Gameplan
Gameplan is a Dubai-based subscription platform that enables professional and amateur athletes to monetize fanbases via tiered monthly subscriptions ($9–$50), exclusive content, and direct Stripe Connect payouts, with go-to-market led by founder Khabib Nurmagomedov.
- Company typePrivate
- Founded2024
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Gameplan does
Gameplan is a Dubai-headquartered, Delaware-governed subscription platform that enables professional and amateur athletes to monetize their fanbases through tiered monthly subscriptions. The product, accessible at gameplan.io, allows athletes to create a profile, configure up to three subscription tiers priced at $9, $25, and $50 per month, share exclusive content (behind-the-scenes training footage, group chats, giveaways, ticket raffles, merchandise drops, and live Q&As) with paying subscribers, and receive direct monthly payouts to a connected bank account. The platform is currently in private beta and operates as a self-serve web application with no native mobile app; payments are processed end-to-end via Stripe Connect, with Google OAuth available for sign-in.
The business is built around a two-sided creator economy model. Revenue accrues to Gameplan through transaction/platform fees applied to creator earnings; no upfront costs or monthly fees are charged to athletes. Fans subscribe directly through athlete pages and can additionally send one-time tips. Go-to-market is product-led and community-driven: founder and UFC star Khabib Nurmagomedov anchors distribution, with endorsements from Muhammad Mokaev, Umar Nurmagomedov, and a roster of featured combat-sports athletes (including Tagir Ulanbekov, Zaurbek Sidakov, Paul Hughes, Gadzhi Rabadanov, and Saygid Izagakhmaev) seeding supply-side credibility. Featured athlete reach spans 135K–461K social followers, and onboarding has extended beyond MMA into boxing, BJJ, wrestling, soccer, basketball, and track and field.
Underlying technology is a commodity creator-monetization stack — tiered membership engine, content-sharing workflow, and Stripe Connect payout infrastructure — without disclosed proprietary AI, blockchain, or data-asset components at product level, despite a stated seed-round intent to enhance engagement via blockchain. The company completed a seed funding round in March 2024 (with P2 Ventures, Emchain, OXFUN, Double Peak, and UMMAH1 participating), operates with 1–10 employees, and has not disclosed revenue, pricing for the platform fee, or unit economics.
Gameplan firmographics
Firmographics- Name
- Gameplan
- Legal name
- Gameplan
- Website
- https://gameplan.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gameplan is a Dubai-based subscription platform that enables professional and amateur athletes to monetize fanbases via tiered monthly subscriptions ($9–$50), exclusive content, and direct Stripe Connect payouts, with go-to-market led by founder Khabib Nurmagomedov.
- Ownership category
- akta.pro rank
Gameplan industry classification
Industry- Product category
- Creator Monetization Platform
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
- akta.pro secondary industry
- Game Subscription & Membership Services (BPAMAKAD)
Keywords
Where Gameplan is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Gameplan business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Subscription Revenue: Athletes set monthly subscription tiers ($9/mo, $25/mo, $50/mo) and receive recurring revenue from fans. Platform takes a percentage of each transaction as fee. Monthly payouts to athletes.
- Tips/One-time Payments: Fans can send voluntary one-time tips to athletes as a show of support. Tips are non-refundable and subject to platform fee.
- Platform Fees: Gameplan charges a platform fee on creator earnings, percentage disclosed during onboarding and in creator dashboard. No upfront costs or monthly fees for athletes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry tier subscription for casual fans |
| Subscription | Monthly | Mid-tier subscription for engaged fans |
| Subscription | Monthly | Premium tier for superfans |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Gameplan product offering
Product offeringCore offering
Gameplan is a subscription-based monetization platform that lets professional athletes, coaches and sports creators build a personal page with up to three monthly subscription tiers ($9, $25, $50) and share exclusive behind-the-scenes content (training footage, group chats, giveaways, Q&As) with paying fans. Athletes receive recurring monthly payouts directly to their bank accounts via Stripe Connect with no upfront cost and no monthly platform fees; Gameplan earns a platform fee percentage on creator earnings and on optional one-time tips.
