Socceroof
Socceroof operates eleven indoor 5-a-side soccer complexes across the Northeast US and Eastern Canada, combining premium artificial turf fields with on-site bars, lounges, and food service to serve adult players, youth programs, families, and corporate event clients.
- Company typePrivate
- Founded2018
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Socceroof does
Socceroof operates a network of indoor 5-a-side soccer complexes positioned as hybrid sport-social venues, with eleven facilities across the Northeast United States (New York, Connecticut, Massachusetts) and Eastern Canada (Quebec, Ontario). Each location combines premium artificial turf pitches with on-site bars, lounges, food service, and in some cases rooftop areas, creating a "soccer-powered social hub" model that extends beyond pure field rental. Core technology consists of indoor 5-a-side artificial turf fields surrounded by walls or barriers enabling continuous ball-in-play gameplay with no offsides, standard 40-minute matches, and full climate control allowing year-round operation regardless of weather.
The company generates revenue through seven distinct streams: transactional field rentals (hourly or session-based), subscription-based youth programs (classes, camps, private coaching, school programs), subscription-based leagues and tournaments (including the cross-border Globe Cup with 48 teams), on-site food and beverage sales open to walk-in traffic, birthday party packages starting at $450, corporate event hosting (team building, brand activations, photoshoots), and long-term field rental subscriptions. Customers book through a self-serve online platform with a 3.5% non-refundable card transaction fee; alternative payment methods like ACH avoid this fee.
Socceroof serves four primary customer segments: Adult Soccer Players (primary, including leagues, pickup games, and tournament participants), Children and Families (primary, including youth programs and birthday celebrations), Corporate Clients (team building and brand activations, particularly supported by the Manhattan Wall Street location), and Schools (PE classes and after-school programs). The go-to-market motion is event-driven, leveraging World Cup watch parties, community soccer events, and pop-up activations in public spaces, exemplified by a June 2026 partnership with Plei for free pickup soccer at 28 Liberty Plaza. The company is privately held under Urban Soccer Holding, LLC, with no public revenue disclosure and historical investors including Medef, Geoffroy Roux de Bézieux, and former footballer Bixente Lizarazu.
Socceroof firmographics
Firmographics- Name
- Socceroof
- Legal name
- Urban Soccer Holding, LLC
- Website
- https://socceroof.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Socceroof operates eleven indoor 5-a-side soccer complexes across the Northeast US and Eastern Canada, combining premium artificial turf fields with on-site bars, lounges, and food service to serve adult players, youth programs, families, and corporate event clients.
- Ownership category
- akta.pro rank
Socceroof industry classification
Industry- Product category
- Indoor soccer facility and sports entertainment venue
- NAICS
- Fitness and Recreational Sports Centers (71394), Other Spectator Sports (711219)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Neighborhood & Sports Bars (THAFAEAA), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)
Keywords
Where Socceroof is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Socceroof business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Field Rentals: Hourly or session-based rental of indoor soccer fields. Customers can book single or multiple fields for various durations. Longer-term rentals offer discounted rates. Standard field rental for 5v5 format.
- Youth Programs: Revenue from youth soccer classes, summer camps, private coaching, and school programs. Camps welcome players as young as 4, with sessions including training, games, and social activities.
- Leagues and Tournaments: Organized competitive leagues (male, female, mixed teams) and tournaments including the Globe Cup which brings together teams from across the US and Canada.
- Food and Beverage: On-site bars and lounges offering fresh food including pizza, empanadas, snacks, coffee, and alcoholic beverages. The bar is open to everyone regardless of whether they rent a field, creating walk-in revenue.
- Birthday Party Packages: Private event bookings for children's birthdays with packages including field time, lounge privatization, coaches, decorations, food (pizza, cake), and beverages. Basic package from $450, Signature package from $950.
- Corporate Events: Team building events, seminars, photoshoots, fashion shows, and pop-up stores hosted at the venues. Customizable spaces for brand activations and corporate gatherings.
- Long-term Field Rental: Weekly or ongoing field reservations for teams to train, compete, and practice without weekly availability scrambling. Secure your own home field.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic Birthday Package - $450+ |
| One time/ perpetual license | Pay-as-you-go | Signature Birthday Package - $950+ |
| Unit Pricing | Pay-as-you-go | Additional Field for Birthday - $150 |
| One time/ perpetual license | Pay-as-you-go | Birthday Non-refundable Deposit - $200 |
| Subscription | Multi-year contract | Long-term Rental Discount |
| Other | Pay-as-you-go | Cleaning Fine - minimum $100 |
| Transaction based/ take rate | Pay-as-you-go | Card Transaction Fee - 3.5% |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Socceroof product offering
Product offeringCore offering
Socceroof operates a network of indoor 5-a-side soccer facilities across the U.S. Northeast and Canada, renting premium artificial-turf pitches by the hour or session and bundling them with organized leagues, pickup games, youth classes and camps, birthday and corporate event hosting, watch parties, and on-site food and beverage service. The company combines a sports facility with a full social venue — including bars, lounges, and rooftop areas — and sells the experience primarily through a self-serve online booking platform supported by in-person walk-in traffic.
