKAG Management Automated Single Keyword Ad Group (SKAG) structure management that creates separate ad groups per keyword, monitors search term reports throughout the day, and automatically applies negative keywords for search terms that do not match the target keyword. Built for app developers and mobile marketers running Apple Search Ads campaigns who want precise keyword-level targeting.
- Campaign Management Tools for creating and managing SKAG campaigns for precise keyword-level targeting and Discovery campaigns for keyword research. Targets Apple Search Ads advertisers who need advanced campaign structures beyond Apple's native campaign builder.
- Automation Suite of automation tools for Apple Ads including automated bid optimization at the keyword level, automated SKAG management, and search term monitoring. Functions without requiring App Tracking Transparency (ATT) alerts. Built for Apple Search Ads advertisers seeking to reduce manual campaign management work.
- Reports / Dashboard Client-facing reporting dashboard for viewing Apple Ads performance metrics, income analytics, and campaign attribution data. Accessible at /client/reports and designed for subscribed Apple Search Ads advertisers to monitor campaign performance.
- ASATools SDK Mobile SDK for on-device Apple Search Ads attribution. Integrates with a single line of code and returns campaign, ad group, keyword, and country attribution data in JSON format. Supports integration with product analytics platforms and does not require App Tracking Transparency alerts. Targeted at mobile app developers integrating attribution into their apps.
Companies that use ASATools
Customer profileSegments1 record
Ideal customer profiles1 record
ASATools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
ASATools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RevenueCatcoreRevenueCat integration allows ASATools to use their subscription revenue data as an events source for measuring Apple Ads campaign ROAS. This integration enables users to measure campaign performance without modifying app code, as RevenueCat data flows directly into ASATools analytics.
Recent moves1 record
Expansion highlights3 records
ASATools competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
ASATools social profiles
Digital presenceASATools financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASATools leadership team
Management profileNumber of profiles
Profiles1 record
ASATools funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASATools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASATools
What does ASATools do?
ASATools develops a SaaS platform that helps app developers and mobile marketers optimize their Apple Search Ads (ASA) campaigns through keyword-level income analytics, automated SKAG campaign management, bid optimization, and on-device attribution via a single-line SDK integration. The platform provides earnings and impression share data that is missing from native Apple Ads dashboards, and it attributes conversions without requiring App Tracking Transparency (ATT) user prompts. It is sold as a subscription service with a 30-day free trial via direct self-serve signup on the asa.tools website.
Is ASATools a public or private company?
ASATools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASATools founded?
ASATools was founded in -1. It employs 1 to 10 people.
Where is ASATools based?
ASATools is headquartered in Tbilisi, Georgia, in the Asia region.
How does ASATools make money?
One revenue line is on record: saaS Subscription.
Does ASATools have an API?
Yes. ASATools SDK provides on-device attribution for Apple Search Ads. The SDK is integrated with a single line of code that returns attribution data including campaign name, ad group name, keyword name, store country, and custom product page in JSON format. The SDK can be used with product analytics platforms. The API returns structured attribution info for ASA campaigns that can be passed to third-party analytics or used for on-device customization. Developer documentation is at asa.tools/docs.
What industry is ASATools in?
ASATools's product category is Mobile Advertising Analytics Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 513210 and its SIC code is 7372.