VPay

What VPay does

VPay is a Cairo-based fintech, founded in 2016, that operates a multi-payment solutions platform enabling consumers, merchants, and corporates in Egypt to accept, send, and receive payments online, in-store, and on social media. The product suite centers on a cloud-based payment gateway extended with VAi POS, VaiPRO, Online Payment, Bills & Recharge, Payouts for mass disbursements, Card-on-Delivery, an Online Store & Marketplaces module, Virtual Payment Cards, and a Central Dashboard. Underlying technology comprises integration APIs and SDKs for web and mobile, biometric identification (Fingerprint, FaceID), a self-described 4D security framework, and AI/machine-learning models claimed to drive fraud detection, conversion optimization, and revenue recovery. Distribution and acceptance rely on partnerships with CIB Bank for instant payments and local-currency settlement, and with the MEZZA wallet for wallet interoperability in Egypt.

The business is monetized through transaction-based fees on online, POS/mPOS, card-on-delivery, and marketplace payments, supplemented by usage-based fees on mass payouts to suppliers and employees. Onboarding for both individuals and merchants is positioned as a free, self-serve flow via the VPay website, with a contact-based sales motion for larger merchants and enterprise use cases. The company has not disclosed any funding rounds, revenue figures, transaction volumes, or management team details, and lists an Australian office address on its contact page that appears to use placeholder contact information. VPay's website and product imagery date primarily to 2021-2022, and there are no public iOS or Android app listings, indicating a largely web- and partner-channel-led go-to-market rather than a direct consumer app-led one.

Name

VPay

Legal name

VPay

Website

https://get-vpay.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

VPay is a Cairo-based fintech founded in 2016 that provides a multi-payment solutions platform and gateway, enabling Egyptian consumers, merchants, and corporates to accept, send, and receive payments online, in-store, and on social media via APIs, POS, and wallet integrations.

Ownership category

akta.pro rank

Product category

Payment Gateway & Merchant Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Other Activities Related to Credit Intermediation (522390), Sales Financing (52222)

SIC

Finance Services (6199), Security Brokers, Dealers & Flotation Companies (6211), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA), International / Cross-Border BNPL & Multi-Currency POS Financing (FSAGAIAN)

Keywords

• Payment gateway services
• Digital wallet payments
• Merchant POS solutions
• Mass payouts disbursement
• AI fraud detection

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Payment Transaction Fees: VPay earns revenue on payment transactions processed through its gateway, with the company claiming the lowest fees worldwide. Applies to online payments, POS/mPOS, card-on-delivery, and marketplace transactions.
2. Freemium Account Onboarding: VPay offers free VPay account opening to drive adoption, with revenue generated from transaction processing and value-added services for both individual and business users.
3. Mass Payouts Service: VPay charges for managing and distributing mass payouts to suppliers and employees via regulated payment methods, generating revenue from B2B treasury and disbursement use cases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

VPay is a multi-payment solutions platform that enables consumers, merchants, and corporates in Egypt to accept and make payments in-store and online through a unified gateway. The product suite includes online payment acceptance, VAi POS and VaiPRO point-of-sale solutions, Bills & Recharge, mass Payouts to suppliers and employees, Card-On-Delivery, Online Store & Marketplaces, virtual payment cards, and a centralized AI-powered dashboard that consolidates reporting across payment providers. The platform is advanced by AI and machine learning for fraud detection, biometric identification, and revenue optimization, and supports multi-currency acceptance with local-currency settlement.

Product overview

VPay is a multi-payment solutions platform consisting of a core payment gateway (VPay) augmented by a suite of modules including Online Payment, VAi POS, VaiPRO, Bills & Recharge, Payouts, a Central Dashboard, Card-On-Delivery Solutions, Online Store & Marketplaces, and Virtual Payment Cards. The core platform integrates APIs/SDKs, AI-powered fraud detection, and biometric identification to provide a unified payment experience for consumers, merchants, and corporates across in-store and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• VPay Payment Gateway Core multi-payment solutions platform that simplifies value exchange, enabling consumers, merchants, and corporates in Egypt to get paid in-store and online through a smart merchant dashboard.
• Online Payment Enables businesses to accept online payments instantly and create seamless buying experiences using various secured payment methods, and to send standalone payment invoices.
• VAi POS Ready-to-use, out-of-the-box integrated POS solution that sets up more in-store payment options, enabling customers to pay merchants in-store through VPay.
• VaiPRO Point of Sale App designed to sell in-store and on social media for retail and F&B businesses.
• Bills & Recharge Service for managing bills payment and recharge functionality as part of the VPay product suite.
• Payouts Allows businesses to manage and distribute mass payouts to suppliers and employees securely via a wide variety of regulated payment methods.
• Central Dashboard Unified reporting and insights dashboard that centralizes data and reports from different providers, powered by AI to give users control over expenses and hidden spending fractions through intelligent optimization reports.
• Card-On-Delivery Solutions Card-on-delivery payment solution listed as a technology solution within the VPay suite, enabling COD transactions via card.
• Online Store & Marketplaces Technology solution that enables VPay merchants to set up online stores and marketplaces as part of the platform.
• Virtual Payment Cards Customized virtual payment cards that users can create for online purchases, available upon opening a VPay account.

Quantifiable outcome

• Lowest fees worldwide (claimed)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Scale indicators4 records

Expansion highlights5 records

Emerging players

• Telda: Egyptian digital-first neobank offering consumer accounts, cards, and payments. Overlaps with VPay's consumer-facing virtual card and wallet use cases, though it focuses on the account layer rather than merchant acquiring.
• valU: EIPICO-owned Egyptian BNPL and consumer finance platform. Adjacent to VPay's virtual card and consumer payment offering; competes for the same Egyptian consumer wallet.
• Lucky (Lucky One): Egyptian rewards and payments app enabling consumers to earn and pay across merchants. Overlaps with VPay's bill payment, recharge, and wallet features for Egyptian consumers.

Broad incumbents

• Stripe: Global payment gateway with developer-first APIs, fraud tools, and broad merchant reach. As Stripe continues to localize in MENA, it represents the benchmark for what VPay's API-first and developer ecosystem must compete against.
• Adyen: Global unified payments platform serving enterprise merchants with online, POS, and multi-currency capabilities. Comparable to VPay on the multi-currency acceptance and POS modules, but at enterprise scale.
• Block (Square): Global POS and merchant payments company whose Square POS and Cash App compete conceptually with VPay's VAi POS, VaiPRO, and consumer virtual card offerings. Broader and better-capitalized incumbent.
• Checkout.com: Global payment processor with strong MENA and emerging-market presence. Comparable to VPay on multi-currency settlement and developer-first gateway; represents a potential acquirer or major competitive threat.

Direct peers

• Fawry: Egypt's leading digital payments platform, listed on the EGX. Offers online payment acceptance, bill payments, POS, and merchant services that directly overlap VPay's gateway, POS, and bill-pay modules in the same Egyptian market.
• Paymob: Egyptian payment gateway providing online, POS, and mobile wallet acceptance to merchants, plus APIs/SDKs for integration. Closest direct competitor to VPay on product scope and Egyptian SMB target market.
• MNT-Halan: Egyptian fintech operating a payments, lending, and digital wallet platform serving consumers and merchants. Competes with VPay on wallet interoperability and merchant payment acceptance in Egypt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VPayworld
• YouTubeyoutube.com/channel/UC_3vNxFrwovOPXyQdh0O5FA
• Facebookfacebook.com/Vpayeg
• LinkedInlinkedin.com/company/vpayworld

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VPay