Product overview
Socceroof is a premier network of indoor 5-a-side soccer complexes operating across New York, Connecticut, Massachusetts, Montreal (Quebec), and Ontario. The company offers a unified platform combining premium indoor field rentals with social experiences. Core services include Rent a Field, Pickup Games, Soccer Leagues, Globe Cup tournaments, Youth Classes, Youth Camps, Private Classes, Tournaments, and Long-Term Rental. The company also operates event services for Birthdays, Private Events, Corporate Events, Watch Parties, and School Programs. Food & Drinks amenities (The Bar) are available at all locations. Facilities are equipped with bars/lounges, artificial turf, music, and lighting for a hybrid sport-social experience. The company was founded by Jean-David Tartour (CEO), Jérôme Meary (CEO Advisor), and Jonathan Lupinelli (COO), and operates under Urban Soccer Holdings USA Inc.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Rental (Rent a Field)
Companies that use Socceroof
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
Socceroof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Socceroof partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PleicorePlei, the world's largest pickup soccer platform, and Socceroof are co-hosting free pop-up soccer activations. The partnership features a temporary pitch at 28 Liberty Plaza in Lower Manhattan operating June 13-16, 2026, with free 5v5 pickup games reservable through the Plei app. This event marks the first of several planned community soccer experiences throughout the summer, making soccer more accessible and community-driven in New York City.
- DiazaminorExclusive collaboration for the Globe Cup tournament. Diaza partnered with Socceroof for this cross-border 5-a-side tournament bringing together teams from across the United States and Canada.
- Guillaume SarruscoreFounder of District 5 (one of the acquired Montreal facilities) who now manages Socceroof's activities in Canada. Represents local market expertise combined with Socceroof's operational capabilities and brand.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Socceroof competitors and assessment
Company assessmentEmerging players
- Let It Fly: Indoor sports facility operator focused on soccer and other small-sided games, with leagues and youth training. Comparable venue model to Socceroof.
- Shoot 360: Tech-enabled multi-sport training facilities combining soccer, basketball, and training tech. Comparable venue economics and youth/family programming model to Socceroof.
- Soccer Stars: Youth soccer program operator offering classes, camps, and clinics across multiple U.S. markets. Comparable to Socceroof's youth classes, camps, and school programs revenue line.
Broad incumbents
- TOCA Soccer: National indoor soccer training and entertainment brand with proprietary tech-enabled training centers. Overlaps with Socceroof on indoor soccer venues, leagues, and youth development, but operates at larger national scale.
- Chelsea Piers: Large multi-sport complex operator offering soccer, ice, swimming, and youth programming. Comparable to Socceroof on indoor sports facility operations and youth/family programming, though at much larger scale and broader sport mix.
Direct peers
- Urban Futsal: Operates indoor 5-a-side soccer facilities with leagues, rentals, and youth programming in major U.S. cities. Closely mirrors Socceroof's format, customer base, and venue-driven business model.
- Avoda Soccer: Operates indoor soccer facilities with leagues, rentals, camps, and youth programming. Directly comparable to Socceroof in format and target customer.
- Power 5: French indoor 5-a-side soccer facility chain operating across major French cities. Closely parallels Socceroof's model and is effectively a domestic European counterpart to the same Le Five-style format Tartour pioneered.
Regional players
- Brooklyn Futsal: Indoor futsal facility operator based in Brooklyn with a focus on adult leagues and youth training. Competes for the same NYC adult and youth soccer players as Socceroof.
- The Field House: Multi-sport indoor facility operator offering soccer, turf, and youth programming. Comparable indoor sports venue and youth programming footprint to Socceroof in select North American markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Socceroof social profiles
Digital presenceSocceroof financial estimates
Financial estimateRevenue estimate
Valuation estimate
Socceroof leadership team
Management profileNumber of profiles
Profiles5 records
Socceroof subsidiaries and ownership
Company hierarchySubsidiaries2 records
Socceroof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Socceroof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Socceroof
What does Socceroof do?
Socceroof operates a network of indoor 5-a-side soccer facilities across the U.S. Northeast and Canada, renting premium artificial-turf pitches by the hour or session and bundling them with organized leagues, pickup games, youth classes and camps, birthday and corporate event hosting, watch parties, and on-site food and beverage service. The company combines a sports facility with a full social venue — including bars, lounges, and rooftop areas — and sells the experience primarily through a self-serve online booking platform supported by in-person walk-in traffic.
Is Socceroof a public or private company?
Socceroof is a private company. It is classified as venture growth investor backed and is currently operating.
When was Socceroof founded?
Socceroof was founded in 2018. It employs 1 to 10 people.
Where is Socceroof based?
Socceroof is headquartered in Brooklyn, United States, in the North America region.
How does Socceroof make money?
Seven revenue lines are on record. Field Rentals are the primary driver. The others are youth Programs, leagues and Tournaments, food and Beverage, birthday Party Packages, corporate Events and long-term Field Rental.
Who are Socceroof's main competitors?
Emerging players on record are Let It Fly, Shoot 360 and Soccer Stars. Broad incumbents are TOCA Soccer and Chelsea Piers. Direct peers are Urban Futsal, Avoda Soccer and Power 5. Regional players are Brooklyn Futsal and The Field House.
Does Socceroof have an API?
No public API is recorded for Socceroof.
What industry is Socceroof in?
Socceroof's product category is Indoor soccer facility and sports entertainment venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of MPAKAEAO, Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services). Its NAICS code is 71394 and its SIC code is 7997.