The Pineapple Agency Ltd

What The Pineapple Agency Ltd does

The Pineapple Agency Ltd is an independent experiential marketing agency founded in 2015 and headquartered at 1195 S. Lipan St., Unit C, Denver, CO. The firm plans and executes strategically driven integrated marketing experiences for enterprise brand clients, operating as a full-service 360-degree agency across five core service lines: Experiential Marketing (live, virtual, and hybrid brand activations including AR/VR/XR experiences, influencer marketing, mobile tours, pop-ups, PR stunts, and product launches), Creative Services (branding, content creation, art direction, and environmental/experience design), Marketing Services (digital advertising, PR, social, media planning, and integrated campaigns), Production Services (custom fabrication, technical production, trade show exhibits, logistics, and staffing), and Festival Services (end-to-end music, art, and cultural festival production including artist relations, talent procurement, ticketing, and partnership management). The agency runs on a project-based, quote-driven professional services model with no publicly disclosed pricing and no proprietary technology platform. Its GTM approach is event-driven, centered on portfolio showcasing through its website and case studies, supplemented by direct outreach and relationship-based business development targeting enterprise and mid-market clients across consumer brands, sports sponsorships, automotive, food and beverage, cosmetics, and lifestyle categories.

The business has no disclosed funding rounds, no parent company, no subsidiaries, and no M&A activity; it is founder-owned and operated by Justin Moss, the agency's principal owner and creative lead. The company generates revenue entirely from professional services engagements rather than productized offerings, and it maintains ongoing multi-year relationships with marquee clients including Insomniac Music Festivals (17 festivals, vendor village production), Under Armour (Steph Curry pop-up, Super Bowl LIII), Bud Light (Denver Broncos stadium activations), Rivian (Outdoor Retailer), and Bumble (X Games). The agency's recognized competitive positioning is built on creative differentiation and an award-winning brand reputation, including Event Marketer's 2020 It List of Top 100 Event Agencies, multiple BMA Colorado Gold Key Awards, and Chief Marketer PRO Awards. Notable performance outcomes cited across case studies include 270 million media impressions (Rivian), 80 million social media impressions (Chobani), 3 million impressions (Camp Bow Wow), and 500,000+ festival headliner experiences (Insomniac).

Name

The Pineapple Agency Ltd

Legal name

The Pineapple Agency Ltd

Website

https://thepineappleagency.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pineapple Agency is an independent, founder-owned experiential marketing agency based in Denver, CO that plans and executes live, virtual, and hybrid brand activations, trade show exhibits, and music festival production for enterprise brand clients across consumer, beverage, tech, and lifestyle verticals.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Experiential marketing services
• Brand activation campaigns
• Event production services
• Trade show exhibits
• Festival production services

Headquarters

HQ city

Coushatta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Experiential Marketing Services: Full-service agency revenue from planning and executing experiential marketing campaigns, brand activations, events, and production services for enterprise and mid-market clients.
2. Creative and Production Services: Revenue generated from creative services including branding, content creation, art direction, custom fabrication, and technical production for events and festivals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Pineapple Agency plans and executes strategically driven integrated marketing experiences for brands, including live, virtual, and hybrid brand activations, trade show exhibits, pop-ups, mobile tours, influencer marketing, custom fabrication, and end-to-end music and cultural festival production. Service offerings span creative, marketing, production, and festival disciplines, delivered as 360-degree campaigns for enterprise and mid-market clients across the United States.

Product overview

The Pineapple Agency is an independent experiential marketing agency that offers a comprehensive suite of integrated marketing services. The agency's core offerings include Experiential Marketing Services (live, virtual, and hybrid brand activations), Creative Services (branding, design, and content creation), Marketing Services (digital advertising, PR, social media, and integrated campaigns), Production Services (custom fabrication, technical production, and logistics), and Festival Services (end-to-end music and cultural festival production). The agency operates as a single unified service offering rather than a platform-plus-modules architecture, delivering strategically driven integrated marketing experiences with limitless creativity for brand clients.

