The Athletico Center

What The Athletico Center does

The Athletico Center is a private multi-use indoor sports and event facility operating from a 76,000 square foot building at 1900 Old Willow Road in Northbrook, Illinois, on the border with Glenview. The facility combines a 110-by-62 yard Field Turf indoor surface with a 33-foot ceiling that can be partitioned into 2 to 12 separate playing fields via drop-down curtains, a 7,300 square foot hardwood court area for basketball, volleyball, pickleball, and floor hockey, and a 2,600 square foot outdoor patio with fireplace, grill, and full bar. The asset serves as the operational backbone for youth sports leagues (Champions Indoor Soccer League, historical Youth Flag Football, CFL North Feeder Basketball), birthday party and event packages (All Star at $450 and Superstar at $495), corporate and private facility rentals, and an embedded Athletico Physical Therapy clinic that provides orthopedic rehab, free assessments, Astym, and Blood Flow Restriction therapy on-site.

The business generates revenue through a mix of recurring and transactional streams: annual memberships at $35 per player or $60 per family, per-team league fees ($1,595 per team for 9 games over 14 weeks), birthday party packages with nonrefundable deposits, and a la carte facility rentals for courts, turf segments, and the patio. Registration is handled through Daysmart Recreation (formerly Dash Platform), with bookings also taken by phone, email, and walk-ins. GTM is event- and community-driven, relying on youth league partnerships, parent networks, walk-in traffic, and content marketing through the company website.

The company operates with 11-50 employees in the affluent North Shore region of Illinois and reports no direct competitors of comparable scale in its immediate vicinity. Active partnerships include Champions League Youth Soccer, CFL North Feeder Basketball, Play Hard Hoops, Athletico Physical Therapy, and North Shore Sports and Wellness (the latter historically managing COVID-19 safety protocols at both the Athletico Center and the Berto Center in Deerfield). The firm is privately held with no disclosed funding rounds, parent company, or ownership structure in the source data.

Name

The Athletico Center

Legal name

The Athletico Center

Website

https://athleticocenter.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

The Athletico Center is a private multi-use indoor sports and event facility in Northbrook, Illinois, serving North Shore communities with 76,000 sq ft of Field Turf and hardwood courts for youth sports leagues, birthday parties, facility rentals, corporate events, and on-site physical therapy.

Ownership category

akta.pro rank

Product category

Indoor Sports Facility & Event Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAL

Athletics Facilities & Venue Management

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Indoor sports facility
• Youth sports leagues
• Birthday party venue
• Sports facility rentals
• Physical therapy services

Headquarters

HQ city

Northbrook

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Birthday Party Packages: Two birthday party packages: All Star Party ($450, 90 minutes, 20 children max) and Superstar Party ($495, 120 minutes, 40 children max). Includes coaches, party host, activities, and optional party room access.
2. Facility Rentals: Court rentals (3 full basketball courts year-round, 5 from April-November), turf rentals (divisible into twelfths, sixths, quarters, or thirds), and patio rentals (2,600 sq ft with fireplace, grill, and full-service bar)
3. Membership Fees: Annual membership required for league participation: $35 per player or $60 per family of two or more. Provides access to league play and facility programs.
4. Sports League Fees: Champions Indoor Soccer League: $1,595 per team for 9 games over 14 weeks, organized by age groups U8-U15 and high school for boys and girls
5. Physical Therapy Services: Athletico Physical Therapy clinic located inside the facility offering orthopedic rehabilitation, free assessments, and specialized treatments including Astym and Blood Flow Restriction therapy

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Athletico Center operates a 76,000 square foot multi-use indoor sports and event facility in Northbrook, Illinois. It offers indoor turf field and hardwood court rentals, youth sports leagues (soccer and flag football), birthday party packages (All Star and Superstar), event and tournament hosting, and on-site Athletico Physical Therapy services for athletes and the community.

