What Team Focus does

Team Focus Limited is a UK-based business psychology firm founded in 1989 and headquartered in Maidenhead, operating under the sub-brand "Profiling for Success." The company provides proprietary psychometric assessments, BPS- and EFPA-accredited training, organizational consultancy, and career guidance to more than 600 organizations globally, with 1.5 million tests administered over its history. Its core product is an integrated suite of 15+ registered instruments — including the Type Dynamics Indicator (TDI), Fifteen Factor Questionnaire Plus (15FQ+), Emotional Intelligence Questionnaire 3D (EIQ3D), Managing Team Roles Indicator (MTR-i), Relational Health Audit (RHA), Values-based Indicator of Motivation (VbIM), and Chronometric tools (ACE, PCE, CMAT) — that span personality, cognitive capability, motivation, and relational dynamics.

The proprietary assessment layer is complemented by licensed third-party tools (NEO PI-3 via Hogrefe; FIRO) and delivered through an AWS-hosted portal (portal.teamfocus.co.uk) with a Dublin data center for GDPR-compliant global access. The technology stack is built on classical psychometric theory (Jung, Cattell, Holland, Schutz) rather than AI/ML, and the firm's credibility rests on Chartered Occupational Psychologists — notably founder Dr. Roy Childs, who serves as Consultant Editor for the BPS Test Review process.

Team Focus earns revenue through three primary streams: per-unit assessment sales (£8–£37+VAT per test), BPS/EFPA-accredited training courses (£975–£1,850+VAT per delegate), and professional services including consultancy, executive coaching, and a Bureau Service for clients without qualified internal staff. Go-to-market is hybrid: enterprise field sales to corporate, government, and NGO clients (logos include UNHCR, UK Ministry of Defence, Panasonic, Sophos, St Gobain, WHO), self-serve portal transactions for mid-market and individuals, and annual licensing to 60+ universities and schools for career guidance. The customer base spans corporate, government/defence, education, NGOs, and individuals, with unit-based pricing producing distributed volume rather than concentrated customer dependency.

Name

Team Focus

Legal name

Team Focus Limited

Website

https://teamfocus.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Team Focus Limited is a UK-based business psychology firm providing proprietary psychometric assessments, BPS/EFPA-accredited training, organizational consultancy, and sleep/wellbeing services to over 600 organizations globally.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Personality & Behavioral Assessments (BPACAMAC), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Psychometric assessments
• Business psychology consulting
• Leadership development training
• Career guidance services
• Organizational development

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Psychometric Assessment Sales: Selling proprietary and licensed psychometric questionnaires and tests to organizations for selection, development, and assessment purposes. Revenue comes from per-test or per-assessment fees.
2. Professional Training and Qualifications: Offering BPS and EFPA recognized qualifications in psychometrics including Test User Ability (Level A), Test User Personality (Level B), and Specialist in Test Use. Training delivered online with virtual meetings.
3. Consultancy and Coaching Services: Providing organizational consultancy, executive coaching, team development, and sleep/wellbeing consultancy services to enterprises and public sector organizations.
4. Career Guidance Services: Comprehensive career guidance process for students and individuals including psychometric assessments and integrated reporting, priced at £175 for the full process.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Team Focus develops, distributes, and applies proprietary psychometric assessments and delivers business psychology services including organisational consultancy, leader transformation, team development, coaching, career guidance, and sleep/chronotype consulting. Its instruments and services are deployed through the in-house Profiling for Success (PfS) online platform to corporate, government, NGO, educational, and individual clients. The company combines owned assessment IP (e.g., 15FQ+, EIQ3D, TDI, LSI, MTR-i, RHA, VbIM, CII, VNA, DAT, MAT, RSQ) with practitioner-led consulting and BPS-aligned training programs.

Product overview

Team Focus is a business psychology company offering a comprehensive portfolio of psychometric assessments, consultancy services, training courses, and career guidance. Their product portfolio includes personality assessments (Learning Styles Indicator, Type Dynamics Indicator, Emotional Intelligence Questionnaire, Fifteen Factor Questionnaire+, NEO Personality Inventory), capability tests (Verbal/Numerical/Abstract Reasoning, Decision Analysis, Memory & Attention), motivation assessments (Career Interests Inventory, Resilience Scales, Values-based Indicator of Motivation), and relationship tools (Relational Health Audit, Managing Team Roles Indicator, 360° Feedback, FIRO). These are complemented by consultancy services spanning organisational change, leadership transformation, team development, and sleep/well-being coaching, as well as BPS/EFPA-accredited training courses for psychometrics qualifications.