Differentiator

Problem solved

Functional benefit

Brands

• The Juice Shop: Internal creative/services reference mentioned on website navigation

Products and services

• Experiential Marketing Services Live, virtual, and hybrid brand activation services including AR/VR/XR experiences, influencer marketing, mobile tours, pop-ups, PR stunts, and product launches, designed for enterprise brands seeking boundary-pushing consumer experiences.
• Creative Services Branding, content creation, creative and art direction, creative strategy, environmental and experience design, graphic design, and ideation and concepting services for brand campaigns and activations.
• Marketing Services Integrated marketing campaigns including digital advertising, event promotion, marketing strategy, media planning and buying, PR, social media, traditional advertising, and website development for brand clients.
• Production Services Custom fabrication, technical production, trade show exhibits, music festival operations, staffing, shipping and travel logistics, and warehouse storage supporting large-scale brand activations and events.
• Festival Services End-to-end music, art, and cultural festival production including artist relations, talent procurement, ticketing, partnership management, and ancillary revenue services for music festival promoters and entertainment companies.

Quantifiable outcome

• 80 million social media impressions (Chobani campaign)
• +5 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Insomniac Music FestivalscoreStrategic or Co-development PartnerFive-year ongoing partnership producing vendor villages at 17 Insomniac music festivals including EDC Vegas, EDC Orlando, HARD Summer, Escape, and Okeechobee. Partnership includes custom fabrication of functional art and enchanting vendor villages for half a million festival headliners annually. Currently produces 75 vendor villages with 600 vendors contracted.
• dfine BrandingminorStrategic or Co-development PartnerCollaborative partnership with dfine Branding on gifting trends and custom curated kits for clients. Jointly produced 2020 Holiday Look Book featuring bespoke gift inclusions.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKG: Independent, New York-based experiential marketing agency of broadly similar scale and positioning, focused on brand activations, pop-ups, and live events for enterprise clients—overlapping tightly with The Pineapple Agency's core service mix.
• Derse: Mid-sized, independent exhibits and experiences firm specializing in custom fabrication and trade show booth design/build—directly comparable to The Pineapple Agency's Outdoor Retailer booth work for Rivian, LifeStraw, and Turbine Outerwear.
• AMP Agency: Independent, mid-sized experiential marketing agency offering brand experiences, content, and event production. Closely comparable to The Pineapple Agency's integrated experiential + creative + production service stack.
• Sparks (Deloitte Digital): Brand experience agency (now part of Deloitte Digital) specializing in live brand experiences, trade shows, and experiential campaigns—delivering the same event strategy, creative, and production services as The Pineapple Agency at a larger corporate-backed scale.

Broad incumbents

• Jack Morton Worldwide: Global experience brand agency within IPG, delivering large-scale brand experiences, trade show exhibits, and event production. Provides the same experiential and trade show capabilities as The Pineapple Agency but at significantly larger scale and with international reach.
• George P. Johnson Experience Marketing: Large independent experience marketing agency with deep trade show and live event practice, serving enterprise tech and consumer brands. A direct category competitor to The Pineapple Agency's experiential and trade show booth production offerings.
• GMR Marketing: Omnicom-owned sports and experiential marketing agency specializing in live brand activations, sponsorships, and event production—highly comparable to The Pineapple Agency's stadium and brand activation work, but at much larger scale.
• Octagon: Global sports and entertainment marketing agency, part of IPG, with a robust experiential and event activation practice that overlaps with The Pineapple Agency's brand activation and festival production services.
• The Marketing Arm: Omnicom-owned agency focused on experiential, sports, and entertainment marketing with a similar sponsorship activation and live event practice—comparable in capability to The Pineapple Agency's brand activation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/thepineappleagency
• Facebookfacebook.com/PineappleAgency
• LinkedInlinkedin.com/company/the-pineapple-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pineapple Agency Ltd