Today's Vision
Today's Vision is a Texas-based optometry franchise operating 45+ independently owned eye care offices, delivering eye exams, ZEISS-lens designer eyewear, and contact lens services to patients across Texas, California, and Pennsylvania under the "The One To See®" brand.
- Company typePrivate
- Founded1984
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Today's Vision does
Today's Vision is a Texas-headquartered optometry franchise operating a network of 45+ independently owned and operated eye care offices, anchored in Houston and expanding across major Texas metros (Dallas, Austin, San Antonio, Corpus Christi, Laredo, Tyler) with two national outposts in Laguna Niguel, California and Wexford, Pennsylvania. Founded in 1984 in Houston by Dr. Donald Glenz and Dr. Stig Pederson as one of the nation's first optometry franchise groups, the company was acquired by its original 22 licensees in 2005, who then formed Today's Vision Licensing Corporation as an alliance group. Each location is independently owned by a doctor of optometry who delivers both medical eye care and retail optical services under the shared "The One To See®" brand.
The company's service offering centers on comprehensive eye exams, contact lens fittings (daily disposable, RGP, hybrid, scleral, and specialty lenses for conditions like keratoconus), therapeutic management of eye diseases (glaucoma, macular degeneration, diabetic retinopathy, cataracts), and co-management of LASIK and IOL surgeries with partner eye surgeons. Its optical retail assortment pairs ZEISS prescription lenses with designer frames from major manufacturers including Luxottica, Marchon-Altair, Kering Eyewear, Safilo, Marcolin, Morel, L'Amy, A&A Optical, and WestGroupe, alongside contact lenses from Vistakon, Bausch & Lomb, Cooper Vision, and Alcon. Pricing is not publicly disclosed; patients contact individual offices or submit appointment requests via the corporate site.
Revenue is generated through a mix of professional services (eye exams, disease management, surgical co-management) and one-time product sales (eyeglasses and contact lenses) at each independently owned office. The licensing corporation (1-10 corporate employees) captures franchise fees and shared services rather than consolidated retail revenue, and the broader system has consistently ranked in Vision Monday's Top 50 U.S. Optical Retailers. The company operates a franchise recruitment channel via jointodaysvision.com, indicating ongoing licensee acquisition as its primary growth mechanism.
Today's Vision firmographics
Firmographics- Name
- Today's Vision
- Legal name
- Today's Vision Licensing Corporation
- Website
- https://todaysvision.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Today's Vision is a Texas-based optometry franchise operating 45+ independently owned eye care offices, delivering eye exams, ZEISS-lens designer eyewear, and contact lens services to patients across Texas, California, and Pennsylvania under the "The One To See®" brand.
- Ownership category
- akta.pro rank
Today's Vision industry classification
Industry- Product category
- Optometry Services
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Today's Vision is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Today's Vision business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Eye Care Services: Professional optometric services including comprehensive eye exams, contact lens fittings, and management of eye conditions. Today's Vision doctors are therapeutic optometrists who can diagnose and treat various eye diseases.
- Optical Retail - Eyeglasses: Sale of prescription eyeglasses and frames. Each location carries designer frames from major manufacturers including Luxottica, Marchon-Altair, Kering, Safilo, Marcolin, and others.
- Contact Lens Sales: Sale of contact lenses from major manufacturers including Vistakon, Bausch & Lomb, Cooper Vision, and Alcon. Includes daily disposables, extended wear, and specialty lenses for conditions like kerataconus.
- LASIK/IOL Co-Management: Co-management services for refractive surgeries including pre-testing and follow-up care. Today's Vision doctors do not perform surgeries but work with eye surgeons for patient care coordination.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Today's Vision product offering
Product offeringCore offering
Today's Vision delivers comprehensive optometric care and optical retail through a network of more than 45 independently owned and operated offices. The company provides comprehensive eye examinations, prescription eyeglasses and contact lenses (primarily featuring ZEISS lenses), diagnosis and treatment of eye diseases, and pre- and post-operative co-management for LASIK and intraocular lens (IOL) surgeries. Each location functions as both a medical optometry practice and a retail optical store serving patients of all ages.