Differentiator

Problem solved

Functional benefit

Brands

• Profiling for Success: The company's test delivery platform and their own series of tests and questionnaires. Used for delivering psychometric assessments online.

Products and services

• Fifteen Factor Questionnaire + (15FQ+)

Quantifiable outcome

• 1.5 million psychometric tests administered globally
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, infrastructure and accreditation.

• Peak Sleep to Elite Pty LtdcoreStrategic or Co-development PartnerCollaboration to develop digital sleep coaching tools. Team Focus is developing digital sleep coaching tools in partnership with Peak Sleep to Elite, offering self-guided sleep coaching courses and individual consultancy sessions using the latest scientific research focused on long-term behavioral change.
• Relationships FoundationcoreStrategic or Co-development PartnerCo-developed the Relational Health Audit (RHA) assessment tool based on the Relational Proximity model. The RHA evaluates 5 core dimensions of organizational relationships and has been successfully used in culture change, team building, and personal development programmes.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAssessment portal securely hosted on AWS with data centre in Dublin, Ireland. Team Focus assessment portal and Profiling for Success platform are hosted on AWS infrastructure with full GDPR compliance.
• HogrefecoreTechnology or IntegrationProvides access to NEO PI-3 inventory and HTS-5 administration and report generation platform. Team Focus offers professional training in the use of NEO PI-3 with access to Hogrefe's assessment infrastructure.
• British Psychological Society (BPS)accreditationOthersClosely involved in developing standards for training advocated by BPS. Team Focus courses are verified to enable delegates to receive BPS certificates of competence in psychometrics. Dr. Roy Childs serves as BPS Verifier.
• European Federation of Psychological Associations (EFPA)accreditationOthersTeam Focus courses verified to enable delegates to receive EFPA certificates of competence in psychometrics, providing internationally recognized qualifications.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OPP (Original Programmes & Projects): UK-based psychometric specialist publishing tools like MBTI Step II and FIRO-based assessments with international training and consultancy, directly comparable in product suite, BPS-aligned training, and target customers.
• Saville Assessment (part of Willis Towers Watson): Publishes flagship psychometrics including OPQ and Wave, offering personality assessments, aptitude tests, and BPS/EFPA-aligned training to enterprise and public-sector buyers globally.
• SHL (part of Exponent Private Equity): Global leader in psychometric assessment for talent acquisition and development, offering personality, ability, and situational judgement tests plus consulting, closely aligned with Team Focus's enterprise and assessment centre offerings.
• Hogan Assessments: US-headquartered psychometric publisher of the Hogan Personality Inventory, HDS, and MVPI, used heavily in leadership development and executive coaching, with BPS/EFPA-aligned training routes in the UK.
• Thomas International: UK-based psychometric provider offering personality (PPA), emotional intelligence (TEIQue), and aptitude assessments, with strong mid-market and enterprise focus and certified training programmes.
• Criterion Partnership: UK occupational psychology consultancy providing psychometric assessment, leadership development, team coaching, and BPS training, directly comparable in scale, service mix, and customer base.
• Insights Discovery: Global provider of type-based personality assessments (Insights Discovery) and accredited training, serving corporate learning and development teams with a similar philosophy of structured self-understanding.
• PGI (Psychological Consultancy) / PDM: UK-based publisher of proprietary psychometrics including the Wave and OPQ-adjacent tools, providing BPS-aligned training and consultancy to enterprise clients.
• Hogrefe UK: Publisher of clinical and occupational psychometric instruments (e.g., NEO PI-3) and training partner/distributor to Team Focus; directly comparable in BPS-aligned test publishing and distribution.

Regional players

• Coretalent (formerly PsyAsia): Asia-Pacific occupational psychology consultancy offering psychometric assessment, BPS-aligned training, and team development, comparable in service mix but operating primarily outside Team Focus's UK heartland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamfocusltd
• Facebookfacebook.com/Team-Focus-Ltd-161899377180478
• LinkedInlinkedin.com/company/team-focus-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Focus