Product overview
Gameplan is a single unified subscription monetization platform for athletes. The core product enables athletes to create free profiles, set monthly subscription tiers (Corner Support, Elite Circle), share exclusive behind-the-scenes content with subscribers (training footage, camp updates, group chats, giveaways), and receive recurring monthly payouts via direct bank transfer. The platform connects athletes directly with fans who pay to support them, with no upfront costs and no monthly platform fees for athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Gameplan Subscription Platform Web-based subscription monetization platform that lets professional athletes, coaches and sports creators build a personal page, configure up to three monthly subscription tiers ($9, $25, $50), share exclusive behind-the-scenes content (training footage, group chats, giveaways, Q&As) with paying fans, and receive recurring monthly payouts directly to their bank account via Stripe Connect with no upfront costs and no monthly platform fees.
Quantifiable outcome
- Athletes can earn $500-$5,000/month from fan subscriptions
- +2 more outcomes
Companies that use Gameplan
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Gameplan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Gameplan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stripe ConnectcorePayment processing infrastructure. All payments on Gameplan platform are processed through Stripe Connect. Athletes receive payouts via Stripe Connect to their bank accounts within 2-7 business days.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Gameplan competitors and assessment
Company assessmentDirect peers
- Patreon: Patreon is the leading subscription-based creator monetization platform, offering tiered memberships and recurring fan payments. Gameplan is a verticalized version of this model focused on athletes.
- Fanfix: Fanfix is a subscription platform enabling creators (including athletes and influencers) to monetize exclusive content with their fanbase. It directly competes in the same creator-subscription space as Gameplan.
- Whop: Whop is a creator-economy platform that lets creators sell subscriptions, communities, and digital products. It overlaps with Gameplan in tiered subscription and fan-monetization mechanics.
- Buy Me a Coffee: Buy Me a Coffee lets creators accept one-time tips and memberships from fans. Its tip-plus-membership model parallels Gameplan's tip and subscription streams.
- OnlyFans: OnlyFans enables creators to monetize fanbases through subscriptions, tips, and pay-per-view content. It shares Gameplan's core model of direct fan-to-creator recurring payments with platform fees.
- Cameo: Cameo monetizes celebrity and athlete fan relationships through personalized video shout-outs and bookings. It overlaps with Gameplan in athlete-fan monetization, though Cameo focuses on one-off transactions versus subscriptions.
Broad incumbents
- Substack: Substack is a large-scale subscription publishing platform used by writers and creators. While not sports-specific, it competes for the same fan-paid subscription dollars and could expand into athlete content.
Emerging players
- Pearpop: Pearpop is a creator collaboration and monetization marketplace that helps influencers and athletes earn from brand deals and content. It competes for the same athlete-monetization wallet as Gameplan.
- Maven: Maven is a cohort-based course platform for creators and professionals, with a sports-vertical overlap. While not a subscription-only model, it serves athletes and sports creators monetizing expertise with engaged audiences.
- Gifted: Gifted enables fans to send monetary gifts directly to creators and athletes on social platforms. It overlaps with Gameplan's tipping and direct-fan-support functionality for athletes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gameplan social profiles
Digital presenceGameplan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gameplan leadership team
Management profileNumber of profiles
Profiles1 record
Gameplan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gameplan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gameplan
What does Gameplan do?
Gameplan is a subscription-based monetization platform that lets professional athletes, coaches and sports creators build a personal page with up to three monthly subscription tiers ($9, $25, $50) and share exclusive behind-the-scenes content (training footage, group chats, giveaways, Q&As) with paying fans. Athletes receive recurring monthly payouts directly to their bank accounts via Stripe Connect with no upfront cost and no monthly platform fees; Gameplan earns a platform fee percentage on creator earnings and on optional one-time tips.
Is Gameplan a public or private company?
Gameplan is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gameplan founded?
Gameplan was founded in 2024. It employs 1 to 10 people.
Where is Gameplan based?
Gameplan is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Gameplan make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are tips/One-time Payments and platform Fees.
Who are Gameplan's main competitors?
Direct peers on record are Patreon, Fanfix, Whop, Buy Me a Coffee, OnlyFans and Cameo. Substack is listed as a broad incumbent. Emerging players are Pearpop, Maven and Gifted.
Does Gameplan have an API?
No public API is recorded for Gameplan.
What industry is Gameplan in?
Gameplan's product category is Creator Monetization Platform. Its primary akta.pro industry code is MPAFAJAC, Billing, Subscription & Entitlement Management (IAP orchestration), with a secondary code of BPAMAKAD, Game Subscription & Membership Services. Its NAICS code is 71121 and its SIC code is 7997.