Product overview
Today's Vision is an optometry franchise providing comprehensive eye care services across a network of over 45 independently owned locations in Texas and other states. The core service offering includes Eye Exams for diagnosing visual problems and eye diseases, paired with Eyeglasses and Lenses (primarily Zeiss) for prescription eyewear correction, and Contact Lenses from major manufacturers. Additional services include Eye Conditions diagnosis and treatment, and LASIK/IOL surgery co-management with pre/post-operative care. The company was founded in 1984 and ranks among Vision Monday's Top 50 U.S. Optical Retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Eye Exams Comprehensive eye examinations that diagnose visual problems (refractive errors) and identify, treat, and monitor eye conditions and diseases including glaucoma, macular degeneration, cataracts, and diabetic retinopathy. Performed by therapeutic optometrists at all 45+ independently owned locations for patients of all ages.
- Eyeglasses Prescription eyeglasses featuring a wide variety of designer frames for women, men, and children. Sold at all Today's Vision locations with frame inventory sourced from major manufacturers including Luxottica, Marchon-Altair, Kering (Gucci, Saint Laurent), Safilo, Marcolin, Morel, L'Amy, A & A Optical, WestGroupe, ClearVision, ETNIA Barcelona, Europa, i-deal optics, ImageWear, MODO, and Kenmark.
- Lenses Prescription eyeglass lenses utilizing ZEISS, an international optics company and leading innovator in lens design for over 175 years. Lenses correct nearsightedness, farsightedness, astigmatism, and presbyopia with individualized designs optimized for the wearer's prescription and frame fit.
- Contact Lenses Contact lens fitting and dispensing offering daily disposable, soft, rigid gas permeable (RGP), extended wear, hybrid, decorative (colors), and scleral contact lenses. Today's Vision optometrists primarily prescribe soft lenses from Vistakon, Bausch & Lomb, Cooper Vision, and Alcon, incorporating silicone hydrogel technology that allows more oxygen to reach the eye surface, with specialty fitting for conditions like keratoconus.
- Eye Conditions Diagnosis and Treatment Therapeutic optometry services for diagnosing and treating various eye conditions including diabetes, glaucoma, macular degeneration, and high blood pressure through observation and evaluation of retinal blood vessels and overall eye health. Delivered by therapeutic optometrists who can prescribe and manage treatment.
- LASIK/IOL Co-Management Co-management of FDA-approved LASIK and intraocular lens (IOL) surgeries. Today's Vision doctors do not perform these surgeries but provide pre-testing and follow-up care while partnering with eye surgeons. LASIK reshapes the exterior of the cornea and generally benefits patients aged 21-40; multi-focal IOL surgery helps patients 50 and older by replacing lens material to permit near, intermediate, and distance vision. Patients not eligible for LASIK may be considered for PRK or ICL.
Companies that use Today's Vision
Customer profileSegments1 record
Ideal customer profiles2 records
Today's Vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Today's Vision partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- LuxotticacoreMajor eyewear and optical lens manufacturer whose brands include Ray-Ban, Oakley, and many others. Today's Vision carries Luxottica designer frames in their optical retail stores.
- Marchon-AltaircoreGlobal eyewear manufacturer. Today's Vision carries Marchon-Altair designer frames in their optical retail stores.
- Kering EyewearcoreLuxury eyewear brand under Kering conglomerate including Gucci, Saint Laurent, and others. Today's Vision carries Kering designer frames.
- SafilocoreMajor eyewear manufacturer. Today's Vision carries Safilo designer frames in their optical retail stores.
- MarcolincoreGlobal eyewear company. Today's Vision carries Marcolin designer frames.
- MorelcoreEyewear manufacturer. Today's Vision carries Morel designer frames.
- L'AmycoreEyewear manufacturer. Today's Vision carries L'Amy designer frames.
- A & A OpticalcoreEyewear manufacturer. Today's Vision carries A & A Optical frames.
- WestGroupecoreCanadian eyewear manufacturer. Today's Vision carries WestGroupe frames.
- ZEISScoreToday's Vision primarily utilizes ZEISS lenses, a leading international optics company with over 175 years of innovation in lens design. ZEISS provides individualized lens designs optimized for each patient's prescription and frame fit.
