Palace Theatre
- Company typePrivate
- Founded1931
- HeadquartersAlbany, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Palace Theatre firmographics
Firmographics- Name
- Palace Theatre
- Legal name
- Palace Performing Arts Center, Inc.
- Website
- https://palacealbany.org
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Palace Theatre industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Palace Theatre is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Palace Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for live performances, concerts, comedy shows, and special events. Over $3.5 million in annual ticket sales with 150,000-180,000 patrons annually.
- Corporate Sponsorships & Partnerships: Corporate sponsorship program offering marketing benefits including prominently displayed signage, advertising, marquee advertising, VIP experiences, website presence, social media marketing, playbill advertising, and ticket purchasing privileges.
- Membership Program: Individual membership tiers at $100, $250, $500, and $1,000 providing benefits including advance ticket purchasing, reduced processing fees, exclusive seating, and concession/drink vouchers.
- Donations & Philanthropy: Tax-deductible donations supporting performing arts and community programming. Includes grants from foundations and government entities for specific initiatives.
- Venue Rental: Venue rental services for events including technical packages, marketing support, and full-range event services. 2,800-seat scalable staging space available for rent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | $100 Event Member - Basic membership with ticket presale access |
| Subscription | Annual | $250 Silver Member - Enhanced phone ordering access |
| Subscription | Annual | $500 Gold Member - Premium benefits with early entrance and vouchers |
| Subscription | Annual | $1,000 Platinum Member - Top-tier with VIP pre-show experience |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Palace Theatre product offering
Product offeringCore offering
Palace Theatre is a historic 2,800-seat performing arts center in downtown Albany, NY that hosts live entertainment including concerts, comedy, dance, film, and theatrical productions. The nonprofit organization also operates a box office, group sales, venue rental services, a tiered individual membership program, corporate partnerships, and free community engagement programs such as the Summer in the City movie series, Community Block Party, and Arts Education initiatives.
Product overview
Palace Theatre Albany is a historic 2,800-seat performing arts center in downtown Albany, NY, operated by the Palace Performing Arts Center (501(c)(3) nonprofit). Built in 1931, the venue hosts concerts, comedy, dance, theater, and film events. The organization offers venue rental services, tiered individual and corporate membership programs, and corporate sponsorship/partnership opportunities. Its community engagement initiative includes free programs such as the Summer in the City Movie Series, Community Block Party, Arts Education Programs, Family Fun Days, and the award-winning Palace Sessions virtual streaming series. Ticket sales are handled through Ticketmaster and the box office.
Differentiator
Problem solved
Functional benefit
Products and services
- Palace Theatre Albany Venue
Quantifiable outcome
- 35,000+ people have attended free summer movies since program inception in 2015
- +3 more outcomes
Companies that use Palace Theatre
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Palace Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Palace Theatre partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Albany Medical CentercoreCo-presenter of Summer in the City movie series. Provides educational activities and health-related programming at events. One of the largest private employers in the Capital Region.
- National GridcorePresenting sponsor of Community Block Party. Supports community engagement events and neighborhood programming initiatives.
- MVP Health CarecoreCo-presenter of Community Block Party events. Supports community wellness and family-friendly programming.
- Mirth FilmscorePartner in The Palace Sessions virtual programming series. Collaborates on monthly live music series featuring regional acts performing in unique spaces within the theatre. Series won Times Union Best Of 2021 for Best Venue's Virtual Programming.
- City of AlbanycoreCollaborates on The Palace Sessions and community engagement initiatives. The city completed sale and transfer of the Palace Theatre to the Palace Performing Arts Center in 2018.
- CDTA (Capital District Transportation Authority)minorSponsor of Community Block Party and The Palace Sessions. Supports community transportation and accessibility initiatives.
- Market 32/Price ChopperminorSponsor of Summer in the City movie series and Community Block Party events. Supports community outreach and family programming.
- CDPHPminorSponsor of The Palace Sessions and Summer in the City movie series. Supports community health and arts programming.
- Interfaith Partnership for the Homeless (IPH)minorPartnership to provide Albany Ambassadors at Palace Theatre events. Ambassadors program creates jobs for homeless or formerly homeless individuals who serve as greeters and customer service at events.
- The Albany Fund for EducationminorPartnership to collect and distribute computers to Albany City School District students during COVID-19 pandemic. Addressed remote learning needs for 2,000 students.
- CAP COM Federal Credit UnionminorPartner in COVID-19 community support efforts. Distributed over 9,600 pounds of free food and fresh produce at the Palace. Also provided funding for 300+ backpacks with school supplies.
- The Food Pantries for the Capital RegionminorCollaborated during COVID-19 to distribute food and supplies to Albany families in need at the Palace Theatre.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Palace Theatre competitors and assessment
Company assessmentMarket position
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Palace Theatre social profiles
Digital presencePalace Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Palace Theatre leadership team
Management profileNumber of profiles
Profiles9 records
Palace Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Palace Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Palace Theatre
What does Palace Theatre do?
Palace Theatre is a historic 2,800-seat performing arts center in downtown Albany, NY that hosts live entertainment including concerts, comedy, dance, film, and theatrical productions. The nonprofit organization also operates a box office, group sales, venue rental services, a tiered individual membership program, corporate partnerships, and free community engagement programs such as the Summer in the City movie series, Community Block Party, and Arts Education initiatives.
Is Palace Theatre a public or private company?
Palace Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Palace Theatre founded?
Palace Theatre was founded in 1931. It employs 11 to 50 people.
Where is Palace Theatre based?
Palace Theatre is headquartered in Albany, United States, in the North America region.
How does Palace Theatre make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are corporate Sponsorships & Partnerships, membership Program, donations & Philanthropy and venue Rental.
Does Palace Theatre have an API?
No public API is recorded for Palace Theatre.
What industry is Palace Theatre in?
Palace Theatre's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71131 and its SIC code is 7900.