Macroplant
Macroplant is a Boston-based software developer of iOS device management, multimedia conversion, and file transfer utilities for Mac and Windows, serving individual consumers, enterprises, and organizations managing multiple iOS devices.
- Company typePrivate
- Founded2008
- HeadquartersBoston, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Macroplant does
Macroplant is a privately held, Boston-based software company founded in October 2008 by Chris Devor that develops iOS device management, multimedia conversion, and file transfer utilities for Mac and Windows. Its flagship product, iExplorer, launched in June 2009 and is described by the company as the market's leading iPhone manager solution, offering comprehensive capabilities including music and playlist transfer, SMS/iMessage export, photo transfer, voicemail export, contact, calendar, Safari and notes extraction, iTunes backup browsing, and disk mounting of iOS devices as native drives. The broader portfolio comprises Sharepod (music transfer), Dupe Away (iTunes duplicate remover), Adapter (multimedia converter powered by FFmpeg and VLC), iExplorer Mobile (iOS document viewer and file manager with cloud integrations), Bulk Device USB Transfer (enterprise multi-device sync tool), iBrowse (free utility), and DocHub (web-based PDF signing platform).
The company's technology stack combines proprietary iOS device access and data extraction frameworks developed since 2008 with third-party components including Callback File System (licensed from Eldos) for Windows disk mounting, OSX FUSE for Mac disk mounting, FFmpeg for media conversion, and VLC for media preview. iExplorer Mobile extends the platform with integrations to Dropbox, Google Drive, WebDAV, SMB, and a proprietary iExplorer Connect protocol for desktop-to-mobile file sharing. The team is small — six people total — covering engineering, customer relations, and support, led by founder and CEO Chris Devor.
Macroplant operates a product-led, direct-to-consumer go-to-market model, distributing software downloads from its own website and iExplorer Mobile through Apple's App Store. Revenue is generated primarily through one-time perpetual licenses priced from $19.99 (Dupe Away) to $69.98 (Family pack of five), with a Universal dual-platform license at $49.99, free 15-day trials for select utilities like Bulk Device USB Transfer, and a 30-day money-back guarantee. An enterprise licensing motion with volume terms and dedicated technical support serves organizational buyers, with the Baltimore Ravens cited as a notable Bulk Device USB Transfer customer for high-volume game-film distribution. The business is bootstrapped and founder-owned, with no external venture or private equity investment disclosed.
Macroplant firmographics
Firmographics- Name
- Macroplant
- Legal name
- Macroplant LLC
- Website
- https://macroplant.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Macroplant is a Boston-based software developer of iOS device management, multimedia conversion, and file transfer utilities for Mac and Windows, serving individual consumers, enterprises, and organizations managing multiple iOS devices.
- Ownership category
- akta.pro rank
Macroplant industry classification
Industry- Product category
- iOS Device Management Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Macroplant is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Macroplant business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software License Sales: One-time perpetual license purchases for desktop applications. Tiered pricing with single license (Basic), dual platform license (Universal), and multi-user family packs.
- Enterprise Licensing: Volume licensing for organizations with multiple users or server deployment, including premium dedicated technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic - Single platform license |
| One time/ perpetual license | Pay-as-you-go | Universal - Dual platform license |
| One time/ perpetual license | Pay-as-you-go | Family - Multi-platform license |
| One time/ perpetual license | Pay-as-you-go | Sharepod License |
| One time/ perpetual license | Pay-as-you-go | Dupe Away License |
| Freemium | Pay-as-you-go | Bulk Device USB Transfer |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Macroplant product offering
Product offeringCore offering
Macroplant develops iOS device management and transfer software that enables users to move files, music, photos, contacts, and data between iOS devices (iPhone, iPad, iPod) and computers. Its product line includes individual utilities for backup, file browsing, deduplication, media conversion, document management, and bulk device transfer aimed at individual users as well as small teams and organizations that operate fleets of iOS devices.
Product overview
Macroplant offers a portfolio of desktop, mobile, and web applications centered on iOS device management, media handling, and document workflows. The core desktop products include iExplorer (flagship iPhone/iPad/iPod file manager with transfer, backup browsing, and data export capabilities), Sharepod (music transfer utility), Dupe Away (iTunes duplicate remover), and Adapter (multimedia converter). Supporting products include iExplorer Mobile (document/file manager app), DocHub (PDF signing web app), Bulk Device USB Transfer (enterprise multi-device sync tool), and iBrowse (free file browser). The ecosystem connects with iTunes, cloud services (Dropbox, Google Drive), and various media formats, with Adapter leveraging FFmpeg for conversion.