- VistakoncoreJohnson & Johnson Vision subsidiary specializing in contact lenses. Today's Vision optometrists primarily prescribe soft contact lenses from Vistakon.
- Bausch & LombcoreMajor contact lens and eye care product manufacturer. Today's Vision optometrists prescribe Bausch & Lomb contact lenses.
- Cooper VisioncoreGlobal contact lens company. Today's Vision optometrists prescribe Cooper Vision contact lenses.
- AlconcoreGlobal eye care company and contact lens manufacturer. Today's Vision optometrists prescribe Alcon contact lenses.
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
Today's Vision competitors and assessment
Company assessmentBroad incumbents
- LensCrafters: One of the largest U.S. optical retail chains (Luxottica-owned), offering eye exams, designer frames and lenses inside multi-brand retail locations. Overlaps Today's Vision's offerings at far greater national scale.
- Costco Optical: Mass-merchant optical department inside Costco warehouses providing eye exams, frames, lenses and contact lenses at value pricing. Competes with Today's Vision on basic eyewear and contact lens replacement demand.
Direct peers
- Pearle Vision: Optometry franchise/licensing model owned by Luxottica, combining independently owned doctor offices with corporate brand and purchasing leverage. Highly comparable to Today's Vision in structure, offerings (eye exams, frames, contacts) and customer segments.
- MyEyeDr. Multi-state optometry practice group with hundreds of locations combining comprehensive eye exams, medical eye care, and optical retail. Comparable in clinical-plus-retail model and in therapeutic optometry positioning.
- Visionworks: Large multi-location optical retailer offering eye exams, frames, contact lenses and lens products with locations across Texas and nationally. Directly comparable retail format though corporately rather than franchisee-owned.
- Eyeglass World: Value-oriented optical retail chain (now part of National Vision) providing eye exams and affordable eyewear. Competes for similar value-conscious and middle-market patient segments in Texas.
- America's Best Contacts & Eyeglasses: National Vision's high-volume optical chain with hundreds of locations, focused on value eyewear and contact lenses. Competes for similar patient demographics in Texas markets.
- Texas State Optical: Doctor-owned optometry cooperative/franchise operating across Texas and the South with similar combination of clinical optometry services and optical retail. Directly comparable in geography, ownership model and service mix.
Emerging players
- Warby Parker: DTC eyewear retailer combining online and physical stores, offering prescription glasses, contact lenses and eye exams. Operates in same category but disrupts traditional retail economics and pricing transparency.
Regional players
- Clarkson Eyecare: Multi-location optometry group based in the Midwest/Ohio Valley offering medical eye care, vision exams, and optical retail. Comparable in therapeutic optometry scope and practice group structure but operates in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Today's Vision social profiles
Digital presenceToday's Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Today's Vision leadership team
Management profileNumber of profiles
Today's Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Today's Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Today's Vision
What does Today's Vision do?
Today's Vision delivers comprehensive optometric care and optical retail through a network of more than 45 independently owned and operated offices. The company provides comprehensive eye examinations, prescription eyeglasses and contact lenses (primarily featuring ZEISS lenses), diagnosis and treatment of eye diseases, and pre- and post-operative co-management for LASIK and intraocular lens (IOL) surgeries. Each location functions as both a medical optometry practice and a retail optical store serving patients of all ages.
Is Today's Vision a public or private company?
Today's Vision is a private company. It is classified as management employee owned and is currently operating.
When was Today's Vision founded?
Today's Vision was founded in 1984. It employs 1 to 10 people.
Where is Today's Vision based?
Today's Vision is headquartered in Houston, United States, in the North America region.
How does Today's Vision make money?
Four revenue lines are on record. Eye Care Services are the primary driver. The others are optical Retail - Eyeglasses, contact Lens Sales and LASIK/IOL Co-Management.
Who are Today's Vision's main competitors?
Broad incumbents on record are LensCrafters and Costco Optical. Direct peers are Pearle Vision, MyEyeDr., Visionworks, Eyeglass World, America's Best Contacts & Eyeglasses and Texas State Optical. Warby Parker is listed as an emerging player. Clarkson Eyecare is listed as a regional player.
Does Today's Vision have an API?
No public API is recorded for Today's Vision.
What industry is Today's Vision in?
Today's Vision's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its SIC code is 3851.