Millenium
Millenium (MGG) is a French-language digital gaming and esports media platform operated by Webedia SA, serving French-speaking gamers with news, reviews, walkthroughs, and esports coverage for 663+ titles, monetized primarily through personalized advertising with a 1€/month ad-free subscription option.
- Company typePrivate
- Founded2010
- HeadquartersLevallois-perret, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Millenium does
Millenium (doing business as MGG) is a French-language digital gaming and esports media platform founded in 2009/2010 and operated by Webedia SA, a diversified French digital media company. The platform, accessible via millenium.org and a mobile application, delivers editorial coverage of esports competitions, video game news, in-depth game reviews with scoring, and detailed strategy guides/walkthroughs covering 663+ titles across major franchises including Grand Theft Auto, Assassin's Creed, Pokémon, Zelda, World of Warcraft, Diablo IV, and Elden Ring.
The underlying product is a web-based content management platform with mobile application support. Its content/SEO architecture is built around game-specific landing pages (e.g., /games/game-786 for Grand Theft Auto VI), category hubs for news (/news), guides (/guides), and tests/reviews (/tests), optimized for organic search on French-language gaming queries. The platform integrates Google Analytics for traffic measurement, Mediarithmics for audience segmentation and personalized ad delivery, and Utiq for consent-based marketing in collaboration with telecom operators.
Millenium's business model is a hybrid of advertising and micro-subscription. The primary revenue stream is personalized advertising based on cookies that analyze user navigation data (handled jointly by Webedia and Mediarithmics as data controllers). Users may alternatively pay 1€ per 30 days for an ad-free browsing experience without advertising cookies; this subscription is explicitly non-recurring and requires manual renewal, indicating it functions as a compliance/UX opt-out rather than a core revenue driver. The "Consent or Pay" approach reflects EU privacy regulation-driven monetization rather than a high-ARPU subscription play. Serving French-speaking gaming enthusiasts, esports fans, and game completionists, Millenium operates within a broader Webedia portfolio that includes German-market sibling Mein MMO, positioning the asset as a regional gaming media property rather than an independent growth venture.
Millenium firmographics
Firmographics- Name
- Millenium
- Legal name
- Webedia SA
- Website
- https://millenium.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Millenium (MGG) is a French-language digital gaming and esports media platform operated by Webedia SA, serving French-speaking gamers with news, reviews, walkthroughs, and esports coverage for 663+ titles, monetized primarily through personalized advertising with a 1€/month ad-free subscription option.
- Ownership category
- akta.pro rank
Millenium industry classification
Industry- Product category
- Gaming and Esports Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Gaming Community, Chat & LFG Platforms (BPAMAKAK)
- akta.pro secondary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where Millenium is headquartered
LocationHeadquarters
- HQ city
- Levallois-perret
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Millenium business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: The primary revenue model relies on displaying personalized advertisements based on tracking cookies that analyze user navigation data to deliver targeted advertising.
- Paid Subscription (Consent or Pay): Users can pay 1€ per month to access the site without advertising cookies. The subscription is for 30 days, non-recurring, and provides ad-free (non-personalized) browsing experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with advertising cookies |
| Subscription | Monthly | Premium access without advertising cookies - 1€ per month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Millenium product offering
Product offeringCore offering
Millenium (MGG) is a French-language digital media platform that publishes video game news, editorial game reviews/tests with scores, esports competition coverage, and comprehensive strategy guides and walkthroughs for popular video game titles. The platform operates under a "Consent or Pay" model: free access with personalized advertising via tracking cookies, or a €1/month premium subscription for ad-free browsing without advertising cookies. The site covers 663+ games and is operated by parent company Webedia SA.
Product overview
Millenium (MGG) operates as a unified gaming media platform consisting of a French-language news portal with integrated premium subscription service. The core offering combines editorial gaming news coverage, video game tests/reviews with scores, and detailed strategy guides for popular titles. The platform is edited by Webedia SA and monetized through a hybrid model: a free tier with personalized advertising via cookies, and a 1€/month premium tier providing ad-free access without tracking cookies. The product portfolio includes the main MGG news portal, the paid subscription offering, game guide content sections, and game review features.
Differentiator
Problem solved
Functional benefit
Products and services
- MGG Gaming News Portal A comprehensive French gaming news portal covering esports competitions, game reviews, and complete walkthrough guides for popular video games, targeted at French-speaking gamers.