Differentiator
Problem solved
Functional benefit
Brands
- iExplorer: The Ultimate iPhone, iPad, and iPod File Transfer Utility for Mac and Windows. Flagship product - market's leading iPhone manager solution.
- Sharepod
- Dupe Away
- Adapter
- Bulk Device USB Transfer
- iExplorer Mobile
- DocHub
Products and services
- iExplorer
- Sharepod
- Dupe Away
- Adapter
- DocHub
- Bulk Device USB Transfer
- iBrowse
Companies that use Macroplant
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Macroplant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
Macroplant partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- GAMEPLANminorGAMEPLAN - A Global Apptitude Product - collaborated with Macroplant to develop Bulk Device USB Transfer (BDUT). GAMEPLAN is described as a Global Apptitude product that worked with Macroplant to create the app for Baltimore Ravens' multi-device video transfer needs.
- EldoscoreCallback File System licensed from Eldos for enabling disk mounting features in iExplorer for Windows. This third-party component is a core technology dependency for the product's disk mounting functionality.
- FFmpegcoreFFmpeg component required for Adapter's video and audio conversion functionality. Powered by FFmpeg for extensive audio/video format support.
- VideoLAN (VLC Media Player)coreVLC Media Player required for the Windows version of Adapter for previewing files. Core dependency for file preview functionality.
- OSX FUSEcoreOSX FUSE third-party component for disk mounting features in iExplorer for Mac, enabling users to mount iOS device directories as native disks in Finder.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Macroplant competitors and assessment
Company assessmentDirect peers
- iMazing: iMazing (by DigiDNA) is a direct competitor to iExplorer, offering iOS device management, file transfer, backup browsing, and data export for Mac and Windows. It is the closest head-to-head rival in the consumer iOS manager category.
- CopyTrans: CopyTrans offers a suite of iOS-to-PC transfer utilities (music, photos, contacts) that directly overlap with iExplorer and Sharepod, targeting the same consumer pain points of iTunes dependency and file access.
- Wondershare Dr.Fone: Dr.Fone is a broader mobile device management and data recovery suite (iOS and Android) that overlaps with iExplorer's transfer, backup, and data extraction features, though it operates at larger scale and price points.
- iMobie: iMobie offers AnyTrans and similar iOS file transfer / backup management utilities that compete directly with iExplorer for consumer iOS-to-computer workflows.
- Tenorshare: Tenorshare's iCareFone, UltData, and 4uKey products compete with iExplorer's data transfer, backup management, and iOS unlock/recovery capabilities across both consumer and prosumer segments.
- iMyFone: iMyFone offers iOS transfer, backup, and recovery utilities (e.g., iMyFone D-Back, TunesMate) that overlap materially with iExplorer and Sharepod, marketed to similar consumer audiences.
- DearMob: DearMob's iPhone Manager is a direct iExplorer alternative, providing iOS-to-Mac/PC file transfer, backup management, and media conversion in a single desktop app.
- Syncios: Syncios offers iOS (and Android) data transfer, backup, and recovery software that competes with iExplorer across similar consumer use cases for music, photo, and contact management.
Broad incumbents
- DocuSign: DocuSign is the broad incumbent in the e-signature category where Macroplant's DocHub product competes; it provides much wider enterprise functionality but is the primary competitive reference for DocHub.
- Adobe Acrobat Sign: Adobe Acrobat Sign (formerly EchoSign) is a broad incumbent in the PDF e-signature and document workflow market where DocHub operates, competing for the same SMB and enterprise signing workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Macroplant social profiles
Digital presenceMacroplant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macroplant leadership team
Management profileNumber of profiles
Profiles1 record
Macroplant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macroplant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macroplant
What does Macroplant do?
Macroplant develops iOS device management and transfer software that enables users to move files, music, photos, contacts, and data between iOS devices (iPhone, iPad, iPod) and computers. Its product line includes individual utilities for backup, file browsing, deduplication, media conversion, document management, and bulk device transfer aimed at individual users as well as small teams and organizations that operate fleets of iOS devices.
Is Macroplant a public or private company?
Macroplant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macroplant founded?
Macroplant was founded in 2008. It employs 1 to 10 people.
Where is Macroplant based?
Macroplant is headquartered in Boston, United States, in the North America region.
How does Macroplant make money?
Two revenue lines are on record. Software License Sales are the primary driver. The others are enterprise Licensing.
Who are Macroplant's main competitors?
Direct peers on record are iMazing, CopyTrans, Wondershare Dr.Fone, iMobie, Tenorshare, iMyFone, DearMob and Syncios. Broad incumbents are DocuSign and Adobe Acrobat Sign.
Does Macroplant have an API?
No public API is recorded for Macroplant.
What industry is Macroplant in?
Macroplant's product category is iOS Device Management Software. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 5132.