Product overview

The Athletico Center is a multi-use sports and event facility offering a unified portfolio of venues and programs. The core venue includes an indoor turf field (110 by 62 yards, Field Turf) and hardwood courts (7,300 sq ft) that serve as the foundation for youth sports leagues (Champions Indoor Soccer League, Youth Flag Football), birthday party packages (All Star Party, Superstar Party), and facility rentals. Physical therapy services (Athletico Physical Therapy) operate on-site as an integrated offering. The facility also includes flexible spaces (Party/Meeting Room, Outdoor Patio) that support both recreational programming and private event rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Turf Field Rental Rental of the indoor Field Turf artificial turf field for sports teams, practices, games, and athletic events. Designed for soccer, flag football, lacrosse, and other field sports.
• Hardwood Court / Event Center Rental Rental of indoor hardwood courts and event center space for basketball, volleyball, tournaments, and corporate or community events.
• All Star Birthday Party Package Entry-level birthday party package offering sports-themed activities and use of facility space for children's parties.
• Superstar Birthday Party Package Premium birthday party package with expanded activities, additional amenities, and extended use of the facility for children's parties.
• Champions Indoor Soccer League Seasonal youth indoor soccer league program with team registration, scheduled games, and coaching.
• Youth Flag Football League Seasonal youth flag football program with team registration, scheduled games, and coaching for children.
• Athletico Physical Therapy On-site Athletico Physical Therapy clinic providing rehabilitation, sports injury treatment, and recovery services for athletes and community members.
• Outdoor Patio Rental Rental of the outdoor patio space for casual gatherings, event overflow, and outdoor components of parties or corporate functions.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Champions League Youth SoccercoreStrategic or Co-development PartnerChampions League Youth Soccer is a historical 2022-2023 indoor soccer league hosted at the Athletico Center. Organized by age groups U8-U15 and high school for both boys and girls, playing 7v7 format on Saturdays and Sundays. The league provides a safe, fair, and competitive indoor environment with 9 games over 14 weeks of play.
• CFL North Feeder BasketballcoreStrategic or Co-development PartnerCFL North Feeder Basketball league operates youth basketball programming at the Athletico Center, providing organized competitive play for young athletes in the North Shore region.
• Play Hard HoopscoreStrategic or Co-development PartnerPlay Hard Hoops hosts basketball events and tournaments at the Athletico Center, with upcoming events scheduled including February 5 (8 a.m.-7 p.m.), February 19 (8 a.m.-6 p.m.), and March 5-6 events.
• Athletico Physical TherapycoreStrategic or Co-development PartnerAthletico Northbrook provides physical therapy and orthopedic rehabilitation services located inside the Athletico Center at 1900 Old Willow Road. Offers treatment for back and neck pain, muscle strains and sprains, sports and work-related injuries. Services include Free Assessment, Astym therapy, Blood Flow Restriction rehabilitation, and Functional Movement Screens. Facility Manager: David Kim.
• North Shore Sports and Wellness (NSSW)minorStrategic or Co-development PartnerNorth Shore Sports and Wellness staff at the Athletico Center in Northbrook and Berto Center in Deerfield monitor public health situations and maintain safe facility environments. NSSW increased sanitation efforts during shelter-in-place orders with daily and nightly cleaning, social distancing, and traffic limits.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• House of Sports: Multi-sport indoor complex offering turf fields, basketball courts, and event/party hosting — directly comparable to Athletico Center's combined league + events + rentals model.
• Chelsea Piers: Large multi-sport indoor venue offering leagues, classes, camps, and event rentals across many sports — a scaled analogue of Athletico's multi-purpose indoor facility.
• D1 Sports Training: Youth and adult athletic training facility with sport-specific coaching and league-adjacent programming; comparable to Athletico's youth training and league operations.
• The Edge Sports Complex: Indoor multi-sport facility hosting youth leagues, tournaments, and birthday parties — same core use cases and customer base as Athletico Center.
• Legacy Sports Complex: Indoor turf and court facility running youth leagues, camps, and event rentals; closely aligned with Athletico's turf/court + league + events portfolio.

Broad incumbents

• Life Time Fitness: National fitness and recreation operator offering youth sports, classes, and event spaces within a broader premium membership model — broader in scope but overlaps Athletico's league and rental offerings.

Emerging players

• Socceroof: Indoor soccer-focused facility operator running small-sided leagues — overlaps Athletico's Champions Indoor Soccer League use case with narrower sport focus.
• Skyhawks Sports Academy: Youth sports instruction and camp provider that often rents partner facilities — comparable youth sports instruction/camp offering targeting Athletico's family segment.
• iLoveBoomerang: Indoor sports and recreation venue operators that combine youth sports programming with birthday party hosting — overlaps Athletico's party and league monetization model.

Others

• Athletico Physical Therapy: National outpatient PT chain operating the on-site clinic inside Athletico Center; a tenant partner rather than competitor, but the brand adjacency is a core differentiator worth referencing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/athleticocenter
• Facebookfacebook.com/athleticocenter
• LinkedInlinkedin.com/company/athletico-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Athletico Center