- MGG Premium Subscription (Offre Payante) A paid subscription service offering ad-free browsing experience for €1 per month (30-day period). Subscribers access the site without advertising cookies while standard free access includes personalized ads via tracking cookies. Available for individual consumers who prefer non-personalized browsing.
- Game Guides and Walkthroughs Detailed strategy guides, solutions, and walkthroughs for various video games including Crimson Desert, Pokémon Pokopia, Monster Hunter Stories 3, Zelda Tears of the Kingdom, Elden Ring, and many others. Designed for game completionists and players seeking 100% game completion.
- Game Tests and Reviews Editorial game reviews and scores for video games including Assassin's Creed Black Flag Resynced, Crimson Desert, 007 First Light, and other major releases. Provides editorial reviews and scores to inform purchase decisions.
Companies that use Millenium
Customer profileSegments3 records
Ideal customer profiles2 records
Millenium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Millenium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Webedia SAcoreWebedia SA is the parent company that owns and operates Millenium.org. The site is edited by Webedia, which is a major French digital media company specializing in entertainment and gaming content.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Millenium competitors and assessment
Company assessmentBroad incumbents
- Numerama: A major French digital media outlet covering technology, gaming, and pop culture. Overlaps with Millenium on gaming news and reviews while covering broader tech and entertainment verticals.
- Polygon: A global English-language gaming and entertainment publication. Comparable in offering news, reviews, and guides to a dedicated gaming audience; useful as a benchmark for editorial depth and video strategy.
- IGN France: The French edition of the global IGN gaming media brand, offering news, reviews, and video content. Competes in the same editorial categories as Millenium but with substantially larger global brand and resources.
- GameSpot: A global English-language gaming media brand covering news, reviews, and video. Comparable to Millenium in editorial categories (news, reviews, guides) and serves as a reference point for French-market gaming media strategy.
- Kotaku: A global gaming and pop culture outlet covering news, guides, and opinion. Competes for the same reader attention pool with a stronger video and social footprint than Millenium.
Direct peers
- Mein-MMO: A Webedia-owned German gaming and MMO news portal. Sister property to Millenium within the Webedia group, sharing ad-tech, editorial workflows, and operating model while serving the German-speaking market.
- Gamekult: A major French gaming media outlet covering news, tests, and videos. Competes head-to-head with Millenium for French-speaking gamers' attention on editorial content and reviews.
- Jeuxvideo.com: The leading French-language gaming news, reviews, and community platform. Directly competes with Millenium for the same French-speaking gamer audience with overlapping news, guides, and forum/community features.
- Purebreak (Webedia): A Webedia-owned French entertainment and gaming media property. Sister brand within the Webedia portfolio, sharing operational infrastructure and overlapping audience segments with Millenium.
Emerging players
- Twitch (gaming creators): Live-streaming platform where gaming creators publish walkthroughs, reviews, and esports content. Increasingly substitutes for text-led gaming media like Millenium, particularly for younger audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Millenium social profiles
Digital presenceMillenium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Millenium leadership team
Management profileNumber of profiles
Profiles1 record
Millenium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Millenium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Millenium
What does Millenium do?
Millenium (MGG) is a French-language digital media platform that publishes video game news, editorial game reviews/tests with scores, esports competition coverage, and comprehensive strategy guides and walkthroughs for popular video game titles. The platform operates under a "Consent or Pay" model: free access with personalized advertising via tracking cookies, or a €1/month premium subscription for ad-free browsing without advertising cookies. The site covers 663+ games and is operated by parent company Webedia SA.
Is Millenium a public or private company?
Millenium is a private company. It is classified as corporate owned and is currently operating.
When was Millenium founded?
Millenium was founded in 2010. It employs 11 to 50 people.
Where is Millenium based?
Millenium is headquartered in Levallois-perret, France, in the Europe region.
How does Millenium make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are paid Subscription (Consent or Pay).
Who are Millenium's main competitors?
Broad incumbents on record are Numerama, Polygon, IGN France, GameSpot and Kotaku. Direct peers are Mein-MMO, Gamekult, Jeuxvideo.com and Purebreak (Webedia). Twitch (gaming creators) is listed as an emerging player.
Does Millenium have an API?
No public API is recorded for Millenium.
What industry is Millenium in?
Millenium's product category is Gaming and Esports Media. Its primary akta.pro industry code is BPAMAKAK, Gaming Community, Chat & LFG Platforms, with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 516210.